Social Media: Fad Or Revoloutions Tips For Convention Service Managers
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1 In the 24-7 Networked Environment Social Media: Tips To Use This Tool To Enhance Your Service Fad Or Revolution?
description
Is social media a fad or the biggest shift since the Industrial Revolution? Statistics show that social media is bigger than you think. The Pew Internet & American Life Project stats show that well over 85% if the entire U.S. population has broadcast information over the Internet. Have you? What does this mean for you and your services? Can, or even should, you be using social media? Here are tips for Convention Service Managers and CVBs to use social media to enhance their service.
Transcript of Social Media: Fad Or Revoloutions Tips For Convention Service Managers
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In the 24-7Networked Environment
Social Media: Tips To Use This Tool
To Enhance Your Service
Fad Or Revolution?
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1) Discuss
ways to listen
to potential
clients, clients
& their
customers
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2) Identify ways to monitor social media platforms
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3) Discuss how
Twitter is
becoming the
platform of choice
for conference
participants
Planning Meetings…Not A Piece Of Cake
WIIFM
WIIFM
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Social Media?
My plate is FULL
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How can I addone more
thing?
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I don’t have
Time
to play on
or Twitter!
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Our customersaren‘t on social media
41Million Minutes
Spent on Facebook
More than GoogleAugust 2010
Photo by http://www.flickr.com/photos/tonivc
1/2Pew Study 2010
or narrowcast
Population broadcast
2/3Adult Internet
Userscreated content for web
Pew Study 2010
67%Americans on
What Is Social
Media?
Let’s discussWhat is social
media?
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Umbrella term
encompassingall things
social
Social Technology
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Social Networking
Online
networkingFacebook,
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Online media
transfer
Social Media is
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Social Relevancy Online
credentials, reputation & value
Klout, Twinfluence, SocialMenti
on
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Social Enabled
Tech Online operational
value CRM,
recruiting
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Social
Footprint Can you be found
online?
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Why do
peoplejoin socialnetwork
s?
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Number 1
Reason: Identity
!
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Number 2
Reason:
Connectio
ns
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Number 3
Reason:
Communit
y
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Identity!
First
Connections
SecondCommunity Third
Why listen?
Potential
clientsClients & their
customers
Why listen?
Potential
clientsClients & their
customers
Discuss
Stay Cool!
Thank You
Tune In To Customer
Insights
Stay Cool!
Thank You
Tune In ToCustomer
InsightsAreas of improvement
Stay Cool!
Thank You
Tune In ToCustomer
insightsAreas of improvementReal Time Feedback
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Why Listen Online?
1. Helping people reward themselvesby being generous to
others
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Why Listen Online?
Pay itforward
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2. Customer
Intell
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Customer
Intell
3. Real Time Feedback
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4. Identifypatternsinnovatio
ns
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Identify toolsto listen & monito
r
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Tweetdec
kjoin socialnetwork
s?
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join socialnetwork
s?
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Hootsuite
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wthashta
g
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Google Alerts
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Use New Social Tools
Help you do what you’re already doing
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Use New Social Tools
Video Conferencing
skype.com
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Use New Social Tools
Collaboration
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Use New Social Tools
Communicate, File & Filter
Getting Organized In Google Era By Douglas C. Merrill
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1) Discuss
ways to listen
to potential
clients, clients
& their
customers
56
2) Identify ways to monitor social media platforms
57
3) Discuss how
Twitter is
becoming the
platform of choice
for conference
participants
58
Planning & Serving Meetings & Events…
Not A Piece Of Cake
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Adult Ed & Meetings
Thank You
• AlexKess• Images History• Larskflem• Stuck In Customs• dankos-unlmtd• Troy Holden• Garry -
visionandimagination.com
• NuageDeNuit
• an untrained eye• 3ammo• josef.stuefer• KatBPhotography• ezioman• BRosen• X-Ray Delta One
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