Social Media for the Events Industry - Beginners
-
Upload
kelvin-newman -
Category
Business
-
view
771 -
download
0
Transcript of Social Media for the Events Industry - Beginners
![Page 1: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/1.jpg)
Social Media for Events Industry -
BeginnersJune 2011
Kelvin Newman@kelvinnewman
![Page 2: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/2.jpg)
![Page 3: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/3.jpg)
![Page 4: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/4.jpg)
![Page 5: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/5.jpg)
![Page 6: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/6.jpg)
![Page 7: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/7.jpg)
![Page 8: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/8.jpg)
![Page 9: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/9.jpg)
![Page 10: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/10.jpg)
![Page 11: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/11.jpg)
![Page 12: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/12.jpg)
![Page 13: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/13.jpg)
![Page 14: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/14.jpg)
understand edge rank
![Page 15: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/15.jpg)
support related groups to your events
![Page 16: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/16.jpg)
get 25 fans for a custom url
![Page 17: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/17.jpg)
offer people something forliking your page
![Page 18: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/18.jpg)
your profile picture is really important
![Page 19: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/19.jpg)
use the opportunity to cross promote other accounts
![Page 20: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/20.jpg)
iframes allow better design
![Page 21: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/21.jpg)
![Page 22: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/22.jpg)
video and photos work amazingly
![Page 23: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/23.jpg)
apps increase functionality
![Page 24: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/24.jpg)
![Page 25: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/25.jpg)
![Page 26: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/26.jpg)
![Page 27: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/27.jpg)
![Page 28: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/28.jpg)
![Page 29: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/29.jpg)
![Page 30: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/30.jpg)
![Page 31: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/31.jpg)
![Page 32: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/32.jpg)
![Page 33: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/33.jpg)
![Page 34: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/34.jpg)
![Page 35: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/35.jpg)
![Page 37: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/37.jpg)
consider adding several videos at once
![Page 38: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/38.jpg)
copy tags of successful videos
![Page 39: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/39.jpg)
think about thumbnails
![Page 40: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/40.jpg)
think about transcription & captions
![Page 41: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/41.jpg)
make sure you have acall to action at the end
![Page 42: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/42.jpg)
![Page 43: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/43.jpg)
comment on other videos
![Page 44: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/44.jpg)
buy a kodak zi8
![Page 45: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/45.jpg)
![Page 46: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/46.jpg)
![Page 47: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/47.jpg)
their ad platform offersamazing targeting
![Page 48: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/48.jpg)
join and participate in groups
![Page 49: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/49.jpg)
Questions can establish credibility
![Page 50: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/50.jpg)
you can pull RSS feeds into groups
![Page 51: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/51.jpg)
recommendations help everyone
![Page 52: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/52.jpg)
pull in your presentationsfrom slideshare
![Page 53: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/53.jpg)
polls can be a great way to gain attention & info
![Page 54: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/54.jpg)
status updates work like twitter
![Page 55: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/55.jpg)
linkedin events can work well
![Page 56: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/56.jpg)
ready to start?
![Page 57: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/57.jpg)
What’s your goal?
![Page 58: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/58.jpg)
how are you going to get there?
![Page 59: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/59.jpg)
WHISPER…a social media strategy
![Page 60: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/60.jpg)
Words
![Page 61: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/61.jpg)
![Page 62: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/62.jpg)
![Page 63: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/63.jpg)
![Page 64: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/64.jpg)
![Page 65: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/65.jpg)
Hear
![Page 66: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/66.jpg)
![Page 67: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/67.jpg)
Influencers
![Page 68: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/68.jpg)
![Page 69: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/69.jpg)
Story
![Page 70: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/70.jpg)
Entertainment
ValueInformation
![Page 71: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/71.jpg)
Platform
![Page 72: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/72.jpg)
![Page 73: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/73.jpg)
Engage
![Page 74: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/74.jpg)
![Page 75: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/75.jpg)
Respond
![Page 76: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/76.jpg)
![Page 77: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/77.jpg)
Would you like a half hour follow up
phone call?
![Page 78: Social Media for the Events Industry - Beginners](https://reader030.fdocuments.us/reader030/viewer/2022032700/55d4f1f1bb61ebe66b8b45ca/html5/thumbnails/78.jpg)