Social Media for Assisted Living: Best Friend or Worst Enemy?
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Transcript of Social Media for Assisted Living: Best Friend or Worst Enemy?
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Social Media for Assisted Living:Best Friend or Worst Enemy?
Laura ClickBlue Kite Marketing
@lauraclick
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Let’s talk about social media
@lauraclick
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But, why should you care?
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53% of adults 65 & older use internet or email
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Yes, social media can help your assisted living facility.
Here’s how.
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Give your company a face.
Image credit
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Give an inside look at your facility.
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Manage your reputation.
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Build relationships with residents & family.
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Find business opportunities.
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Engage with prospects.
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Test ideas & get feedback.
Image credit
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Connect with influencers.
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Communicate during a crisis.
Image credit: Kelsey Wynns
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Let’s talk about some practical ideas you can start using
today.
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Host a Twitter chat
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Encourage testimonials & reviews
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Showcase photos & videos of residents
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Monitor conversations & answer questions
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Write a blog to educate prospects
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BUT… it’s not all unicorns & rainbows
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Social media has a dark side.
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Common Social Media Pitfalls & Concerns
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Negative Reviews
• Be responsive• Listen to concerns• Don’t delete bad reviews or comments• Use it as a opportunity to educate• Make things right
@lauraclick
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Blunders & Missteps
• Be responsive• Fess up • Have a crisis plan in place• Set a policy• Train employees
@lauraclick
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Lack of Strategy
• Determine goals up front• What does success look like?• Get everyone on board across the company• Tie metrics to goals
@lauraclick
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Lack of Time & Resources
• Pick one network to start• Find the right resources• Make it a team effort• Get the right training & tools
@lauraclick
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How do you avoid social media missteps?
Develop a policy.
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Keep it consistent with your overall employee policy.
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Bring together the right team members.
• Human Resources• IT• Marketing• Legal• Customer service• Executive leadership
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Include industry guidelines and laws.
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Determine what’s fair game to share.
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Designate who shares on behalf of the company.
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Train employees.
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So, how do you be successful?
Here are some best practices
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How to Use Social Media the Right Way
• Educate people.• Develop relationships.• Be helpful.• Don’t be overly promotional.• Share your content.• Share other people’s content.• Follow the Golden Rule.• Have fun!
@lauraclick
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You can do it!
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Any questions?
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@lauraclick
Laura ClickFounder & CEO - Blue Kite Marketing
www.flybluekite.com
Connect with me!Email: [email protected]: http://twitter.com/lauraclick Facebook: http://facebook.com/flybluekiteLinkedIn: http://linkedin.com/in/lauraclick