Social Media Examined Ellen Freedman and Jennifer Ellis

64
8/3/2019 Social Media Examined Ellen Freedman and Jennifer Ellis http://slidepdf.com/reader/full/social-media-examined-ellen-freedman-and-jennifer-ellis 1/64 Social Media Examined: Possibilities, Ethical Considerations and Privacy & Security Concerns Ellen Freedman, CLM Law Practice Management Coordinator PA Bar Association and Jennifer Ellis, Esquire Law Practice Management Consultant Freedman Consulting, Inc. 2 hrs

Transcript of Social Media Examined Ellen Freedman and Jennifer Ellis

Page 1: Social Media Examined  Ellen Freedman and Jennifer Ellis

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 164

Social Media ExaminedPossibilities Ethical Considerations

and Privacy amp Security Concerns

Ellen Freedman CLMLaw Practice Management Coordinator

PA Bar Associationand

Jennifer Ellis EsquireLaw Practice Management Consultant

Freedman Consulting Inc

2 hrs

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 264

PBArsquos Law Practice Management

Coordinator offers services amp

assistance for your firm in

Human Resources

Technology

Bookkeeping billing reporting

Equipment buying

Strategic planning

Risk management Start-up Closing a Practice

Compensation

and much more

800-932-0311 x2228

lawpracticepabarorg

Ellen Freedman CLM

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 364

Jennifer Ellis JD

Law Practice ManagementConsultant ndash FreedmanConsulting Inc

Associate Director of MediaTechnologies and ProgramManager ndash PA Bar Institute1999 ndash 2011

JD cum laude Widener UniversitySchool of Law in Delaware

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 464

This seminar will cover

The realm of internet-based networking andcommunication tools

Social media ndash why we care

What IS social media

How do we use social media

What ethical risks exist

Social media in the practice of law

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 564

The realm of internet-based

networking and communication tools

FAMILIAR TOOLS

Web sites mini-sites

Blogs

RSS Syndication ampNews Aggregators

Instant Messaging

E-Newsletters Email

UNFAMILIAR TOOLS

YouTube

Wikis

Document Repositories

Video mail

Social networking sites

Picture sharing sites

Micro-blogging (tweets)

Chat rooms

Virtual worlds

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 664

The Newest Thing Geolocation

Check-In

You say where you areWhat you are doing

Other people say you are with them

Example You are speaking at a seminar onyour area of practice Let people know by

checking in All of your Facebook contacts willknow

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 764

Social Media Why we care

Social Media How It Impacts Your Business

Social Media in Plain English

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 864

Three types of social media

SHARE

PUBLISH NETWORK

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 964

How to Use Social Media

Content is KING

Keep it real ndash concern must be genuine

Create your own community and engage yourreaders

Add content regularly

Invite discussion and interaction

Create once use many times in many media

Always keep it professional

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1064

Herersquos the whole point

Law firms lookedlike this to prospects

Successful marketing included

bullNewsletters

bullSeminars

bullWritingarticles

bullNetworking

bullWord ofmouth

referrals

bullCommunity

activitybullBar

Leadership

bullListingseg M-HYellow BookWhite pages

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1164

Now prospects also see law firms

SEO blogging

tweeting

LinkedIn

Facebook

YouTube

GroupsListservsInterest

Subscribers

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1264

They want to bethere

They willingly gothere

Because all pathsare leading them tothe same place

And todayrsquos marketing is all about

bringing traffic to your web site

Simply and only because

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1364

Create a consistent brand

See handout articles about how create yourbrand on Facebook LinkedIn YouTube andTwitter

Remember that different people will utilizedifferent media Example

Family lawyers do better on Facebook

Business lawyers do better on LinkedIn

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1464

You can do

it yourself

with a littleresearch

assistance

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1564

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1664

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1764

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1864

Itrsquos about being ldquoout thererdquo

Publish news about yourself and your firmsuch as a calendar of upcoming events inmany forums to cast the widest net

Provide links between different mediums togarner higher search engine rankings

Remember to be ldquomobile-friendlyrdquo

Remember to publish all your addresses

Follow me heretwittercommyfirmwwwourfirmcomlinkedincomellenmyfirm

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1964

Itrsquos about strategic intelligence

Monitor yourself your firm

What are they saying about you Yourfirm

Google alerts digg delicious

Trackbacks

Posts on twitter and so forthFind out where your clients and

prospects hang out

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2064

Ethical Risks

In Advertising and Other Uses

Social media can be a minefield

The risks are greater due to the numberof people who will see what is posted

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2164

The Internet is Different

People sometimes believe the Internetis different

It isnrsquot The ethical rules are the same online as

offline

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2264

The Internet is not Different

If you cannot engage in a certainbehavior offline you cannot engage inthat behavior online

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2364

71 False or Misleading

Communications

Donrsquot be misleading in communications eitheron or offline

Young attorney took a capital case in DC

Thrown off case for incompetence

Review of website and other advertisingshowed massive misstatements about

experience Large ethical complaint expected in his

home state of NJ

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2464

72 Attorney Advertising

Social media is a form of attorney advertising

CopiesRecords kept 2 years

No referral payments to non-lawyers No celebrity endorsements

Disclose paid endorsements

No non-lawyer non-client portrayals orreenactments

Fee language restrictions

Geographic location disclosures

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2564

73 Direct Contact of Prospects

CANNOT solicit in-person or via phone

Family previous clients attorneys - OK

CAN send written communications Disclaimer

Comply with 71

Label

E-mail considered written

Ban on real time electronic chat

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

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74 Specialization

Can mention areas of practice

Focus on

Can say what you donrsquot handleLimited to

ldquoSpecialistsrdquo

Patent

Admiralty

Actual certifications

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2764

75 Firm Names amp Letterheads

Trade name may be used

No connection with government

No nickname moniker motto or tradename that implies results

Must disclose jurisdictional limitations of

attorneysMust be factual

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

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amp Associates

Virginia Attorney

Firm name included ldquoand Associatesrdquo

There were no associatesWebsite listed

Nonexistent practice groups

Three nonexistent locations

Identified non-lawyer as lawyer

Attorney suspended

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2964

85 Multi-State Practice

Must comply with home statesrsquo rules where

Office is located

Attorneysrsquo admitted Seeking clients

Advertising Marketing

Must follow all statesrsquo rules in which you are

marketing

The Web doesnrsquot stop at state boundaries

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3064

55 Unauthorized Practice of Law

Be careful on sites where you can answerquestions

Avvo

LinkedIn Your Blog

You could

Inadvertently form a client relationship

End up practicing in a state in which you arenot licensed

Take care in how you answer questions

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3164

Your Reputation

It comes down to protecting yourreputation

It is easy to say something foolishonline and have the statement go viral

Examples of things not to do

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3264

Ways to Look Like an

Idiot on the Web

Calling a Judge an ldquoEvil Witchrdquo

Florida

Providing specific information about acase and clients in an inappropriatefashion

Illinois

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3364

Attacking a client of your firm in a blogpost (and thus being called on thecarpet by your firm)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3464

Asking a Judge to suspend a case dueto needing to attend a funeral

Being friends with the Judge onFacebook

Facebook page showing pictures of theparty attended

Texas

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3564

Blogging about a case in which theattorney is counsel

Posting on Social Media sites aboutcases in which the attorney is counsel

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3664

Judges

ex-parte communication

publicly reprimanded a judge forviolating the Code of Judicial

Conduct after he ldquofriendedrdquo anattorney involved in a custodyhearing before the court andGoogled one of the parties involvedin the dispute (North Carolina)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3764

Friends with Defendant

Unaware friends

Publicity nightmare

Advice Judges should limit friendships online

Or at least be aware of an reveal relevantfriendships

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3864

Friending the wrong people

Not ok for judges to friend attorneys

in FloridaOk for judges to friend attorneys in

Ohio and Oklahoma

Crucial to know your statersquos rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3964

What Should you do if you

Mess Up

Remember the Streisand Effect

Barbara Streisand sued to have an imageof her house removed from the Internet

Resulted in greater publicity and a lot ofinsults

Lesson learned Suing rarely works

Accept responsibility

Apologize (sincerely)

Lay low

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4064

Social Media in the Practice of Law

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4164

Social Media is Being Admitted

Mixed Results in Reported Decisions

People frequently lie to the court (or theirattorney) and tell the truth on social media

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4264

Access Granted

Zimmerman v Weis Markets

McMillen v Hummingbird

Largent v Reed (newest case)

Viewable picturesposts showed contradictoryinformation

Basis for access (and admission)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4364

Access Not Granted

Piccolo v Paterson

No content available for defense to see

Fishing expedition

Arcq v Fields No publicly available information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4464

Access not Granted

Kalinowski v Kirschenheiter

Bar has Facebook Page ndash is the informationrelevant

Kalinowski has Facebook AccountMyspace ndash No relevant publicly available information

Require to preserve all data

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4564

Admission

Even if information is obtained throughdiscovery all usual evidence rules apply

You may need to educate your judge as

toWhy social media shouldshould not

be available via ediscovery

Why social media shouldshould notbe admitted

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4664

How to Handle Social Media

Begin with your own clients

Ask if they have social media

Suggest they should stop using it

Make it clear they may not deleteposts they have already written

This would be destruction ofevidence

You could be found culpable forspoliation be careful

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4764

Spoliation Case in Virginia

Plaintiffrsquos Counsel instructed plaintiff to clean

up account

Plaintiff deleted pictures and other

information 10 million dollar verdict halved

700000+ dollar sanction

Attorney required to pay 500000+ dollar

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4864

Opposing Side

Get online and look

Preserve what you find

Screen shots

PDFs

Video

Be careful who does the preservation oryou could end up being your ownwitness

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4964

Request that counsel have the entireFacebook account downloaded

immediately(Facebook provides a tool for this)

Ask for all email addressesPeople may have more than one

account

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5064

Send a notice to preserve immediately

Be clear that you mean everything

Social media

Blogs

Any kind of postings online

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5164

Ask for immediate access

Access should mean a password becausenot everything is accessible without one

If refuse password ask for privacy settings tobe completely opened

Ask for Judge to compel access

Ask the right questions Donrsquot just ask about Facebook

Ask about all online use

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5264

Important to Note

Facebook and MySpace will not providecontent in a civil case

Limited by Stored CommunicationsAct 18 USC sect 2701 et seq

Will only provide ownershipinformation broad account

information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5364

Watch the Ethics

Friending Witnesses

Attorney proposed to have third partyFriend a witness

Friend would not lie but would notreveal association with attorney

Asked Philadelphia Bar for an opinion

Bar said No

Opinion 2009-02

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5464

Other States

Same advice ndash be honest if friendingwitnesses

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5564

Other Guidance Opinions

No friending other side

Seen as contact

Be careful friending employees

Are they parties If not parties same as witnessesacknowledge

who you are

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5664

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5764

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5864

What is Ok

Accessing what is not hidden through privacysettings

70 of people do not change their privacysettings leaving a substantial amount of data

available

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5964

Accessing through someone who is already afriend

Divorcing spouses often forget to unfriend

each other Be cautious however in employment cases

It can look like a third party employee is beingforced to share information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6064

About Jurors

Ask for strict and clear instruction on socialmediainternet use

Many jurors disregard

Examples Death penalty verdict overturned

Juror asked Defendant to friend her

Juror held in contempt

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6164

Ok to Investigate Jurors

Can look at publicly available information

Do not friend Jurors

Do not contact Jurors

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6264

Final Thoughts

Donrsquot be afraid of social media

It can be a powerful marketing tool

It can be a powerful research tool

Simply be sure to remember thatmany people will see what you post

Obey the ethical rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6364

Slides available at

wwwjlellisnetblog

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6464

Thank You for Attending

Practice Mgt Advisor

jenniferFreedmanLPMcom

wwwFreedmanLPMcom

lawpracticepabarorg

Page 2: Social Media Examined  Ellen Freedman and Jennifer Ellis

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 264

PBArsquos Law Practice Management

Coordinator offers services amp

assistance for your firm in

Human Resources

Technology

Bookkeeping billing reporting

Equipment buying

Strategic planning

Risk management Start-up Closing a Practice

Compensation

and much more

800-932-0311 x2228

lawpracticepabarorg

Ellen Freedman CLM

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 364

Jennifer Ellis JD

Law Practice ManagementConsultant ndash FreedmanConsulting Inc

Associate Director of MediaTechnologies and ProgramManager ndash PA Bar Institute1999 ndash 2011

JD cum laude Widener UniversitySchool of Law in Delaware

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 464

This seminar will cover

The realm of internet-based networking andcommunication tools

Social media ndash why we care

What IS social media

How do we use social media

What ethical risks exist

Social media in the practice of law

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 564

The realm of internet-based

networking and communication tools

FAMILIAR TOOLS

Web sites mini-sites

Blogs

RSS Syndication ampNews Aggregators

Instant Messaging

E-Newsletters Email

UNFAMILIAR TOOLS

YouTube

Wikis

Document Repositories

Video mail

Social networking sites

Picture sharing sites

Micro-blogging (tweets)

Chat rooms

Virtual worlds

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 664

The Newest Thing Geolocation

Check-In

You say where you areWhat you are doing

Other people say you are with them

Example You are speaking at a seminar onyour area of practice Let people know by

checking in All of your Facebook contacts willknow

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 764

Social Media Why we care

Social Media How It Impacts Your Business

Social Media in Plain English

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 864

Three types of social media

SHARE

PUBLISH NETWORK

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 964

How to Use Social Media

Content is KING

Keep it real ndash concern must be genuine

Create your own community and engage yourreaders

Add content regularly

Invite discussion and interaction

Create once use many times in many media

Always keep it professional

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1064

Herersquos the whole point

Law firms lookedlike this to prospects

Successful marketing included

bullNewsletters

bullSeminars

bullWritingarticles

bullNetworking

bullWord ofmouth

referrals

bullCommunity

activitybullBar

Leadership

bullListingseg M-HYellow BookWhite pages

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1164

Now prospects also see law firms

SEO blogging

tweeting

LinkedIn

Facebook

YouTube

GroupsListservsInterest

Subscribers

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1264

They want to bethere

They willingly gothere

Because all pathsare leading them tothe same place

And todayrsquos marketing is all about

bringing traffic to your web site

Simply and only because

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1364

Create a consistent brand

See handout articles about how create yourbrand on Facebook LinkedIn YouTube andTwitter

Remember that different people will utilizedifferent media Example

Family lawyers do better on Facebook

Business lawyers do better on LinkedIn

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1464

You can do

it yourself

with a littleresearch

assistance

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1564

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1664

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1764

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1864

Itrsquos about being ldquoout thererdquo

Publish news about yourself and your firmsuch as a calendar of upcoming events inmany forums to cast the widest net

Provide links between different mediums togarner higher search engine rankings

Remember to be ldquomobile-friendlyrdquo

Remember to publish all your addresses

Follow me heretwittercommyfirmwwwourfirmcomlinkedincomellenmyfirm

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1964

Itrsquos about strategic intelligence

Monitor yourself your firm

What are they saying about you Yourfirm

Google alerts digg delicious

Trackbacks

Posts on twitter and so forthFind out where your clients and

prospects hang out

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2064

Ethical Risks

In Advertising and Other Uses

Social media can be a minefield

The risks are greater due to the numberof people who will see what is posted

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2164

The Internet is Different

People sometimes believe the Internetis different

It isnrsquot The ethical rules are the same online as

offline

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2264

The Internet is not Different

If you cannot engage in a certainbehavior offline you cannot engage inthat behavior online

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2364

71 False or Misleading

Communications

Donrsquot be misleading in communications eitheron or offline

Young attorney took a capital case in DC

Thrown off case for incompetence

Review of website and other advertisingshowed massive misstatements about

experience Large ethical complaint expected in his

home state of NJ

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2464

72 Attorney Advertising

Social media is a form of attorney advertising

CopiesRecords kept 2 years

No referral payments to non-lawyers No celebrity endorsements

Disclose paid endorsements

No non-lawyer non-client portrayals orreenactments

Fee language restrictions

Geographic location disclosures

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2564

73 Direct Contact of Prospects

CANNOT solicit in-person or via phone

Family previous clients attorneys - OK

CAN send written communications Disclaimer

Comply with 71

Label

E-mail considered written

Ban on real time electronic chat

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2664

74 Specialization

Can mention areas of practice

Focus on

Can say what you donrsquot handleLimited to

ldquoSpecialistsrdquo

Patent

Admiralty

Actual certifications

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2764

75 Firm Names amp Letterheads

Trade name may be used

No connection with government

No nickname moniker motto or tradename that implies results

Must disclose jurisdictional limitations of

attorneysMust be factual

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2864

amp Associates

Virginia Attorney

Firm name included ldquoand Associatesrdquo

There were no associatesWebsite listed

Nonexistent practice groups

Three nonexistent locations

Identified non-lawyer as lawyer

Attorney suspended

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2964

85 Multi-State Practice

Must comply with home statesrsquo rules where

Office is located

Attorneysrsquo admitted Seeking clients

Advertising Marketing

Must follow all statesrsquo rules in which you are

marketing

The Web doesnrsquot stop at state boundaries

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3064

55 Unauthorized Practice of Law

Be careful on sites where you can answerquestions

Avvo

LinkedIn Your Blog

You could

Inadvertently form a client relationship

End up practicing in a state in which you arenot licensed

Take care in how you answer questions

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3164

Your Reputation

It comes down to protecting yourreputation

It is easy to say something foolishonline and have the statement go viral

Examples of things not to do

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3264

Ways to Look Like an

Idiot on the Web

Calling a Judge an ldquoEvil Witchrdquo

Florida

Providing specific information about acase and clients in an inappropriatefashion

Illinois

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3364

Attacking a client of your firm in a blogpost (and thus being called on thecarpet by your firm)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3464

Asking a Judge to suspend a case dueto needing to attend a funeral

Being friends with the Judge onFacebook

Facebook page showing pictures of theparty attended

Texas

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3564

Blogging about a case in which theattorney is counsel

Posting on Social Media sites aboutcases in which the attorney is counsel

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3664

Judges

ex-parte communication

publicly reprimanded a judge forviolating the Code of Judicial

Conduct after he ldquofriendedrdquo anattorney involved in a custodyhearing before the court andGoogled one of the parties involvedin the dispute (North Carolina)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3764

Friends with Defendant

Unaware friends

Publicity nightmare

Advice Judges should limit friendships online

Or at least be aware of an reveal relevantfriendships

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3864

Friending the wrong people

Not ok for judges to friend attorneys

in FloridaOk for judges to friend attorneys in

Ohio and Oklahoma

Crucial to know your statersquos rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3964

What Should you do if you

Mess Up

Remember the Streisand Effect

Barbara Streisand sued to have an imageof her house removed from the Internet

Resulted in greater publicity and a lot ofinsults

Lesson learned Suing rarely works

Accept responsibility

Apologize (sincerely)

Lay low

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4064

Social Media in the Practice of Law

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4164

Social Media is Being Admitted

Mixed Results in Reported Decisions

People frequently lie to the court (or theirattorney) and tell the truth on social media

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4264

Access Granted

Zimmerman v Weis Markets

McMillen v Hummingbird

Largent v Reed (newest case)

Viewable picturesposts showed contradictoryinformation

Basis for access (and admission)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4364

Access Not Granted

Piccolo v Paterson

No content available for defense to see

Fishing expedition

Arcq v Fields No publicly available information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4464

Access not Granted

Kalinowski v Kirschenheiter

Bar has Facebook Page ndash is the informationrelevant

Kalinowski has Facebook AccountMyspace ndash No relevant publicly available information

Require to preserve all data

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4564

Admission

Even if information is obtained throughdiscovery all usual evidence rules apply

You may need to educate your judge as

toWhy social media shouldshould not

be available via ediscovery

Why social media shouldshould notbe admitted

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4664

How to Handle Social Media

Begin with your own clients

Ask if they have social media

Suggest they should stop using it

Make it clear they may not deleteposts they have already written

This would be destruction ofevidence

You could be found culpable forspoliation be careful

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4764

Spoliation Case in Virginia

Plaintiffrsquos Counsel instructed plaintiff to clean

up account

Plaintiff deleted pictures and other

information 10 million dollar verdict halved

700000+ dollar sanction

Attorney required to pay 500000+ dollar

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4864

Opposing Side

Get online and look

Preserve what you find

Screen shots

PDFs

Video

Be careful who does the preservation oryou could end up being your ownwitness

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4964

Request that counsel have the entireFacebook account downloaded

immediately(Facebook provides a tool for this)

Ask for all email addressesPeople may have more than one

account

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5064

Send a notice to preserve immediately

Be clear that you mean everything

Social media

Blogs

Any kind of postings online

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5164

Ask for immediate access

Access should mean a password becausenot everything is accessible without one

If refuse password ask for privacy settings tobe completely opened

Ask for Judge to compel access

Ask the right questions Donrsquot just ask about Facebook

Ask about all online use

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5264

Important to Note

Facebook and MySpace will not providecontent in a civil case

Limited by Stored CommunicationsAct 18 USC sect 2701 et seq

Will only provide ownershipinformation broad account

information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5364

Watch the Ethics

Friending Witnesses

Attorney proposed to have third partyFriend a witness

Friend would not lie but would notreveal association with attorney

Asked Philadelphia Bar for an opinion

Bar said No

Opinion 2009-02

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5464

Other States

Same advice ndash be honest if friendingwitnesses

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5564

Other Guidance Opinions

No friending other side

Seen as contact

Be careful friending employees

Are they parties If not parties same as witnessesacknowledge

who you are

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5664

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5764

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5864

What is Ok

Accessing what is not hidden through privacysettings

70 of people do not change their privacysettings leaving a substantial amount of data

available

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5964

Accessing through someone who is already afriend

Divorcing spouses often forget to unfriend

each other Be cautious however in employment cases

It can look like a third party employee is beingforced to share information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6064

About Jurors

Ask for strict and clear instruction on socialmediainternet use

Many jurors disregard

Examples Death penalty verdict overturned

Juror asked Defendant to friend her

Juror held in contempt

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6164

Ok to Investigate Jurors

Can look at publicly available information

Do not friend Jurors

Do not contact Jurors

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6264

Final Thoughts

Donrsquot be afraid of social media

It can be a powerful marketing tool

It can be a powerful research tool

Simply be sure to remember thatmany people will see what you post

Obey the ethical rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6364

Slides available at

wwwjlellisnetblog

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6464

Thank You for Attending

Practice Mgt Advisor

jenniferFreedmanLPMcom

wwwFreedmanLPMcom

lawpracticepabarorg

Page 3: Social Media Examined  Ellen Freedman and Jennifer Ellis

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 364

Jennifer Ellis JD

Law Practice ManagementConsultant ndash FreedmanConsulting Inc

Associate Director of MediaTechnologies and ProgramManager ndash PA Bar Institute1999 ndash 2011

JD cum laude Widener UniversitySchool of Law in Delaware

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 464

This seminar will cover

The realm of internet-based networking andcommunication tools

Social media ndash why we care

What IS social media

How do we use social media

What ethical risks exist

Social media in the practice of law

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 564

The realm of internet-based

networking and communication tools

FAMILIAR TOOLS

Web sites mini-sites

Blogs

RSS Syndication ampNews Aggregators

Instant Messaging

E-Newsletters Email

UNFAMILIAR TOOLS

YouTube

Wikis

Document Repositories

Video mail

Social networking sites

Picture sharing sites

Micro-blogging (tweets)

Chat rooms

Virtual worlds

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 664

The Newest Thing Geolocation

Check-In

You say where you areWhat you are doing

Other people say you are with them

Example You are speaking at a seminar onyour area of practice Let people know by

checking in All of your Facebook contacts willknow

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 764

Social Media Why we care

Social Media How It Impacts Your Business

Social Media in Plain English

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 864

Three types of social media

SHARE

PUBLISH NETWORK

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 964

How to Use Social Media

Content is KING

Keep it real ndash concern must be genuine

Create your own community and engage yourreaders

Add content regularly

Invite discussion and interaction

Create once use many times in many media

Always keep it professional

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1064

Herersquos the whole point

Law firms lookedlike this to prospects

Successful marketing included

bullNewsletters

bullSeminars

bullWritingarticles

bullNetworking

bullWord ofmouth

referrals

bullCommunity

activitybullBar

Leadership

bullListingseg M-HYellow BookWhite pages

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1164

Now prospects also see law firms

SEO blogging

tweeting

LinkedIn

Facebook

YouTube

GroupsListservsInterest

Subscribers

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1264

They want to bethere

They willingly gothere

Because all pathsare leading them tothe same place

And todayrsquos marketing is all about

bringing traffic to your web site

Simply and only because

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1364

Create a consistent brand

See handout articles about how create yourbrand on Facebook LinkedIn YouTube andTwitter

Remember that different people will utilizedifferent media Example

Family lawyers do better on Facebook

Business lawyers do better on LinkedIn

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1464

You can do

it yourself

with a littleresearch

assistance

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1564

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1664

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1764

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1864

Itrsquos about being ldquoout thererdquo

Publish news about yourself and your firmsuch as a calendar of upcoming events inmany forums to cast the widest net

Provide links between different mediums togarner higher search engine rankings

Remember to be ldquomobile-friendlyrdquo

Remember to publish all your addresses

Follow me heretwittercommyfirmwwwourfirmcomlinkedincomellenmyfirm

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1964

Itrsquos about strategic intelligence

Monitor yourself your firm

What are they saying about you Yourfirm

Google alerts digg delicious

Trackbacks

Posts on twitter and so forthFind out where your clients and

prospects hang out

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2064

Ethical Risks

In Advertising and Other Uses

Social media can be a minefield

The risks are greater due to the numberof people who will see what is posted

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2164

The Internet is Different

People sometimes believe the Internetis different

It isnrsquot The ethical rules are the same online as

offline

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2264

The Internet is not Different

If you cannot engage in a certainbehavior offline you cannot engage inthat behavior online

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2364

71 False or Misleading

Communications

Donrsquot be misleading in communications eitheron or offline

Young attorney took a capital case in DC

Thrown off case for incompetence

Review of website and other advertisingshowed massive misstatements about

experience Large ethical complaint expected in his

home state of NJ

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2464

72 Attorney Advertising

Social media is a form of attorney advertising

CopiesRecords kept 2 years

No referral payments to non-lawyers No celebrity endorsements

Disclose paid endorsements

No non-lawyer non-client portrayals orreenactments

Fee language restrictions

Geographic location disclosures

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2564

73 Direct Contact of Prospects

CANNOT solicit in-person or via phone

Family previous clients attorneys - OK

CAN send written communications Disclaimer

Comply with 71

Label

E-mail considered written

Ban on real time electronic chat

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2664

74 Specialization

Can mention areas of practice

Focus on

Can say what you donrsquot handleLimited to

ldquoSpecialistsrdquo

Patent

Admiralty

Actual certifications

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2764

75 Firm Names amp Letterheads

Trade name may be used

No connection with government

No nickname moniker motto or tradename that implies results

Must disclose jurisdictional limitations of

attorneysMust be factual

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2864

amp Associates

Virginia Attorney

Firm name included ldquoand Associatesrdquo

There were no associatesWebsite listed

Nonexistent practice groups

Three nonexistent locations

Identified non-lawyer as lawyer

Attorney suspended

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2964

85 Multi-State Practice

Must comply with home statesrsquo rules where

Office is located

Attorneysrsquo admitted Seeking clients

Advertising Marketing

Must follow all statesrsquo rules in which you are

marketing

The Web doesnrsquot stop at state boundaries

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3064

55 Unauthorized Practice of Law

Be careful on sites where you can answerquestions

Avvo

LinkedIn Your Blog

You could

Inadvertently form a client relationship

End up practicing in a state in which you arenot licensed

Take care in how you answer questions

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3164

Your Reputation

It comes down to protecting yourreputation

It is easy to say something foolishonline and have the statement go viral

Examples of things not to do

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3264

Ways to Look Like an

Idiot on the Web

Calling a Judge an ldquoEvil Witchrdquo

Florida

Providing specific information about acase and clients in an inappropriatefashion

Illinois

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3364

Attacking a client of your firm in a blogpost (and thus being called on thecarpet by your firm)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3464

Asking a Judge to suspend a case dueto needing to attend a funeral

Being friends with the Judge onFacebook

Facebook page showing pictures of theparty attended

Texas

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3564

Blogging about a case in which theattorney is counsel

Posting on Social Media sites aboutcases in which the attorney is counsel

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3664

Judges

ex-parte communication

publicly reprimanded a judge forviolating the Code of Judicial

Conduct after he ldquofriendedrdquo anattorney involved in a custodyhearing before the court andGoogled one of the parties involvedin the dispute (North Carolina)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3764

Friends with Defendant

Unaware friends

Publicity nightmare

Advice Judges should limit friendships online

Or at least be aware of an reveal relevantfriendships

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3864

Friending the wrong people

Not ok for judges to friend attorneys

in FloridaOk for judges to friend attorneys in

Ohio and Oklahoma

Crucial to know your statersquos rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3964

What Should you do if you

Mess Up

Remember the Streisand Effect

Barbara Streisand sued to have an imageof her house removed from the Internet

Resulted in greater publicity and a lot ofinsults

Lesson learned Suing rarely works

Accept responsibility

Apologize (sincerely)

Lay low

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4064

Social Media in the Practice of Law

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4164

Social Media is Being Admitted

Mixed Results in Reported Decisions

People frequently lie to the court (or theirattorney) and tell the truth on social media

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4264

Access Granted

Zimmerman v Weis Markets

McMillen v Hummingbird

Largent v Reed (newest case)

Viewable picturesposts showed contradictoryinformation

Basis for access (and admission)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4364

Access Not Granted

Piccolo v Paterson

No content available for defense to see

Fishing expedition

Arcq v Fields No publicly available information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4464

Access not Granted

Kalinowski v Kirschenheiter

Bar has Facebook Page ndash is the informationrelevant

Kalinowski has Facebook AccountMyspace ndash No relevant publicly available information

Require to preserve all data

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4564

Admission

Even if information is obtained throughdiscovery all usual evidence rules apply

You may need to educate your judge as

toWhy social media shouldshould not

be available via ediscovery

Why social media shouldshould notbe admitted

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4664

How to Handle Social Media

Begin with your own clients

Ask if they have social media

Suggest they should stop using it

Make it clear they may not deleteposts they have already written

This would be destruction ofevidence

You could be found culpable forspoliation be careful

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4764

Spoliation Case in Virginia

Plaintiffrsquos Counsel instructed plaintiff to clean

up account

Plaintiff deleted pictures and other

information 10 million dollar verdict halved

700000+ dollar sanction

Attorney required to pay 500000+ dollar

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4864

Opposing Side

Get online and look

Preserve what you find

Screen shots

PDFs

Video

Be careful who does the preservation oryou could end up being your ownwitness

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4964

Request that counsel have the entireFacebook account downloaded

immediately(Facebook provides a tool for this)

Ask for all email addressesPeople may have more than one

account

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5064

Send a notice to preserve immediately

Be clear that you mean everything

Social media

Blogs

Any kind of postings online

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5164

Ask for immediate access

Access should mean a password becausenot everything is accessible without one

If refuse password ask for privacy settings tobe completely opened

Ask for Judge to compel access

Ask the right questions Donrsquot just ask about Facebook

Ask about all online use

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5264

Important to Note

Facebook and MySpace will not providecontent in a civil case

Limited by Stored CommunicationsAct 18 USC sect 2701 et seq

Will only provide ownershipinformation broad account

information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5364

Watch the Ethics

Friending Witnesses

Attorney proposed to have third partyFriend a witness

Friend would not lie but would notreveal association with attorney

Asked Philadelphia Bar for an opinion

Bar said No

Opinion 2009-02

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5464

Other States

Same advice ndash be honest if friendingwitnesses

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5564

Other Guidance Opinions

No friending other side

Seen as contact

Be careful friending employees

Are they parties If not parties same as witnessesacknowledge

who you are

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5664

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5764

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5864

What is Ok

Accessing what is not hidden through privacysettings

70 of people do not change their privacysettings leaving a substantial amount of data

available

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5964

Accessing through someone who is already afriend

Divorcing spouses often forget to unfriend

each other Be cautious however in employment cases

It can look like a third party employee is beingforced to share information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6064

About Jurors

Ask for strict and clear instruction on socialmediainternet use

Many jurors disregard

Examples Death penalty verdict overturned

Juror asked Defendant to friend her

Juror held in contempt

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6164

Ok to Investigate Jurors

Can look at publicly available information

Do not friend Jurors

Do not contact Jurors

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6264

Final Thoughts

Donrsquot be afraid of social media

It can be a powerful marketing tool

It can be a powerful research tool

Simply be sure to remember thatmany people will see what you post

Obey the ethical rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6364

Slides available at

wwwjlellisnetblog

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6464

Thank You for Attending

Practice Mgt Advisor

jenniferFreedmanLPMcom

wwwFreedmanLPMcom

lawpracticepabarorg

Page 4: Social Media Examined  Ellen Freedman and Jennifer Ellis

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 464

This seminar will cover

The realm of internet-based networking andcommunication tools

Social media ndash why we care

What IS social media

How do we use social media

What ethical risks exist

Social media in the practice of law

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 564

The realm of internet-based

networking and communication tools

FAMILIAR TOOLS

Web sites mini-sites

Blogs

RSS Syndication ampNews Aggregators

Instant Messaging

E-Newsletters Email

UNFAMILIAR TOOLS

YouTube

Wikis

Document Repositories

Video mail

Social networking sites

Picture sharing sites

Micro-blogging (tweets)

Chat rooms

Virtual worlds

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 664

The Newest Thing Geolocation

Check-In

You say where you areWhat you are doing

Other people say you are with them

Example You are speaking at a seminar onyour area of practice Let people know by

checking in All of your Facebook contacts willknow

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 764

Social Media Why we care

Social Media How It Impacts Your Business

Social Media in Plain English

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 864

Three types of social media

SHARE

PUBLISH NETWORK

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 964

How to Use Social Media

Content is KING

Keep it real ndash concern must be genuine

Create your own community and engage yourreaders

Add content regularly

Invite discussion and interaction

Create once use many times in many media

Always keep it professional

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1064

Herersquos the whole point

Law firms lookedlike this to prospects

Successful marketing included

bullNewsletters

bullSeminars

bullWritingarticles

bullNetworking

bullWord ofmouth

referrals

bullCommunity

activitybullBar

Leadership

bullListingseg M-HYellow BookWhite pages

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1164

Now prospects also see law firms

SEO blogging

tweeting

LinkedIn

Facebook

YouTube

GroupsListservsInterest

Subscribers

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1264

They want to bethere

They willingly gothere

Because all pathsare leading them tothe same place

And todayrsquos marketing is all about

bringing traffic to your web site

Simply and only because

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1364

Create a consistent brand

See handout articles about how create yourbrand on Facebook LinkedIn YouTube andTwitter

Remember that different people will utilizedifferent media Example

Family lawyers do better on Facebook

Business lawyers do better on LinkedIn

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1464

You can do

it yourself

with a littleresearch

assistance

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1564

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1664

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1764

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1864

Itrsquos about being ldquoout thererdquo

Publish news about yourself and your firmsuch as a calendar of upcoming events inmany forums to cast the widest net

Provide links between different mediums togarner higher search engine rankings

Remember to be ldquomobile-friendlyrdquo

Remember to publish all your addresses

Follow me heretwittercommyfirmwwwourfirmcomlinkedincomellenmyfirm

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1964

Itrsquos about strategic intelligence

Monitor yourself your firm

What are they saying about you Yourfirm

Google alerts digg delicious

Trackbacks

Posts on twitter and so forthFind out where your clients and

prospects hang out

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2064

Ethical Risks

In Advertising and Other Uses

Social media can be a minefield

The risks are greater due to the numberof people who will see what is posted

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2164

The Internet is Different

People sometimes believe the Internetis different

It isnrsquot The ethical rules are the same online as

offline

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2264

The Internet is not Different

If you cannot engage in a certainbehavior offline you cannot engage inthat behavior online

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2364

71 False or Misleading

Communications

Donrsquot be misleading in communications eitheron or offline

Young attorney took a capital case in DC

Thrown off case for incompetence

Review of website and other advertisingshowed massive misstatements about

experience Large ethical complaint expected in his

home state of NJ

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2464

72 Attorney Advertising

Social media is a form of attorney advertising

CopiesRecords kept 2 years

No referral payments to non-lawyers No celebrity endorsements

Disclose paid endorsements

No non-lawyer non-client portrayals orreenactments

Fee language restrictions

Geographic location disclosures

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2564

73 Direct Contact of Prospects

CANNOT solicit in-person or via phone

Family previous clients attorneys - OK

CAN send written communications Disclaimer

Comply with 71

Label

E-mail considered written

Ban on real time electronic chat

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2664

74 Specialization

Can mention areas of practice

Focus on

Can say what you donrsquot handleLimited to

ldquoSpecialistsrdquo

Patent

Admiralty

Actual certifications

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2764

75 Firm Names amp Letterheads

Trade name may be used

No connection with government

No nickname moniker motto or tradename that implies results

Must disclose jurisdictional limitations of

attorneysMust be factual

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2864

amp Associates

Virginia Attorney

Firm name included ldquoand Associatesrdquo

There were no associatesWebsite listed

Nonexistent practice groups

Three nonexistent locations

Identified non-lawyer as lawyer

Attorney suspended

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2964

85 Multi-State Practice

Must comply with home statesrsquo rules where

Office is located

Attorneysrsquo admitted Seeking clients

Advertising Marketing

Must follow all statesrsquo rules in which you are

marketing

The Web doesnrsquot stop at state boundaries

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3064

55 Unauthorized Practice of Law

Be careful on sites where you can answerquestions

Avvo

LinkedIn Your Blog

You could

Inadvertently form a client relationship

End up practicing in a state in which you arenot licensed

Take care in how you answer questions

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3164

Your Reputation

It comes down to protecting yourreputation

It is easy to say something foolishonline and have the statement go viral

Examples of things not to do

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3264

Ways to Look Like an

Idiot on the Web

Calling a Judge an ldquoEvil Witchrdquo

Florida

Providing specific information about acase and clients in an inappropriatefashion

Illinois

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3364

Attacking a client of your firm in a blogpost (and thus being called on thecarpet by your firm)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3464

Asking a Judge to suspend a case dueto needing to attend a funeral

Being friends with the Judge onFacebook

Facebook page showing pictures of theparty attended

Texas

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3564

Blogging about a case in which theattorney is counsel

Posting on Social Media sites aboutcases in which the attorney is counsel

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3664

Judges

ex-parte communication

publicly reprimanded a judge forviolating the Code of Judicial

Conduct after he ldquofriendedrdquo anattorney involved in a custodyhearing before the court andGoogled one of the parties involvedin the dispute (North Carolina)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3764

Friends with Defendant

Unaware friends

Publicity nightmare

Advice Judges should limit friendships online

Or at least be aware of an reveal relevantfriendships

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3864

Friending the wrong people

Not ok for judges to friend attorneys

in FloridaOk for judges to friend attorneys in

Ohio and Oklahoma

Crucial to know your statersquos rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3964

What Should you do if you

Mess Up

Remember the Streisand Effect

Barbara Streisand sued to have an imageof her house removed from the Internet

Resulted in greater publicity and a lot ofinsults

Lesson learned Suing rarely works

Accept responsibility

Apologize (sincerely)

Lay low

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4064

Social Media in the Practice of Law

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4164

Social Media is Being Admitted

Mixed Results in Reported Decisions

People frequently lie to the court (or theirattorney) and tell the truth on social media

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4264

Access Granted

Zimmerman v Weis Markets

McMillen v Hummingbird

Largent v Reed (newest case)

Viewable picturesposts showed contradictoryinformation

Basis for access (and admission)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4364

Access Not Granted

Piccolo v Paterson

No content available for defense to see

Fishing expedition

Arcq v Fields No publicly available information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4464

Access not Granted

Kalinowski v Kirschenheiter

Bar has Facebook Page ndash is the informationrelevant

Kalinowski has Facebook AccountMyspace ndash No relevant publicly available information

Require to preserve all data

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4564

Admission

Even if information is obtained throughdiscovery all usual evidence rules apply

You may need to educate your judge as

toWhy social media shouldshould not

be available via ediscovery

Why social media shouldshould notbe admitted

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4664

How to Handle Social Media

Begin with your own clients

Ask if they have social media

Suggest they should stop using it

Make it clear they may not deleteposts they have already written

This would be destruction ofevidence

You could be found culpable forspoliation be careful

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4764

Spoliation Case in Virginia

Plaintiffrsquos Counsel instructed plaintiff to clean

up account

Plaintiff deleted pictures and other

information 10 million dollar verdict halved

700000+ dollar sanction

Attorney required to pay 500000+ dollar

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4864

Opposing Side

Get online and look

Preserve what you find

Screen shots

PDFs

Video

Be careful who does the preservation oryou could end up being your ownwitness

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4964

Request that counsel have the entireFacebook account downloaded

immediately(Facebook provides a tool for this)

Ask for all email addressesPeople may have more than one

account

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5064

Send a notice to preserve immediately

Be clear that you mean everything

Social media

Blogs

Any kind of postings online

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5164

Ask for immediate access

Access should mean a password becausenot everything is accessible without one

If refuse password ask for privacy settings tobe completely opened

Ask for Judge to compel access

Ask the right questions Donrsquot just ask about Facebook

Ask about all online use

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5264

Important to Note

Facebook and MySpace will not providecontent in a civil case

Limited by Stored CommunicationsAct 18 USC sect 2701 et seq

Will only provide ownershipinformation broad account

information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5364

Watch the Ethics

Friending Witnesses

Attorney proposed to have third partyFriend a witness

Friend would not lie but would notreveal association with attorney

Asked Philadelphia Bar for an opinion

Bar said No

Opinion 2009-02

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5464

Other States

Same advice ndash be honest if friendingwitnesses

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5564

Other Guidance Opinions

No friending other side

Seen as contact

Be careful friending employees

Are they parties If not parties same as witnessesacknowledge

who you are

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5664

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5764

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5864

What is Ok

Accessing what is not hidden through privacysettings

70 of people do not change their privacysettings leaving a substantial amount of data

available

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5964

Accessing through someone who is already afriend

Divorcing spouses often forget to unfriend

each other Be cautious however in employment cases

It can look like a third party employee is beingforced to share information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6064

About Jurors

Ask for strict and clear instruction on socialmediainternet use

Many jurors disregard

Examples Death penalty verdict overturned

Juror asked Defendant to friend her

Juror held in contempt

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6164

Ok to Investigate Jurors

Can look at publicly available information

Do not friend Jurors

Do not contact Jurors

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6264

Final Thoughts

Donrsquot be afraid of social media

It can be a powerful marketing tool

It can be a powerful research tool

Simply be sure to remember thatmany people will see what you post

Obey the ethical rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6364

Slides available at

wwwjlellisnetblog

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6464

Thank You for Attending

Practice Mgt Advisor

jenniferFreedmanLPMcom

wwwFreedmanLPMcom

lawpracticepabarorg

Page 5: Social Media Examined  Ellen Freedman and Jennifer Ellis

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 564

The realm of internet-based

networking and communication tools

FAMILIAR TOOLS

Web sites mini-sites

Blogs

RSS Syndication ampNews Aggregators

Instant Messaging

E-Newsletters Email

UNFAMILIAR TOOLS

YouTube

Wikis

Document Repositories

Video mail

Social networking sites

Picture sharing sites

Micro-blogging (tweets)

Chat rooms

Virtual worlds

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 664

The Newest Thing Geolocation

Check-In

You say where you areWhat you are doing

Other people say you are with them

Example You are speaking at a seminar onyour area of practice Let people know by

checking in All of your Facebook contacts willknow

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 764

Social Media Why we care

Social Media How It Impacts Your Business

Social Media in Plain English

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 864

Three types of social media

SHARE

PUBLISH NETWORK

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 964

How to Use Social Media

Content is KING

Keep it real ndash concern must be genuine

Create your own community and engage yourreaders

Add content regularly

Invite discussion and interaction

Create once use many times in many media

Always keep it professional

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1064

Herersquos the whole point

Law firms lookedlike this to prospects

Successful marketing included

bullNewsletters

bullSeminars

bullWritingarticles

bullNetworking

bullWord ofmouth

referrals

bullCommunity

activitybullBar

Leadership

bullListingseg M-HYellow BookWhite pages

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1164

Now prospects also see law firms

SEO blogging

tweeting

LinkedIn

Facebook

YouTube

GroupsListservsInterest

Subscribers

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1264

They want to bethere

They willingly gothere

Because all pathsare leading them tothe same place

And todayrsquos marketing is all about

bringing traffic to your web site

Simply and only because

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1364

Create a consistent brand

See handout articles about how create yourbrand on Facebook LinkedIn YouTube andTwitter

Remember that different people will utilizedifferent media Example

Family lawyers do better on Facebook

Business lawyers do better on LinkedIn

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1464

You can do

it yourself

with a littleresearch

assistance

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1564

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1664

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1764

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1864

Itrsquos about being ldquoout thererdquo

Publish news about yourself and your firmsuch as a calendar of upcoming events inmany forums to cast the widest net

Provide links between different mediums togarner higher search engine rankings

Remember to be ldquomobile-friendlyrdquo

Remember to publish all your addresses

Follow me heretwittercommyfirmwwwourfirmcomlinkedincomellenmyfirm

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1964

Itrsquos about strategic intelligence

Monitor yourself your firm

What are they saying about you Yourfirm

Google alerts digg delicious

Trackbacks

Posts on twitter and so forthFind out where your clients and

prospects hang out

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2064

Ethical Risks

In Advertising and Other Uses

Social media can be a minefield

The risks are greater due to the numberof people who will see what is posted

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2164

The Internet is Different

People sometimes believe the Internetis different

It isnrsquot The ethical rules are the same online as

offline

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2264

The Internet is not Different

If you cannot engage in a certainbehavior offline you cannot engage inthat behavior online

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2364

71 False or Misleading

Communications

Donrsquot be misleading in communications eitheron or offline

Young attorney took a capital case in DC

Thrown off case for incompetence

Review of website and other advertisingshowed massive misstatements about

experience Large ethical complaint expected in his

home state of NJ

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2464

72 Attorney Advertising

Social media is a form of attorney advertising

CopiesRecords kept 2 years

No referral payments to non-lawyers No celebrity endorsements

Disclose paid endorsements

No non-lawyer non-client portrayals orreenactments

Fee language restrictions

Geographic location disclosures

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2564

73 Direct Contact of Prospects

CANNOT solicit in-person or via phone

Family previous clients attorneys - OK

CAN send written communications Disclaimer

Comply with 71

Label

E-mail considered written

Ban on real time electronic chat

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2664

74 Specialization

Can mention areas of practice

Focus on

Can say what you donrsquot handleLimited to

ldquoSpecialistsrdquo

Patent

Admiralty

Actual certifications

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2764

75 Firm Names amp Letterheads

Trade name may be used

No connection with government

No nickname moniker motto or tradename that implies results

Must disclose jurisdictional limitations of

attorneysMust be factual

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2864

amp Associates

Virginia Attorney

Firm name included ldquoand Associatesrdquo

There were no associatesWebsite listed

Nonexistent practice groups

Three nonexistent locations

Identified non-lawyer as lawyer

Attorney suspended

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2964

85 Multi-State Practice

Must comply with home statesrsquo rules where

Office is located

Attorneysrsquo admitted Seeking clients

Advertising Marketing

Must follow all statesrsquo rules in which you are

marketing

The Web doesnrsquot stop at state boundaries

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3064

55 Unauthorized Practice of Law

Be careful on sites where you can answerquestions

Avvo

LinkedIn Your Blog

You could

Inadvertently form a client relationship

End up practicing in a state in which you arenot licensed

Take care in how you answer questions

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3164

Your Reputation

It comes down to protecting yourreputation

It is easy to say something foolishonline and have the statement go viral

Examples of things not to do

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3264

Ways to Look Like an

Idiot on the Web

Calling a Judge an ldquoEvil Witchrdquo

Florida

Providing specific information about acase and clients in an inappropriatefashion

Illinois

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3364

Attacking a client of your firm in a blogpost (and thus being called on thecarpet by your firm)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3464

Asking a Judge to suspend a case dueto needing to attend a funeral

Being friends with the Judge onFacebook

Facebook page showing pictures of theparty attended

Texas

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3564

Blogging about a case in which theattorney is counsel

Posting on Social Media sites aboutcases in which the attorney is counsel

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3664

Judges

ex-parte communication

publicly reprimanded a judge forviolating the Code of Judicial

Conduct after he ldquofriendedrdquo anattorney involved in a custodyhearing before the court andGoogled one of the parties involvedin the dispute (North Carolina)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3764

Friends with Defendant

Unaware friends

Publicity nightmare

Advice Judges should limit friendships online

Or at least be aware of an reveal relevantfriendships

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3864

Friending the wrong people

Not ok for judges to friend attorneys

in FloridaOk for judges to friend attorneys in

Ohio and Oklahoma

Crucial to know your statersquos rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3964

What Should you do if you

Mess Up

Remember the Streisand Effect

Barbara Streisand sued to have an imageof her house removed from the Internet

Resulted in greater publicity and a lot ofinsults

Lesson learned Suing rarely works

Accept responsibility

Apologize (sincerely)

Lay low

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4064

Social Media in the Practice of Law

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4164

Social Media is Being Admitted

Mixed Results in Reported Decisions

People frequently lie to the court (or theirattorney) and tell the truth on social media

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4264

Access Granted

Zimmerman v Weis Markets

McMillen v Hummingbird

Largent v Reed (newest case)

Viewable picturesposts showed contradictoryinformation

Basis for access (and admission)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4364

Access Not Granted

Piccolo v Paterson

No content available for defense to see

Fishing expedition

Arcq v Fields No publicly available information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4464

Access not Granted

Kalinowski v Kirschenheiter

Bar has Facebook Page ndash is the informationrelevant

Kalinowski has Facebook AccountMyspace ndash No relevant publicly available information

Require to preserve all data

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4564

Admission

Even if information is obtained throughdiscovery all usual evidence rules apply

You may need to educate your judge as

toWhy social media shouldshould not

be available via ediscovery

Why social media shouldshould notbe admitted

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4664

How to Handle Social Media

Begin with your own clients

Ask if they have social media

Suggest they should stop using it

Make it clear they may not deleteposts they have already written

This would be destruction ofevidence

You could be found culpable forspoliation be careful

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4764

Spoliation Case in Virginia

Plaintiffrsquos Counsel instructed plaintiff to clean

up account

Plaintiff deleted pictures and other

information 10 million dollar verdict halved

700000+ dollar sanction

Attorney required to pay 500000+ dollar

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4864

Opposing Side

Get online and look

Preserve what you find

Screen shots

PDFs

Video

Be careful who does the preservation oryou could end up being your ownwitness

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4964

Request that counsel have the entireFacebook account downloaded

immediately(Facebook provides a tool for this)

Ask for all email addressesPeople may have more than one

account

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5064

Send a notice to preserve immediately

Be clear that you mean everything

Social media

Blogs

Any kind of postings online

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5164

Ask for immediate access

Access should mean a password becausenot everything is accessible without one

If refuse password ask for privacy settings tobe completely opened

Ask for Judge to compel access

Ask the right questions Donrsquot just ask about Facebook

Ask about all online use

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5264

Important to Note

Facebook and MySpace will not providecontent in a civil case

Limited by Stored CommunicationsAct 18 USC sect 2701 et seq

Will only provide ownershipinformation broad account

information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5364

Watch the Ethics

Friending Witnesses

Attorney proposed to have third partyFriend a witness

Friend would not lie but would notreveal association with attorney

Asked Philadelphia Bar for an opinion

Bar said No

Opinion 2009-02

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5464

Other States

Same advice ndash be honest if friendingwitnesses

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5564

Other Guidance Opinions

No friending other side

Seen as contact

Be careful friending employees

Are they parties If not parties same as witnessesacknowledge

who you are

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5664

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5764

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5864

What is Ok

Accessing what is not hidden through privacysettings

70 of people do not change their privacysettings leaving a substantial amount of data

available

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5964

Accessing through someone who is already afriend

Divorcing spouses often forget to unfriend

each other Be cautious however in employment cases

It can look like a third party employee is beingforced to share information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6064

About Jurors

Ask for strict and clear instruction on socialmediainternet use

Many jurors disregard

Examples Death penalty verdict overturned

Juror asked Defendant to friend her

Juror held in contempt

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6164

Ok to Investigate Jurors

Can look at publicly available information

Do not friend Jurors

Do not contact Jurors

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6264

Final Thoughts

Donrsquot be afraid of social media

It can be a powerful marketing tool

It can be a powerful research tool

Simply be sure to remember thatmany people will see what you post

Obey the ethical rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6364

Slides available at

wwwjlellisnetblog

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6464

Thank You for Attending

Practice Mgt Advisor

jenniferFreedmanLPMcom

wwwFreedmanLPMcom

lawpracticepabarorg

Page 6: Social Media Examined  Ellen Freedman and Jennifer Ellis

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 664

The Newest Thing Geolocation

Check-In

You say where you areWhat you are doing

Other people say you are with them

Example You are speaking at a seminar onyour area of practice Let people know by

checking in All of your Facebook contacts willknow

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 764

Social Media Why we care

Social Media How It Impacts Your Business

Social Media in Plain English

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 864

Three types of social media

SHARE

PUBLISH NETWORK

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 964

How to Use Social Media

Content is KING

Keep it real ndash concern must be genuine

Create your own community and engage yourreaders

Add content regularly

Invite discussion and interaction

Create once use many times in many media

Always keep it professional

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1064

Herersquos the whole point

Law firms lookedlike this to prospects

Successful marketing included

bullNewsletters

bullSeminars

bullWritingarticles

bullNetworking

bullWord ofmouth

referrals

bullCommunity

activitybullBar

Leadership

bullListingseg M-HYellow BookWhite pages

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1164

Now prospects also see law firms

SEO blogging

tweeting

LinkedIn

Facebook

YouTube

GroupsListservsInterest

Subscribers

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1264

They want to bethere

They willingly gothere

Because all pathsare leading them tothe same place

And todayrsquos marketing is all about

bringing traffic to your web site

Simply and only because

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1364

Create a consistent brand

See handout articles about how create yourbrand on Facebook LinkedIn YouTube andTwitter

Remember that different people will utilizedifferent media Example

Family lawyers do better on Facebook

Business lawyers do better on LinkedIn

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1464

You can do

it yourself

with a littleresearch

assistance

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1564

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1664

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1764

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1864

Itrsquos about being ldquoout thererdquo

Publish news about yourself and your firmsuch as a calendar of upcoming events inmany forums to cast the widest net

Provide links between different mediums togarner higher search engine rankings

Remember to be ldquomobile-friendlyrdquo

Remember to publish all your addresses

Follow me heretwittercommyfirmwwwourfirmcomlinkedincomellenmyfirm

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1964

Itrsquos about strategic intelligence

Monitor yourself your firm

What are they saying about you Yourfirm

Google alerts digg delicious

Trackbacks

Posts on twitter and so forthFind out where your clients and

prospects hang out

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2064

Ethical Risks

In Advertising and Other Uses

Social media can be a minefield

The risks are greater due to the numberof people who will see what is posted

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2164

The Internet is Different

People sometimes believe the Internetis different

It isnrsquot The ethical rules are the same online as

offline

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2264

The Internet is not Different

If you cannot engage in a certainbehavior offline you cannot engage inthat behavior online

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2364

71 False or Misleading

Communications

Donrsquot be misleading in communications eitheron or offline

Young attorney took a capital case in DC

Thrown off case for incompetence

Review of website and other advertisingshowed massive misstatements about

experience Large ethical complaint expected in his

home state of NJ

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2464

72 Attorney Advertising

Social media is a form of attorney advertising

CopiesRecords kept 2 years

No referral payments to non-lawyers No celebrity endorsements

Disclose paid endorsements

No non-lawyer non-client portrayals orreenactments

Fee language restrictions

Geographic location disclosures

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2564

73 Direct Contact of Prospects

CANNOT solicit in-person or via phone

Family previous clients attorneys - OK

CAN send written communications Disclaimer

Comply with 71

Label

E-mail considered written

Ban on real time electronic chat

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2664

74 Specialization

Can mention areas of practice

Focus on

Can say what you donrsquot handleLimited to

ldquoSpecialistsrdquo

Patent

Admiralty

Actual certifications

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2764

75 Firm Names amp Letterheads

Trade name may be used

No connection with government

No nickname moniker motto or tradename that implies results

Must disclose jurisdictional limitations of

attorneysMust be factual

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2864

amp Associates

Virginia Attorney

Firm name included ldquoand Associatesrdquo

There were no associatesWebsite listed

Nonexistent practice groups

Three nonexistent locations

Identified non-lawyer as lawyer

Attorney suspended

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2964

85 Multi-State Practice

Must comply with home statesrsquo rules where

Office is located

Attorneysrsquo admitted Seeking clients

Advertising Marketing

Must follow all statesrsquo rules in which you are

marketing

The Web doesnrsquot stop at state boundaries

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3064

55 Unauthorized Practice of Law

Be careful on sites where you can answerquestions

Avvo

LinkedIn Your Blog

You could

Inadvertently form a client relationship

End up practicing in a state in which you arenot licensed

Take care in how you answer questions

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3164

Your Reputation

It comes down to protecting yourreputation

It is easy to say something foolishonline and have the statement go viral

Examples of things not to do

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3264

Ways to Look Like an

Idiot on the Web

Calling a Judge an ldquoEvil Witchrdquo

Florida

Providing specific information about acase and clients in an inappropriatefashion

Illinois

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3364

Attacking a client of your firm in a blogpost (and thus being called on thecarpet by your firm)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3464

Asking a Judge to suspend a case dueto needing to attend a funeral

Being friends with the Judge onFacebook

Facebook page showing pictures of theparty attended

Texas

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3564

Blogging about a case in which theattorney is counsel

Posting on Social Media sites aboutcases in which the attorney is counsel

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3664

Judges

ex-parte communication

publicly reprimanded a judge forviolating the Code of Judicial

Conduct after he ldquofriendedrdquo anattorney involved in a custodyhearing before the court andGoogled one of the parties involvedin the dispute (North Carolina)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3764

Friends with Defendant

Unaware friends

Publicity nightmare

Advice Judges should limit friendships online

Or at least be aware of an reveal relevantfriendships

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3864

Friending the wrong people

Not ok for judges to friend attorneys

in FloridaOk for judges to friend attorneys in

Ohio and Oklahoma

Crucial to know your statersquos rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3964

What Should you do if you

Mess Up

Remember the Streisand Effect

Barbara Streisand sued to have an imageof her house removed from the Internet

Resulted in greater publicity and a lot ofinsults

Lesson learned Suing rarely works

Accept responsibility

Apologize (sincerely)

Lay low

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4064

Social Media in the Practice of Law

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4164

Social Media is Being Admitted

Mixed Results in Reported Decisions

People frequently lie to the court (or theirattorney) and tell the truth on social media

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4264

Access Granted

Zimmerman v Weis Markets

McMillen v Hummingbird

Largent v Reed (newest case)

Viewable picturesposts showed contradictoryinformation

Basis for access (and admission)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4364

Access Not Granted

Piccolo v Paterson

No content available for defense to see

Fishing expedition

Arcq v Fields No publicly available information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4464

Access not Granted

Kalinowski v Kirschenheiter

Bar has Facebook Page ndash is the informationrelevant

Kalinowski has Facebook AccountMyspace ndash No relevant publicly available information

Require to preserve all data

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4564

Admission

Even if information is obtained throughdiscovery all usual evidence rules apply

You may need to educate your judge as

toWhy social media shouldshould not

be available via ediscovery

Why social media shouldshould notbe admitted

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4664

How to Handle Social Media

Begin with your own clients

Ask if they have social media

Suggest they should stop using it

Make it clear they may not deleteposts they have already written

This would be destruction ofevidence

You could be found culpable forspoliation be careful

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4764

Spoliation Case in Virginia

Plaintiffrsquos Counsel instructed plaintiff to clean

up account

Plaintiff deleted pictures and other

information 10 million dollar verdict halved

700000+ dollar sanction

Attorney required to pay 500000+ dollar

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4864

Opposing Side

Get online and look

Preserve what you find

Screen shots

PDFs

Video

Be careful who does the preservation oryou could end up being your ownwitness

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4964

Request that counsel have the entireFacebook account downloaded

immediately(Facebook provides a tool for this)

Ask for all email addressesPeople may have more than one

account

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5064

Send a notice to preserve immediately

Be clear that you mean everything

Social media

Blogs

Any kind of postings online

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5164

Ask for immediate access

Access should mean a password becausenot everything is accessible without one

If refuse password ask for privacy settings tobe completely opened

Ask for Judge to compel access

Ask the right questions Donrsquot just ask about Facebook

Ask about all online use

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5264

Important to Note

Facebook and MySpace will not providecontent in a civil case

Limited by Stored CommunicationsAct 18 USC sect 2701 et seq

Will only provide ownershipinformation broad account

information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5364

Watch the Ethics

Friending Witnesses

Attorney proposed to have third partyFriend a witness

Friend would not lie but would notreveal association with attorney

Asked Philadelphia Bar for an opinion

Bar said No

Opinion 2009-02

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5464

Other States

Same advice ndash be honest if friendingwitnesses

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5564

Other Guidance Opinions

No friending other side

Seen as contact

Be careful friending employees

Are they parties If not parties same as witnessesacknowledge

who you are

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5664

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5764

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5864

What is Ok

Accessing what is not hidden through privacysettings

70 of people do not change their privacysettings leaving a substantial amount of data

available

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5964

Accessing through someone who is already afriend

Divorcing spouses often forget to unfriend

each other Be cautious however in employment cases

It can look like a third party employee is beingforced to share information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6064

About Jurors

Ask for strict and clear instruction on socialmediainternet use

Many jurors disregard

Examples Death penalty verdict overturned

Juror asked Defendant to friend her

Juror held in contempt

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6164

Ok to Investigate Jurors

Can look at publicly available information

Do not friend Jurors

Do not contact Jurors

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6264

Final Thoughts

Donrsquot be afraid of social media

It can be a powerful marketing tool

It can be a powerful research tool

Simply be sure to remember thatmany people will see what you post

Obey the ethical rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6364

Slides available at

wwwjlellisnetblog

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6464

Thank You for Attending

Practice Mgt Advisor

jenniferFreedmanLPMcom

wwwFreedmanLPMcom

lawpracticepabarorg

Page 7: Social Media Examined  Ellen Freedman and Jennifer Ellis

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 764

Social Media Why we care

Social Media How It Impacts Your Business

Social Media in Plain English

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 864

Three types of social media

SHARE

PUBLISH NETWORK

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 964

How to Use Social Media

Content is KING

Keep it real ndash concern must be genuine

Create your own community and engage yourreaders

Add content regularly

Invite discussion and interaction

Create once use many times in many media

Always keep it professional

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1064

Herersquos the whole point

Law firms lookedlike this to prospects

Successful marketing included

bullNewsletters

bullSeminars

bullWritingarticles

bullNetworking

bullWord ofmouth

referrals

bullCommunity

activitybullBar

Leadership

bullListingseg M-HYellow BookWhite pages

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1164

Now prospects also see law firms

SEO blogging

tweeting

LinkedIn

Facebook

YouTube

GroupsListservsInterest

Subscribers

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1264

They want to bethere

They willingly gothere

Because all pathsare leading them tothe same place

And todayrsquos marketing is all about

bringing traffic to your web site

Simply and only because

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1364

Create a consistent brand

See handout articles about how create yourbrand on Facebook LinkedIn YouTube andTwitter

Remember that different people will utilizedifferent media Example

Family lawyers do better on Facebook

Business lawyers do better on LinkedIn

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1464

You can do

it yourself

with a littleresearch

assistance

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1564

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1664

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1764

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1864

Itrsquos about being ldquoout thererdquo

Publish news about yourself and your firmsuch as a calendar of upcoming events inmany forums to cast the widest net

Provide links between different mediums togarner higher search engine rankings

Remember to be ldquomobile-friendlyrdquo

Remember to publish all your addresses

Follow me heretwittercommyfirmwwwourfirmcomlinkedincomellenmyfirm

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1964

Itrsquos about strategic intelligence

Monitor yourself your firm

What are they saying about you Yourfirm

Google alerts digg delicious

Trackbacks

Posts on twitter and so forthFind out where your clients and

prospects hang out

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2064

Ethical Risks

In Advertising and Other Uses

Social media can be a minefield

The risks are greater due to the numberof people who will see what is posted

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2164

The Internet is Different

People sometimes believe the Internetis different

It isnrsquot The ethical rules are the same online as

offline

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2264

The Internet is not Different

If you cannot engage in a certainbehavior offline you cannot engage inthat behavior online

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2364

71 False or Misleading

Communications

Donrsquot be misleading in communications eitheron or offline

Young attorney took a capital case in DC

Thrown off case for incompetence

Review of website and other advertisingshowed massive misstatements about

experience Large ethical complaint expected in his

home state of NJ

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2464

72 Attorney Advertising

Social media is a form of attorney advertising

CopiesRecords kept 2 years

No referral payments to non-lawyers No celebrity endorsements

Disclose paid endorsements

No non-lawyer non-client portrayals orreenactments

Fee language restrictions

Geographic location disclosures

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2564

73 Direct Contact of Prospects

CANNOT solicit in-person or via phone

Family previous clients attorneys - OK

CAN send written communications Disclaimer

Comply with 71

Label

E-mail considered written

Ban on real time electronic chat

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2664

74 Specialization

Can mention areas of practice

Focus on

Can say what you donrsquot handleLimited to

ldquoSpecialistsrdquo

Patent

Admiralty

Actual certifications

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2764

75 Firm Names amp Letterheads

Trade name may be used

No connection with government

No nickname moniker motto or tradename that implies results

Must disclose jurisdictional limitations of

attorneysMust be factual

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2864

amp Associates

Virginia Attorney

Firm name included ldquoand Associatesrdquo

There were no associatesWebsite listed

Nonexistent practice groups

Three nonexistent locations

Identified non-lawyer as lawyer

Attorney suspended

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2964

85 Multi-State Practice

Must comply with home statesrsquo rules where

Office is located

Attorneysrsquo admitted Seeking clients

Advertising Marketing

Must follow all statesrsquo rules in which you are

marketing

The Web doesnrsquot stop at state boundaries

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3064

55 Unauthorized Practice of Law

Be careful on sites where you can answerquestions

Avvo

LinkedIn Your Blog

You could

Inadvertently form a client relationship

End up practicing in a state in which you arenot licensed

Take care in how you answer questions

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3164

Your Reputation

It comes down to protecting yourreputation

It is easy to say something foolishonline and have the statement go viral

Examples of things not to do

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3264

Ways to Look Like an

Idiot on the Web

Calling a Judge an ldquoEvil Witchrdquo

Florida

Providing specific information about acase and clients in an inappropriatefashion

Illinois

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3364

Attacking a client of your firm in a blogpost (and thus being called on thecarpet by your firm)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3464

Asking a Judge to suspend a case dueto needing to attend a funeral

Being friends with the Judge onFacebook

Facebook page showing pictures of theparty attended

Texas

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3564

Blogging about a case in which theattorney is counsel

Posting on Social Media sites aboutcases in which the attorney is counsel

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3664

Judges

ex-parte communication

publicly reprimanded a judge forviolating the Code of Judicial

Conduct after he ldquofriendedrdquo anattorney involved in a custodyhearing before the court andGoogled one of the parties involvedin the dispute (North Carolina)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3764

Friends with Defendant

Unaware friends

Publicity nightmare

Advice Judges should limit friendships online

Or at least be aware of an reveal relevantfriendships

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3864

Friending the wrong people

Not ok for judges to friend attorneys

in FloridaOk for judges to friend attorneys in

Ohio and Oklahoma

Crucial to know your statersquos rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3964

What Should you do if you

Mess Up

Remember the Streisand Effect

Barbara Streisand sued to have an imageof her house removed from the Internet

Resulted in greater publicity and a lot ofinsults

Lesson learned Suing rarely works

Accept responsibility

Apologize (sincerely)

Lay low

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4064

Social Media in the Practice of Law

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4164

Social Media is Being Admitted

Mixed Results in Reported Decisions

People frequently lie to the court (or theirattorney) and tell the truth on social media

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4264

Access Granted

Zimmerman v Weis Markets

McMillen v Hummingbird

Largent v Reed (newest case)

Viewable picturesposts showed contradictoryinformation

Basis for access (and admission)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4364

Access Not Granted

Piccolo v Paterson

No content available for defense to see

Fishing expedition

Arcq v Fields No publicly available information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4464

Access not Granted

Kalinowski v Kirschenheiter

Bar has Facebook Page ndash is the informationrelevant

Kalinowski has Facebook AccountMyspace ndash No relevant publicly available information

Require to preserve all data

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4564

Admission

Even if information is obtained throughdiscovery all usual evidence rules apply

You may need to educate your judge as

toWhy social media shouldshould not

be available via ediscovery

Why social media shouldshould notbe admitted

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4664

How to Handle Social Media

Begin with your own clients

Ask if they have social media

Suggest they should stop using it

Make it clear they may not deleteposts they have already written

This would be destruction ofevidence

You could be found culpable forspoliation be careful

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4764

Spoliation Case in Virginia

Plaintiffrsquos Counsel instructed plaintiff to clean

up account

Plaintiff deleted pictures and other

information 10 million dollar verdict halved

700000+ dollar sanction

Attorney required to pay 500000+ dollar

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4864

Opposing Side

Get online and look

Preserve what you find

Screen shots

PDFs

Video

Be careful who does the preservation oryou could end up being your ownwitness

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4964

Request that counsel have the entireFacebook account downloaded

immediately(Facebook provides a tool for this)

Ask for all email addressesPeople may have more than one

account

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5064

Send a notice to preserve immediately

Be clear that you mean everything

Social media

Blogs

Any kind of postings online

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5164

Ask for immediate access

Access should mean a password becausenot everything is accessible without one

If refuse password ask for privacy settings tobe completely opened

Ask for Judge to compel access

Ask the right questions Donrsquot just ask about Facebook

Ask about all online use

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5264

Important to Note

Facebook and MySpace will not providecontent in a civil case

Limited by Stored CommunicationsAct 18 USC sect 2701 et seq

Will only provide ownershipinformation broad account

information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5364

Watch the Ethics

Friending Witnesses

Attorney proposed to have third partyFriend a witness

Friend would not lie but would notreveal association with attorney

Asked Philadelphia Bar for an opinion

Bar said No

Opinion 2009-02

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5464

Other States

Same advice ndash be honest if friendingwitnesses

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5564

Other Guidance Opinions

No friending other side

Seen as contact

Be careful friending employees

Are they parties If not parties same as witnessesacknowledge

who you are

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5664

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5764

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5864

What is Ok

Accessing what is not hidden through privacysettings

70 of people do not change their privacysettings leaving a substantial amount of data

available

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5964

Accessing through someone who is already afriend

Divorcing spouses often forget to unfriend

each other Be cautious however in employment cases

It can look like a third party employee is beingforced to share information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6064

About Jurors

Ask for strict and clear instruction on socialmediainternet use

Many jurors disregard

Examples Death penalty verdict overturned

Juror asked Defendant to friend her

Juror held in contempt

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6164

Ok to Investigate Jurors

Can look at publicly available information

Do not friend Jurors

Do not contact Jurors

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6264

Final Thoughts

Donrsquot be afraid of social media

It can be a powerful marketing tool

It can be a powerful research tool

Simply be sure to remember thatmany people will see what you post

Obey the ethical rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6364

Slides available at

wwwjlellisnetblog

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6464

Thank You for Attending

Practice Mgt Advisor

jenniferFreedmanLPMcom

wwwFreedmanLPMcom

lawpracticepabarorg

Page 8: Social Media Examined  Ellen Freedman and Jennifer Ellis

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 864

Three types of social media

SHARE

PUBLISH NETWORK

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 964

How to Use Social Media

Content is KING

Keep it real ndash concern must be genuine

Create your own community and engage yourreaders

Add content regularly

Invite discussion and interaction

Create once use many times in many media

Always keep it professional

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1064

Herersquos the whole point

Law firms lookedlike this to prospects

Successful marketing included

bullNewsletters

bullSeminars

bullWritingarticles

bullNetworking

bullWord ofmouth

referrals

bullCommunity

activitybullBar

Leadership

bullListingseg M-HYellow BookWhite pages

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1164

Now prospects also see law firms

SEO blogging

tweeting

LinkedIn

Facebook

YouTube

GroupsListservsInterest

Subscribers

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1264

They want to bethere

They willingly gothere

Because all pathsare leading them tothe same place

And todayrsquos marketing is all about

bringing traffic to your web site

Simply and only because

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1364

Create a consistent brand

See handout articles about how create yourbrand on Facebook LinkedIn YouTube andTwitter

Remember that different people will utilizedifferent media Example

Family lawyers do better on Facebook

Business lawyers do better on LinkedIn

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1464

You can do

it yourself

with a littleresearch

assistance

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1564

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1664

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1764

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1864

Itrsquos about being ldquoout thererdquo

Publish news about yourself and your firmsuch as a calendar of upcoming events inmany forums to cast the widest net

Provide links between different mediums togarner higher search engine rankings

Remember to be ldquomobile-friendlyrdquo

Remember to publish all your addresses

Follow me heretwittercommyfirmwwwourfirmcomlinkedincomellenmyfirm

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1964

Itrsquos about strategic intelligence

Monitor yourself your firm

What are they saying about you Yourfirm

Google alerts digg delicious

Trackbacks

Posts on twitter and so forthFind out where your clients and

prospects hang out

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2064

Ethical Risks

In Advertising and Other Uses

Social media can be a minefield

The risks are greater due to the numberof people who will see what is posted

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2164

The Internet is Different

People sometimes believe the Internetis different

It isnrsquot The ethical rules are the same online as

offline

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2264

The Internet is not Different

If you cannot engage in a certainbehavior offline you cannot engage inthat behavior online

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2364

71 False or Misleading

Communications

Donrsquot be misleading in communications eitheron or offline

Young attorney took a capital case in DC

Thrown off case for incompetence

Review of website and other advertisingshowed massive misstatements about

experience Large ethical complaint expected in his

home state of NJ

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2464

72 Attorney Advertising

Social media is a form of attorney advertising

CopiesRecords kept 2 years

No referral payments to non-lawyers No celebrity endorsements

Disclose paid endorsements

No non-lawyer non-client portrayals orreenactments

Fee language restrictions

Geographic location disclosures

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2564

73 Direct Contact of Prospects

CANNOT solicit in-person or via phone

Family previous clients attorneys - OK

CAN send written communications Disclaimer

Comply with 71

Label

E-mail considered written

Ban on real time electronic chat

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2664

74 Specialization

Can mention areas of practice

Focus on

Can say what you donrsquot handleLimited to

ldquoSpecialistsrdquo

Patent

Admiralty

Actual certifications

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2764

75 Firm Names amp Letterheads

Trade name may be used

No connection with government

No nickname moniker motto or tradename that implies results

Must disclose jurisdictional limitations of

attorneysMust be factual

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2864

amp Associates

Virginia Attorney

Firm name included ldquoand Associatesrdquo

There were no associatesWebsite listed

Nonexistent practice groups

Three nonexistent locations

Identified non-lawyer as lawyer

Attorney suspended

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2964

85 Multi-State Practice

Must comply with home statesrsquo rules where

Office is located

Attorneysrsquo admitted Seeking clients

Advertising Marketing

Must follow all statesrsquo rules in which you are

marketing

The Web doesnrsquot stop at state boundaries

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3064

55 Unauthorized Practice of Law

Be careful on sites where you can answerquestions

Avvo

LinkedIn Your Blog

You could

Inadvertently form a client relationship

End up practicing in a state in which you arenot licensed

Take care in how you answer questions

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3164

Your Reputation

It comes down to protecting yourreputation

It is easy to say something foolishonline and have the statement go viral

Examples of things not to do

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3264

Ways to Look Like an

Idiot on the Web

Calling a Judge an ldquoEvil Witchrdquo

Florida

Providing specific information about acase and clients in an inappropriatefashion

Illinois

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3364

Attacking a client of your firm in a blogpost (and thus being called on thecarpet by your firm)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3464

Asking a Judge to suspend a case dueto needing to attend a funeral

Being friends with the Judge onFacebook

Facebook page showing pictures of theparty attended

Texas

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3564

Blogging about a case in which theattorney is counsel

Posting on Social Media sites aboutcases in which the attorney is counsel

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3664

Judges

ex-parte communication

publicly reprimanded a judge forviolating the Code of Judicial

Conduct after he ldquofriendedrdquo anattorney involved in a custodyhearing before the court andGoogled one of the parties involvedin the dispute (North Carolina)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3764

Friends with Defendant

Unaware friends

Publicity nightmare

Advice Judges should limit friendships online

Or at least be aware of an reveal relevantfriendships

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3864

Friending the wrong people

Not ok for judges to friend attorneys

in FloridaOk for judges to friend attorneys in

Ohio and Oklahoma

Crucial to know your statersquos rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3964

What Should you do if you

Mess Up

Remember the Streisand Effect

Barbara Streisand sued to have an imageof her house removed from the Internet

Resulted in greater publicity and a lot ofinsults

Lesson learned Suing rarely works

Accept responsibility

Apologize (sincerely)

Lay low

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4064

Social Media in the Practice of Law

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4164

Social Media is Being Admitted

Mixed Results in Reported Decisions

People frequently lie to the court (or theirattorney) and tell the truth on social media

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4264

Access Granted

Zimmerman v Weis Markets

McMillen v Hummingbird

Largent v Reed (newest case)

Viewable picturesposts showed contradictoryinformation

Basis for access (and admission)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4364

Access Not Granted

Piccolo v Paterson

No content available for defense to see

Fishing expedition

Arcq v Fields No publicly available information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4464

Access not Granted

Kalinowski v Kirschenheiter

Bar has Facebook Page ndash is the informationrelevant

Kalinowski has Facebook AccountMyspace ndash No relevant publicly available information

Require to preserve all data

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4564

Admission

Even if information is obtained throughdiscovery all usual evidence rules apply

You may need to educate your judge as

toWhy social media shouldshould not

be available via ediscovery

Why social media shouldshould notbe admitted

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4664

How to Handle Social Media

Begin with your own clients

Ask if they have social media

Suggest they should stop using it

Make it clear they may not deleteposts they have already written

This would be destruction ofevidence

You could be found culpable forspoliation be careful

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4764

Spoliation Case in Virginia

Plaintiffrsquos Counsel instructed plaintiff to clean

up account

Plaintiff deleted pictures and other

information 10 million dollar verdict halved

700000+ dollar sanction

Attorney required to pay 500000+ dollar

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4864

Opposing Side

Get online and look

Preserve what you find

Screen shots

PDFs

Video

Be careful who does the preservation oryou could end up being your ownwitness

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4964

Request that counsel have the entireFacebook account downloaded

immediately(Facebook provides a tool for this)

Ask for all email addressesPeople may have more than one

account

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5064

Send a notice to preserve immediately

Be clear that you mean everything

Social media

Blogs

Any kind of postings online

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5164

Ask for immediate access

Access should mean a password becausenot everything is accessible without one

If refuse password ask for privacy settings tobe completely opened

Ask for Judge to compel access

Ask the right questions Donrsquot just ask about Facebook

Ask about all online use

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5264

Important to Note

Facebook and MySpace will not providecontent in a civil case

Limited by Stored CommunicationsAct 18 USC sect 2701 et seq

Will only provide ownershipinformation broad account

information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5364

Watch the Ethics

Friending Witnesses

Attorney proposed to have third partyFriend a witness

Friend would not lie but would notreveal association with attorney

Asked Philadelphia Bar for an opinion

Bar said No

Opinion 2009-02

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5464

Other States

Same advice ndash be honest if friendingwitnesses

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5564

Other Guidance Opinions

No friending other side

Seen as contact

Be careful friending employees

Are they parties If not parties same as witnessesacknowledge

who you are

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5664

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5764

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5864

What is Ok

Accessing what is not hidden through privacysettings

70 of people do not change their privacysettings leaving a substantial amount of data

available

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5964

Accessing through someone who is already afriend

Divorcing spouses often forget to unfriend

each other Be cautious however in employment cases

It can look like a third party employee is beingforced to share information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6064

About Jurors

Ask for strict and clear instruction on socialmediainternet use

Many jurors disregard

Examples Death penalty verdict overturned

Juror asked Defendant to friend her

Juror held in contempt

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6164

Ok to Investigate Jurors

Can look at publicly available information

Do not friend Jurors

Do not contact Jurors

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6264

Final Thoughts

Donrsquot be afraid of social media

It can be a powerful marketing tool

It can be a powerful research tool

Simply be sure to remember thatmany people will see what you post

Obey the ethical rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6364

Slides available at

wwwjlellisnetblog

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6464

Thank You for Attending

Practice Mgt Advisor

jenniferFreedmanLPMcom

wwwFreedmanLPMcom

lawpracticepabarorg

Page 9: Social Media Examined  Ellen Freedman and Jennifer Ellis

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 964

How to Use Social Media

Content is KING

Keep it real ndash concern must be genuine

Create your own community and engage yourreaders

Add content regularly

Invite discussion and interaction

Create once use many times in many media

Always keep it professional

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1064

Herersquos the whole point

Law firms lookedlike this to prospects

Successful marketing included

bullNewsletters

bullSeminars

bullWritingarticles

bullNetworking

bullWord ofmouth

referrals

bullCommunity

activitybullBar

Leadership

bullListingseg M-HYellow BookWhite pages

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1164

Now prospects also see law firms

SEO blogging

tweeting

LinkedIn

Facebook

YouTube

GroupsListservsInterest

Subscribers

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1264

They want to bethere

They willingly gothere

Because all pathsare leading them tothe same place

And todayrsquos marketing is all about

bringing traffic to your web site

Simply and only because

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1364

Create a consistent brand

See handout articles about how create yourbrand on Facebook LinkedIn YouTube andTwitter

Remember that different people will utilizedifferent media Example

Family lawyers do better on Facebook

Business lawyers do better on LinkedIn

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1464

You can do

it yourself

with a littleresearch

assistance

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1564

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1664

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1764

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1864

Itrsquos about being ldquoout thererdquo

Publish news about yourself and your firmsuch as a calendar of upcoming events inmany forums to cast the widest net

Provide links between different mediums togarner higher search engine rankings

Remember to be ldquomobile-friendlyrdquo

Remember to publish all your addresses

Follow me heretwittercommyfirmwwwourfirmcomlinkedincomellenmyfirm

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1964

Itrsquos about strategic intelligence

Monitor yourself your firm

What are they saying about you Yourfirm

Google alerts digg delicious

Trackbacks

Posts on twitter and so forthFind out where your clients and

prospects hang out

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2064

Ethical Risks

In Advertising and Other Uses

Social media can be a minefield

The risks are greater due to the numberof people who will see what is posted

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2164

The Internet is Different

People sometimes believe the Internetis different

It isnrsquot The ethical rules are the same online as

offline

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2264

The Internet is not Different

If you cannot engage in a certainbehavior offline you cannot engage inthat behavior online

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2364

71 False or Misleading

Communications

Donrsquot be misleading in communications eitheron or offline

Young attorney took a capital case in DC

Thrown off case for incompetence

Review of website and other advertisingshowed massive misstatements about

experience Large ethical complaint expected in his

home state of NJ

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2464

72 Attorney Advertising

Social media is a form of attorney advertising

CopiesRecords kept 2 years

No referral payments to non-lawyers No celebrity endorsements

Disclose paid endorsements

No non-lawyer non-client portrayals orreenactments

Fee language restrictions

Geographic location disclosures

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2564

73 Direct Contact of Prospects

CANNOT solicit in-person or via phone

Family previous clients attorneys - OK

CAN send written communications Disclaimer

Comply with 71

Label

E-mail considered written

Ban on real time electronic chat

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2664

74 Specialization

Can mention areas of practice

Focus on

Can say what you donrsquot handleLimited to

ldquoSpecialistsrdquo

Patent

Admiralty

Actual certifications

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2764

75 Firm Names amp Letterheads

Trade name may be used

No connection with government

No nickname moniker motto or tradename that implies results

Must disclose jurisdictional limitations of

attorneysMust be factual

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2864

amp Associates

Virginia Attorney

Firm name included ldquoand Associatesrdquo

There were no associatesWebsite listed

Nonexistent practice groups

Three nonexistent locations

Identified non-lawyer as lawyer

Attorney suspended

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2964

85 Multi-State Practice

Must comply with home statesrsquo rules where

Office is located

Attorneysrsquo admitted Seeking clients

Advertising Marketing

Must follow all statesrsquo rules in which you are

marketing

The Web doesnrsquot stop at state boundaries

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3064

55 Unauthorized Practice of Law

Be careful on sites where you can answerquestions

Avvo

LinkedIn Your Blog

You could

Inadvertently form a client relationship

End up practicing in a state in which you arenot licensed

Take care in how you answer questions

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3164

Your Reputation

It comes down to protecting yourreputation

It is easy to say something foolishonline and have the statement go viral

Examples of things not to do

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3264

Ways to Look Like an

Idiot on the Web

Calling a Judge an ldquoEvil Witchrdquo

Florida

Providing specific information about acase and clients in an inappropriatefashion

Illinois

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3364

Attacking a client of your firm in a blogpost (and thus being called on thecarpet by your firm)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3464

Asking a Judge to suspend a case dueto needing to attend a funeral

Being friends with the Judge onFacebook

Facebook page showing pictures of theparty attended

Texas

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3564

Blogging about a case in which theattorney is counsel

Posting on Social Media sites aboutcases in which the attorney is counsel

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3664

Judges

ex-parte communication

publicly reprimanded a judge forviolating the Code of Judicial

Conduct after he ldquofriendedrdquo anattorney involved in a custodyhearing before the court andGoogled one of the parties involvedin the dispute (North Carolina)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3764

Friends with Defendant

Unaware friends

Publicity nightmare

Advice Judges should limit friendships online

Or at least be aware of an reveal relevantfriendships

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3864

Friending the wrong people

Not ok for judges to friend attorneys

in FloridaOk for judges to friend attorneys in

Ohio and Oklahoma

Crucial to know your statersquos rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3964

What Should you do if you

Mess Up

Remember the Streisand Effect

Barbara Streisand sued to have an imageof her house removed from the Internet

Resulted in greater publicity and a lot ofinsults

Lesson learned Suing rarely works

Accept responsibility

Apologize (sincerely)

Lay low

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4064

Social Media in the Practice of Law

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4164

Social Media is Being Admitted

Mixed Results in Reported Decisions

People frequently lie to the court (or theirattorney) and tell the truth on social media

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4264

Access Granted

Zimmerman v Weis Markets

McMillen v Hummingbird

Largent v Reed (newest case)

Viewable picturesposts showed contradictoryinformation

Basis for access (and admission)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4364

Access Not Granted

Piccolo v Paterson

No content available for defense to see

Fishing expedition

Arcq v Fields No publicly available information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4464

Access not Granted

Kalinowski v Kirschenheiter

Bar has Facebook Page ndash is the informationrelevant

Kalinowski has Facebook AccountMyspace ndash No relevant publicly available information

Require to preserve all data

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4564

Admission

Even if information is obtained throughdiscovery all usual evidence rules apply

You may need to educate your judge as

toWhy social media shouldshould not

be available via ediscovery

Why social media shouldshould notbe admitted

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4664

How to Handle Social Media

Begin with your own clients

Ask if they have social media

Suggest they should stop using it

Make it clear they may not deleteposts they have already written

This would be destruction ofevidence

You could be found culpable forspoliation be careful

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4764

Spoliation Case in Virginia

Plaintiffrsquos Counsel instructed plaintiff to clean

up account

Plaintiff deleted pictures and other

information 10 million dollar verdict halved

700000+ dollar sanction

Attorney required to pay 500000+ dollar

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4864

Opposing Side

Get online and look

Preserve what you find

Screen shots

PDFs

Video

Be careful who does the preservation oryou could end up being your ownwitness

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4964

Request that counsel have the entireFacebook account downloaded

immediately(Facebook provides a tool for this)

Ask for all email addressesPeople may have more than one

account

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5064

Send a notice to preserve immediately

Be clear that you mean everything

Social media

Blogs

Any kind of postings online

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5164

Ask for immediate access

Access should mean a password becausenot everything is accessible without one

If refuse password ask for privacy settings tobe completely opened

Ask for Judge to compel access

Ask the right questions Donrsquot just ask about Facebook

Ask about all online use

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5264

Important to Note

Facebook and MySpace will not providecontent in a civil case

Limited by Stored CommunicationsAct 18 USC sect 2701 et seq

Will only provide ownershipinformation broad account

information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5364

Watch the Ethics

Friending Witnesses

Attorney proposed to have third partyFriend a witness

Friend would not lie but would notreveal association with attorney

Asked Philadelphia Bar for an opinion

Bar said No

Opinion 2009-02

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5464

Other States

Same advice ndash be honest if friendingwitnesses

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5564

Other Guidance Opinions

No friending other side

Seen as contact

Be careful friending employees

Are they parties If not parties same as witnessesacknowledge

who you are

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5664

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5764

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5864

What is Ok

Accessing what is not hidden through privacysettings

70 of people do not change their privacysettings leaving a substantial amount of data

available

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5964

Accessing through someone who is already afriend

Divorcing spouses often forget to unfriend

each other Be cautious however in employment cases

It can look like a third party employee is beingforced to share information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6064

About Jurors

Ask for strict and clear instruction on socialmediainternet use

Many jurors disregard

Examples Death penalty verdict overturned

Juror asked Defendant to friend her

Juror held in contempt

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6164

Ok to Investigate Jurors

Can look at publicly available information

Do not friend Jurors

Do not contact Jurors

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6264

Final Thoughts

Donrsquot be afraid of social media

It can be a powerful marketing tool

It can be a powerful research tool

Simply be sure to remember thatmany people will see what you post

Obey the ethical rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6364

Slides available at

wwwjlellisnetblog

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6464

Thank You for Attending

Practice Mgt Advisor

jenniferFreedmanLPMcom

wwwFreedmanLPMcom

lawpracticepabarorg

Page 10: Social Media Examined  Ellen Freedman and Jennifer Ellis

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1064

Herersquos the whole point

Law firms lookedlike this to prospects

Successful marketing included

bullNewsletters

bullSeminars

bullWritingarticles

bullNetworking

bullWord ofmouth

referrals

bullCommunity

activitybullBar

Leadership

bullListingseg M-HYellow BookWhite pages

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1164

Now prospects also see law firms

SEO blogging

tweeting

LinkedIn

Facebook

YouTube

GroupsListservsInterest

Subscribers

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1264

They want to bethere

They willingly gothere

Because all pathsare leading them tothe same place

And todayrsquos marketing is all about

bringing traffic to your web site

Simply and only because

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1364

Create a consistent brand

See handout articles about how create yourbrand on Facebook LinkedIn YouTube andTwitter

Remember that different people will utilizedifferent media Example

Family lawyers do better on Facebook

Business lawyers do better on LinkedIn

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1464

You can do

it yourself

with a littleresearch

assistance

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1564

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1664

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1764

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1864

Itrsquos about being ldquoout thererdquo

Publish news about yourself and your firmsuch as a calendar of upcoming events inmany forums to cast the widest net

Provide links between different mediums togarner higher search engine rankings

Remember to be ldquomobile-friendlyrdquo

Remember to publish all your addresses

Follow me heretwittercommyfirmwwwourfirmcomlinkedincomellenmyfirm

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1964

Itrsquos about strategic intelligence

Monitor yourself your firm

What are they saying about you Yourfirm

Google alerts digg delicious

Trackbacks

Posts on twitter and so forthFind out where your clients and

prospects hang out

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2064

Ethical Risks

In Advertising and Other Uses

Social media can be a minefield

The risks are greater due to the numberof people who will see what is posted

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2164

The Internet is Different

People sometimes believe the Internetis different

It isnrsquot The ethical rules are the same online as

offline

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2264

The Internet is not Different

If you cannot engage in a certainbehavior offline you cannot engage inthat behavior online

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2364

71 False or Misleading

Communications

Donrsquot be misleading in communications eitheron or offline

Young attorney took a capital case in DC

Thrown off case for incompetence

Review of website and other advertisingshowed massive misstatements about

experience Large ethical complaint expected in his

home state of NJ

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2464

72 Attorney Advertising

Social media is a form of attorney advertising

CopiesRecords kept 2 years

No referral payments to non-lawyers No celebrity endorsements

Disclose paid endorsements

No non-lawyer non-client portrayals orreenactments

Fee language restrictions

Geographic location disclosures

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2564

73 Direct Contact of Prospects

CANNOT solicit in-person or via phone

Family previous clients attorneys - OK

CAN send written communications Disclaimer

Comply with 71

Label

E-mail considered written

Ban on real time electronic chat

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2664

74 Specialization

Can mention areas of practice

Focus on

Can say what you donrsquot handleLimited to

ldquoSpecialistsrdquo

Patent

Admiralty

Actual certifications

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2764

75 Firm Names amp Letterheads

Trade name may be used

No connection with government

No nickname moniker motto or tradename that implies results

Must disclose jurisdictional limitations of

attorneysMust be factual

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2864

amp Associates

Virginia Attorney

Firm name included ldquoand Associatesrdquo

There were no associatesWebsite listed

Nonexistent practice groups

Three nonexistent locations

Identified non-lawyer as lawyer

Attorney suspended

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2964

85 Multi-State Practice

Must comply with home statesrsquo rules where

Office is located

Attorneysrsquo admitted Seeking clients

Advertising Marketing

Must follow all statesrsquo rules in which you are

marketing

The Web doesnrsquot stop at state boundaries

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3064

55 Unauthorized Practice of Law

Be careful on sites where you can answerquestions

Avvo

LinkedIn Your Blog

You could

Inadvertently form a client relationship

End up practicing in a state in which you arenot licensed

Take care in how you answer questions

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3164

Your Reputation

It comes down to protecting yourreputation

It is easy to say something foolishonline and have the statement go viral

Examples of things not to do

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3264

Ways to Look Like an

Idiot on the Web

Calling a Judge an ldquoEvil Witchrdquo

Florida

Providing specific information about acase and clients in an inappropriatefashion

Illinois

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3364

Attacking a client of your firm in a blogpost (and thus being called on thecarpet by your firm)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3464

Asking a Judge to suspend a case dueto needing to attend a funeral

Being friends with the Judge onFacebook

Facebook page showing pictures of theparty attended

Texas

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3564

Blogging about a case in which theattorney is counsel

Posting on Social Media sites aboutcases in which the attorney is counsel

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3664

Judges

ex-parte communication

publicly reprimanded a judge forviolating the Code of Judicial

Conduct after he ldquofriendedrdquo anattorney involved in a custodyhearing before the court andGoogled one of the parties involvedin the dispute (North Carolina)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3764

Friends with Defendant

Unaware friends

Publicity nightmare

Advice Judges should limit friendships online

Or at least be aware of an reveal relevantfriendships

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3864

Friending the wrong people

Not ok for judges to friend attorneys

in FloridaOk for judges to friend attorneys in

Ohio and Oklahoma

Crucial to know your statersquos rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3964

What Should you do if you

Mess Up

Remember the Streisand Effect

Barbara Streisand sued to have an imageof her house removed from the Internet

Resulted in greater publicity and a lot ofinsults

Lesson learned Suing rarely works

Accept responsibility

Apologize (sincerely)

Lay low

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4064

Social Media in the Practice of Law

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4164

Social Media is Being Admitted

Mixed Results in Reported Decisions

People frequently lie to the court (or theirattorney) and tell the truth on social media

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4264

Access Granted

Zimmerman v Weis Markets

McMillen v Hummingbird

Largent v Reed (newest case)

Viewable picturesposts showed contradictoryinformation

Basis for access (and admission)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4364

Access Not Granted

Piccolo v Paterson

No content available for defense to see

Fishing expedition

Arcq v Fields No publicly available information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4464

Access not Granted

Kalinowski v Kirschenheiter

Bar has Facebook Page ndash is the informationrelevant

Kalinowski has Facebook AccountMyspace ndash No relevant publicly available information

Require to preserve all data

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4564

Admission

Even if information is obtained throughdiscovery all usual evidence rules apply

You may need to educate your judge as

toWhy social media shouldshould not

be available via ediscovery

Why social media shouldshould notbe admitted

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4664

How to Handle Social Media

Begin with your own clients

Ask if they have social media

Suggest they should stop using it

Make it clear they may not deleteposts they have already written

This would be destruction ofevidence

You could be found culpable forspoliation be careful

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4764

Spoliation Case in Virginia

Plaintiffrsquos Counsel instructed plaintiff to clean

up account

Plaintiff deleted pictures and other

information 10 million dollar verdict halved

700000+ dollar sanction

Attorney required to pay 500000+ dollar

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4864

Opposing Side

Get online and look

Preserve what you find

Screen shots

PDFs

Video

Be careful who does the preservation oryou could end up being your ownwitness

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4964

Request that counsel have the entireFacebook account downloaded

immediately(Facebook provides a tool for this)

Ask for all email addressesPeople may have more than one

account

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5064

Send a notice to preserve immediately

Be clear that you mean everything

Social media

Blogs

Any kind of postings online

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5164

Ask for immediate access

Access should mean a password becausenot everything is accessible without one

If refuse password ask for privacy settings tobe completely opened

Ask for Judge to compel access

Ask the right questions Donrsquot just ask about Facebook

Ask about all online use

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5264

Important to Note

Facebook and MySpace will not providecontent in a civil case

Limited by Stored CommunicationsAct 18 USC sect 2701 et seq

Will only provide ownershipinformation broad account

information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5364

Watch the Ethics

Friending Witnesses

Attorney proposed to have third partyFriend a witness

Friend would not lie but would notreveal association with attorney

Asked Philadelphia Bar for an opinion

Bar said No

Opinion 2009-02

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5464

Other States

Same advice ndash be honest if friendingwitnesses

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5564

Other Guidance Opinions

No friending other side

Seen as contact

Be careful friending employees

Are they parties If not parties same as witnessesacknowledge

who you are

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5664

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5764

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5864

What is Ok

Accessing what is not hidden through privacysettings

70 of people do not change their privacysettings leaving a substantial amount of data

available

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5964

Accessing through someone who is already afriend

Divorcing spouses often forget to unfriend

each other Be cautious however in employment cases

It can look like a third party employee is beingforced to share information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6064

About Jurors

Ask for strict and clear instruction on socialmediainternet use

Many jurors disregard

Examples Death penalty verdict overturned

Juror asked Defendant to friend her

Juror held in contempt

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6164

Ok to Investigate Jurors

Can look at publicly available information

Do not friend Jurors

Do not contact Jurors

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6264

Final Thoughts

Donrsquot be afraid of social media

It can be a powerful marketing tool

It can be a powerful research tool

Simply be sure to remember thatmany people will see what you post

Obey the ethical rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6364

Slides available at

wwwjlellisnetblog

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6464

Thank You for Attending

Practice Mgt Advisor

jenniferFreedmanLPMcom

wwwFreedmanLPMcom

lawpracticepabarorg

Page 11: Social Media Examined  Ellen Freedman and Jennifer Ellis

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1164

Now prospects also see law firms

SEO blogging

tweeting

LinkedIn

Facebook

YouTube

GroupsListservsInterest

Subscribers

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1264

They want to bethere

They willingly gothere

Because all pathsare leading them tothe same place

And todayrsquos marketing is all about

bringing traffic to your web site

Simply and only because

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1364

Create a consistent brand

See handout articles about how create yourbrand on Facebook LinkedIn YouTube andTwitter

Remember that different people will utilizedifferent media Example

Family lawyers do better on Facebook

Business lawyers do better on LinkedIn

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1464

You can do

it yourself

with a littleresearch

assistance

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1564

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1664

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1764

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1864

Itrsquos about being ldquoout thererdquo

Publish news about yourself and your firmsuch as a calendar of upcoming events inmany forums to cast the widest net

Provide links between different mediums togarner higher search engine rankings

Remember to be ldquomobile-friendlyrdquo

Remember to publish all your addresses

Follow me heretwittercommyfirmwwwourfirmcomlinkedincomellenmyfirm

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1964

Itrsquos about strategic intelligence

Monitor yourself your firm

What are they saying about you Yourfirm

Google alerts digg delicious

Trackbacks

Posts on twitter and so forthFind out where your clients and

prospects hang out

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2064

Ethical Risks

In Advertising and Other Uses

Social media can be a minefield

The risks are greater due to the numberof people who will see what is posted

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2164

The Internet is Different

People sometimes believe the Internetis different

It isnrsquot The ethical rules are the same online as

offline

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2264

The Internet is not Different

If you cannot engage in a certainbehavior offline you cannot engage inthat behavior online

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2364

71 False or Misleading

Communications

Donrsquot be misleading in communications eitheron or offline

Young attorney took a capital case in DC

Thrown off case for incompetence

Review of website and other advertisingshowed massive misstatements about

experience Large ethical complaint expected in his

home state of NJ

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2464

72 Attorney Advertising

Social media is a form of attorney advertising

CopiesRecords kept 2 years

No referral payments to non-lawyers No celebrity endorsements

Disclose paid endorsements

No non-lawyer non-client portrayals orreenactments

Fee language restrictions

Geographic location disclosures

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2564

73 Direct Contact of Prospects

CANNOT solicit in-person or via phone

Family previous clients attorneys - OK

CAN send written communications Disclaimer

Comply with 71

Label

E-mail considered written

Ban on real time electronic chat

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2664

74 Specialization

Can mention areas of practice

Focus on

Can say what you donrsquot handleLimited to

ldquoSpecialistsrdquo

Patent

Admiralty

Actual certifications

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2764

75 Firm Names amp Letterheads

Trade name may be used

No connection with government

No nickname moniker motto or tradename that implies results

Must disclose jurisdictional limitations of

attorneysMust be factual

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2864

amp Associates

Virginia Attorney

Firm name included ldquoand Associatesrdquo

There were no associatesWebsite listed

Nonexistent practice groups

Three nonexistent locations

Identified non-lawyer as lawyer

Attorney suspended

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2964

85 Multi-State Practice

Must comply with home statesrsquo rules where

Office is located

Attorneysrsquo admitted Seeking clients

Advertising Marketing

Must follow all statesrsquo rules in which you are

marketing

The Web doesnrsquot stop at state boundaries

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3064

55 Unauthorized Practice of Law

Be careful on sites where you can answerquestions

Avvo

LinkedIn Your Blog

You could

Inadvertently form a client relationship

End up practicing in a state in which you arenot licensed

Take care in how you answer questions

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3164

Your Reputation

It comes down to protecting yourreputation

It is easy to say something foolishonline and have the statement go viral

Examples of things not to do

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3264

Ways to Look Like an

Idiot on the Web

Calling a Judge an ldquoEvil Witchrdquo

Florida

Providing specific information about acase and clients in an inappropriatefashion

Illinois

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3364

Attacking a client of your firm in a blogpost (and thus being called on thecarpet by your firm)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3464

Asking a Judge to suspend a case dueto needing to attend a funeral

Being friends with the Judge onFacebook

Facebook page showing pictures of theparty attended

Texas

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3564

Blogging about a case in which theattorney is counsel

Posting on Social Media sites aboutcases in which the attorney is counsel

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3664

Judges

ex-parte communication

publicly reprimanded a judge forviolating the Code of Judicial

Conduct after he ldquofriendedrdquo anattorney involved in a custodyhearing before the court andGoogled one of the parties involvedin the dispute (North Carolina)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3764

Friends with Defendant

Unaware friends

Publicity nightmare

Advice Judges should limit friendships online

Or at least be aware of an reveal relevantfriendships

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3864

Friending the wrong people

Not ok for judges to friend attorneys

in FloridaOk for judges to friend attorneys in

Ohio and Oklahoma

Crucial to know your statersquos rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3964

What Should you do if you

Mess Up

Remember the Streisand Effect

Barbara Streisand sued to have an imageof her house removed from the Internet

Resulted in greater publicity and a lot ofinsults

Lesson learned Suing rarely works

Accept responsibility

Apologize (sincerely)

Lay low

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4064

Social Media in the Practice of Law

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4164

Social Media is Being Admitted

Mixed Results in Reported Decisions

People frequently lie to the court (or theirattorney) and tell the truth on social media

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4264

Access Granted

Zimmerman v Weis Markets

McMillen v Hummingbird

Largent v Reed (newest case)

Viewable picturesposts showed contradictoryinformation

Basis for access (and admission)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4364

Access Not Granted

Piccolo v Paterson

No content available for defense to see

Fishing expedition

Arcq v Fields No publicly available information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4464

Access not Granted

Kalinowski v Kirschenheiter

Bar has Facebook Page ndash is the informationrelevant

Kalinowski has Facebook AccountMyspace ndash No relevant publicly available information

Require to preserve all data

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4564

Admission

Even if information is obtained throughdiscovery all usual evidence rules apply

You may need to educate your judge as

toWhy social media shouldshould not

be available via ediscovery

Why social media shouldshould notbe admitted

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4664

How to Handle Social Media

Begin with your own clients

Ask if they have social media

Suggest they should stop using it

Make it clear they may not deleteposts they have already written

This would be destruction ofevidence

You could be found culpable forspoliation be careful

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4764

Spoliation Case in Virginia

Plaintiffrsquos Counsel instructed plaintiff to clean

up account

Plaintiff deleted pictures and other

information 10 million dollar verdict halved

700000+ dollar sanction

Attorney required to pay 500000+ dollar

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4864

Opposing Side

Get online and look

Preserve what you find

Screen shots

PDFs

Video

Be careful who does the preservation oryou could end up being your ownwitness

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4964

Request that counsel have the entireFacebook account downloaded

immediately(Facebook provides a tool for this)

Ask for all email addressesPeople may have more than one

account

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5064

Send a notice to preserve immediately

Be clear that you mean everything

Social media

Blogs

Any kind of postings online

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5164

Ask for immediate access

Access should mean a password becausenot everything is accessible without one

If refuse password ask for privacy settings tobe completely opened

Ask for Judge to compel access

Ask the right questions Donrsquot just ask about Facebook

Ask about all online use

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5264

Important to Note

Facebook and MySpace will not providecontent in a civil case

Limited by Stored CommunicationsAct 18 USC sect 2701 et seq

Will only provide ownershipinformation broad account

information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5364

Watch the Ethics

Friending Witnesses

Attorney proposed to have third partyFriend a witness

Friend would not lie but would notreveal association with attorney

Asked Philadelphia Bar for an opinion

Bar said No

Opinion 2009-02

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5464

Other States

Same advice ndash be honest if friendingwitnesses

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5564

Other Guidance Opinions

No friending other side

Seen as contact

Be careful friending employees

Are they parties If not parties same as witnessesacknowledge

who you are

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5664

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5764

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5864

What is Ok

Accessing what is not hidden through privacysettings

70 of people do not change their privacysettings leaving a substantial amount of data

available

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5964

Accessing through someone who is already afriend

Divorcing spouses often forget to unfriend

each other Be cautious however in employment cases

It can look like a third party employee is beingforced to share information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6064

About Jurors

Ask for strict and clear instruction on socialmediainternet use

Many jurors disregard

Examples Death penalty verdict overturned

Juror asked Defendant to friend her

Juror held in contempt

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6164

Ok to Investigate Jurors

Can look at publicly available information

Do not friend Jurors

Do not contact Jurors

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6264

Final Thoughts

Donrsquot be afraid of social media

It can be a powerful marketing tool

It can be a powerful research tool

Simply be sure to remember thatmany people will see what you post

Obey the ethical rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6364

Slides available at

wwwjlellisnetblog

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6464

Thank You for Attending

Practice Mgt Advisor

jenniferFreedmanLPMcom

wwwFreedmanLPMcom

lawpracticepabarorg

Page 12: Social Media Examined  Ellen Freedman and Jennifer Ellis

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1264

They want to bethere

They willingly gothere

Because all pathsare leading them tothe same place

And todayrsquos marketing is all about

bringing traffic to your web site

Simply and only because

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1364

Create a consistent brand

See handout articles about how create yourbrand on Facebook LinkedIn YouTube andTwitter

Remember that different people will utilizedifferent media Example

Family lawyers do better on Facebook

Business lawyers do better on LinkedIn

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1464

You can do

it yourself

with a littleresearch

assistance

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1564

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1664

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1764

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1864

Itrsquos about being ldquoout thererdquo

Publish news about yourself and your firmsuch as a calendar of upcoming events inmany forums to cast the widest net

Provide links between different mediums togarner higher search engine rankings

Remember to be ldquomobile-friendlyrdquo

Remember to publish all your addresses

Follow me heretwittercommyfirmwwwourfirmcomlinkedincomellenmyfirm

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1964

Itrsquos about strategic intelligence

Monitor yourself your firm

What are they saying about you Yourfirm

Google alerts digg delicious

Trackbacks

Posts on twitter and so forthFind out where your clients and

prospects hang out

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2064

Ethical Risks

In Advertising and Other Uses

Social media can be a minefield

The risks are greater due to the numberof people who will see what is posted

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2164

The Internet is Different

People sometimes believe the Internetis different

It isnrsquot The ethical rules are the same online as

offline

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2264

The Internet is not Different

If you cannot engage in a certainbehavior offline you cannot engage inthat behavior online

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2364

71 False or Misleading

Communications

Donrsquot be misleading in communications eitheron or offline

Young attorney took a capital case in DC

Thrown off case for incompetence

Review of website and other advertisingshowed massive misstatements about

experience Large ethical complaint expected in his

home state of NJ

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2464

72 Attorney Advertising

Social media is a form of attorney advertising

CopiesRecords kept 2 years

No referral payments to non-lawyers No celebrity endorsements

Disclose paid endorsements

No non-lawyer non-client portrayals orreenactments

Fee language restrictions

Geographic location disclosures

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2564

73 Direct Contact of Prospects

CANNOT solicit in-person or via phone

Family previous clients attorneys - OK

CAN send written communications Disclaimer

Comply with 71

Label

E-mail considered written

Ban on real time electronic chat

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2664

74 Specialization

Can mention areas of practice

Focus on

Can say what you donrsquot handleLimited to

ldquoSpecialistsrdquo

Patent

Admiralty

Actual certifications

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2764

75 Firm Names amp Letterheads

Trade name may be used

No connection with government

No nickname moniker motto or tradename that implies results

Must disclose jurisdictional limitations of

attorneysMust be factual

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2864

amp Associates

Virginia Attorney

Firm name included ldquoand Associatesrdquo

There were no associatesWebsite listed

Nonexistent practice groups

Three nonexistent locations

Identified non-lawyer as lawyer

Attorney suspended

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2964

85 Multi-State Practice

Must comply with home statesrsquo rules where

Office is located

Attorneysrsquo admitted Seeking clients

Advertising Marketing

Must follow all statesrsquo rules in which you are

marketing

The Web doesnrsquot stop at state boundaries

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3064

55 Unauthorized Practice of Law

Be careful on sites where you can answerquestions

Avvo

LinkedIn Your Blog

You could

Inadvertently form a client relationship

End up practicing in a state in which you arenot licensed

Take care in how you answer questions

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3164

Your Reputation

It comes down to protecting yourreputation

It is easy to say something foolishonline and have the statement go viral

Examples of things not to do

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3264

Ways to Look Like an

Idiot on the Web

Calling a Judge an ldquoEvil Witchrdquo

Florida

Providing specific information about acase and clients in an inappropriatefashion

Illinois

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3364

Attacking a client of your firm in a blogpost (and thus being called on thecarpet by your firm)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3464

Asking a Judge to suspend a case dueto needing to attend a funeral

Being friends with the Judge onFacebook

Facebook page showing pictures of theparty attended

Texas

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3564

Blogging about a case in which theattorney is counsel

Posting on Social Media sites aboutcases in which the attorney is counsel

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3664

Judges

ex-parte communication

publicly reprimanded a judge forviolating the Code of Judicial

Conduct after he ldquofriendedrdquo anattorney involved in a custodyhearing before the court andGoogled one of the parties involvedin the dispute (North Carolina)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3764

Friends with Defendant

Unaware friends

Publicity nightmare

Advice Judges should limit friendships online

Or at least be aware of an reveal relevantfriendships

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3864

Friending the wrong people

Not ok for judges to friend attorneys

in FloridaOk for judges to friend attorneys in

Ohio and Oklahoma

Crucial to know your statersquos rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3964

What Should you do if you

Mess Up

Remember the Streisand Effect

Barbara Streisand sued to have an imageof her house removed from the Internet

Resulted in greater publicity and a lot ofinsults

Lesson learned Suing rarely works

Accept responsibility

Apologize (sincerely)

Lay low

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4064

Social Media in the Practice of Law

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4164

Social Media is Being Admitted

Mixed Results in Reported Decisions

People frequently lie to the court (or theirattorney) and tell the truth on social media

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4264

Access Granted

Zimmerman v Weis Markets

McMillen v Hummingbird

Largent v Reed (newest case)

Viewable picturesposts showed contradictoryinformation

Basis for access (and admission)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4364

Access Not Granted

Piccolo v Paterson

No content available for defense to see

Fishing expedition

Arcq v Fields No publicly available information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4464

Access not Granted

Kalinowski v Kirschenheiter

Bar has Facebook Page ndash is the informationrelevant

Kalinowski has Facebook AccountMyspace ndash No relevant publicly available information

Require to preserve all data

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4564

Admission

Even if information is obtained throughdiscovery all usual evidence rules apply

You may need to educate your judge as

toWhy social media shouldshould not

be available via ediscovery

Why social media shouldshould notbe admitted

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4664

How to Handle Social Media

Begin with your own clients

Ask if they have social media

Suggest they should stop using it

Make it clear they may not deleteposts they have already written

This would be destruction ofevidence

You could be found culpable forspoliation be careful

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4764

Spoliation Case in Virginia

Plaintiffrsquos Counsel instructed plaintiff to clean

up account

Plaintiff deleted pictures and other

information 10 million dollar verdict halved

700000+ dollar sanction

Attorney required to pay 500000+ dollar

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4864

Opposing Side

Get online and look

Preserve what you find

Screen shots

PDFs

Video

Be careful who does the preservation oryou could end up being your ownwitness

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4964

Request that counsel have the entireFacebook account downloaded

immediately(Facebook provides a tool for this)

Ask for all email addressesPeople may have more than one

account

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5064

Send a notice to preserve immediately

Be clear that you mean everything

Social media

Blogs

Any kind of postings online

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5164

Ask for immediate access

Access should mean a password becausenot everything is accessible without one

If refuse password ask for privacy settings tobe completely opened

Ask for Judge to compel access

Ask the right questions Donrsquot just ask about Facebook

Ask about all online use

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5264

Important to Note

Facebook and MySpace will not providecontent in a civil case

Limited by Stored CommunicationsAct 18 USC sect 2701 et seq

Will only provide ownershipinformation broad account

information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5364

Watch the Ethics

Friending Witnesses

Attorney proposed to have third partyFriend a witness

Friend would not lie but would notreveal association with attorney

Asked Philadelphia Bar for an opinion

Bar said No

Opinion 2009-02

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5464

Other States

Same advice ndash be honest if friendingwitnesses

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5564

Other Guidance Opinions

No friending other side

Seen as contact

Be careful friending employees

Are they parties If not parties same as witnessesacknowledge

who you are

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5664

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5764

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5864

What is Ok

Accessing what is not hidden through privacysettings

70 of people do not change their privacysettings leaving a substantial amount of data

available

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5964

Accessing through someone who is already afriend

Divorcing spouses often forget to unfriend

each other Be cautious however in employment cases

It can look like a third party employee is beingforced to share information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6064

About Jurors

Ask for strict and clear instruction on socialmediainternet use

Many jurors disregard

Examples Death penalty verdict overturned

Juror asked Defendant to friend her

Juror held in contempt

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6164

Ok to Investigate Jurors

Can look at publicly available information

Do not friend Jurors

Do not contact Jurors

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6264

Final Thoughts

Donrsquot be afraid of social media

It can be a powerful marketing tool

It can be a powerful research tool

Simply be sure to remember thatmany people will see what you post

Obey the ethical rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6364

Slides available at

wwwjlellisnetblog

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6464

Thank You for Attending

Practice Mgt Advisor

jenniferFreedmanLPMcom

wwwFreedmanLPMcom

lawpracticepabarorg

Page 13: Social Media Examined  Ellen Freedman and Jennifer Ellis

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1364

Create a consistent brand

See handout articles about how create yourbrand on Facebook LinkedIn YouTube andTwitter

Remember that different people will utilizedifferent media Example

Family lawyers do better on Facebook

Business lawyers do better on LinkedIn

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1464

You can do

it yourself

with a littleresearch

assistance

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1564

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1664

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1764

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1864

Itrsquos about being ldquoout thererdquo

Publish news about yourself and your firmsuch as a calendar of upcoming events inmany forums to cast the widest net

Provide links between different mediums togarner higher search engine rankings

Remember to be ldquomobile-friendlyrdquo

Remember to publish all your addresses

Follow me heretwittercommyfirmwwwourfirmcomlinkedincomellenmyfirm

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1964

Itrsquos about strategic intelligence

Monitor yourself your firm

What are they saying about you Yourfirm

Google alerts digg delicious

Trackbacks

Posts on twitter and so forthFind out where your clients and

prospects hang out

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2064

Ethical Risks

In Advertising and Other Uses

Social media can be a minefield

The risks are greater due to the numberof people who will see what is posted

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2164

The Internet is Different

People sometimes believe the Internetis different

It isnrsquot The ethical rules are the same online as

offline

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2264

The Internet is not Different

If you cannot engage in a certainbehavior offline you cannot engage inthat behavior online

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2364

71 False or Misleading

Communications

Donrsquot be misleading in communications eitheron or offline

Young attorney took a capital case in DC

Thrown off case for incompetence

Review of website and other advertisingshowed massive misstatements about

experience Large ethical complaint expected in his

home state of NJ

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2464

72 Attorney Advertising

Social media is a form of attorney advertising

CopiesRecords kept 2 years

No referral payments to non-lawyers No celebrity endorsements

Disclose paid endorsements

No non-lawyer non-client portrayals orreenactments

Fee language restrictions

Geographic location disclosures

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2564

73 Direct Contact of Prospects

CANNOT solicit in-person or via phone

Family previous clients attorneys - OK

CAN send written communications Disclaimer

Comply with 71

Label

E-mail considered written

Ban on real time electronic chat

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2664

74 Specialization

Can mention areas of practice

Focus on

Can say what you donrsquot handleLimited to

ldquoSpecialistsrdquo

Patent

Admiralty

Actual certifications

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2764

75 Firm Names amp Letterheads

Trade name may be used

No connection with government

No nickname moniker motto or tradename that implies results

Must disclose jurisdictional limitations of

attorneysMust be factual

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2864

amp Associates

Virginia Attorney

Firm name included ldquoand Associatesrdquo

There were no associatesWebsite listed

Nonexistent practice groups

Three nonexistent locations

Identified non-lawyer as lawyer

Attorney suspended

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2964

85 Multi-State Practice

Must comply with home statesrsquo rules where

Office is located

Attorneysrsquo admitted Seeking clients

Advertising Marketing

Must follow all statesrsquo rules in which you are

marketing

The Web doesnrsquot stop at state boundaries

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3064

55 Unauthorized Practice of Law

Be careful on sites where you can answerquestions

Avvo

LinkedIn Your Blog

You could

Inadvertently form a client relationship

End up practicing in a state in which you arenot licensed

Take care in how you answer questions

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3164

Your Reputation

It comes down to protecting yourreputation

It is easy to say something foolishonline and have the statement go viral

Examples of things not to do

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3264

Ways to Look Like an

Idiot on the Web

Calling a Judge an ldquoEvil Witchrdquo

Florida

Providing specific information about acase and clients in an inappropriatefashion

Illinois

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3364

Attacking a client of your firm in a blogpost (and thus being called on thecarpet by your firm)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3464

Asking a Judge to suspend a case dueto needing to attend a funeral

Being friends with the Judge onFacebook

Facebook page showing pictures of theparty attended

Texas

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3564

Blogging about a case in which theattorney is counsel

Posting on Social Media sites aboutcases in which the attorney is counsel

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3664

Judges

ex-parte communication

publicly reprimanded a judge forviolating the Code of Judicial

Conduct after he ldquofriendedrdquo anattorney involved in a custodyhearing before the court andGoogled one of the parties involvedin the dispute (North Carolina)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3764

Friends with Defendant

Unaware friends

Publicity nightmare

Advice Judges should limit friendships online

Or at least be aware of an reveal relevantfriendships

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3864

Friending the wrong people

Not ok for judges to friend attorneys

in FloridaOk for judges to friend attorneys in

Ohio and Oklahoma

Crucial to know your statersquos rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3964

What Should you do if you

Mess Up

Remember the Streisand Effect

Barbara Streisand sued to have an imageof her house removed from the Internet

Resulted in greater publicity and a lot ofinsults

Lesson learned Suing rarely works

Accept responsibility

Apologize (sincerely)

Lay low

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4064

Social Media in the Practice of Law

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4164

Social Media is Being Admitted

Mixed Results in Reported Decisions

People frequently lie to the court (or theirattorney) and tell the truth on social media

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4264

Access Granted

Zimmerman v Weis Markets

McMillen v Hummingbird

Largent v Reed (newest case)

Viewable picturesposts showed contradictoryinformation

Basis for access (and admission)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4364

Access Not Granted

Piccolo v Paterson

No content available for defense to see

Fishing expedition

Arcq v Fields No publicly available information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4464

Access not Granted

Kalinowski v Kirschenheiter

Bar has Facebook Page ndash is the informationrelevant

Kalinowski has Facebook AccountMyspace ndash No relevant publicly available information

Require to preserve all data

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4564

Admission

Even if information is obtained throughdiscovery all usual evidence rules apply

You may need to educate your judge as

toWhy social media shouldshould not

be available via ediscovery

Why social media shouldshould notbe admitted

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4664

How to Handle Social Media

Begin with your own clients

Ask if they have social media

Suggest they should stop using it

Make it clear they may not deleteposts they have already written

This would be destruction ofevidence

You could be found culpable forspoliation be careful

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4764

Spoliation Case in Virginia

Plaintiffrsquos Counsel instructed plaintiff to clean

up account

Plaintiff deleted pictures and other

information 10 million dollar verdict halved

700000+ dollar sanction

Attorney required to pay 500000+ dollar

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4864

Opposing Side

Get online and look

Preserve what you find

Screen shots

PDFs

Video

Be careful who does the preservation oryou could end up being your ownwitness

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4964

Request that counsel have the entireFacebook account downloaded

immediately(Facebook provides a tool for this)

Ask for all email addressesPeople may have more than one

account

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5064

Send a notice to preserve immediately

Be clear that you mean everything

Social media

Blogs

Any kind of postings online

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5164

Ask for immediate access

Access should mean a password becausenot everything is accessible without one

If refuse password ask for privacy settings tobe completely opened

Ask for Judge to compel access

Ask the right questions Donrsquot just ask about Facebook

Ask about all online use

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5264

Important to Note

Facebook and MySpace will not providecontent in a civil case

Limited by Stored CommunicationsAct 18 USC sect 2701 et seq

Will only provide ownershipinformation broad account

information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5364

Watch the Ethics

Friending Witnesses

Attorney proposed to have third partyFriend a witness

Friend would not lie but would notreveal association with attorney

Asked Philadelphia Bar for an opinion

Bar said No

Opinion 2009-02

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5464

Other States

Same advice ndash be honest if friendingwitnesses

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5564

Other Guidance Opinions

No friending other side

Seen as contact

Be careful friending employees

Are they parties If not parties same as witnessesacknowledge

who you are

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5664

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5764

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5864

What is Ok

Accessing what is not hidden through privacysettings

70 of people do not change their privacysettings leaving a substantial amount of data

available

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5964

Accessing through someone who is already afriend

Divorcing spouses often forget to unfriend

each other Be cautious however in employment cases

It can look like a third party employee is beingforced to share information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6064

About Jurors

Ask for strict and clear instruction on socialmediainternet use

Many jurors disregard

Examples Death penalty verdict overturned

Juror asked Defendant to friend her

Juror held in contempt

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6164

Ok to Investigate Jurors

Can look at publicly available information

Do not friend Jurors

Do not contact Jurors

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6264

Final Thoughts

Donrsquot be afraid of social media

It can be a powerful marketing tool

It can be a powerful research tool

Simply be sure to remember thatmany people will see what you post

Obey the ethical rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6364

Slides available at

wwwjlellisnetblog

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6464

Thank You for Attending

Practice Mgt Advisor

jenniferFreedmanLPMcom

wwwFreedmanLPMcom

lawpracticepabarorg

Page 14: Social Media Examined  Ellen Freedman and Jennifer Ellis

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1464

You can do

it yourself

with a littleresearch

assistance

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1564

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1664

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1764

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1864

Itrsquos about being ldquoout thererdquo

Publish news about yourself and your firmsuch as a calendar of upcoming events inmany forums to cast the widest net

Provide links between different mediums togarner higher search engine rankings

Remember to be ldquomobile-friendlyrdquo

Remember to publish all your addresses

Follow me heretwittercommyfirmwwwourfirmcomlinkedincomellenmyfirm

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1964

Itrsquos about strategic intelligence

Monitor yourself your firm

What are they saying about you Yourfirm

Google alerts digg delicious

Trackbacks

Posts on twitter and so forthFind out where your clients and

prospects hang out

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2064

Ethical Risks

In Advertising and Other Uses

Social media can be a minefield

The risks are greater due to the numberof people who will see what is posted

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2164

The Internet is Different

People sometimes believe the Internetis different

It isnrsquot The ethical rules are the same online as

offline

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2264

The Internet is not Different

If you cannot engage in a certainbehavior offline you cannot engage inthat behavior online

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2364

71 False or Misleading

Communications

Donrsquot be misleading in communications eitheron or offline

Young attorney took a capital case in DC

Thrown off case for incompetence

Review of website and other advertisingshowed massive misstatements about

experience Large ethical complaint expected in his

home state of NJ

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2464

72 Attorney Advertising

Social media is a form of attorney advertising

CopiesRecords kept 2 years

No referral payments to non-lawyers No celebrity endorsements

Disclose paid endorsements

No non-lawyer non-client portrayals orreenactments

Fee language restrictions

Geographic location disclosures

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2564

73 Direct Contact of Prospects

CANNOT solicit in-person or via phone

Family previous clients attorneys - OK

CAN send written communications Disclaimer

Comply with 71

Label

E-mail considered written

Ban on real time electronic chat

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2664

74 Specialization

Can mention areas of practice

Focus on

Can say what you donrsquot handleLimited to

ldquoSpecialistsrdquo

Patent

Admiralty

Actual certifications

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2764

75 Firm Names amp Letterheads

Trade name may be used

No connection with government

No nickname moniker motto or tradename that implies results

Must disclose jurisdictional limitations of

attorneysMust be factual

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2864

amp Associates

Virginia Attorney

Firm name included ldquoand Associatesrdquo

There were no associatesWebsite listed

Nonexistent practice groups

Three nonexistent locations

Identified non-lawyer as lawyer

Attorney suspended

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2964

85 Multi-State Practice

Must comply with home statesrsquo rules where

Office is located

Attorneysrsquo admitted Seeking clients

Advertising Marketing

Must follow all statesrsquo rules in which you are

marketing

The Web doesnrsquot stop at state boundaries

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3064

55 Unauthorized Practice of Law

Be careful on sites where you can answerquestions

Avvo

LinkedIn Your Blog

You could

Inadvertently form a client relationship

End up practicing in a state in which you arenot licensed

Take care in how you answer questions

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3164

Your Reputation

It comes down to protecting yourreputation

It is easy to say something foolishonline and have the statement go viral

Examples of things not to do

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3264

Ways to Look Like an

Idiot on the Web

Calling a Judge an ldquoEvil Witchrdquo

Florida

Providing specific information about acase and clients in an inappropriatefashion

Illinois

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3364

Attacking a client of your firm in a blogpost (and thus being called on thecarpet by your firm)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3464

Asking a Judge to suspend a case dueto needing to attend a funeral

Being friends with the Judge onFacebook

Facebook page showing pictures of theparty attended

Texas

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3564

Blogging about a case in which theattorney is counsel

Posting on Social Media sites aboutcases in which the attorney is counsel

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3664

Judges

ex-parte communication

publicly reprimanded a judge forviolating the Code of Judicial

Conduct after he ldquofriendedrdquo anattorney involved in a custodyhearing before the court andGoogled one of the parties involvedin the dispute (North Carolina)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3764

Friends with Defendant

Unaware friends

Publicity nightmare

Advice Judges should limit friendships online

Or at least be aware of an reveal relevantfriendships

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3864

Friending the wrong people

Not ok for judges to friend attorneys

in FloridaOk for judges to friend attorneys in

Ohio and Oklahoma

Crucial to know your statersquos rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3964

What Should you do if you

Mess Up

Remember the Streisand Effect

Barbara Streisand sued to have an imageof her house removed from the Internet

Resulted in greater publicity and a lot ofinsults

Lesson learned Suing rarely works

Accept responsibility

Apologize (sincerely)

Lay low

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4064

Social Media in the Practice of Law

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4164

Social Media is Being Admitted

Mixed Results in Reported Decisions

People frequently lie to the court (or theirattorney) and tell the truth on social media

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4264

Access Granted

Zimmerman v Weis Markets

McMillen v Hummingbird

Largent v Reed (newest case)

Viewable picturesposts showed contradictoryinformation

Basis for access (and admission)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4364

Access Not Granted

Piccolo v Paterson

No content available for defense to see

Fishing expedition

Arcq v Fields No publicly available information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4464

Access not Granted

Kalinowski v Kirschenheiter

Bar has Facebook Page ndash is the informationrelevant

Kalinowski has Facebook AccountMyspace ndash No relevant publicly available information

Require to preserve all data

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4564

Admission

Even if information is obtained throughdiscovery all usual evidence rules apply

You may need to educate your judge as

toWhy social media shouldshould not

be available via ediscovery

Why social media shouldshould notbe admitted

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4664

How to Handle Social Media

Begin with your own clients

Ask if they have social media

Suggest they should stop using it

Make it clear they may not deleteposts they have already written

This would be destruction ofevidence

You could be found culpable forspoliation be careful

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4764

Spoliation Case in Virginia

Plaintiffrsquos Counsel instructed plaintiff to clean

up account

Plaintiff deleted pictures and other

information 10 million dollar verdict halved

700000+ dollar sanction

Attorney required to pay 500000+ dollar

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4864

Opposing Side

Get online and look

Preserve what you find

Screen shots

PDFs

Video

Be careful who does the preservation oryou could end up being your ownwitness

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4964

Request that counsel have the entireFacebook account downloaded

immediately(Facebook provides a tool for this)

Ask for all email addressesPeople may have more than one

account

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5064

Send a notice to preserve immediately

Be clear that you mean everything

Social media

Blogs

Any kind of postings online

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5164

Ask for immediate access

Access should mean a password becausenot everything is accessible without one

If refuse password ask for privacy settings tobe completely opened

Ask for Judge to compel access

Ask the right questions Donrsquot just ask about Facebook

Ask about all online use

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5264

Important to Note

Facebook and MySpace will not providecontent in a civil case

Limited by Stored CommunicationsAct 18 USC sect 2701 et seq

Will only provide ownershipinformation broad account

information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5364

Watch the Ethics

Friending Witnesses

Attorney proposed to have third partyFriend a witness

Friend would not lie but would notreveal association with attorney

Asked Philadelphia Bar for an opinion

Bar said No

Opinion 2009-02

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5464

Other States

Same advice ndash be honest if friendingwitnesses

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5564

Other Guidance Opinions

No friending other side

Seen as contact

Be careful friending employees

Are they parties If not parties same as witnessesacknowledge

who you are

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5664

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5764

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5864

What is Ok

Accessing what is not hidden through privacysettings

70 of people do not change their privacysettings leaving a substantial amount of data

available

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5964

Accessing through someone who is already afriend

Divorcing spouses often forget to unfriend

each other Be cautious however in employment cases

It can look like a third party employee is beingforced to share information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6064

About Jurors

Ask for strict and clear instruction on socialmediainternet use

Many jurors disregard

Examples Death penalty verdict overturned

Juror asked Defendant to friend her

Juror held in contempt

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6164

Ok to Investigate Jurors

Can look at publicly available information

Do not friend Jurors

Do not contact Jurors

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6264

Final Thoughts

Donrsquot be afraid of social media

It can be a powerful marketing tool

It can be a powerful research tool

Simply be sure to remember thatmany people will see what you post

Obey the ethical rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6364

Slides available at

wwwjlellisnetblog

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6464

Thank You for Attending

Practice Mgt Advisor

jenniferFreedmanLPMcom

wwwFreedmanLPMcom

lawpracticepabarorg

Page 15: Social Media Examined  Ellen Freedman and Jennifer Ellis

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1564

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1664

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1764

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1864

Itrsquos about being ldquoout thererdquo

Publish news about yourself and your firmsuch as a calendar of upcoming events inmany forums to cast the widest net

Provide links between different mediums togarner higher search engine rankings

Remember to be ldquomobile-friendlyrdquo

Remember to publish all your addresses

Follow me heretwittercommyfirmwwwourfirmcomlinkedincomellenmyfirm

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1964

Itrsquos about strategic intelligence

Monitor yourself your firm

What are they saying about you Yourfirm

Google alerts digg delicious

Trackbacks

Posts on twitter and so forthFind out where your clients and

prospects hang out

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2064

Ethical Risks

In Advertising and Other Uses

Social media can be a minefield

The risks are greater due to the numberof people who will see what is posted

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2164

The Internet is Different

People sometimes believe the Internetis different

It isnrsquot The ethical rules are the same online as

offline

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2264

The Internet is not Different

If you cannot engage in a certainbehavior offline you cannot engage inthat behavior online

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2364

71 False or Misleading

Communications

Donrsquot be misleading in communications eitheron or offline

Young attorney took a capital case in DC

Thrown off case for incompetence

Review of website and other advertisingshowed massive misstatements about

experience Large ethical complaint expected in his

home state of NJ

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2464

72 Attorney Advertising

Social media is a form of attorney advertising

CopiesRecords kept 2 years

No referral payments to non-lawyers No celebrity endorsements

Disclose paid endorsements

No non-lawyer non-client portrayals orreenactments

Fee language restrictions

Geographic location disclosures

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2564

73 Direct Contact of Prospects

CANNOT solicit in-person or via phone

Family previous clients attorneys - OK

CAN send written communications Disclaimer

Comply with 71

Label

E-mail considered written

Ban on real time electronic chat

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2664

74 Specialization

Can mention areas of practice

Focus on

Can say what you donrsquot handleLimited to

ldquoSpecialistsrdquo

Patent

Admiralty

Actual certifications

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2764

75 Firm Names amp Letterheads

Trade name may be used

No connection with government

No nickname moniker motto or tradename that implies results

Must disclose jurisdictional limitations of

attorneysMust be factual

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2864

amp Associates

Virginia Attorney

Firm name included ldquoand Associatesrdquo

There were no associatesWebsite listed

Nonexistent practice groups

Three nonexistent locations

Identified non-lawyer as lawyer

Attorney suspended

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2964

85 Multi-State Practice

Must comply with home statesrsquo rules where

Office is located

Attorneysrsquo admitted Seeking clients

Advertising Marketing

Must follow all statesrsquo rules in which you are

marketing

The Web doesnrsquot stop at state boundaries

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3064

55 Unauthorized Practice of Law

Be careful on sites where you can answerquestions

Avvo

LinkedIn Your Blog

You could

Inadvertently form a client relationship

End up practicing in a state in which you arenot licensed

Take care in how you answer questions

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3164

Your Reputation

It comes down to protecting yourreputation

It is easy to say something foolishonline and have the statement go viral

Examples of things not to do

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3264

Ways to Look Like an

Idiot on the Web

Calling a Judge an ldquoEvil Witchrdquo

Florida

Providing specific information about acase and clients in an inappropriatefashion

Illinois

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3364

Attacking a client of your firm in a blogpost (and thus being called on thecarpet by your firm)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3464

Asking a Judge to suspend a case dueto needing to attend a funeral

Being friends with the Judge onFacebook

Facebook page showing pictures of theparty attended

Texas

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3564

Blogging about a case in which theattorney is counsel

Posting on Social Media sites aboutcases in which the attorney is counsel

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3664

Judges

ex-parte communication

publicly reprimanded a judge forviolating the Code of Judicial

Conduct after he ldquofriendedrdquo anattorney involved in a custodyhearing before the court andGoogled one of the parties involvedin the dispute (North Carolina)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3764

Friends with Defendant

Unaware friends

Publicity nightmare

Advice Judges should limit friendships online

Or at least be aware of an reveal relevantfriendships

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3864

Friending the wrong people

Not ok for judges to friend attorneys

in FloridaOk for judges to friend attorneys in

Ohio and Oklahoma

Crucial to know your statersquos rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3964

What Should you do if you

Mess Up

Remember the Streisand Effect

Barbara Streisand sued to have an imageof her house removed from the Internet

Resulted in greater publicity and a lot ofinsults

Lesson learned Suing rarely works

Accept responsibility

Apologize (sincerely)

Lay low

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4064

Social Media in the Practice of Law

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4164

Social Media is Being Admitted

Mixed Results in Reported Decisions

People frequently lie to the court (or theirattorney) and tell the truth on social media

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4264

Access Granted

Zimmerman v Weis Markets

McMillen v Hummingbird

Largent v Reed (newest case)

Viewable picturesposts showed contradictoryinformation

Basis for access (and admission)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4364

Access Not Granted

Piccolo v Paterson

No content available for defense to see

Fishing expedition

Arcq v Fields No publicly available information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4464

Access not Granted

Kalinowski v Kirschenheiter

Bar has Facebook Page ndash is the informationrelevant

Kalinowski has Facebook AccountMyspace ndash No relevant publicly available information

Require to preserve all data

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4564

Admission

Even if information is obtained throughdiscovery all usual evidence rules apply

You may need to educate your judge as

toWhy social media shouldshould not

be available via ediscovery

Why social media shouldshould notbe admitted

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4664

How to Handle Social Media

Begin with your own clients

Ask if they have social media

Suggest they should stop using it

Make it clear they may not deleteposts they have already written

This would be destruction ofevidence

You could be found culpable forspoliation be careful

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4764

Spoliation Case in Virginia

Plaintiffrsquos Counsel instructed plaintiff to clean

up account

Plaintiff deleted pictures and other

information 10 million dollar verdict halved

700000+ dollar sanction

Attorney required to pay 500000+ dollar

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4864

Opposing Side

Get online and look

Preserve what you find

Screen shots

PDFs

Video

Be careful who does the preservation oryou could end up being your ownwitness

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4964

Request that counsel have the entireFacebook account downloaded

immediately(Facebook provides a tool for this)

Ask for all email addressesPeople may have more than one

account

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5064

Send a notice to preserve immediately

Be clear that you mean everything

Social media

Blogs

Any kind of postings online

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5164

Ask for immediate access

Access should mean a password becausenot everything is accessible without one

If refuse password ask for privacy settings tobe completely opened

Ask for Judge to compel access

Ask the right questions Donrsquot just ask about Facebook

Ask about all online use

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5264

Important to Note

Facebook and MySpace will not providecontent in a civil case

Limited by Stored CommunicationsAct 18 USC sect 2701 et seq

Will only provide ownershipinformation broad account

information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5364

Watch the Ethics

Friending Witnesses

Attorney proposed to have third partyFriend a witness

Friend would not lie but would notreveal association with attorney

Asked Philadelphia Bar for an opinion

Bar said No

Opinion 2009-02

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5464

Other States

Same advice ndash be honest if friendingwitnesses

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5564

Other Guidance Opinions

No friending other side

Seen as contact

Be careful friending employees

Are they parties If not parties same as witnessesacknowledge

who you are

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5664

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5764

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5864

What is Ok

Accessing what is not hidden through privacysettings

70 of people do not change their privacysettings leaving a substantial amount of data

available

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5964

Accessing through someone who is already afriend

Divorcing spouses often forget to unfriend

each other Be cautious however in employment cases

It can look like a third party employee is beingforced to share information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6064

About Jurors

Ask for strict and clear instruction on socialmediainternet use

Many jurors disregard

Examples Death penalty verdict overturned

Juror asked Defendant to friend her

Juror held in contempt

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6164

Ok to Investigate Jurors

Can look at publicly available information

Do not friend Jurors

Do not contact Jurors

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6264

Final Thoughts

Donrsquot be afraid of social media

It can be a powerful marketing tool

It can be a powerful research tool

Simply be sure to remember thatmany people will see what you post

Obey the ethical rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6364

Slides available at

wwwjlellisnetblog

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6464

Thank You for Attending

Practice Mgt Advisor

jenniferFreedmanLPMcom

wwwFreedmanLPMcom

lawpracticepabarorg

Page 16: Social Media Examined  Ellen Freedman and Jennifer Ellis

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1664

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1764

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1864

Itrsquos about being ldquoout thererdquo

Publish news about yourself and your firmsuch as a calendar of upcoming events inmany forums to cast the widest net

Provide links between different mediums togarner higher search engine rankings

Remember to be ldquomobile-friendlyrdquo

Remember to publish all your addresses

Follow me heretwittercommyfirmwwwourfirmcomlinkedincomellenmyfirm

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1964

Itrsquos about strategic intelligence

Monitor yourself your firm

What are they saying about you Yourfirm

Google alerts digg delicious

Trackbacks

Posts on twitter and so forthFind out where your clients and

prospects hang out

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2064

Ethical Risks

In Advertising and Other Uses

Social media can be a minefield

The risks are greater due to the numberof people who will see what is posted

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2164

The Internet is Different

People sometimes believe the Internetis different

It isnrsquot The ethical rules are the same online as

offline

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2264

The Internet is not Different

If you cannot engage in a certainbehavior offline you cannot engage inthat behavior online

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2364

71 False or Misleading

Communications

Donrsquot be misleading in communications eitheron or offline

Young attorney took a capital case in DC

Thrown off case for incompetence

Review of website and other advertisingshowed massive misstatements about

experience Large ethical complaint expected in his

home state of NJ

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2464

72 Attorney Advertising

Social media is a form of attorney advertising

CopiesRecords kept 2 years

No referral payments to non-lawyers No celebrity endorsements

Disclose paid endorsements

No non-lawyer non-client portrayals orreenactments

Fee language restrictions

Geographic location disclosures

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2564

73 Direct Contact of Prospects

CANNOT solicit in-person or via phone

Family previous clients attorneys - OK

CAN send written communications Disclaimer

Comply with 71

Label

E-mail considered written

Ban on real time electronic chat

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2664

74 Specialization

Can mention areas of practice

Focus on

Can say what you donrsquot handleLimited to

ldquoSpecialistsrdquo

Patent

Admiralty

Actual certifications

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2764

75 Firm Names amp Letterheads

Trade name may be used

No connection with government

No nickname moniker motto or tradename that implies results

Must disclose jurisdictional limitations of

attorneysMust be factual

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2864

amp Associates

Virginia Attorney

Firm name included ldquoand Associatesrdquo

There were no associatesWebsite listed

Nonexistent practice groups

Three nonexistent locations

Identified non-lawyer as lawyer

Attorney suspended

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2964

85 Multi-State Practice

Must comply with home statesrsquo rules where

Office is located

Attorneysrsquo admitted Seeking clients

Advertising Marketing

Must follow all statesrsquo rules in which you are

marketing

The Web doesnrsquot stop at state boundaries

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3064

55 Unauthorized Practice of Law

Be careful on sites where you can answerquestions

Avvo

LinkedIn Your Blog

You could

Inadvertently form a client relationship

End up practicing in a state in which you arenot licensed

Take care in how you answer questions

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3164

Your Reputation

It comes down to protecting yourreputation

It is easy to say something foolishonline and have the statement go viral

Examples of things not to do

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3264

Ways to Look Like an

Idiot on the Web

Calling a Judge an ldquoEvil Witchrdquo

Florida

Providing specific information about acase and clients in an inappropriatefashion

Illinois

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3364

Attacking a client of your firm in a blogpost (and thus being called on thecarpet by your firm)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3464

Asking a Judge to suspend a case dueto needing to attend a funeral

Being friends with the Judge onFacebook

Facebook page showing pictures of theparty attended

Texas

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3564

Blogging about a case in which theattorney is counsel

Posting on Social Media sites aboutcases in which the attorney is counsel

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3664

Judges

ex-parte communication

publicly reprimanded a judge forviolating the Code of Judicial

Conduct after he ldquofriendedrdquo anattorney involved in a custodyhearing before the court andGoogled one of the parties involvedin the dispute (North Carolina)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3764

Friends with Defendant

Unaware friends

Publicity nightmare

Advice Judges should limit friendships online

Or at least be aware of an reveal relevantfriendships

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3864

Friending the wrong people

Not ok for judges to friend attorneys

in FloridaOk for judges to friend attorneys in

Ohio and Oklahoma

Crucial to know your statersquos rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3964

What Should you do if you

Mess Up

Remember the Streisand Effect

Barbara Streisand sued to have an imageof her house removed from the Internet

Resulted in greater publicity and a lot ofinsults

Lesson learned Suing rarely works

Accept responsibility

Apologize (sincerely)

Lay low

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4064

Social Media in the Practice of Law

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4164

Social Media is Being Admitted

Mixed Results in Reported Decisions

People frequently lie to the court (or theirattorney) and tell the truth on social media

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4264

Access Granted

Zimmerman v Weis Markets

McMillen v Hummingbird

Largent v Reed (newest case)

Viewable picturesposts showed contradictoryinformation

Basis for access (and admission)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4364

Access Not Granted

Piccolo v Paterson

No content available for defense to see

Fishing expedition

Arcq v Fields No publicly available information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4464

Access not Granted

Kalinowski v Kirschenheiter

Bar has Facebook Page ndash is the informationrelevant

Kalinowski has Facebook AccountMyspace ndash No relevant publicly available information

Require to preserve all data

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4564

Admission

Even if information is obtained throughdiscovery all usual evidence rules apply

You may need to educate your judge as

toWhy social media shouldshould not

be available via ediscovery

Why social media shouldshould notbe admitted

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4664

How to Handle Social Media

Begin with your own clients

Ask if they have social media

Suggest they should stop using it

Make it clear they may not deleteposts they have already written

This would be destruction ofevidence

You could be found culpable forspoliation be careful

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4764

Spoliation Case in Virginia

Plaintiffrsquos Counsel instructed plaintiff to clean

up account

Plaintiff deleted pictures and other

information 10 million dollar verdict halved

700000+ dollar sanction

Attorney required to pay 500000+ dollar

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4864

Opposing Side

Get online and look

Preserve what you find

Screen shots

PDFs

Video

Be careful who does the preservation oryou could end up being your ownwitness

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4964

Request that counsel have the entireFacebook account downloaded

immediately(Facebook provides a tool for this)

Ask for all email addressesPeople may have more than one

account

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5064

Send a notice to preserve immediately

Be clear that you mean everything

Social media

Blogs

Any kind of postings online

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5164

Ask for immediate access

Access should mean a password becausenot everything is accessible without one

If refuse password ask for privacy settings tobe completely opened

Ask for Judge to compel access

Ask the right questions Donrsquot just ask about Facebook

Ask about all online use

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5264

Important to Note

Facebook and MySpace will not providecontent in a civil case

Limited by Stored CommunicationsAct 18 USC sect 2701 et seq

Will only provide ownershipinformation broad account

information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5364

Watch the Ethics

Friending Witnesses

Attorney proposed to have third partyFriend a witness

Friend would not lie but would notreveal association with attorney

Asked Philadelphia Bar for an opinion

Bar said No

Opinion 2009-02

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5464

Other States

Same advice ndash be honest if friendingwitnesses

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5564

Other Guidance Opinions

No friending other side

Seen as contact

Be careful friending employees

Are they parties If not parties same as witnessesacknowledge

who you are

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5664

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5764

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5864

What is Ok

Accessing what is not hidden through privacysettings

70 of people do not change their privacysettings leaving a substantial amount of data

available

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5964

Accessing through someone who is already afriend

Divorcing spouses often forget to unfriend

each other Be cautious however in employment cases

It can look like a third party employee is beingforced to share information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6064

About Jurors

Ask for strict and clear instruction on socialmediainternet use

Many jurors disregard

Examples Death penalty verdict overturned

Juror asked Defendant to friend her

Juror held in contempt

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6164

Ok to Investigate Jurors

Can look at publicly available information

Do not friend Jurors

Do not contact Jurors

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6264

Final Thoughts

Donrsquot be afraid of social media

It can be a powerful marketing tool

It can be a powerful research tool

Simply be sure to remember thatmany people will see what you post

Obey the ethical rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6364

Slides available at

wwwjlellisnetblog

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6464

Thank You for Attending

Practice Mgt Advisor

jenniferFreedmanLPMcom

wwwFreedmanLPMcom

lawpracticepabarorg

Page 17: Social Media Examined  Ellen Freedman and Jennifer Ellis

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1764

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1864

Itrsquos about being ldquoout thererdquo

Publish news about yourself and your firmsuch as a calendar of upcoming events inmany forums to cast the widest net

Provide links between different mediums togarner higher search engine rankings

Remember to be ldquomobile-friendlyrdquo

Remember to publish all your addresses

Follow me heretwittercommyfirmwwwourfirmcomlinkedincomellenmyfirm

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1964

Itrsquos about strategic intelligence

Monitor yourself your firm

What are they saying about you Yourfirm

Google alerts digg delicious

Trackbacks

Posts on twitter and so forthFind out where your clients and

prospects hang out

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2064

Ethical Risks

In Advertising and Other Uses

Social media can be a minefield

The risks are greater due to the numberof people who will see what is posted

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2164

The Internet is Different

People sometimes believe the Internetis different

It isnrsquot The ethical rules are the same online as

offline

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2264

The Internet is not Different

If you cannot engage in a certainbehavior offline you cannot engage inthat behavior online

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2364

71 False or Misleading

Communications

Donrsquot be misleading in communications eitheron or offline

Young attorney took a capital case in DC

Thrown off case for incompetence

Review of website and other advertisingshowed massive misstatements about

experience Large ethical complaint expected in his

home state of NJ

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2464

72 Attorney Advertising

Social media is a form of attorney advertising

CopiesRecords kept 2 years

No referral payments to non-lawyers No celebrity endorsements

Disclose paid endorsements

No non-lawyer non-client portrayals orreenactments

Fee language restrictions

Geographic location disclosures

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2564

73 Direct Contact of Prospects

CANNOT solicit in-person or via phone

Family previous clients attorneys - OK

CAN send written communications Disclaimer

Comply with 71

Label

E-mail considered written

Ban on real time electronic chat

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2664

74 Specialization

Can mention areas of practice

Focus on

Can say what you donrsquot handleLimited to

ldquoSpecialistsrdquo

Patent

Admiralty

Actual certifications

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2764

75 Firm Names amp Letterheads

Trade name may be used

No connection with government

No nickname moniker motto or tradename that implies results

Must disclose jurisdictional limitations of

attorneysMust be factual

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2864

amp Associates

Virginia Attorney

Firm name included ldquoand Associatesrdquo

There were no associatesWebsite listed

Nonexistent practice groups

Three nonexistent locations

Identified non-lawyer as lawyer

Attorney suspended

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2964

85 Multi-State Practice

Must comply with home statesrsquo rules where

Office is located

Attorneysrsquo admitted Seeking clients

Advertising Marketing

Must follow all statesrsquo rules in which you are

marketing

The Web doesnrsquot stop at state boundaries

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3064

55 Unauthorized Practice of Law

Be careful on sites where you can answerquestions

Avvo

LinkedIn Your Blog

You could

Inadvertently form a client relationship

End up practicing in a state in which you arenot licensed

Take care in how you answer questions

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3164

Your Reputation

It comes down to protecting yourreputation

It is easy to say something foolishonline and have the statement go viral

Examples of things not to do

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3264

Ways to Look Like an

Idiot on the Web

Calling a Judge an ldquoEvil Witchrdquo

Florida

Providing specific information about acase and clients in an inappropriatefashion

Illinois

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3364

Attacking a client of your firm in a blogpost (and thus being called on thecarpet by your firm)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3464

Asking a Judge to suspend a case dueto needing to attend a funeral

Being friends with the Judge onFacebook

Facebook page showing pictures of theparty attended

Texas

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3564

Blogging about a case in which theattorney is counsel

Posting on Social Media sites aboutcases in which the attorney is counsel

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3664

Judges

ex-parte communication

publicly reprimanded a judge forviolating the Code of Judicial

Conduct after he ldquofriendedrdquo anattorney involved in a custodyhearing before the court andGoogled one of the parties involvedin the dispute (North Carolina)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3764

Friends with Defendant

Unaware friends

Publicity nightmare

Advice Judges should limit friendships online

Or at least be aware of an reveal relevantfriendships

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3864

Friending the wrong people

Not ok for judges to friend attorneys

in FloridaOk for judges to friend attorneys in

Ohio and Oklahoma

Crucial to know your statersquos rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3964

What Should you do if you

Mess Up

Remember the Streisand Effect

Barbara Streisand sued to have an imageof her house removed from the Internet

Resulted in greater publicity and a lot ofinsults

Lesson learned Suing rarely works

Accept responsibility

Apologize (sincerely)

Lay low

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4064

Social Media in the Practice of Law

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4164

Social Media is Being Admitted

Mixed Results in Reported Decisions

People frequently lie to the court (or theirattorney) and tell the truth on social media

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4264

Access Granted

Zimmerman v Weis Markets

McMillen v Hummingbird

Largent v Reed (newest case)

Viewable picturesposts showed contradictoryinformation

Basis for access (and admission)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4364

Access Not Granted

Piccolo v Paterson

No content available for defense to see

Fishing expedition

Arcq v Fields No publicly available information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4464

Access not Granted

Kalinowski v Kirschenheiter

Bar has Facebook Page ndash is the informationrelevant

Kalinowski has Facebook AccountMyspace ndash No relevant publicly available information

Require to preserve all data

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4564

Admission

Even if information is obtained throughdiscovery all usual evidence rules apply

You may need to educate your judge as

toWhy social media shouldshould not

be available via ediscovery

Why social media shouldshould notbe admitted

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4664

How to Handle Social Media

Begin with your own clients

Ask if they have social media

Suggest they should stop using it

Make it clear they may not deleteposts they have already written

This would be destruction ofevidence

You could be found culpable forspoliation be careful

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4764

Spoliation Case in Virginia

Plaintiffrsquos Counsel instructed plaintiff to clean

up account

Plaintiff deleted pictures and other

information 10 million dollar verdict halved

700000+ dollar sanction

Attorney required to pay 500000+ dollar

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4864

Opposing Side

Get online and look

Preserve what you find

Screen shots

PDFs

Video

Be careful who does the preservation oryou could end up being your ownwitness

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4964

Request that counsel have the entireFacebook account downloaded

immediately(Facebook provides a tool for this)

Ask for all email addressesPeople may have more than one

account

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5064

Send a notice to preserve immediately

Be clear that you mean everything

Social media

Blogs

Any kind of postings online

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5164

Ask for immediate access

Access should mean a password becausenot everything is accessible without one

If refuse password ask for privacy settings tobe completely opened

Ask for Judge to compel access

Ask the right questions Donrsquot just ask about Facebook

Ask about all online use

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5264

Important to Note

Facebook and MySpace will not providecontent in a civil case

Limited by Stored CommunicationsAct 18 USC sect 2701 et seq

Will only provide ownershipinformation broad account

information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5364

Watch the Ethics

Friending Witnesses

Attorney proposed to have third partyFriend a witness

Friend would not lie but would notreveal association with attorney

Asked Philadelphia Bar for an opinion

Bar said No

Opinion 2009-02

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5464

Other States

Same advice ndash be honest if friendingwitnesses

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5564

Other Guidance Opinions

No friending other side

Seen as contact

Be careful friending employees

Are they parties If not parties same as witnessesacknowledge

who you are

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5664

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5764

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5864

What is Ok

Accessing what is not hidden through privacysettings

70 of people do not change their privacysettings leaving a substantial amount of data

available

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5964

Accessing through someone who is already afriend

Divorcing spouses often forget to unfriend

each other Be cautious however in employment cases

It can look like a third party employee is beingforced to share information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6064

About Jurors

Ask for strict and clear instruction on socialmediainternet use

Many jurors disregard

Examples Death penalty verdict overturned

Juror asked Defendant to friend her

Juror held in contempt

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6164

Ok to Investigate Jurors

Can look at publicly available information

Do not friend Jurors

Do not contact Jurors

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6264

Final Thoughts

Donrsquot be afraid of social media

It can be a powerful marketing tool

It can be a powerful research tool

Simply be sure to remember thatmany people will see what you post

Obey the ethical rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6364

Slides available at

wwwjlellisnetblog

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6464

Thank You for Attending

Practice Mgt Advisor

jenniferFreedmanLPMcom

wwwFreedmanLPMcom

lawpracticepabarorg

Page 18: Social Media Examined  Ellen Freedman and Jennifer Ellis

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1864

Itrsquos about being ldquoout thererdquo

Publish news about yourself and your firmsuch as a calendar of upcoming events inmany forums to cast the widest net

Provide links between different mediums togarner higher search engine rankings

Remember to be ldquomobile-friendlyrdquo

Remember to publish all your addresses

Follow me heretwittercommyfirmwwwourfirmcomlinkedincomellenmyfirm

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1964

Itrsquos about strategic intelligence

Monitor yourself your firm

What are they saying about you Yourfirm

Google alerts digg delicious

Trackbacks

Posts on twitter and so forthFind out where your clients and

prospects hang out

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2064

Ethical Risks

In Advertising and Other Uses

Social media can be a minefield

The risks are greater due to the numberof people who will see what is posted

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2164

The Internet is Different

People sometimes believe the Internetis different

It isnrsquot The ethical rules are the same online as

offline

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2264

The Internet is not Different

If you cannot engage in a certainbehavior offline you cannot engage inthat behavior online

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2364

71 False or Misleading

Communications

Donrsquot be misleading in communications eitheron or offline

Young attorney took a capital case in DC

Thrown off case for incompetence

Review of website and other advertisingshowed massive misstatements about

experience Large ethical complaint expected in his

home state of NJ

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2464

72 Attorney Advertising

Social media is a form of attorney advertising

CopiesRecords kept 2 years

No referral payments to non-lawyers No celebrity endorsements

Disclose paid endorsements

No non-lawyer non-client portrayals orreenactments

Fee language restrictions

Geographic location disclosures

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2564

73 Direct Contact of Prospects

CANNOT solicit in-person or via phone

Family previous clients attorneys - OK

CAN send written communications Disclaimer

Comply with 71

Label

E-mail considered written

Ban on real time electronic chat

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2664

74 Specialization

Can mention areas of practice

Focus on

Can say what you donrsquot handleLimited to

ldquoSpecialistsrdquo

Patent

Admiralty

Actual certifications

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2764

75 Firm Names amp Letterheads

Trade name may be used

No connection with government

No nickname moniker motto or tradename that implies results

Must disclose jurisdictional limitations of

attorneysMust be factual

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2864

amp Associates

Virginia Attorney

Firm name included ldquoand Associatesrdquo

There were no associatesWebsite listed

Nonexistent practice groups

Three nonexistent locations

Identified non-lawyer as lawyer

Attorney suspended

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2964

85 Multi-State Practice

Must comply with home statesrsquo rules where

Office is located

Attorneysrsquo admitted Seeking clients

Advertising Marketing

Must follow all statesrsquo rules in which you are

marketing

The Web doesnrsquot stop at state boundaries

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3064

55 Unauthorized Practice of Law

Be careful on sites where you can answerquestions

Avvo

LinkedIn Your Blog

You could

Inadvertently form a client relationship

End up practicing in a state in which you arenot licensed

Take care in how you answer questions

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3164

Your Reputation

It comes down to protecting yourreputation

It is easy to say something foolishonline and have the statement go viral

Examples of things not to do

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3264

Ways to Look Like an

Idiot on the Web

Calling a Judge an ldquoEvil Witchrdquo

Florida

Providing specific information about acase and clients in an inappropriatefashion

Illinois

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3364

Attacking a client of your firm in a blogpost (and thus being called on thecarpet by your firm)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3464

Asking a Judge to suspend a case dueto needing to attend a funeral

Being friends with the Judge onFacebook

Facebook page showing pictures of theparty attended

Texas

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3564

Blogging about a case in which theattorney is counsel

Posting on Social Media sites aboutcases in which the attorney is counsel

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3664

Judges

ex-parte communication

publicly reprimanded a judge forviolating the Code of Judicial

Conduct after he ldquofriendedrdquo anattorney involved in a custodyhearing before the court andGoogled one of the parties involvedin the dispute (North Carolina)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3764

Friends with Defendant

Unaware friends

Publicity nightmare

Advice Judges should limit friendships online

Or at least be aware of an reveal relevantfriendships

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3864

Friending the wrong people

Not ok for judges to friend attorneys

in FloridaOk for judges to friend attorneys in

Ohio and Oklahoma

Crucial to know your statersquos rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3964

What Should you do if you

Mess Up

Remember the Streisand Effect

Barbara Streisand sued to have an imageof her house removed from the Internet

Resulted in greater publicity and a lot ofinsults

Lesson learned Suing rarely works

Accept responsibility

Apologize (sincerely)

Lay low

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4064

Social Media in the Practice of Law

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4164

Social Media is Being Admitted

Mixed Results in Reported Decisions

People frequently lie to the court (or theirattorney) and tell the truth on social media

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4264

Access Granted

Zimmerman v Weis Markets

McMillen v Hummingbird

Largent v Reed (newest case)

Viewable picturesposts showed contradictoryinformation

Basis for access (and admission)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4364

Access Not Granted

Piccolo v Paterson

No content available for defense to see

Fishing expedition

Arcq v Fields No publicly available information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4464

Access not Granted

Kalinowski v Kirschenheiter

Bar has Facebook Page ndash is the informationrelevant

Kalinowski has Facebook AccountMyspace ndash No relevant publicly available information

Require to preserve all data

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4564

Admission

Even if information is obtained throughdiscovery all usual evidence rules apply

You may need to educate your judge as

toWhy social media shouldshould not

be available via ediscovery

Why social media shouldshould notbe admitted

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4664

How to Handle Social Media

Begin with your own clients

Ask if they have social media

Suggest they should stop using it

Make it clear they may not deleteposts they have already written

This would be destruction ofevidence

You could be found culpable forspoliation be careful

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4764

Spoliation Case in Virginia

Plaintiffrsquos Counsel instructed plaintiff to clean

up account

Plaintiff deleted pictures and other

information 10 million dollar verdict halved

700000+ dollar sanction

Attorney required to pay 500000+ dollar

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4864

Opposing Side

Get online and look

Preserve what you find

Screen shots

PDFs

Video

Be careful who does the preservation oryou could end up being your ownwitness

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4964

Request that counsel have the entireFacebook account downloaded

immediately(Facebook provides a tool for this)

Ask for all email addressesPeople may have more than one

account

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5064

Send a notice to preserve immediately

Be clear that you mean everything

Social media

Blogs

Any kind of postings online

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5164

Ask for immediate access

Access should mean a password becausenot everything is accessible without one

If refuse password ask for privacy settings tobe completely opened

Ask for Judge to compel access

Ask the right questions Donrsquot just ask about Facebook

Ask about all online use

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5264

Important to Note

Facebook and MySpace will not providecontent in a civil case

Limited by Stored CommunicationsAct 18 USC sect 2701 et seq

Will only provide ownershipinformation broad account

information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5364

Watch the Ethics

Friending Witnesses

Attorney proposed to have third partyFriend a witness

Friend would not lie but would notreveal association with attorney

Asked Philadelphia Bar for an opinion

Bar said No

Opinion 2009-02

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5464

Other States

Same advice ndash be honest if friendingwitnesses

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5564

Other Guidance Opinions

No friending other side

Seen as contact

Be careful friending employees

Are they parties If not parties same as witnessesacknowledge

who you are

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5664

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5764

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5864

What is Ok

Accessing what is not hidden through privacysettings

70 of people do not change their privacysettings leaving a substantial amount of data

available

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5964

Accessing through someone who is already afriend

Divorcing spouses often forget to unfriend

each other Be cautious however in employment cases

It can look like a third party employee is beingforced to share information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6064

About Jurors

Ask for strict and clear instruction on socialmediainternet use

Many jurors disregard

Examples Death penalty verdict overturned

Juror asked Defendant to friend her

Juror held in contempt

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6164

Ok to Investigate Jurors

Can look at publicly available information

Do not friend Jurors

Do not contact Jurors

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6264

Final Thoughts

Donrsquot be afraid of social media

It can be a powerful marketing tool

It can be a powerful research tool

Simply be sure to remember thatmany people will see what you post

Obey the ethical rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6364

Slides available at

wwwjlellisnetblog

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6464

Thank You for Attending

Practice Mgt Advisor

jenniferFreedmanLPMcom

wwwFreedmanLPMcom

lawpracticepabarorg

Page 19: Social Media Examined  Ellen Freedman and Jennifer Ellis

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 1964

Itrsquos about strategic intelligence

Monitor yourself your firm

What are they saying about you Yourfirm

Google alerts digg delicious

Trackbacks

Posts on twitter and so forthFind out where your clients and

prospects hang out

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2064

Ethical Risks

In Advertising and Other Uses

Social media can be a minefield

The risks are greater due to the numberof people who will see what is posted

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2164

The Internet is Different

People sometimes believe the Internetis different

It isnrsquot The ethical rules are the same online as

offline

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2264

The Internet is not Different

If you cannot engage in a certainbehavior offline you cannot engage inthat behavior online

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2364

71 False or Misleading

Communications

Donrsquot be misleading in communications eitheron or offline

Young attorney took a capital case in DC

Thrown off case for incompetence

Review of website and other advertisingshowed massive misstatements about

experience Large ethical complaint expected in his

home state of NJ

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2464

72 Attorney Advertising

Social media is a form of attorney advertising

CopiesRecords kept 2 years

No referral payments to non-lawyers No celebrity endorsements

Disclose paid endorsements

No non-lawyer non-client portrayals orreenactments

Fee language restrictions

Geographic location disclosures

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2564

73 Direct Contact of Prospects

CANNOT solicit in-person or via phone

Family previous clients attorneys - OK

CAN send written communications Disclaimer

Comply with 71

Label

E-mail considered written

Ban on real time electronic chat

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2664

74 Specialization

Can mention areas of practice

Focus on

Can say what you donrsquot handleLimited to

ldquoSpecialistsrdquo

Patent

Admiralty

Actual certifications

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2764

75 Firm Names amp Letterheads

Trade name may be used

No connection with government

No nickname moniker motto or tradename that implies results

Must disclose jurisdictional limitations of

attorneysMust be factual

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2864

amp Associates

Virginia Attorney

Firm name included ldquoand Associatesrdquo

There were no associatesWebsite listed

Nonexistent practice groups

Three nonexistent locations

Identified non-lawyer as lawyer

Attorney suspended

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2964

85 Multi-State Practice

Must comply with home statesrsquo rules where

Office is located

Attorneysrsquo admitted Seeking clients

Advertising Marketing

Must follow all statesrsquo rules in which you are

marketing

The Web doesnrsquot stop at state boundaries

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3064

55 Unauthorized Practice of Law

Be careful on sites where you can answerquestions

Avvo

LinkedIn Your Blog

You could

Inadvertently form a client relationship

End up practicing in a state in which you arenot licensed

Take care in how you answer questions

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3164

Your Reputation

It comes down to protecting yourreputation

It is easy to say something foolishonline and have the statement go viral

Examples of things not to do

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3264

Ways to Look Like an

Idiot on the Web

Calling a Judge an ldquoEvil Witchrdquo

Florida

Providing specific information about acase and clients in an inappropriatefashion

Illinois

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3364

Attacking a client of your firm in a blogpost (and thus being called on thecarpet by your firm)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3464

Asking a Judge to suspend a case dueto needing to attend a funeral

Being friends with the Judge onFacebook

Facebook page showing pictures of theparty attended

Texas

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3564

Blogging about a case in which theattorney is counsel

Posting on Social Media sites aboutcases in which the attorney is counsel

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3664

Judges

ex-parte communication

publicly reprimanded a judge forviolating the Code of Judicial

Conduct after he ldquofriendedrdquo anattorney involved in a custodyhearing before the court andGoogled one of the parties involvedin the dispute (North Carolina)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3764

Friends with Defendant

Unaware friends

Publicity nightmare

Advice Judges should limit friendships online

Or at least be aware of an reveal relevantfriendships

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3864

Friending the wrong people

Not ok for judges to friend attorneys

in FloridaOk for judges to friend attorneys in

Ohio and Oklahoma

Crucial to know your statersquos rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3964

What Should you do if you

Mess Up

Remember the Streisand Effect

Barbara Streisand sued to have an imageof her house removed from the Internet

Resulted in greater publicity and a lot ofinsults

Lesson learned Suing rarely works

Accept responsibility

Apologize (sincerely)

Lay low

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4064

Social Media in the Practice of Law

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4164

Social Media is Being Admitted

Mixed Results in Reported Decisions

People frequently lie to the court (or theirattorney) and tell the truth on social media

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4264

Access Granted

Zimmerman v Weis Markets

McMillen v Hummingbird

Largent v Reed (newest case)

Viewable picturesposts showed contradictoryinformation

Basis for access (and admission)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4364

Access Not Granted

Piccolo v Paterson

No content available for defense to see

Fishing expedition

Arcq v Fields No publicly available information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4464

Access not Granted

Kalinowski v Kirschenheiter

Bar has Facebook Page ndash is the informationrelevant

Kalinowski has Facebook AccountMyspace ndash No relevant publicly available information

Require to preserve all data

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4564

Admission

Even if information is obtained throughdiscovery all usual evidence rules apply

You may need to educate your judge as

toWhy social media shouldshould not

be available via ediscovery

Why social media shouldshould notbe admitted

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4664

How to Handle Social Media

Begin with your own clients

Ask if they have social media

Suggest they should stop using it

Make it clear they may not deleteposts they have already written

This would be destruction ofevidence

You could be found culpable forspoliation be careful

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4764

Spoliation Case in Virginia

Plaintiffrsquos Counsel instructed plaintiff to clean

up account

Plaintiff deleted pictures and other

information 10 million dollar verdict halved

700000+ dollar sanction

Attorney required to pay 500000+ dollar

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4864

Opposing Side

Get online and look

Preserve what you find

Screen shots

PDFs

Video

Be careful who does the preservation oryou could end up being your ownwitness

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4964

Request that counsel have the entireFacebook account downloaded

immediately(Facebook provides a tool for this)

Ask for all email addressesPeople may have more than one

account

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5064

Send a notice to preserve immediately

Be clear that you mean everything

Social media

Blogs

Any kind of postings online

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5164

Ask for immediate access

Access should mean a password becausenot everything is accessible without one

If refuse password ask for privacy settings tobe completely opened

Ask for Judge to compel access

Ask the right questions Donrsquot just ask about Facebook

Ask about all online use

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5264

Important to Note

Facebook and MySpace will not providecontent in a civil case

Limited by Stored CommunicationsAct 18 USC sect 2701 et seq

Will only provide ownershipinformation broad account

information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5364

Watch the Ethics

Friending Witnesses

Attorney proposed to have third partyFriend a witness

Friend would not lie but would notreveal association with attorney

Asked Philadelphia Bar for an opinion

Bar said No

Opinion 2009-02

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5464

Other States

Same advice ndash be honest if friendingwitnesses

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5564

Other Guidance Opinions

No friending other side

Seen as contact

Be careful friending employees

Are they parties If not parties same as witnessesacknowledge

who you are

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5664

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5764

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5864

What is Ok

Accessing what is not hidden through privacysettings

70 of people do not change their privacysettings leaving a substantial amount of data

available

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5964

Accessing through someone who is already afriend

Divorcing spouses often forget to unfriend

each other Be cautious however in employment cases

It can look like a third party employee is beingforced to share information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6064

About Jurors

Ask for strict and clear instruction on socialmediainternet use

Many jurors disregard

Examples Death penalty verdict overturned

Juror asked Defendant to friend her

Juror held in contempt

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6164

Ok to Investigate Jurors

Can look at publicly available information

Do not friend Jurors

Do not contact Jurors

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6264

Final Thoughts

Donrsquot be afraid of social media

It can be a powerful marketing tool

It can be a powerful research tool

Simply be sure to remember thatmany people will see what you post

Obey the ethical rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6364

Slides available at

wwwjlellisnetblog

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6464

Thank You for Attending

Practice Mgt Advisor

jenniferFreedmanLPMcom

wwwFreedmanLPMcom

lawpracticepabarorg

Page 20: Social Media Examined  Ellen Freedman and Jennifer Ellis

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2064

Ethical Risks

In Advertising and Other Uses

Social media can be a minefield

The risks are greater due to the numberof people who will see what is posted

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2164

The Internet is Different

People sometimes believe the Internetis different

It isnrsquot The ethical rules are the same online as

offline

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2264

The Internet is not Different

If you cannot engage in a certainbehavior offline you cannot engage inthat behavior online

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2364

71 False or Misleading

Communications

Donrsquot be misleading in communications eitheron or offline

Young attorney took a capital case in DC

Thrown off case for incompetence

Review of website and other advertisingshowed massive misstatements about

experience Large ethical complaint expected in his

home state of NJ

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2464

72 Attorney Advertising

Social media is a form of attorney advertising

CopiesRecords kept 2 years

No referral payments to non-lawyers No celebrity endorsements

Disclose paid endorsements

No non-lawyer non-client portrayals orreenactments

Fee language restrictions

Geographic location disclosures

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2564

73 Direct Contact of Prospects

CANNOT solicit in-person or via phone

Family previous clients attorneys - OK

CAN send written communications Disclaimer

Comply with 71

Label

E-mail considered written

Ban on real time electronic chat

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2664

74 Specialization

Can mention areas of practice

Focus on

Can say what you donrsquot handleLimited to

ldquoSpecialistsrdquo

Patent

Admiralty

Actual certifications

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2764

75 Firm Names amp Letterheads

Trade name may be used

No connection with government

No nickname moniker motto or tradename that implies results

Must disclose jurisdictional limitations of

attorneysMust be factual

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2864

amp Associates

Virginia Attorney

Firm name included ldquoand Associatesrdquo

There were no associatesWebsite listed

Nonexistent practice groups

Three nonexistent locations

Identified non-lawyer as lawyer

Attorney suspended

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2964

85 Multi-State Practice

Must comply with home statesrsquo rules where

Office is located

Attorneysrsquo admitted Seeking clients

Advertising Marketing

Must follow all statesrsquo rules in which you are

marketing

The Web doesnrsquot stop at state boundaries

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3064

55 Unauthorized Practice of Law

Be careful on sites where you can answerquestions

Avvo

LinkedIn Your Blog

You could

Inadvertently form a client relationship

End up practicing in a state in which you arenot licensed

Take care in how you answer questions

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3164

Your Reputation

It comes down to protecting yourreputation

It is easy to say something foolishonline and have the statement go viral

Examples of things not to do

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3264

Ways to Look Like an

Idiot on the Web

Calling a Judge an ldquoEvil Witchrdquo

Florida

Providing specific information about acase and clients in an inappropriatefashion

Illinois

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3364

Attacking a client of your firm in a blogpost (and thus being called on thecarpet by your firm)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3464

Asking a Judge to suspend a case dueto needing to attend a funeral

Being friends with the Judge onFacebook

Facebook page showing pictures of theparty attended

Texas

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3564

Blogging about a case in which theattorney is counsel

Posting on Social Media sites aboutcases in which the attorney is counsel

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3664

Judges

ex-parte communication

publicly reprimanded a judge forviolating the Code of Judicial

Conduct after he ldquofriendedrdquo anattorney involved in a custodyhearing before the court andGoogled one of the parties involvedin the dispute (North Carolina)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3764

Friends with Defendant

Unaware friends

Publicity nightmare

Advice Judges should limit friendships online

Or at least be aware of an reveal relevantfriendships

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3864

Friending the wrong people

Not ok for judges to friend attorneys

in FloridaOk for judges to friend attorneys in

Ohio and Oklahoma

Crucial to know your statersquos rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3964

What Should you do if you

Mess Up

Remember the Streisand Effect

Barbara Streisand sued to have an imageof her house removed from the Internet

Resulted in greater publicity and a lot ofinsults

Lesson learned Suing rarely works

Accept responsibility

Apologize (sincerely)

Lay low

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4064

Social Media in the Practice of Law

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4164

Social Media is Being Admitted

Mixed Results in Reported Decisions

People frequently lie to the court (or theirattorney) and tell the truth on social media

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4264

Access Granted

Zimmerman v Weis Markets

McMillen v Hummingbird

Largent v Reed (newest case)

Viewable picturesposts showed contradictoryinformation

Basis for access (and admission)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4364

Access Not Granted

Piccolo v Paterson

No content available for defense to see

Fishing expedition

Arcq v Fields No publicly available information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4464

Access not Granted

Kalinowski v Kirschenheiter

Bar has Facebook Page ndash is the informationrelevant

Kalinowski has Facebook AccountMyspace ndash No relevant publicly available information

Require to preserve all data

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4564

Admission

Even if information is obtained throughdiscovery all usual evidence rules apply

You may need to educate your judge as

toWhy social media shouldshould not

be available via ediscovery

Why social media shouldshould notbe admitted

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4664

How to Handle Social Media

Begin with your own clients

Ask if they have social media

Suggest they should stop using it

Make it clear they may not deleteposts they have already written

This would be destruction ofevidence

You could be found culpable forspoliation be careful

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4764

Spoliation Case in Virginia

Plaintiffrsquos Counsel instructed plaintiff to clean

up account

Plaintiff deleted pictures and other

information 10 million dollar verdict halved

700000+ dollar sanction

Attorney required to pay 500000+ dollar

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4864

Opposing Side

Get online and look

Preserve what you find

Screen shots

PDFs

Video

Be careful who does the preservation oryou could end up being your ownwitness

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4964

Request that counsel have the entireFacebook account downloaded

immediately(Facebook provides a tool for this)

Ask for all email addressesPeople may have more than one

account

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5064

Send a notice to preserve immediately

Be clear that you mean everything

Social media

Blogs

Any kind of postings online

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5164

Ask for immediate access

Access should mean a password becausenot everything is accessible without one

If refuse password ask for privacy settings tobe completely opened

Ask for Judge to compel access

Ask the right questions Donrsquot just ask about Facebook

Ask about all online use

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5264

Important to Note

Facebook and MySpace will not providecontent in a civil case

Limited by Stored CommunicationsAct 18 USC sect 2701 et seq

Will only provide ownershipinformation broad account

information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5364

Watch the Ethics

Friending Witnesses

Attorney proposed to have third partyFriend a witness

Friend would not lie but would notreveal association with attorney

Asked Philadelphia Bar for an opinion

Bar said No

Opinion 2009-02

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5464

Other States

Same advice ndash be honest if friendingwitnesses

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5564

Other Guidance Opinions

No friending other side

Seen as contact

Be careful friending employees

Are they parties If not parties same as witnessesacknowledge

who you are

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5664

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5764

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5864

What is Ok

Accessing what is not hidden through privacysettings

70 of people do not change their privacysettings leaving a substantial amount of data

available

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5964

Accessing through someone who is already afriend

Divorcing spouses often forget to unfriend

each other Be cautious however in employment cases

It can look like a third party employee is beingforced to share information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6064

About Jurors

Ask for strict and clear instruction on socialmediainternet use

Many jurors disregard

Examples Death penalty verdict overturned

Juror asked Defendant to friend her

Juror held in contempt

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6164

Ok to Investigate Jurors

Can look at publicly available information

Do not friend Jurors

Do not contact Jurors

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6264

Final Thoughts

Donrsquot be afraid of social media

It can be a powerful marketing tool

It can be a powerful research tool

Simply be sure to remember thatmany people will see what you post

Obey the ethical rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6364

Slides available at

wwwjlellisnetblog

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6464

Thank You for Attending

Practice Mgt Advisor

jenniferFreedmanLPMcom

wwwFreedmanLPMcom

lawpracticepabarorg

Page 21: Social Media Examined  Ellen Freedman and Jennifer Ellis

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2164

The Internet is Different

People sometimes believe the Internetis different

It isnrsquot The ethical rules are the same online as

offline

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2264

The Internet is not Different

If you cannot engage in a certainbehavior offline you cannot engage inthat behavior online

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2364

71 False or Misleading

Communications

Donrsquot be misleading in communications eitheron or offline

Young attorney took a capital case in DC

Thrown off case for incompetence

Review of website and other advertisingshowed massive misstatements about

experience Large ethical complaint expected in his

home state of NJ

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2464

72 Attorney Advertising

Social media is a form of attorney advertising

CopiesRecords kept 2 years

No referral payments to non-lawyers No celebrity endorsements

Disclose paid endorsements

No non-lawyer non-client portrayals orreenactments

Fee language restrictions

Geographic location disclosures

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2564

73 Direct Contact of Prospects

CANNOT solicit in-person or via phone

Family previous clients attorneys - OK

CAN send written communications Disclaimer

Comply with 71

Label

E-mail considered written

Ban on real time electronic chat

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2664

74 Specialization

Can mention areas of practice

Focus on

Can say what you donrsquot handleLimited to

ldquoSpecialistsrdquo

Patent

Admiralty

Actual certifications

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2764

75 Firm Names amp Letterheads

Trade name may be used

No connection with government

No nickname moniker motto or tradename that implies results

Must disclose jurisdictional limitations of

attorneysMust be factual

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2864

amp Associates

Virginia Attorney

Firm name included ldquoand Associatesrdquo

There were no associatesWebsite listed

Nonexistent practice groups

Three nonexistent locations

Identified non-lawyer as lawyer

Attorney suspended

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2964

85 Multi-State Practice

Must comply with home statesrsquo rules where

Office is located

Attorneysrsquo admitted Seeking clients

Advertising Marketing

Must follow all statesrsquo rules in which you are

marketing

The Web doesnrsquot stop at state boundaries

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3064

55 Unauthorized Practice of Law

Be careful on sites where you can answerquestions

Avvo

LinkedIn Your Blog

You could

Inadvertently form a client relationship

End up practicing in a state in which you arenot licensed

Take care in how you answer questions

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3164

Your Reputation

It comes down to protecting yourreputation

It is easy to say something foolishonline and have the statement go viral

Examples of things not to do

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3264

Ways to Look Like an

Idiot on the Web

Calling a Judge an ldquoEvil Witchrdquo

Florida

Providing specific information about acase and clients in an inappropriatefashion

Illinois

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3364

Attacking a client of your firm in a blogpost (and thus being called on thecarpet by your firm)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3464

Asking a Judge to suspend a case dueto needing to attend a funeral

Being friends with the Judge onFacebook

Facebook page showing pictures of theparty attended

Texas

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3564

Blogging about a case in which theattorney is counsel

Posting on Social Media sites aboutcases in which the attorney is counsel

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3664

Judges

ex-parte communication

publicly reprimanded a judge forviolating the Code of Judicial

Conduct after he ldquofriendedrdquo anattorney involved in a custodyhearing before the court andGoogled one of the parties involvedin the dispute (North Carolina)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3764

Friends with Defendant

Unaware friends

Publicity nightmare

Advice Judges should limit friendships online

Or at least be aware of an reveal relevantfriendships

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3864

Friending the wrong people

Not ok for judges to friend attorneys

in FloridaOk for judges to friend attorneys in

Ohio and Oklahoma

Crucial to know your statersquos rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3964

What Should you do if you

Mess Up

Remember the Streisand Effect

Barbara Streisand sued to have an imageof her house removed from the Internet

Resulted in greater publicity and a lot ofinsults

Lesson learned Suing rarely works

Accept responsibility

Apologize (sincerely)

Lay low

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4064

Social Media in the Practice of Law

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4164

Social Media is Being Admitted

Mixed Results in Reported Decisions

People frequently lie to the court (or theirattorney) and tell the truth on social media

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4264

Access Granted

Zimmerman v Weis Markets

McMillen v Hummingbird

Largent v Reed (newest case)

Viewable picturesposts showed contradictoryinformation

Basis for access (and admission)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4364

Access Not Granted

Piccolo v Paterson

No content available for defense to see

Fishing expedition

Arcq v Fields No publicly available information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4464

Access not Granted

Kalinowski v Kirschenheiter

Bar has Facebook Page ndash is the informationrelevant

Kalinowski has Facebook AccountMyspace ndash No relevant publicly available information

Require to preserve all data

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4564

Admission

Even if information is obtained throughdiscovery all usual evidence rules apply

You may need to educate your judge as

toWhy social media shouldshould not

be available via ediscovery

Why social media shouldshould notbe admitted

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4664

How to Handle Social Media

Begin with your own clients

Ask if they have social media

Suggest they should stop using it

Make it clear they may not deleteposts they have already written

This would be destruction ofevidence

You could be found culpable forspoliation be careful

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4764

Spoliation Case in Virginia

Plaintiffrsquos Counsel instructed plaintiff to clean

up account

Plaintiff deleted pictures and other

information 10 million dollar verdict halved

700000+ dollar sanction

Attorney required to pay 500000+ dollar

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4864

Opposing Side

Get online and look

Preserve what you find

Screen shots

PDFs

Video

Be careful who does the preservation oryou could end up being your ownwitness

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4964

Request that counsel have the entireFacebook account downloaded

immediately(Facebook provides a tool for this)

Ask for all email addressesPeople may have more than one

account

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5064

Send a notice to preserve immediately

Be clear that you mean everything

Social media

Blogs

Any kind of postings online

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5164

Ask for immediate access

Access should mean a password becausenot everything is accessible without one

If refuse password ask for privacy settings tobe completely opened

Ask for Judge to compel access

Ask the right questions Donrsquot just ask about Facebook

Ask about all online use

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5264

Important to Note

Facebook and MySpace will not providecontent in a civil case

Limited by Stored CommunicationsAct 18 USC sect 2701 et seq

Will only provide ownershipinformation broad account

information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5364

Watch the Ethics

Friending Witnesses

Attorney proposed to have third partyFriend a witness

Friend would not lie but would notreveal association with attorney

Asked Philadelphia Bar for an opinion

Bar said No

Opinion 2009-02

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5464

Other States

Same advice ndash be honest if friendingwitnesses

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5564

Other Guidance Opinions

No friending other side

Seen as contact

Be careful friending employees

Are they parties If not parties same as witnessesacknowledge

who you are

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5664

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5764

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5864

What is Ok

Accessing what is not hidden through privacysettings

70 of people do not change their privacysettings leaving a substantial amount of data

available

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5964

Accessing through someone who is already afriend

Divorcing spouses often forget to unfriend

each other Be cautious however in employment cases

It can look like a third party employee is beingforced to share information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6064

About Jurors

Ask for strict and clear instruction on socialmediainternet use

Many jurors disregard

Examples Death penalty verdict overturned

Juror asked Defendant to friend her

Juror held in contempt

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6164

Ok to Investigate Jurors

Can look at publicly available information

Do not friend Jurors

Do not contact Jurors

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6264

Final Thoughts

Donrsquot be afraid of social media

It can be a powerful marketing tool

It can be a powerful research tool

Simply be sure to remember thatmany people will see what you post

Obey the ethical rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6364

Slides available at

wwwjlellisnetblog

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6464

Thank You for Attending

Practice Mgt Advisor

jenniferFreedmanLPMcom

wwwFreedmanLPMcom

lawpracticepabarorg

Page 22: Social Media Examined  Ellen Freedman and Jennifer Ellis

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2264

The Internet is not Different

If you cannot engage in a certainbehavior offline you cannot engage inthat behavior online

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2364

71 False or Misleading

Communications

Donrsquot be misleading in communications eitheron or offline

Young attorney took a capital case in DC

Thrown off case for incompetence

Review of website and other advertisingshowed massive misstatements about

experience Large ethical complaint expected in his

home state of NJ

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2464

72 Attorney Advertising

Social media is a form of attorney advertising

CopiesRecords kept 2 years

No referral payments to non-lawyers No celebrity endorsements

Disclose paid endorsements

No non-lawyer non-client portrayals orreenactments

Fee language restrictions

Geographic location disclosures

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2564

73 Direct Contact of Prospects

CANNOT solicit in-person or via phone

Family previous clients attorneys - OK

CAN send written communications Disclaimer

Comply with 71

Label

E-mail considered written

Ban on real time electronic chat

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2664

74 Specialization

Can mention areas of practice

Focus on

Can say what you donrsquot handleLimited to

ldquoSpecialistsrdquo

Patent

Admiralty

Actual certifications

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2764

75 Firm Names amp Letterheads

Trade name may be used

No connection with government

No nickname moniker motto or tradename that implies results

Must disclose jurisdictional limitations of

attorneysMust be factual

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2864

amp Associates

Virginia Attorney

Firm name included ldquoand Associatesrdquo

There were no associatesWebsite listed

Nonexistent practice groups

Three nonexistent locations

Identified non-lawyer as lawyer

Attorney suspended

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2964

85 Multi-State Practice

Must comply with home statesrsquo rules where

Office is located

Attorneysrsquo admitted Seeking clients

Advertising Marketing

Must follow all statesrsquo rules in which you are

marketing

The Web doesnrsquot stop at state boundaries

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3064

55 Unauthorized Practice of Law

Be careful on sites where you can answerquestions

Avvo

LinkedIn Your Blog

You could

Inadvertently form a client relationship

End up practicing in a state in which you arenot licensed

Take care in how you answer questions

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3164

Your Reputation

It comes down to protecting yourreputation

It is easy to say something foolishonline and have the statement go viral

Examples of things not to do

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3264

Ways to Look Like an

Idiot on the Web

Calling a Judge an ldquoEvil Witchrdquo

Florida

Providing specific information about acase and clients in an inappropriatefashion

Illinois

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3364

Attacking a client of your firm in a blogpost (and thus being called on thecarpet by your firm)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3464

Asking a Judge to suspend a case dueto needing to attend a funeral

Being friends with the Judge onFacebook

Facebook page showing pictures of theparty attended

Texas

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3564

Blogging about a case in which theattorney is counsel

Posting on Social Media sites aboutcases in which the attorney is counsel

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3664

Judges

ex-parte communication

publicly reprimanded a judge forviolating the Code of Judicial

Conduct after he ldquofriendedrdquo anattorney involved in a custodyhearing before the court andGoogled one of the parties involvedin the dispute (North Carolina)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3764

Friends with Defendant

Unaware friends

Publicity nightmare

Advice Judges should limit friendships online

Or at least be aware of an reveal relevantfriendships

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3864

Friending the wrong people

Not ok for judges to friend attorneys

in FloridaOk for judges to friend attorneys in

Ohio and Oklahoma

Crucial to know your statersquos rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3964

What Should you do if you

Mess Up

Remember the Streisand Effect

Barbara Streisand sued to have an imageof her house removed from the Internet

Resulted in greater publicity and a lot ofinsults

Lesson learned Suing rarely works

Accept responsibility

Apologize (sincerely)

Lay low

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4064

Social Media in the Practice of Law

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4164

Social Media is Being Admitted

Mixed Results in Reported Decisions

People frequently lie to the court (or theirattorney) and tell the truth on social media

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4264

Access Granted

Zimmerman v Weis Markets

McMillen v Hummingbird

Largent v Reed (newest case)

Viewable picturesposts showed contradictoryinformation

Basis for access (and admission)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4364

Access Not Granted

Piccolo v Paterson

No content available for defense to see

Fishing expedition

Arcq v Fields No publicly available information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4464

Access not Granted

Kalinowski v Kirschenheiter

Bar has Facebook Page ndash is the informationrelevant

Kalinowski has Facebook AccountMyspace ndash No relevant publicly available information

Require to preserve all data

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4564

Admission

Even if information is obtained throughdiscovery all usual evidence rules apply

You may need to educate your judge as

toWhy social media shouldshould not

be available via ediscovery

Why social media shouldshould notbe admitted

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4664

How to Handle Social Media

Begin with your own clients

Ask if they have social media

Suggest they should stop using it

Make it clear they may not deleteposts they have already written

This would be destruction ofevidence

You could be found culpable forspoliation be careful

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4764

Spoliation Case in Virginia

Plaintiffrsquos Counsel instructed plaintiff to clean

up account

Plaintiff deleted pictures and other

information 10 million dollar verdict halved

700000+ dollar sanction

Attorney required to pay 500000+ dollar

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4864

Opposing Side

Get online and look

Preserve what you find

Screen shots

PDFs

Video

Be careful who does the preservation oryou could end up being your ownwitness

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4964

Request that counsel have the entireFacebook account downloaded

immediately(Facebook provides a tool for this)

Ask for all email addressesPeople may have more than one

account

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5064

Send a notice to preserve immediately

Be clear that you mean everything

Social media

Blogs

Any kind of postings online

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5164

Ask for immediate access

Access should mean a password becausenot everything is accessible without one

If refuse password ask for privacy settings tobe completely opened

Ask for Judge to compel access

Ask the right questions Donrsquot just ask about Facebook

Ask about all online use

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5264

Important to Note

Facebook and MySpace will not providecontent in a civil case

Limited by Stored CommunicationsAct 18 USC sect 2701 et seq

Will only provide ownershipinformation broad account

information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5364

Watch the Ethics

Friending Witnesses

Attorney proposed to have third partyFriend a witness

Friend would not lie but would notreveal association with attorney

Asked Philadelphia Bar for an opinion

Bar said No

Opinion 2009-02

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5464

Other States

Same advice ndash be honest if friendingwitnesses

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5564

Other Guidance Opinions

No friending other side

Seen as contact

Be careful friending employees

Are they parties If not parties same as witnessesacknowledge

who you are

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5664

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5764

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5864

What is Ok

Accessing what is not hidden through privacysettings

70 of people do not change their privacysettings leaving a substantial amount of data

available

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5964

Accessing through someone who is already afriend

Divorcing spouses often forget to unfriend

each other Be cautious however in employment cases

It can look like a third party employee is beingforced to share information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6064

About Jurors

Ask for strict and clear instruction on socialmediainternet use

Many jurors disregard

Examples Death penalty verdict overturned

Juror asked Defendant to friend her

Juror held in contempt

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6164

Ok to Investigate Jurors

Can look at publicly available information

Do not friend Jurors

Do not contact Jurors

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6264

Final Thoughts

Donrsquot be afraid of social media

It can be a powerful marketing tool

It can be a powerful research tool

Simply be sure to remember thatmany people will see what you post

Obey the ethical rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6364

Slides available at

wwwjlellisnetblog

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6464

Thank You for Attending

Practice Mgt Advisor

jenniferFreedmanLPMcom

wwwFreedmanLPMcom

lawpracticepabarorg

Page 23: Social Media Examined  Ellen Freedman and Jennifer Ellis

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2364

71 False or Misleading

Communications

Donrsquot be misleading in communications eitheron or offline

Young attorney took a capital case in DC

Thrown off case for incompetence

Review of website and other advertisingshowed massive misstatements about

experience Large ethical complaint expected in his

home state of NJ

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2464

72 Attorney Advertising

Social media is a form of attorney advertising

CopiesRecords kept 2 years

No referral payments to non-lawyers No celebrity endorsements

Disclose paid endorsements

No non-lawyer non-client portrayals orreenactments

Fee language restrictions

Geographic location disclosures

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2564

73 Direct Contact of Prospects

CANNOT solicit in-person or via phone

Family previous clients attorneys - OK

CAN send written communications Disclaimer

Comply with 71

Label

E-mail considered written

Ban on real time electronic chat

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2664

74 Specialization

Can mention areas of practice

Focus on

Can say what you donrsquot handleLimited to

ldquoSpecialistsrdquo

Patent

Admiralty

Actual certifications

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2764

75 Firm Names amp Letterheads

Trade name may be used

No connection with government

No nickname moniker motto or tradename that implies results

Must disclose jurisdictional limitations of

attorneysMust be factual

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2864

amp Associates

Virginia Attorney

Firm name included ldquoand Associatesrdquo

There were no associatesWebsite listed

Nonexistent practice groups

Three nonexistent locations

Identified non-lawyer as lawyer

Attorney suspended

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2964

85 Multi-State Practice

Must comply with home statesrsquo rules where

Office is located

Attorneysrsquo admitted Seeking clients

Advertising Marketing

Must follow all statesrsquo rules in which you are

marketing

The Web doesnrsquot stop at state boundaries

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3064

55 Unauthorized Practice of Law

Be careful on sites where you can answerquestions

Avvo

LinkedIn Your Blog

You could

Inadvertently form a client relationship

End up practicing in a state in which you arenot licensed

Take care in how you answer questions

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3164

Your Reputation

It comes down to protecting yourreputation

It is easy to say something foolishonline and have the statement go viral

Examples of things not to do

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3264

Ways to Look Like an

Idiot on the Web

Calling a Judge an ldquoEvil Witchrdquo

Florida

Providing specific information about acase and clients in an inappropriatefashion

Illinois

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3364

Attacking a client of your firm in a blogpost (and thus being called on thecarpet by your firm)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3464

Asking a Judge to suspend a case dueto needing to attend a funeral

Being friends with the Judge onFacebook

Facebook page showing pictures of theparty attended

Texas

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3564

Blogging about a case in which theattorney is counsel

Posting on Social Media sites aboutcases in which the attorney is counsel

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3664

Judges

ex-parte communication

publicly reprimanded a judge forviolating the Code of Judicial

Conduct after he ldquofriendedrdquo anattorney involved in a custodyhearing before the court andGoogled one of the parties involvedin the dispute (North Carolina)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3764

Friends with Defendant

Unaware friends

Publicity nightmare

Advice Judges should limit friendships online

Or at least be aware of an reveal relevantfriendships

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3864

Friending the wrong people

Not ok for judges to friend attorneys

in FloridaOk for judges to friend attorneys in

Ohio and Oklahoma

Crucial to know your statersquos rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3964

What Should you do if you

Mess Up

Remember the Streisand Effect

Barbara Streisand sued to have an imageof her house removed from the Internet

Resulted in greater publicity and a lot ofinsults

Lesson learned Suing rarely works

Accept responsibility

Apologize (sincerely)

Lay low

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4064

Social Media in the Practice of Law

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4164

Social Media is Being Admitted

Mixed Results in Reported Decisions

People frequently lie to the court (or theirattorney) and tell the truth on social media

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4264

Access Granted

Zimmerman v Weis Markets

McMillen v Hummingbird

Largent v Reed (newest case)

Viewable picturesposts showed contradictoryinformation

Basis for access (and admission)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4364

Access Not Granted

Piccolo v Paterson

No content available for defense to see

Fishing expedition

Arcq v Fields No publicly available information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4464

Access not Granted

Kalinowski v Kirschenheiter

Bar has Facebook Page ndash is the informationrelevant

Kalinowski has Facebook AccountMyspace ndash No relevant publicly available information

Require to preserve all data

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4564

Admission

Even if information is obtained throughdiscovery all usual evidence rules apply

You may need to educate your judge as

toWhy social media shouldshould not

be available via ediscovery

Why social media shouldshould notbe admitted

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4664

How to Handle Social Media

Begin with your own clients

Ask if they have social media

Suggest they should stop using it

Make it clear they may not deleteposts they have already written

This would be destruction ofevidence

You could be found culpable forspoliation be careful

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4764

Spoliation Case in Virginia

Plaintiffrsquos Counsel instructed plaintiff to clean

up account

Plaintiff deleted pictures and other

information 10 million dollar verdict halved

700000+ dollar sanction

Attorney required to pay 500000+ dollar

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4864

Opposing Side

Get online and look

Preserve what you find

Screen shots

PDFs

Video

Be careful who does the preservation oryou could end up being your ownwitness

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4964

Request that counsel have the entireFacebook account downloaded

immediately(Facebook provides a tool for this)

Ask for all email addressesPeople may have more than one

account

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5064

Send a notice to preserve immediately

Be clear that you mean everything

Social media

Blogs

Any kind of postings online

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5164

Ask for immediate access

Access should mean a password becausenot everything is accessible without one

If refuse password ask for privacy settings tobe completely opened

Ask for Judge to compel access

Ask the right questions Donrsquot just ask about Facebook

Ask about all online use

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5264

Important to Note

Facebook and MySpace will not providecontent in a civil case

Limited by Stored CommunicationsAct 18 USC sect 2701 et seq

Will only provide ownershipinformation broad account

information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5364

Watch the Ethics

Friending Witnesses

Attorney proposed to have third partyFriend a witness

Friend would not lie but would notreveal association with attorney

Asked Philadelphia Bar for an opinion

Bar said No

Opinion 2009-02

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5464

Other States

Same advice ndash be honest if friendingwitnesses

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5564

Other Guidance Opinions

No friending other side

Seen as contact

Be careful friending employees

Are they parties If not parties same as witnessesacknowledge

who you are

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5664

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5764

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5864

What is Ok

Accessing what is not hidden through privacysettings

70 of people do not change their privacysettings leaving a substantial amount of data

available

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5964

Accessing through someone who is already afriend

Divorcing spouses often forget to unfriend

each other Be cautious however in employment cases

It can look like a third party employee is beingforced to share information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6064

About Jurors

Ask for strict and clear instruction on socialmediainternet use

Many jurors disregard

Examples Death penalty verdict overturned

Juror asked Defendant to friend her

Juror held in contempt

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6164

Ok to Investigate Jurors

Can look at publicly available information

Do not friend Jurors

Do not contact Jurors

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6264

Final Thoughts

Donrsquot be afraid of social media

It can be a powerful marketing tool

It can be a powerful research tool

Simply be sure to remember thatmany people will see what you post

Obey the ethical rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6364

Slides available at

wwwjlellisnetblog

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6464

Thank You for Attending

Practice Mgt Advisor

jenniferFreedmanLPMcom

wwwFreedmanLPMcom

lawpracticepabarorg

Page 24: Social Media Examined  Ellen Freedman and Jennifer Ellis

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2464

72 Attorney Advertising

Social media is a form of attorney advertising

CopiesRecords kept 2 years

No referral payments to non-lawyers No celebrity endorsements

Disclose paid endorsements

No non-lawyer non-client portrayals orreenactments

Fee language restrictions

Geographic location disclosures

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2564

73 Direct Contact of Prospects

CANNOT solicit in-person or via phone

Family previous clients attorneys - OK

CAN send written communications Disclaimer

Comply with 71

Label

E-mail considered written

Ban on real time electronic chat

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2664

74 Specialization

Can mention areas of practice

Focus on

Can say what you donrsquot handleLimited to

ldquoSpecialistsrdquo

Patent

Admiralty

Actual certifications

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2764

75 Firm Names amp Letterheads

Trade name may be used

No connection with government

No nickname moniker motto or tradename that implies results

Must disclose jurisdictional limitations of

attorneysMust be factual

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2864

amp Associates

Virginia Attorney

Firm name included ldquoand Associatesrdquo

There were no associatesWebsite listed

Nonexistent practice groups

Three nonexistent locations

Identified non-lawyer as lawyer

Attorney suspended

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2964

85 Multi-State Practice

Must comply with home statesrsquo rules where

Office is located

Attorneysrsquo admitted Seeking clients

Advertising Marketing

Must follow all statesrsquo rules in which you are

marketing

The Web doesnrsquot stop at state boundaries

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3064

55 Unauthorized Practice of Law

Be careful on sites where you can answerquestions

Avvo

LinkedIn Your Blog

You could

Inadvertently form a client relationship

End up practicing in a state in which you arenot licensed

Take care in how you answer questions

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3164

Your Reputation

It comes down to protecting yourreputation

It is easy to say something foolishonline and have the statement go viral

Examples of things not to do

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3264

Ways to Look Like an

Idiot on the Web

Calling a Judge an ldquoEvil Witchrdquo

Florida

Providing specific information about acase and clients in an inappropriatefashion

Illinois

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3364

Attacking a client of your firm in a blogpost (and thus being called on thecarpet by your firm)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3464

Asking a Judge to suspend a case dueto needing to attend a funeral

Being friends with the Judge onFacebook

Facebook page showing pictures of theparty attended

Texas

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3564

Blogging about a case in which theattorney is counsel

Posting on Social Media sites aboutcases in which the attorney is counsel

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3664

Judges

ex-parte communication

publicly reprimanded a judge forviolating the Code of Judicial

Conduct after he ldquofriendedrdquo anattorney involved in a custodyhearing before the court andGoogled one of the parties involvedin the dispute (North Carolina)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3764

Friends with Defendant

Unaware friends

Publicity nightmare

Advice Judges should limit friendships online

Or at least be aware of an reveal relevantfriendships

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3864

Friending the wrong people

Not ok for judges to friend attorneys

in FloridaOk for judges to friend attorneys in

Ohio and Oklahoma

Crucial to know your statersquos rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3964

What Should you do if you

Mess Up

Remember the Streisand Effect

Barbara Streisand sued to have an imageof her house removed from the Internet

Resulted in greater publicity and a lot ofinsults

Lesson learned Suing rarely works

Accept responsibility

Apologize (sincerely)

Lay low

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4064

Social Media in the Practice of Law

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4164

Social Media is Being Admitted

Mixed Results in Reported Decisions

People frequently lie to the court (or theirattorney) and tell the truth on social media

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4264

Access Granted

Zimmerman v Weis Markets

McMillen v Hummingbird

Largent v Reed (newest case)

Viewable picturesposts showed contradictoryinformation

Basis for access (and admission)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4364

Access Not Granted

Piccolo v Paterson

No content available for defense to see

Fishing expedition

Arcq v Fields No publicly available information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4464

Access not Granted

Kalinowski v Kirschenheiter

Bar has Facebook Page ndash is the informationrelevant

Kalinowski has Facebook AccountMyspace ndash No relevant publicly available information

Require to preserve all data

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4564

Admission

Even if information is obtained throughdiscovery all usual evidence rules apply

You may need to educate your judge as

toWhy social media shouldshould not

be available via ediscovery

Why social media shouldshould notbe admitted

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4664

How to Handle Social Media

Begin with your own clients

Ask if they have social media

Suggest they should stop using it

Make it clear they may not deleteposts they have already written

This would be destruction ofevidence

You could be found culpable forspoliation be careful

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4764

Spoliation Case in Virginia

Plaintiffrsquos Counsel instructed plaintiff to clean

up account

Plaintiff deleted pictures and other

information 10 million dollar verdict halved

700000+ dollar sanction

Attorney required to pay 500000+ dollar

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4864

Opposing Side

Get online and look

Preserve what you find

Screen shots

PDFs

Video

Be careful who does the preservation oryou could end up being your ownwitness

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4964

Request that counsel have the entireFacebook account downloaded

immediately(Facebook provides a tool for this)

Ask for all email addressesPeople may have more than one

account

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5064

Send a notice to preserve immediately

Be clear that you mean everything

Social media

Blogs

Any kind of postings online

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5164

Ask for immediate access

Access should mean a password becausenot everything is accessible without one

If refuse password ask for privacy settings tobe completely opened

Ask for Judge to compel access

Ask the right questions Donrsquot just ask about Facebook

Ask about all online use

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5264

Important to Note

Facebook and MySpace will not providecontent in a civil case

Limited by Stored CommunicationsAct 18 USC sect 2701 et seq

Will only provide ownershipinformation broad account

information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5364

Watch the Ethics

Friending Witnesses

Attorney proposed to have third partyFriend a witness

Friend would not lie but would notreveal association with attorney

Asked Philadelphia Bar for an opinion

Bar said No

Opinion 2009-02

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5464

Other States

Same advice ndash be honest if friendingwitnesses

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5564

Other Guidance Opinions

No friending other side

Seen as contact

Be careful friending employees

Are they parties If not parties same as witnessesacknowledge

who you are

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5664

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5764

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5864

What is Ok

Accessing what is not hidden through privacysettings

70 of people do not change their privacysettings leaving a substantial amount of data

available

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5964

Accessing through someone who is already afriend

Divorcing spouses often forget to unfriend

each other Be cautious however in employment cases

It can look like a third party employee is beingforced to share information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6064

About Jurors

Ask for strict and clear instruction on socialmediainternet use

Many jurors disregard

Examples Death penalty verdict overturned

Juror asked Defendant to friend her

Juror held in contempt

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6164

Ok to Investigate Jurors

Can look at publicly available information

Do not friend Jurors

Do not contact Jurors

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6264

Final Thoughts

Donrsquot be afraid of social media

It can be a powerful marketing tool

It can be a powerful research tool

Simply be sure to remember thatmany people will see what you post

Obey the ethical rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6364

Slides available at

wwwjlellisnetblog

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6464

Thank You for Attending

Practice Mgt Advisor

jenniferFreedmanLPMcom

wwwFreedmanLPMcom

lawpracticepabarorg

Page 25: Social Media Examined  Ellen Freedman and Jennifer Ellis

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2564

73 Direct Contact of Prospects

CANNOT solicit in-person or via phone

Family previous clients attorneys - OK

CAN send written communications Disclaimer

Comply with 71

Label

E-mail considered written

Ban on real time electronic chat

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2664

74 Specialization

Can mention areas of practice

Focus on

Can say what you donrsquot handleLimited to

ldquoSpecialistsrdquo

Patent

Admiralty

Actual certifications

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2764

75 Firm Names amp Letterheads

Trade name may be used

No connection with government

No nickname moniker motto or tradename that implies results

Must disclose jurisdictional limitations of

attorneysMust be factual

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2864

amp Associates

Virginia Attorney

Firm name included ldquoand Associatesrdquo

There were no associatesWebsite listed

Nonexistent practice groups

Three nonexistent locations

Identified non-lawyer as lawyer

Attorney suspended

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2964

85 Multi-State Practice

Must comply with home statesrsquo rules where

Office is located

Attorneysrsquo admitted Seeking clients

Advertising Marketing

Must follow all statesrsquo rules in which you are

marketing

The Web doesnrsquot stop at state boundaries

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3064

55 Unauthorized Practice of Law

Be careful on sites where you can answerquestions

Avvo

LinkedIn Your Blog

You could

Inadvertently form a client relationship

End up practicing in a state in which you arenot licensed

Take care in how you answer questions

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3164

Your Reputation

It comes down to protecting yourreputation

It is easy to say something foolishonline and have the statement go viral

Examples of things not to do

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3264

Ways to Look Like an

Idiot on the Web

Calling a Judge an ldquoEvil Witchrdquo

Florida

Providing specific information about acase and clients in an inappropriatefashion

Illinois

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3364

Attacking a client of your firm in a blogpost (and thus being called on thecarpet by your firm)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3464

Asking a Judge to suspend a case dueto needing to attend a funeral

Being friends with the Judge onFacebook

Facebook page showing pictures of theparty attended

Texas

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3564

Blogging about a case in which theattorney is counsel

Posting on Social Media sites aboutcases in which the attorney is counsel

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3664

Judges

ex-parte communication

publicly reprimanded a judge forviolating the Code of Judicial

Conduct after he ldquofriendedrdquo anattorney involved in a custodyhearing before the court andGoogled one of the parties involvedin the dispute (North Carolina)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3764

Friends with Defendant

Unaware friends

Publicity nightmare

Advice Judges should limit friendships online

Or at least be aware of an reveal relevantfriendships

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3864

Friending the wrong people

Not ok for judges to friend attorneys

in FloridaOk for judges to friend attorneys in

Ohio and Oklahoma

Crucial to know your statersquos rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3964

What Should you do if you

Mess Up

Remember the Streisand Effect

Barbara Streisand sued to have an imageof her house removed from the Internet

Resulted in greater publicity and a lot ofinsults

Lesson learned Suing rarely works

Accept responsibility

Apologize (sincerely)

Lay low

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4064

Social Media in the Practice of Law

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4164

Social Media is Being Admitted

Mixed Results in Reported Decisions

People frequently lie to the court (or theirattorney) and tell the truth on social media

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4264

Access Granted

Zimmerman v Weis Markets

McMillen v Hummingbird

Largent v Reed (newest case)

Viewable picturesposts showed contradictoryinformation

Basis for access (and admission)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4364

Access Not Granted

Piccolo v Paterson

No content available for defense to see

Fishing expedition

Arcq v Fields No publicly available information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4464

Access not Granted

Kalinowski v Kirschenheiter

Bar has Facebook Page ndash is the informationrelevant

Kalinowski has Facebook AccountMyspace ndash No relevant publicly available information

Require to preserve all data

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4564

Admission

Even if information is obtained throughdiscovery all usual evidence rules apply

You may need to educate your judge as

toWhy social media shouldshould not

be available via ediscovery

Why social media shouldshould notbe admitted

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4664

How to Handle Social Media

Begin with your own clients

Ask if they have social media

Suggest they should stop using it

Make it clear they may not deleteposts they have already written

This would be destruction ofevidence

You could be found culpable forspoliation be careful

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4764

Spoliation Case in Virginia

Plaintiffrsquos Counsel instructed plaintiff to clean

up account

Plaintiff deleted pictures and other

information 10 million dollar verdict halved

700000+ dollar sanction

Attorney required to pay 500000+ dollar

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4864

Opposing Side

Get online and look

Preserve what you find

Screen shots

PDFs

Video

Be careful who does the preservation oryou could end up being your ownwitness

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4964

Request that counsel have the entireFacebook account downloaded

immediately(Facebook provides a tool for this)

Ask for all email addressesPeople may have more than one

account

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5064

Send a notice to preserve immediately

Be clear that you mean everything

Social media

Blogs

Any kind of postings online

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5164

Ask for immediate access

Access should mean a password becausenot everything is accessible without one

If refuse password ask for privacy settings tobe completely opened

Ask for Judge to compel access

Ask the right questions Donrsquot just ask about Facebook

Ask about all online use

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5264

Important to Note

Facebook and MySpace will not providecontent in a civil case

Limited by Stored CommunicationsAct 18 USC sect 2701 et seq

Will only provide ownershipinformation broad account

information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5364

Watch the Ethics

Friending Witnesses

Attorney proposed to have third partyFriend a witness

Friend would not lie but would notreveal association with attorney

Asked Philadelphia Bar for an opinion

Bar said No

Opinion 2009-02

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5464

Other States

Same advice ndash be honest if friendingwitnesses

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5564

Other Guidance Opinions

No friending other side

Seen as contact

Be careful friending employees

Are they parties If not parties same as witnessesacknowledge

who you are

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5664

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5764

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5864

What is Ok

Accessing what is not hidden through privacysettings

70 of people do not change their privacysettings leaving a substantial amount of data

available

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5964

Accessing through someone who is already afriend

Divorcing spouses often forget to unfriend

each other Be cautious however in employment cases

It can look like a third party employee is beingforced to share information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6064

About Jurors

Ask for strict and clear instruction on socialmediainternet use

Many jurors disregard

Examples Death penalty verdict overturned

Juror asked Defendant to friend her

Juror held in contempt

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6164

Ok to Investigate Jurors

Can look at publicly available information

Do not friend Jurors

Do not contact Jurors

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6264

Final Thoughts

Donrsquot be afraid of social media

It can be a powerful marketing tool

It can be a powerful research tool

Simply be sure to remember thatmany people will see what you post

Obey the ethical rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6364

Slides available at

wwwjlellisnetblog

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6464

Thank You for Attending

Practice Mgt Advisor

jenniferFreedmanLPMcom

wwwFreedmanLPMcom

lawpracticepabarorg

Page 26: Social Media Examined  Ellen Freedman and Jennifer Ellis

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2664

74 Specialization

Can mention areas of practice

Focus on

Can say what you donrsquot handleLimited to

ldquoSpecialistsrdquo

Patent

Admiralty

Actual certifications

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2764

75 Firm Names amp Letterheads

Trade name may be used

No connection with government

No nickname moniker motto or tradename that implies results

Must disclose jurisdictional limitations of

attorneysMust be factual

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2864

amp Associates

Virginia Attorney

Firm name included ldquoand Associatesrdquo

There were no associatesWebsite listed

Nonexistent practice groups

Three nonexistent locations

Identified non-lawyer as lawyer

Attorney suspended

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2964

85 Multi-State Practice

Must comply with home statesrsquo rules where

Office is located

Attorneysrsquo admitted Seeking clients

Advertising Marketing

Must follow all statesrsquo rules in which you are

marketing

The Web doesnrsquot stop at state boundaries

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3064

55 Unauthorized Practice of Law

Be careful on sites where you can answerquestions

Avvo

LinkedIn Your Blog

You could

Inadvertently form a client relationship

End up practicing in a state in which you arenot licensed

Take care in how you answer questions

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3164

Your Reputation

It comes down to protecting yourreputation

It is easy to say something foolishonline and have the statement go viral

Examples of things not to do

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3264

Ways to Look Like an

Idiot on the Web

Calling a Judge an ldquoEvil Witchrdquo

Florida

Providing specific information about acase and clients in an inappropriatefashion

Illinois

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3364

Attacking a client of your firm in a blogpost (and thus being called on thecarpet by your firm)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3464

Asking a Judge to suspend a case dueto needing to attend a funeral

Being friends with the Judge onFacebook

Facebook page showing pictures of theparty attended

Texas

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3564

Blogging about a case in which theattorney is counsel

Posting on Social Media sites aboutcases in which the attorney is counsel

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3664

Judges

ex-parte communication

publicly reprimanded a judge forviolating the Code of Judicial

Conduct after he ldquofriendedrdquo anattorney involved in a custodyhearing before the court andGoogled one of the parties involvedin the dispute (North Carolina)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3764

Friends with Defendant

Unaware friends

Publicity nightmare

Advice Judges should limit friendships online

Or at least be aware of an reveal relevantfriendships

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3864

Friending the wrong people

Not ok for judges to friend attorneys

in FloridaOk for judges to friend attorneys in

Ohio and Oklahoma

Crucial to know your statersquos rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3964

What Should you do if you

Mess Up

Remember the Streisand Effect

Barbara Streisand sued to have an imageof her house removed from the Internet

Resulted in greater publicity and a lot ofinsults

Lesson learned Suing rarely works

Accept responsibility

Apologize (sincerely)

Lay low

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4064

Social Media in the Practice of Law

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4164

Social Media is Being Admitted

Mixed Results in Reported Decisions

People frequently lie to the court (or theirattorney) and tell the truth on social media

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4264

Access Granted

Zimmerman v Weis Markets

McMillen v Hummingbird

Largent v Reed (newest case)

Viewable picturesposts showed contradictoryinformation

Basis for access (and admission)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4364

Access Not Granted

Piccolo v Paterson

No content available for defense to see

Fishing expedition

Arcq v Fields No publicly available information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4464

Access not Granted

Kalinowski v Kirschenheiter

Bar has Facebook Page ndash is the informationrelevant

Kalinowski has Facebook AccountMyspace ndash No relevant publicly available information

Require to preserve all data

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4564

Admission

Even if information is obtained throughdiscovery all usual evidence rules apply

You may need to educate your judge as

toWhy social media shouldshould not

be available via ediscovery

Why social media shouldshould notbe admitted

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4664

How to Handle Social Media

Begin with your own clients

Ask if they have social media

Suggest they should stop using it

Make it clear they may not deleteposts they have already written

This would be destruction ofevidence

You could be found culpable forspoliation be careful

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4764

Spoliation Case in Virginia

Plaintiffrsquos Counsel instructed plaintiff to clean

up account

Plaintiff deleted pictures and other

information 10 million dollar verdict halved

700000+ dollar sanction

Attorney required to pay 500000+ dollar

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4864

Opposing Side

Get online and look

Preserve what you find

Screen shots

PDFs

Video

Be careful who does the preservation oryou could end up being your ownwitness

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4964

Request that counsel have the entireFacebook account downloaded

immediately(Facebook provides a tool for this)

Ask for all email addressesPeople may have more than one

account

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5064

Send a notice to preserve immediately

Be clear that you mean everything

Social media

Blogs

Any kind of postings online

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5164

Ask for immediate access

Access should mean a password becausenot everything is accessible without one

If refuse password ask for privacy settings tobe completely opened

Ask for Judge to compel access

Ask the right questions Donrsquot just ask about Facebook

Ask about all online use

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5264

Important to Note

Facebook and MySpace will not providecontent in a civil case

Limited by Stored CommunicationsAct 18 USC sect 2701 et seq

Will only provide ownershipinformation broad account

information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5364

Watch the Ethics

Friending Witnesses

Attorney proposed to have third partyFriend a witness

Friend would not lie but would notreveal association with attorney

Asked Philadelphia Bar for an opinion

Bar said No

Opinion 2009-02

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5464

Other States

Same advice ndash be honest if friendingwitnesses

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5564

Other Guidance Opinions

No friending other side

Seen as contact

Be careful friending employees

Are they parties If not parties same as witnessesacknowledge

who you are

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5664

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5764

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5864

What is Ok

Accessing what is not hidden through privacysettings

70 of people do not change their privacysettings leaving a substantial amount of data

available

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5964

Accessing through someone who is already afriend

Divorcing spouses often forget to unfriend

each other Be cautious however in employment cases

It can look like a third party employee is beingforced to share information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6064

About Jurors

Ask for strict and clear instruction on socialmediainternet use

Many jurors disregard

Examples Death penalty verdict overturned

Juror asked Defendant to friend her

Juror held in contempt

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6164

Ok to Investigate Jurors

Can look at publicly available information

Do not friend Jurors

Do not contact Jurors

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6264

Final Thoughts

Donrsquot be afraid of social media

It can be a powerful marketing tool

It can be a powerful research tool

Simply be sure to remember thatmany people will see what you post

Obey the ethical rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6364

Slides available at

wwwjlellisnetblog

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6464

Thank You for Attending

Practice Mgt Advisor

jenniferFreedmanLPMcom

wwwFreedmanLPMcom

lawpracticepabarorg

Page 27: Social Media Examined  Ellen Freedman and Jennifer Ellis

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2764

75 Firm Names amp Letterheads

Trade name may be used

No connection with government

No nickname moniker motto or tradename that implies results

Must disclose jurisdictional limitations of

attorneysMust be factual

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2864

amp Associates

Virginia Attorney

Firm name included ldquoand Associatesrdquo

There were no associatesWebsite listed

Nonexistent practice groups

Three nonexistent locations

Identified non-lawyer as lawyer

Attorney suspended

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2964

85 Multi-State Practice

Must comply with home statesrsquo rules where

Office is located

Attorneysrsquo admitted Seeking clients

Advertising Marketing

Must follow all statesrsquo rules in which you are

marketing

The Web doesnrsquot stop at state boundaries

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3064

55 Unauthorized Practice of Law

Be careful on sites where you can answerquestions

Avvo

LinkedIn Your Blog

You could

Inadvertently form a client relationship

End up practicing in a state in which you arenot licensed

Take care in how you answer questions

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3164

Your Reputation

It comes down to protecting yourreputation

It is easy to say something foolishonline and have the statement go viral

Examples of things not to do

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3264

Ways to Look Like an

Idiot on the Web

Calling a Judge an ldquoEvil Witchrdquo

Florida

Providing specific information about acase and clients in an inappropriatefashion

Illinois

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3364

Attacking a client of your firm in a blogpost (and thus being called on thecarpet by your firm)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3464

Asking a Judge to suspend a case dueto needing to attend a funeral

Being friends with the Judge onFacebook

Facebook page showing pictures of theparty attended

Texas

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3564

Blogging about a case in which theattorney is counsel

Posting on Social Media sites aboutcases in which the attorney is counsel

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3664

Judges

ex-parte communication

publicly reprimanded a judge forviolating the Code of Judicial

Conduct after he ldquofriendedrdquo anattorney involved in a custodyhearing before the court andGoogled one of the parties involvedin the dispute (North Carolina)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3764

Friends with Defendant

Unaware friends

Publicity nightmare

Advice Judges should limit friendships online

Or at least be aware of an reveal relevantfriendships

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3864

Friending the wrong people

Not ok for judges to friend attorneys

in FloridaOk for judges to friend attorneys in

Ohio and Oklahoma

Crucial to know your statersquos rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3964

What Should you do if you

Mess Up

Remember the Streisand Effect

Barbara Streisand sued to have an imageof her house removed from the Internet

Resulted in greater publicity and a lot ofinsults

Lesson learned Suing rarely works

Accept responsibility

Apologize (sincerely)

Lay low

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4064

Social Media in the Practice of Law

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4164

Social Media is Being Admitted

Mixed Results in Reported Decisions

People frequently lie to the court (or theirattorney) and tell the truth on social media

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4264

Access Granted

Zimmerman v Weis Markets

McMillen v Hummingbird

Largent v Reed (newest case)

Viewable picturesposts showed contradictoryinformation

Basis for access (and admission)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4364

Access Not Granted

Piccolo v Paterson

No content available for defense to see

Fishing expedition

Arcq v Fields No publicly available information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4464

Access not Granted

Kalinowski v Kirschenheiter

Bar has Facebook Page ndash is the informationrelevant

Kalinowski has Facebook AccountMyspace ndash No relevant publicly available information

Require to preserve all data

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4564

Admission

Even if information is obtained throughdiscovery all usual evidence rules apply

You may need to educate your judge as

toWhy social media shouldshould not

be available via ediscovery

Why social media shouldshould notbe admitted

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4664

How to Handle Social Media

Begin with your own clients

Ask if they have social media

Suggest they should stop using it

Make it clear they may not deleteposts they have already written

This would be destruction ofevidence

You could be found culpable forspoliation be careful

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4764

Spoliation Case in Virginia

Plaintiffrsquos Counsel instructed plaintiff to clean

up account

Plaintiff deleted pictures and other

information 10 million dollar verdict halved

700000+ dollar sanction

Attorney required to pay 500000+ dollar

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4864

Opposing Side

Get online and look

Preserve what you find

Screen shots

PDFs

Video

Be careful who does the preservation oryou could end up being your ownwitness

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4964

Request that counsel have the entireFacebook account downloaded

immediately(Facebook provides a tool for this)

Ask for all email addressesPeople may have more than one

account

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5064

Send a notice to preserve immediately

Be clear that you mean everything

Social media

Blogs

Any kind of postings online

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5164

Ask for immediate access

Access should mean a password becausenot everything is accessible without one

If refuse password ask for privacy settings tobe completely opened

Ask for Judge to compel access

Ask the right questions Donrsquot just ask about Facebook

Ask about all online use

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5264

Important to Note

Facebook and MySpace will not providecontent in a civil case

Limited by Stored CommunicationsAct 18 USC sect 2701 et seq

Will only provide ownershipinformation broad account

information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5364

Watch the Ethics

Friending Witnesses

Attorney proposed to have third partyFriend a witness

Friend would not lie but would notreveal association with attorney

Asked Philadelphia Bar for an opinion

Bar said No

Opinion 2009-02

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5464

Other States

Same advice ndash be honest if friendingwitnesses

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5564

Other Guidance Opinions

No friending other side

Seen as contact

Be careful friending employees

Are they parties If not parties same as witnessesacknowledge

who you are

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5664

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5764

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5864

What is Ok

Accessing what is not hidden through privacysettings

70 of people do not change their privacysettings leaving a substantial amount of data

available

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5964

Accessing through someone who is already afriend

Divorcing spouses often forget to unfriend

each other Be cautious however in employment cases

It can look like a third party employee is beingforced to share information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6064

About Jurors

Ask for strict and clear instruction on socialmediainternet use

Many jurors disregard

Examples Death penalty verdict overturned

Juror asked Defendant to friend her

Juror held in contempt

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6164

Ok to Investigate Jurors

Can look at publicly available information

Do not friend Jurors

Do not contact Jurors

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6264

Final Thoughts

Donrsquot be afraid of social media

It can be a powerful marketing tool

It can be a powerful research tool

Simply be sure to remember thatmany people will see what you post

Obey the ethical rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6364

Slides available at

wwwjlellisnetblog

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6464

Thank You for Attending

Practice Mgt Advisor

jenniferFreedmanLPMcom

wwwFreedmanLPMcom

lawpracticepabarorg

Page 28: Social Media Examined  Ellen Freedman and Jennifer Ellis

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2864

amp Associates

Virginia Attorney

Firm name included ldquoand Associatesrdquo

There were no associatesWebsite listed

Nonexistent practice groups

Three nonexistent locations

Identified non-lawyer as lawyer

Attorney suspended

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2964

85 Multi-State Practice

Must comply with home statesrsquo rules where

Office is located

Attorneysrsquo admitted Seeking clients

Advertising Marketing

Must follow all statesrsquo rules in which you are

marketing

The Web doesnrsquot stop at state boundaries

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3064

55 Unauthorized Practice of Law

Be careful on sites where you can answerquestions

Avvo

LinkedIn Your Blog

You could

Inadvertently form a client relationship

End up practicing in a state in which you arenot licensed

Take care in how you answer questions

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3164

Your Reputation

It comes down to protecting yourreputation

It is easy to say something foolishonline and have the statement go viral

Examples of things not to do

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3264

Ways to Look Like an

Idiot on the Web

Calling a Judge an ldquoEvil Witchrdquo

Florida

Providing specific information about acase and clients in an inappropriatefashion

Illinois

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3364

Attacking a client of your firm in a blogpost (and thus being called on thecarpet by your firm)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3464

Asking a Judge to suspend a case dueto needing to attend a funeral

Being friends with the Judge onFacebook

Facebook page showing pictures of theparty attended

Texas

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3564

Blogging about a case in which theattorney is counsel

Posting on Social Media sites aboutcases in which the attorney is counsel

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3664

Judges

ex-parte communication

publicly reprimanded a judge forviolating the Code of Judicial

Conduct after he ldquofriendedrdquo anattorney involved in a custodyhearing before the court andGoogled one of the parties involvedin the dispute (North Carolina)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3764

Friends with Defendant

Unaware friends

Publicity nightmare

Advice Judges should limit friendships online

Or at least be aware of an reveal relevantfriendships

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3864

Friending the wrong people

Not ok for judges to friend attorneys

in FloridaOk for judges to friend attorneys in

Ohio and Oklahoma

Crucial to know your statersquos rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3964

What Should you do if you

Mess Up

Remember the Streisand Effect

Barbara Streisand sued to have an imageof her house removed from the Internet

Resulted in greater publicity and a lot ofinsults

Lesson learned Suing rarely works

Accept responsibility

Apologize (sincerely)

Lay low

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4064

Social Media in the Practice of Law

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4164

Social Media is Being Admitted

Mixed Results in Reported Decisions

People frequently lie to the court (or theirattorney) and tell the truth on social media

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4264

Access Granted

Zimmerman v Weis Markets

McMillen v Hummingbird

Largent v Reed (newest case)

Viewable picturesposts showed contradictoryinformation

Basis for access (and admission)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4364

Access Not Granted

Piccolo v Paterson

No content available for defense to see

Fishing expedition

Arcq v Fields No publicly available information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4464

Access not Granted

Kalinowski v Kirschenheiter

Bar has Facebook Page ndash is the informationrelevant

Kalinowski has Facebook AccountMyspace ndash No relevant publicly available information

Require to preserve all data

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4564

Admission

Even if information is obtained throughdiscovery all usual evidence rules apply

You may need to educate your judge as

toWhy social media shouldshould not

be available via ediscovery

Why social media shouldshould notbe admitted

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4664

How to Handle Social Media

Begin with your own clients

Ask if they have social media

Suggest they should stop using it

Make it clear they may not deleteposts they have already written

This would be destruction ofevidence

You could be found culpable forspoliation be careful

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4764

Spoliation Case in Virginia

Plaintiffrsquos Counsel instructed plaintiff to clean

up account

Plaintiff deleted pictures and other

information 10 million dollar verdict halved

700000+ dollar sanction

Attorney required to pay 500000+ dollar

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4864

Opposing Side

Get online and look

Preserve what you find

Screen shots

PDFs

Video

Be careful who does the preservation oryou could end up being your ownwitness

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4964

Request that counsel have the entireFacebook account downloaded

immediately(Facebook provides a tool for this)

Ask for all email addressesPeople may have more than one

account

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5064

Send a notice to preserve immediately

Be clear that you mean everything

Social media

Blogs

Any kind of postings online

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5164

Ask for immediate access

Access should mean a password becausenot everything is accessible without one

If refuse password ask for privacy settings tobe completely opened

Ask for Judge to compel access

Ask the right questions Donrsquot just ask about Facebook

Ask about all online use

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5264

Important to Note

Facebook and MySpace will not providecontent in a civil case

Limited by Stored CommunicationsAct 18 USC sect 2701 et seq

Will only provide ownershipinformation broad account

information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5364

Watch the Ethics

Friending Witnesses

Attorney proposed to have third partyFriend a witness

Friend would not lie but would notreveal association with attorney

Asked Philadelphia Bar for an opinion

Bar said No

Opinion 2009-02

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5464

Other States

Same advice ndash be honest if friendingwitnesses

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5564

Other Guidance Opinions

No friending other side

Seen as contact

Be careful friending employees

Are they parties If not parties same as witnessesacknowledge

who you are

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5664

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5764

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5864

What is Ok

Accessing what is not hidden through privacysettings

70 of people do not change their privacysettings leaving a substantial amount of data

available

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5964

Accessing through someone who is already afriend

Divorcing spouses often forget to unfriend

each other Be cautious however in employment cases

It can look like a third party employee is beingforced to share information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6064

About Jurors

Ask for strict and clear instruction on socialmediainternet use

Many jurors disregard

Examples Death penalty verdict overturned

Juror asked Defendant to friend her

Juror held in contempt

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6164

Ok to Investigate Jurors

Can look at publicly available information

Do not friend Jurors

Do not contact Jurors

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6264

Final Thoughts

Donrsquot be afraid of social media

It can be a powerful marketing tool

It can be a powerful research tool

Simply be sure to remember thatmany people will see what you post

Obey the ethical rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6364

Slides available at

wwwjlellisnetblog

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6464

Thank You for Attending

Practice Mgt Advisor

jenniferFreedmanLPMcom

wwwFreedmanLPMcom

lawpracticepabarorg

Page 29: Social Media Examined  Ellen Freedman and Jennifer Ellis

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 2964

85 Multi-State Practice

Must comply with home statesrsquo rules where

Office is located

Attorneysrsquo admitted Seeking clients

Advertising Marketing

Must follow all statesrsquo rules in which you are

marketing

The Web doesnrsquot stop at state boundaries

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3064

55 Unauthorized Practice of Law

Be careful on sites where you can answerquestions

Avvo

LinkedIn Your Blog

You could

Inadvertently form a client relationship

End up practicing in a state in which you arenot licensed

Take care in how you answer questions

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3164

Your Reputation

It comes down to protecting yourreputation

It is easy to say something foolishonline and have the statement go viral

Examples of things not to do

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3264

Ways to Look Like an

Idiot on the Web

Calling a Judge an ldquoEvil Witchrdquo

Florida

Providing specific information about acase and clients in an inappropriatefashion

Illinois

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3364

Attacking a client of your firm in a blogpost (and thus being called on thecarpet by your firm)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3464

Asking a Judge to suspend a case dueto needing to attend a funeral

Being friends with the Judge onFacebook

Facebook page showing pictures of theparty attended

Texas

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3564

Blogging about a case in which theattorney is counsel

Posting on Social Media sites aboutcases in which the attorney is counsel

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3664

Judges

ex-parte communication

publicly reprimanded a judge forviolating the Code of Judicial

Conduct after he ldquofriendedrdquo anattorney involved in a custodyhearing before the court andGoogled one of the parties involvedin the dispute (North Carolina)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3764

Friends with Defendant

Unaware friends

Publicity nightmare

Advice Judges should limit friendships online

Or at least be aware of an reveal relevantfriendships

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3864

Friending the wrong people

Not ok for judges to friend attorneys

in FloridaOk for judges to friend attorneys in

Ohio and Oklahoma

Crucial to know your statersquos rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3964

What Should you do if you

Mess Up

Remember the Streisand Effect

Barbara Streisand sued to have an imageof her house removed from the Internet

Resulted in greater publicity and a lot ofinsults

Lesson learned Suing rarely works

Accept responsibility

Apologize (sincerely)

Lay low

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4064

Social Media in the Practice of Law

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4164

Social Media is Being Admitted

Mixed Results in Reported Decisions

People frequently lie to the court (or theirattorney) and tell the truth on social media

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4264

Access Granted

Zimmerman v Weis Markets

McMillen v Hummingbird

Largent v Reed (newest case)

Viewable picturesposts showed contradictoryinformation

Basis for access (and admission)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4364

Access Not Granted

Piccolo v Paterson

No content available for defense to see

Fishing expedition

Arcq v Fields No publicly available information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4464

Access not Granted

Kalinowski v Kirschenheiter

Bar has Facebook Page ndash is the informationrelevant

Kalinowski has Facebook AccountMyspace ndash No relevant publicly available information

Require to preserve all data

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4564

Admission

Even if information is obtained throughdiscovery all usual evidence rules apply

You may need to educate your judge as

toWhy social media shouldshould not

be available via ediscovery

Why social media shouldshould notbe admitted

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4664

How to Handle Social Media

Begin with your own clients

Ask if they have social media

Suggest they should stop using it

Make it clear they may not deleteposts they have already written

This would be destruction ofevidence

You could be found culpable forspoliation be careful

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4764

Spoliation Case in Virginia

Plaintiffrsquos Counsel instructed plaintiff to clean

up account

Plaintiff deleted pictures and other

information 10 million dollar verdict halved

700000+ dollar sanction

Attorney required to pay 500000+ dollar

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4864

Opposing Side

Get online and look

Preserve what you find

Screen shots

PDFs

Video

Be careful who does the preservation oryou could end up being your ownwitness

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4964

Request that counsel have the entireFacebook account downloaded

immediately(Facebook provides a tool for this)

Ask for all email addressesPeople may have more than one

account

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5064

Send a notice to preserve immediately

Be clear that you mean everything

Social media

Blogs

Any kind of postings online

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5164

Ask for immediate access

Access should mean a password becausenot everything is accessible without one

If refuse password ask for privacy settings tobe completely opened

Ask for Judge to compel access

Ask the right questions Donrsquot just ask about Facebook

Ask about all online use

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5264

Important to Note

Facebook and MySpace will not providecontent in a civil case

Limited by Stored CommunicationsAct 18 USC sect 2701 et seq

Will only provide ownershipinformation broad account

information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5364

Watch the Ethics

Friending Witnesses

Attorney proposed to have third partyFriend a witness

Friend would not lie but would notreveal association with attorney

Asked Philadelphia Bar for an opinion

Bar said No

Opinion 2009-02

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5464

Other States

Same advice ndash be honest if friendingwitnesses

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5564

Other Guidance Opinions

No friending other side

Seen as contact

Be careful friending employees

Are they parties If not parties same as witnessesacknowledge

who you are

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5664

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5764

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5864

What is Ok

Accessing what is not hidden through privacysettings

70 of people do not change their privacysettings leaving a substantial amount of data

available

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5964

Accessing through someone who is already afriend

Divorcing spouses often forget to unfriend

each other Be cautious however in employment cases

It can look like a third party employee is beingforced to share information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6064

About Jurors

Ask for strict and clear instruction on socialmediainternet use

Many jurors disregard

Examples Death penalty verdict overturned

Juror asked Defendant to friend her

Juror held in contempt

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6164

Ok to Investigate Jurors

Can look at publicly available information

Do not friend Jurors

Do not contact Jurors

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6264

Final Thoughts

Donrsquot be afraid of social media

It can be a powerful marketing tool

It can be a powerful research tool

Simply be sure to remember thatmany people will see what you post

Obey the ethical rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6364

Slides available at

wwwjlellisnetblog

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6464

Thank You for Attending

Practice Mgt Advisor

jenniferFreedmanLPMcom

wwwFreedmanLPMcom

lawpracticepabarorg

Page 30: Social Media Examined  Ellen Freedman and Jennifer Ellis

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3064

55 Unauthorized Practice of Law

Be careful on sites where you can answerquestions

Avvo

LinkedIn Your Blog

You could

Inadvertently form a client relationship

End up practicing in a state in which you arenot licensed

Take care in how you answer questions

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3164

Your Reputation

It comes down to protecting yourreputation

It is easy to say something foolishonline and have the statement go viral

Examples of things not to do

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3264

Ways to Look Like an

Idiot on the Web

Calling a Judge an ldquoEvil Witchrdquo

Florida

Providing specific information about acase and clients in an inappropriatefashion

Illinois

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3364

Attacking a client of your firm in a blogpost (and thus being called on thecarpet by your firm)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3464

Asking a Judge to suspend a case dueto needing to attend a funeral

Being friends with the Judge onFacebook

Facebook page showing pictures of theparty attended

Texas

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3564

Blogging about a case in which theattorney is counsel

Posting on Social Media sites aboutcases in which the attorney is counsel

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3664

Judges

ex-parte communication

publicly reprimanded a judge forviolating the Code of Judicial

Conduct after he ldquofriendedrdquo anattorney involved in a custodyhearing before the court andGoogled one of the parties involvedin the dispute (North Carolina)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3764

Friends with Defendant

Unaware friends

Publicity nightmare

Advice Judges should limit friendships online

Or at least be aware of an reveal relevantfriendships

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3864

Friending the wrong people

Not ok for judges to friend attorneys

in FloridaOk for judges to friend attorneys in

Ohio and Oklahoma

Crucial to know your statersquos rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3964

What Should you do if you

Mess Up

Remember the Streisand Effect

Barbara Streisand sued to have an imageof her house removed from the Internet

Resulted in greater publicity and a lot ofinsults

Lesson learned Suing rarely works

Accept responsibility

Apologize (sincerely)

Lay low

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4064

Social Media in the Practice of Law

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4164

Social Media is Being Admitted

Mixed Results in Reported Decisions

People frequently lie to the court (or theirattorney) and tell the truth on social media

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4264

Access Granted

Zimmerman v Weis Markets

McMillen v Hummingbird

Largent v Reed (newest case)

Viewable picturesposts showed contradictoryinformation

Basis for access (and admission)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4364

Access Not Granted

Piccolo v Paterson

No content available for defense to see

Fishing expedition

Arcq v Fields No publicly available information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4464

Access not Granted

Kalinowski v Kirschenheiter

Bar has Facebook Page ndash is the informationrelevant

Kalinowski has Facebook AccountMyspace ndash No relevant publicly available information

Require to preserve all data

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4564

Admission

Even if information is obtained throughdiscovery all usual evidence rules apply

You may need to educate your judge as

toWhy social media shouldshould not

be available via ediscovery

Why social media shouldshould notbe admitted

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4664

How to Handle Social Media

Begin with your own clients

Ask if they have social media

Suggest they should stop using it

Make it clear they may not deleteposts they have already written

This would be destruction ofevidence

You could be found culpable forspoliation be careful

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4764

Spoliation Case in Virginia

Plaintiffrsquos Counsel instructed plaintiff to clean

up account

Plaintiff deleted pictures and other

information 10 million dollar verdict halved

700000+ dollar sanction

Attorney required to pay 500000+ dollar

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4864

Opposing Side

Get online and look

Preserve what you find

Screen shots

PDFs

Video

Be careful who does the preservation oryou could end up being your ownwitness

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4964

Request that counsel have the entireFacebook account downloaded

immediately(Facebook provides a tool for this)

Ask for all email addressesPeople may have more than one

account

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5064

Send a notice to preserve immediately

Be clear that you mean everything

Social media

Blogs

Any kind of postings online

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5164

Ask for immediate access

Access should mean a password becausenot everything is accessible without one

If refuse password ask for privacy settings tobe completely opened

Ask for Judge to compel access

Ask the right questions Donrsquot just ask about Facebook

Ask about all online use

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5264

Important to Note

Facebook and MySpace will not providecontent in a civil case

Limited by Stored CommunicationsAct 18 USC sect 2701 et seq

Will only provide ownershipinformation broad account

information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5364

Watch the Ethics

Friending Witnesses

Attorney proposed to have third partyFriend a witness

Friend would not lie but would notreveal association with attorney

Asked Philadelphia Bar for an opinion

Bar said No

Opinion 2009-02

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5464

Other States

Same advice ndash be honest if friendingwitnesses

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5564

Other Guidance Opinions

No friending other side

Seen as contact

Be careful friending employees

Are they parties If not parties same as witnessesacknowledge

who you are

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5664

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5764

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5864

What is Ok

Accessing what is not hidden through privacysettings

70 of people do not change their privacysettings leaving a substantial amount of data

available

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5964

Accessing through someone who is already afriend

Divorcing spouses often forget to unfriend

each other Be cautious however in employment cases

It can look like a third party employee is beingforced to share information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6064

About Jurors

Ask for strict and clear instruction on socialmediainternet use

Many jurors disregard

Examples Death penalty verdict overturned

Juror asked Defendant to friend her

Juror held in contempt

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6164

Ok to Investigate Jurors

Can look at publicly available information

Do not friend Jurors

Do not contact Jurors

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6264

Final Thoughts

Donrsquot be afraid of social media

It can be a powerful marketing tool

It can be a powerful research tool

Simply be sure to remember thatmany people will see what you post

Obey the ethical rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6364

Slides available at

wwwjlellisnetblog

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6464

Thank You for Attending

Practice Mgt Advisor

jenniferFreedmanLPMcom

wwwFreedmanLPMcom

lawpracticepabarorg

Page 31: Social Media Examined  Ellen Freedman and Jennifer Ellis

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3164

Your Reputation

It comes down to protecting yourreputation

It is easy to say something foolishonline and have the statement go viral

Examples of things not to do

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3264

Ways to Look Like an

Idiot on the Web

Calling a Judge an ldquoEvil Witchrdquo

Florida

Providing specific information about acase and clients in an inappropriatefashion

Illinois

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3364

Attacking a client of your firm in a blogpost (and thus being called on thecarpet by your firm)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3464

Asking a Judge to suspend a case dueto needing to attend a funeral

Being friends with the Judge onFacebook

Facebook page showing pictures of theparty attended

Texas

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3564

Blogging about a case in which theattorney is counsel

Posting on Social Media sites aboutcases in which the attorney is counsel

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3664

Judges

ex-parte communication

publicly reprimanded a judge forviolating the Code of Judicial

Conduct after he ldquofriendedrdquo anattorney involved in a custodyhearing before the court andGoogled one of the parties involvedin the dispute (North Carolina)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3764

Friends with Defendant

Unaware friends

Publicity nightmare

Advice Judges should limit friendships online

Or at least be aware of an reveal relevantfriendships

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3864

Friending the wrong people

Not ok for judges to friend attorneys

in FloridaOk for judges to friend attorneys in

Ohio and Oklahoma

Crucial to know your statersquos rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3964

What Should you do if you

Mess Up

Remember the Streisand Effect

Barbara Streisand sued to have an imageof her house removed from the Internet

Resulted in greater publicity and a lot ofinsults

Lesson learned Suing rarely works

Accept responsibility

Apologize (sincerely)

Lay low

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4064

Social Media in the Practice of Law

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4164

Social Media is Being Admitted

Mixed Results in Reported Decisions

People frequently lie to the court (or theirattorney) and tell the truth on social media

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4264

Access Granted

Zimmerman v Weis Markets

McMillen v Hummingbird

Largent v Reed (newest case)

Viewable picturesposts showed contradictoryinformation

Basis for access (and admission)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4364

Access Not Granted

Piccolo v Paterson

No content available for defense to see

Fishing expedition

Arcq v Fields No publicly available information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4464

Access not Granted

Kalinowski v Kirschenheiter

Bar has Facebook Page ndash is the informationrelevant

Kalinowski has Facebook AccountMyspace ndash No relevant publicly available information

Require to preserve all data

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4564

Admission

Even if information is obtained throughdiscovery all usual evidence rules apply

You may need to educate your judge as

toWhy social media shouldshould not

be available via ediscovery

Why social media shouldshould notbe admitted

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4664

How to Handle Social Media

Begin with your own clients

Ask if they have social media

Suggest they should stop using it

Make it clear they may not deleteposts they have already written

This would be destruction ofevidence

You could be found culpable forspoliation be careful

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4764

Spoliation Case in Virginia

Plaintiffrsquos Counsel instructed plaintiff to clean

up account

Plaintiff deleted pictures and other

information 10 million dollar verdict halved

700000+ dollar sanction

Attorney required to pay 500000+ dollar

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4864

Opposing Side

Get online and look

Preserve what you find

Screen shots

PDFs

Video

Be careful who does the preservation oryou could end up being your ownwitness

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4964

Request that counsel have the entireFacebook account downloaded

immediately(Facebook provides a tool for this)

Ask for all email addressesPeople may have more than one

account

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5064

Send a notice to preserve immediately

Be clear that you mean everything

Social media

Blogs

Any kind of postings online

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5164

Ask for immediate access

Access should mean a password becausenot everything is accessible without one

If refuse password ask for privacy settings tobe completely opened

Ask for Judge to compel access

Ask the right questions Donrsquot just ask about Facebook

Ask about all online use

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5264

Important to Note

Facebook and MySpace will not providecontent in a civil case

Limited by Stored CommunicationsAct 18 USC sect 2701 et seq

Will only provide ownershipinformation broad account

information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5364

Watch the Ethics

Friending Witnesses

Attorney proposed to have third partyFriend a witness

Friend would not lie but would notreveal association with attorney

Asked Philadelphia Bar for an opinion

Bar said No

Opinion 2009-02

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5464

Other States

Same advice ndash be honest if friendingwitnesses

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5564

Other Guidance Opinions

No friending other side

Seen as contact

Be careful friending employees

Are they parties If not parties same as witnessesacknowledge

who you are

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5664

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5764

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5864

What is Ok

Accessing what is not hidden through privacysettings

70 of people do not change their privacysettings leaving a substantial amount of data

available

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5964

Accessing through someone who is already afriend

Divorcing spouses often forget to unfriend

each other Be cautious however in employment cases

It can look like a third party employee is beingforced to share information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6064

About Jurors

Ask for strict and clear instruction on socialmediainternet use

Many jurors disregard

Examples Death penalty verdict overturned

Juror asked Defendant to friend her

Juror held in contempt

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6164

Ok to Investigate Jurors

Can look at publicly available information

Do not friend Jurors

Do not contact Jurors

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6264

Final Thoughts

Donrsquot be afraid of social media

It can be a powerful marketing tool

It can be a powerful research tool

Simply be sure to remember thatmany people will see what you post

Obey the ethical rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6364

Slides available at

wwwjlellisnetblog

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6464

Thank You for Attending

Practice Mgt Advisor

jenniferFreedmanLPMcom

wwwFreedmanLPMcom

lawpracticepabarorg

Page 32: Social Media Examined  Ellen Freedman and Jennifer Ellis

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3264

Ways to Look Like an

Idiot on the Web

Calling a Judge an ldquoEvil Witchrdquo

Florida

Providing specific information about acase and clients in an inappropriatefashion

Illinois

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3364

Attacking a client of your firm in a blogpost (and thus being called on thecarpet by your firm)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3464

Asking a Judge to suspend a case dueto needing to attend a funeral

Being friends with the Judge onFacebook

Facebook page showing pictures of theparty attended

Texas

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3564

Blogging about a case in which theattorney is counsel

Posting on Social Media sites aboutcases in which the attorney is counsel

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3664

Judges

ex-parte communication

publicly reprimanded a judge forviolating the Code of Judicial

Conduct after he ldquofriendedrdquo anattorney involved in a custodyhearing before the court andGoogled one of the parties involvedin the dispute (North Carolina)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3764

Friends with Defendant

Unaware friends

Publicity nightmare

Advice Judges should limit friendships online

Or at least be aware of an reveal relevantfriendships

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3864

Friending the wrong people

Not ok for judges to friend attorneys

in FloridaOk for judges to friend attorneys in

Ohio and Oklahoma

Crucial to know your statersquos rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3964

What Should you do if you

Mess Up

Remember the Streisand Effect

Barbara Streisand sued to have an imageof her house removed from the Internet

Resulted in greater publicity and a lot ofinsults

Lesson learned Suing rarely works

Accept responsibility

Apologize (sincerely)

Lay low

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4064

Social Media in the Practice of Law

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4164

Social Media is Being Admitted

Mixed Results in Reported Decisions

People frequently lie to the court (or theirattorney) and tell the truth on social media

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4264

Access Granted

Zimmerman v Weis Markets

McMillen v Hummingbird

Largent v Reed (newest case)

Viewable picturesposts showed contradictoryinformation

Basis for access (and admission)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4364

Access Not Granted

Piccolo v Paterson

No content available for defense to see

Fishing expedition

Arcq v Fields No publicly available information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4464

Access not Granted

Kalinowski v Kirschenheiter

Bar has Facebook Page ndash is the informationrelevant

Kalinowski has Facebook AccountMyspace ndash No relevant publicly available information

Require to preserve all data

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4564

Admission

Even if information is obtained throughdiscovery all usual evidence rules apply

You may need to educate your judge as

toWhy social media shouldshould not

be available via ediscovery

Why social media shouldshould notbe admitted

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4664

How to Handle Social Media

Begin with your own clients

Ask if they have social media

Suggest they should stop using it

Make it clear they may not deleteposts they have already written

This would be destruction ofevidence

You could be found culpable forspoliation be careful

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4764

Spoliation Case in Virginia

Plaintiffrsquos Counsel instructed plaintiff to clean

up account

Plaintiff deleted pictures and other

information 10 million dollar verdict halved

700000+ dollar sanction

Attorney required to pay 500000+ dollar

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4864

Opposing Side

Get online and look

Preserve what you find

Screen shots

PDFs

Video

Be careful who does the preservation oryou could end up being your ownwitness

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4964

Request that counsel have the entireFacebook account downloaded

immediately(Facebook provides a tool for this)

Ask for all email addressesPeople may have more than one

account

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5064

Send a notice to preserve immediately

Be clear that you mean everything

Social media

Blogs

Any kind of postings online

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5164

Ask for immediate access

Access should mean a password becausenot everything is accessible without one

If refuse password ask for privacy settings tobe completely opened

Ask for Judge to compel access

Ask the right questions Donrsquot just ask about Facebook

Ask about all online use

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5264

Important to Note

Facebook and MySpace will not providecontent in a civil case

Limited by Stored CommunicationsAct 18 USC sect 2701 et seq

Will only provide ownershipinformation broad account

information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5364

Watch the Ethics

Friending Witnesses

Attorney proposed to have third partyFriend a witness

Friend would not lie but would notreveal association with attorney

Asked Philadelphia Bar for an opinion

Bar said No

Opinion 2009-02

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5464

Other States

Same advice ndash be honest if friendingwitnesses

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5564

Other Guidance Opinions

No friending other side

Seen as contact

Be careful friending employees

Are they parties If not parties same as witnessesacknowledge

who you are

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5664

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5764

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5864

What is Ok

Accessing what is not hidden through privacysettings

70 of people do not change their privacysettings leaving a substantial amount of data

available

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5964

Accessing through someone who is already afriend

Divorcing spouses often forget to unfriend

each other Be cautious however in employment cases

It can look like a third party employee is beingforced to share information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6064

About Jurors

Ask for strict and clear instruction on socialmediainternet use

Many jurors disregard

Examples Death penalty verdict overturned

Juror asked Defendant to friend her

Juror held in contempt

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6164

Ok to Investigate Jurors

Can look at publicly available information

Do not friend Jurors

Do not contact Jurors

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6264

Final Thoughts

Donrsquot be afraid of social media

It can be a powerful marketing tool

It can be a powerful research tool

Simply be sure to remember thatmany people will see what you post

Obey the ethical rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6364

Slides available at

wwwjlellisnetblog

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6464

Thank You for Attending

Practice Mgt Advisor

jenniferFreedmanLPMcom

wwwFreedmanLPMcom

lawpracticepabarorg

Page 33: Social Media Examined  Ellen Freedman and Jennifer Ellis

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3364

Attacking a client of your firm in a blogpost (and thus being called on thecarpet by your firm)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3464

Asking a Judge to suspend a case dueto needing to attend a funeral

Being friends with the Judge onFacebook

Facebook page showing pictures of theparty attended

Texas

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3564

Blogging about a case in which theattorney is counsel

Posting on Social Media sites aboutcases in which the attorney is counsel

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3664

Judges

ex-parte communication

publicly reprimanded a judge forviolating the Code of Judicial

Conduct after he ldquofriendedrdquo anattorney involved in a custodyhearing before the court andGoogled one of the parties involvedin the dispute (North Carolina)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3764

Friends with Defendant

Unaware friends

Publicity nightmare

Advice Judges should limit friendships online

Or at least be aware of an reveal relevantfriendships

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3864

Friending the wrong people

Not ok for judges to friend attorneys

in FloridaOk for judges to friend attorneys in

Ohio and Oklahoma

Crucial to know your statersquos rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3964

What Should you do if you

Mess Up

Remember the Streisand Effect

Barbara Streisand sued to have an imageof her house removed from the Internet

Resulted in greater publicity and a lot ofinsults

Lesson learned Suing rarely works

Accept responsibility

Apologize (sincerely)

Lay low

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4064

Social Media in the Practice of Law

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4164

Social Media is Being Admitted

Mixed Results in Reported Decisions

People frequently lie to the court (or theirattorney) and tell the truth on social media

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4264

Access Granted

Zimmerman v Weis Markets

McMillen v Hummingbird

Largent v Reed (newest case)

Viewable picturesposts showed contradictoryinformation

Basis for access (and admission)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4364

Access Not Granted

Piccolo v Paterson

No content available for defense to see

Fishing expedition

Arcq v Fields No publicly available information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4464

Access not Granted

Kalinowski v Kirschenheiter

Bar has Facebook Page ndash is the informationrelevant

Kalinowski has Facebook AccountMyspace ndash No relevant publicly available information

Require to preserve all data

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4564

Admission

Even if information is obtained throughdiscovery all usual evidence rules apply

You may need to educate your judge as

toWhy social media shouldshould not

be available via ediscovery

Why social media shouldshould notbe admitted

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4664

How to Handle Social Media

Begin with your own clients

Ask if they have social media

Suggest they should stop using it

Make it clear they may not deleteposts they have already written

This would be destruction ofevidence

You could be found culpable forspoliation be careful

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4764

Spoliation Case in Virginia

Plaintiffrsquos Counsel instructed plaintiff to clean

up account

Plaintiff deleted pictures and other

information 10 million dollar verdict halved

700000+ dollar sanction

Attorney required to pay 500000+ dollar

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4864

Opposing Side

Get online and look

Preserve what you find

Screen shots

PDFs

Video

Be careful who does the preservation oryou could end up being your ownwitness

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4964

Request that counsel have the entireFacebook account downloaded

immediately(Facebook provides a tool for this)

Ask for all email addressesPeople may have more than one

account

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5064

Send a notice to preserve immediately

Be clear that you mean everything

Social media

Blogs

Any kind of postings online

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5164

Ask for immediate access

Access should mean a password becausenot everything is accessible without one

If refuse password ask for privacy settings tobe completely opened

Ask for Judge to compel access

Ask the right questions Donrsquot just ask about Facebook

Ask about all online use

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5264

Important to Note

Facebook and MySpace will not providecontent in a civil case

Limited by Stored CommunicationsAct 18 USC sect 2701 et seq

Will only provide ownershipinformation broad account

information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5364

Watch the Ethics

Friending Witnesses

Attorney proposed to have third partyFriend a witness

Friend would not lie but would notreveal association with attorney

Asked Philadelphia Bar for an opinion

Bar said No

Opinion 2009-02

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5464

Other States

Same advice ndash be honest if friendingwitnesses

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5564

Other Guidance Opinions

No friending other side

Seen as contact

Be careful friending employees

Are they parties If not parties same as witnessesacknowledge

who you are

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5664

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5764

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5864

What is Ok

Accessing what is not hidden through privacysettings

70 of people do not change their privacysettings leaving a substantial amount of data

available

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5964

Accessing through someone who is already afriend

Divorcing spouses often forget to unfriend

each other Be cautious however in employment cases

It can look like a third party employee is beingforced to share information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6064

About Jurors

Ask for strict and clear instruction on socialmediainternet use

Many jurors disregard

Examples Death penalty verdict overturned

Juror asked Defendant to friend her

Juror held in contempt

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6164

Ok to Investigate Jurors

Can look at publicly available information

Do not friend Jurors

Do not contact Jurors

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6264

Final Thoughts

Donrsquot be afraid of social media

It can be a powerful marketing tool

It can be a powerful research tool

Simply be sure to remember thatmany people will see what you post

Obey the ethical rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6364

Slides available at

wwwjlellisnetblog

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6464

Thank You for Attending

Practice Mgt Advisor

jenniferFreedmanLPMcom

wwwFreedmanLPMcom

lawpracticepabarorg

Page 34: Social Media Examined  Ellen Freedman and Jennifer Ellis

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3464

Asking a Judge to suspend a case dueto needing to attend a funeral

Being friends with the Judge onFacebook

Facebook page showing pictures of theparty attended

Texas

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3564

Blogging about a case in which theattorney is counsel

Posting on Social Media sites aboutcases in which the attorney is counsel

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3664

Judges

ex-parte communication

publicly reprimanded a judge forviolating the Code of Judicial

Conduct after he ldquofriendedrdquo anattorney involved in a custodyhearing before the court andGoogled one of the parties involvedin the dispute (North Carolina)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3764

Friends with Defendant

Unaware friends

Publicity nightmare

Advice Judges should limit friendships online

Or at least be aware of an reveal relevantfriendships

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3864

Friending the wrong people

Not ok for judges to friend attorneys

in FloridaOk for judges to friend attorneys in

Ohio and Oklahoma

Crucial to know your statersquos rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3964

What Should you do if you

Mess Up

Remember the Streisand Effect

Barbara Streisand sued to have an imageof her house removed from the Internet

Resulted in greater publicity and a lot ofinsults

Lesson learned Suing rarely works

Accept responsibility

Apologize (sincerely)

Lay low

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4064

Social Media in the Practice of Law

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4164

Social Media is Being Admitted

Mixed Results in Reported Decisions

People frequently lie to the court (or theirattorney) and tell the truth on social media

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4264

Access Granted

Zimmerman v Weis Markets

McMillen v Hummingbird

Largent v Reed (newest case)

Viewable picturesposts showed contradictoryinformation

Basis for access (and admission)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4364

Access Not Granted

Piccolo v Paterson

No content available for defense to see

Fishing expedition

Arcq v Fields No publicly available information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4464

Access not Granted

Kalinowski v Kirschenheiter

Bar has Facebook Page ndash is the informationrelevant

Kalinowski has Facebook AccountMyspace ndash No relevant publicly available information

Require to preserve all data

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4564

Admission

Even if information is obtained throughdiscovery all usual evidence rules apply

You may need to educate your judge as

toWhy social media shouldshould not

be available via ediscovery

Why social media shouldshould notbe admitted

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4664

How to Handle Social Media

Begin with your own clients

Ask if they have social media

Suggest they should stop using it

Make it clear they may not deleteposts they have already written

This would be destruction ofevidence

You could be found culpable forspoliation be careful

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4764

Spoliation Case in Virginia

Plaintiffrsquos Counsel instructed plaintiff to clean

up account

Plaintiff deleted pictures and other

information 10 million dollar verdict halved

700000+ dollar sanction

Attorney required to pay 500000+ dollar

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4864

Opposing Side

Get online and look

Preserve what you find

Screen shots

PDFs

Video

Be careful who does the preservation oryou could end up being your ownwitness

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4964

Request that counsel have the entireFacebook account downloaded

immediately(Facebook provides a tool for this)

Ask for all email addressesPeople may have more than one

account

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5064

Send a notice to preserve immediately

Be clear that you mean everything

Social media

Blogs

Any kind of postings online

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5164

Ask for immediate access

Access should mean a password becausenot everything is accessible without one

If refuse password ask for privacy settings tobe completely opened

Ask for Judge to compel access

Ask the right questions Donrsquot just ask about Facebook

Ask about all online use

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5264

Important to Note

Facebook and MySpace will not providecontent in a civil case

Limited by Stored CommunicationsAct 18 USC sect 2701 et seq

Will only provide ownershipinformation broad account

information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5364

Watch the Ethics

Friending Witnesses

Attorney proposed to have third partyFriend a witness

Friend would not lie but would notreveal association with attorney

Asked Philadelphia Bar for an opinion

Bar said No

Opinion 2009-02

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5464

Other States

Same advice ndash be honest if friendingwitnesses

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5564

Other Guidance Opinions

No friending other side

Seen as contact

Be careful friending employees

Are they parties If not parties same as witnessesacknowledge

who you are

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5664

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5764

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5864

What is Ok

Accessing what is not hidden through privacysettings

70 of people do not change their privacysettings leaving a substantial amount of data

available

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5964

Accessing through someone who is already afriend

Divorcing spouses often forget to unfriend

each other Be cautious however in employment cases

It can look like a third party employee is beingforced to share information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6064

About Jurors

Ask for strict and clear instruction on socialmediainternet use

Many jurors disregard

Examples Death penalty verdict overturned

Juror asked Defendant to friend her

Juror held in contempt

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6164

Ok to Investigate Jurors

Can look at publicly available information

Do not friend Jurors

Do not contact Jurors

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6264

Final Thoughts

Donrsquot be afraid of social media

It can be a powerful marketing tool

It can be a powerful research tool

Simply be sure to remember thatmany people will see what you post

Obey the ethical rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6364

Slides available at

wwwjlellisnetblog

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6464

Thank You for Attending

Practice Mgt Advisor

jenniferFreedmanLPMcom

wwwFreedmanLPMcom

lawpracticepabarorg

Page 35: Social Media Examined  Ellen Freedman and Jennifer Ellis

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3564

Blogging about a case in which theattorney is counsel

Posting on Social Media sites aboutcases in which the attorney is counsel

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3664

Judges

ex-parte communication

publicly reprimanded a judge forviolating the Code of Judicial

Conduct after he ldquofriendedrdquo anattorney involved in a custodyhearing before the court andGoogled one of the parties involvedin the dispute (North Carolina)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3764

Friends with Defendant

Unaware friends

Publicity nightmare

Advice Judges should limit friendships online

Or at least be aware of an reveal relevantfriendships

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3864

Friending the wrong people

Not ok for judges to friend attorneys

in FloridaOk for judges to friend attorneys in

Ohio and Oklahoma

Crucial to know your statersquos rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3964

What Should you do if you

Mess Up

Remember the Streisand Effect

Barbara Streisand sued to have an imageof her house removed from the Internet

Resulted in greater publicity and a lot ofinsults

Lesson learned Suing rarely works

Accept responsibility

Apologize (sincerely)

Lay low

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4064

Social Media in the Practice of Law

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4164

Social Media is Being Admitted

Mixed Results in Reported Decisions

People frequently lie to the court (or theirattorney) and tell the truth on social media

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4264

Access Granted

Zimmerman v Weis Markets

McMillen v Hummingbird

Largent v Reed (newest case)

Viewable picturesposts showed contradictoryinformation

Basis for access (and admission)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4364

Access Not Granted

Piccolo v Paterson

No content available for defense to see

Fishing expedition

Arcq v Fields No publicly available information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4464

Access not Granted

Kalinowski v Kirschenheiter

Bar has Facebook Page ndash is the informationrelevant

Kalinowski has Facebook AccountMyspace ndash No relevant publicly available information

Require to preserve all data

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4564

Admission

Even if information is obtained throughdiscovery all usual evidence rules apply

You may need to educate your judge as

toWhy social media shouldshould not

be available via ediscovery

Why social media shouldshould notbe admitted

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4664

How to Handle Social Media

Begin with your own clients

Ask if they have social media

Suggest they should stop using it

Make it clear they may not deleteposts they have already written

This would be destruction ofevidence

You could be found culpable forspoliation be careful

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4764

Spoliation Case in Virginia

Plaintiffrsquos Counsel instructed plaintiff to clean

up account

Plaintiff deleted pictures and other

information 10 million dollar verdict halved

700000+ dollar sanction

Attorney required to pay 500000+ dollar

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4864

Opposing Side

Get online and look

Preserve what you find

Screen shots

PDFs

Video

Be careful who does the preservation oryou could end up being your ownwitness

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4964

Request that counsel have the entireFacebook account downloaded

immediately(Facebook provides a tool for this)

Ask for all email addressesPeople may have more than one

account

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5064

Send a notice to preserve immediately

Be clear that you mean everything

Social media

Blogs

Any kind of postings online

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5164

Ask for immediate access

Access should mean a password becausenot everything is accessible without one

If refuse password ask for privacy settings tobe completely opened

Ask for Judge to compel access

Ask the right questions Donrsquot just ask about Facebook

Ask about all online use

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5264

Important to Note

Facebook and MySpace will not providecontent in a civil case

Limited by Stored CommunicationsAct 18 USC sect 2701 et seq

Will only provide ownershipinformation broad account

information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5364

Watch the Ethics

Friending Witnesses

Attorney proposed to have third partyFriend a witness

Friend would not lie but would notreveal association with attorney

Asked Philadelphia Bar for an opinion

Bar said No

Opinion 2009-02

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5464

Other States

Same advice ndash be honest if friendingwitnesses

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5564

Other Guidance Opinions

No friending other side

Seen as contact

Be careful friending employees

Are they parties If not parties same as witnessesacknowledge

who you are

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5664

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5764

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5864

What is Ok

Accessing what is not hidden through privacysettings

70 of people do not change their privacysettings leaving a substantial amount of data

available

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5964

Accessing through someone who is already afriend

Divorcing spouses often forget to unfriend

each other Be cautious however in employment cases

It can look like a third party employee is beingforced to share information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6064

About Jurors

Ask for strict and clear instruction on socialmediainternet use

Many jurors disregard

Examples Death penalty verdict overturned

Juror asked Defendant to friend her

Juror held in contempt

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6164

Ok to Investigate Jurors

Can look at publicly available information

Do not friend Jurors

Do not contact Jurors

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6264

Final Thoughts

Donrsquot be afraid of social media

It can be a powerful marketing tool

It can be a powerful research tool

Simply be sure to remember thatmany people will see what you post

Obey the ethical rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6364

Slides available at

wwwjlellisnetblog

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6464

Thank You for Attending

Practice Mgt Advisor

jenniferFreedmanLPMcom

wwwFreedmanLPMcom

lawpracticepabarorg

Page 36: Social Media Examined  Ellen Freedman and Jennifer Ellis

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3664

Judges

ex-parte communication

publicly reprimanded a judge forviolating the Code of Judicial

Conduct after he ldquofriendedrdquo anattorney involved in a custodyhearing before the court andGoogled one of the parties involvedin the dispute (North Carolina)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3764

Friends with Defendant

Unaware friends

Publicity nightmare

Advice Judges should limit friendships online

Or at least be aware of an reveal relevantfriendships

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3864

Friending the wrong people

Not ok for judges to friend attorneys

in FloridaOk for judges to friend attorneys in

Ohio and Oklahoma

Crucial to know your statersquos rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3964

What Should you do if you

Mess Up

Remember the Streisand Effect

Barbara Streisand sued to have an imageof her house removed from the Internet

Resulted in greater publicity and a lot ofinsults

Lesson learned Suing rarely works

Accept responsibility

Apologize (sincerely)

Lay low

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4064

Social Media in the Practice of Law

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4164

Social Media is Being Admitted

Mixed Results in Reported Decisions

People frequently lie to the court (or theirattorney) and tell the truth on social media

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4264

Access Granted

Zimmerman v Weis Markets

McMillen v Hummingbird

Largent v Reed (newest case)

Viewable picturesposts showed contradictoryinformation

Basis for access (and admission)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4364

Access Not Granted

Piccolo v Paterson

No content available for defense to see

Fishing expedition

Arcq v Fields No publicly available information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4464

Access not Granted

Kalinowski v Kirschenheiter

Bar has Facebook Page ndash is the informationrelevant

Kalinowski has Facebook AccountMyspace ndash No relevant publicly available information

Require to preserve all data

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4564

Admission

Even if information is obtained throughdiscovery all usual evidence rules apply

You may need to educate your judge as

toWhy social media shouldshould not

be available via ediscovery

Why social media shouldshould notbe admitted

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4664

How to Handle Social Media

Begin with your own clients

Ask if they have social media

Suggest they should stop using it

Make it clear they may not deleteposts they have already written

This would be destruction ofevidence

You could be found culpable forspoliation be careful

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4764

Spoliation Case in Virginia

Plaintiffrsquos Counsel instructed plaintiff to clean

up account

Plaintiff deleted pictures and other

information 10 million dollar verdict halved

700000+ dollar sanction

Attorney required to pay 500000+ dollar

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4864

Opposing Side

Get online and look

Preserve what you find

Screen shots

PDFs

Video

Be careful who does the preservation oryou could end up being your ownwitness

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4964

Request that counsel have the entireFacebook account downloaded

immediately(Facebook provides a tool for this)

Ask for all email addressesPeople may have more than one

account

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5064

Send a notice to preserve immediately

Be clear that you mean everything

Social media

Blogs

Any kind of postings online

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5164

Ask for immediate access

Access should mean a password becausenot everything is accessible without one

If refuse password ask for privacy settings tobe completely opened

Ask for Judge to compel access

Ask the right questions Donrsquot just ask about Facebook

Ask about all online use

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5264

Important to Note

Facebook and MySpace will not providecontent in a civil case

Limited by Stored CommunicationsAct 18 USC sect 2701 et seq

Will only provide ownershipinformation broad account

information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5364

Watch the Ethics

Friending Witnesses

Attorney proposed to have third partyFriend a witness

Friend would not lie but would notreveal association with attorney

Asked Philadelphia Bar for an opinion

Bar said No

Opinion 2009-02

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5464

Other States

Same advice ndash be honest if friendingwitnesses

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5564

Other Guidance Opinions

No friending other side

Seen as contact

Be careful friending employees

Are they parties If not parties same as witnessesacknowledge

who you are

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5664

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5764

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5864

What is Ok

Accessing what is not hidden through privacysettings

70 of people do not change their privacysettings leaving a substantial amount of data

available

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5964

Accessing through someone who is already afriend

Divorcing spouses often forget to unfriend

each other Be cautious however in employment cases

It can look like a third party employee is beingforced to share information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6064

About Jurors

Ask for strict and clear instruction on socialmediainternet use

Many jurors disregard

Examples Death penalty verdict overturned

Juror asked Defendant to friend her

Juror held in contempt

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6164

Ok to Investigate Jurors

Can look at publicly available information

Do not friend Jurors

Do not contact Jurors

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6264

Final Thoughts

Donrsquot be afraid of social media

It can be a powerful marketing tool

It can be a powerful research tool

Simply be sure to remember thatmany people will see what you post

Obey the ethical rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6364

Slides available at

wwwjlellisnetblog

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6464

Thank You for Attending

Practice Mgt Advisor

jenniferFreedmanLPMcom

wwwFreedmanLPMcom

lawpracticepabarorg

Page 37: Social Media Examined  Ellen Freedman and Jennifer Ellis

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3764

Friends with Defendant

Unaware friends

Publicity nightmare

Advice Judges should limit friendships online

Or at least be aware of an reveal relevantfriendships

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3864

Friending the wrong people

Not ok for judges to friend attorneys

in FloridaOk for judges to friend attorneys in

Ohio and Oklahoma

Crucial to know your statersquos rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3964

What Should you do if you

Mess Up

Remember the Streisand Effect

Barbara Streisand sued to have an imageof her house removed from the Internet

Resulted in greater publicity and a lot ofinsults

Lesson learned Suing rarely works

Accept responsibility

Apologize (sincerely)

Lay low

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4064

Social Media in the Practice of Law

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4164

Social Media is Being Admitted

Mixed Results in Reported Decisions

People frequently lie to the court (or theirattorney) and tell the truth on social media

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4264

Access Granted

Zimmerman v Weis Markets

McMillen v Hummingbird

Largent v Reed (newest case)

Viewable picturesposts showed contradictoryinformation

Basis for access (and admission)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4364

Access Not Granted

Piccolo v Paterson

No content available for defense to see

Fishing expedition

Arcq v Fields No publicly available information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4464

Access not Granted

Kalinowski v Kirschenheiter

Bar has Facebook Page ndash is the informationrelevant

Kalinowski has Facebook AccountMyspace ndash No relevant publicly available information

Require to preserve all data

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4564

Admission

Even if information is obtained throughdiscovery all usual evidence rules apply

You may need to educate your judge as

toWhy social media shouldshould not

be available via ediscovery

Why social media shouldshould notbe admitted

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4664

How to Handle Social Media

Begin with your own clients

Ask if they have social media

Suggest they should stop using it

Make it clear they may not deleteposts they have already written

This would be destruction ofevidence

You could be found culpable forspoliation be careful

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4764

Spoliation Case in Virginia

Plaintiffrsquos Counsel instructed plaintiff to clean

up account

Plaintiff deleted pictures and other

information 10 million dollar verdict halved

700000+ dollar sanction

Attorney required to pay 500000+ dollar

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4864

Opposing Side

Get online and look

Preserve what you find

Screen shots

PDFs

Video

Be careful who does the preservation oryou could end up being your ownwitness

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4964

Request that counsel have the entireFacebook account downloaded

immediately(Facebook provides a tool for this)

Ask for all email addressesPeople may have more than one

account

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5064

Send a notice to preserve immediately

Be clear that you mean everything

Social media

Blogs

Any kind of postings online

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5164

Ask for immediate access

Access should mean a password becausenot everything is accessible without one

If refuse password ask for privacy settings tobe completely opened

Ask for Judge to compel access

Ask the right questions Donrsquot just ask about Facebook

Ask about all online use

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5264

Important to Note

Facebook and MySpace will not providecontent in a civil case

Limited by Stored CommunicationsAct 18 USC sect 2701 et seq

Will only provide ownershipinformation broad account

information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5364

Watch the Ethics

Friending Witnesses

Attorney proposed to have third partyFriend a witness

Friend would not lie but would notreveal association with attorney

Asked Philadelphia Bar for an opinion

Bar said No

Opinion 2009-02

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5464

Other States

Same advice ndash be honest if friendingwitnesses

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5564

Other Guidance Opinions

No friending other side

Seen as contact

Be careful friending employees

Are they parties If not parties same as witnessesacknowledge

who you are

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5664

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5764

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5864

What is Ok

Accessing what is not hidden through privacysettings

70 of people do not change their privacysettings leaving a substantial amount of data

available

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5964

Accessing through someone who is already afriend

Divorcing spouses often forget to unfriend

each other Be cautious however in employment cases

It can look like a third party employee is beingforced to share information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6064

About Jurors

Ask for strict and clear instruction on socialmediainternet use

Many jurors disregard

Examples Death penalty verdict overturned

Juror asked Defendant to friend her

Juror held in contempt

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6164

Ok to Investigate Jurors

Can look at publicly available information

Do not friend Jurors

Do not contact Jurors

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6264

Final Thoughts

Donrsquot be afraid of social media

It can be a powerful marketing tool

It can be a powerful research tool

Simply be sure to remember thatmany people will see what you post

Obey the ethical rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6364

Slides available at

wwwjlellisnetblog

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6464

Thank You for Attending

Practice Mgt Advisor

jenniferFreedmanLPMcom

wwwFreedmanLPMcom

lawpracticepabarorg

Page 38: Social Media Examined  Ellen Freedman and Jennifer Ellis

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3864

Friending the wrong people

Not ok for judges to friend attorneys

in FloridaOk for judges to friend attorneys in

Ohio and Oklahoma

Crucial to know your statersquos rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3964

What Should you do if you

Mess Up

Remember the Streisand Effect

Barbara Streisand sued to have an imageof her house removed from the Internet

Resulted in greater publicity and a lot ofinsults

Lesson learned Suing rarely works

Accept responsibility

Apologize (sincerely)

Lay low

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4064

Social Media in the Practice of Law

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4164

Social Media is Being Admitted

Mixed Results in Reported Decisions

People frequently lie to the court (or theirattorney) and tell the truth on social media

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4264

Access Granted

Zimmerman v Weis Markets

McMillen v Hummingbird

Largent v Reed (newest case)

Viewable picturesposts showed contradictoryinformation

Basis for access (and admission)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4364

Access Not Granted

Piccolo v Paterson

No content available for defense to see

Fishing expedition

Arcq v Fields No publicly available information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4464

Access not Granted

Kalinowski v Kirschenheiter

Bar has Facebook Page ndash is the informationrelevant

Kalinowski has Facebook AccountMyspace ndash No relevant publicly available information

Require to preserve all data

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4564

Admission

Even if information is obtained throughdiscovery all usual evidence rules apply

You may need to educate your judge as

toWhy social media shouldshould not

be available via ediscovery

Why social media shouldshould notbe admitted

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4664

How to Handle Social Media

Begin with your own clients

Ask if they have social media

Suggest they should stop using it

Make it clear they may not deleteposts they have already written

This would be destruction ofevidence

You could be found culpable forspoliation be careful

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4764

Spoliation Case in Virginia

Plaintiffrsquos Counsel instructed plaintiff to clean

up account

Plaintiff deleted pictures and other

information 10 million dollar verdict halved

700000+ dollar sanction

Attorney required to pay 500000+ dollar

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4864

Opposing Side

Get online and look

Preserve what you find

Screen shots

PDFs

Video

Be careful who does the preservation oryou could end up being your ownwitness

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4964

Request that counsel have the entireFacebook account downloaded

immediately(Facebook provides a tool for this)

Ask for all email addressesPeople may have more than one

account

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5064

Send a notice to preserve immediately

Be clear that you mean everything

Social media

Blogs

Any kind of postings online

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5164

Ask for immediate access

Access should mean a password becausenot everything is accessible without one

If refuse password ask for privacy settings tobe completely opened

Ask for Judge to compel access

Ask the right questions Donrsquot just ask about Facebook

Ask about all online use

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5264

Important to Note

Facebook and MySpace will not providecontent in a civil case

Limited by Stored CommunicationsAct 18 USC sect 2701 et seq

Will only provide ownershipinformation broad account

information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5364

Watch the Ethics

Friending Witnesses

Attorney proposed to have third partyFriend a witness

Friend would not lie but would notreveal association with attorney

Asked Philadelphia Bar for an opinion

Bar said No

Opinion 2009-02

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5464

Other States

Same advice ndash be honest if friendingwitnesses

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5564

Other Guidance Opinions

No friending other side

Seen as contact

Be careful friending employees

Are they parties If not parties same as witnessesacknowledge

who you are

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5664

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5764

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5864

What is Ok

Accessing what is not hidden through privacysettings

70 of people do not change their privacysettings leaving a substantial amount of data

available

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5964

Accessing through someone who is already afriend

Divorcing spouses often forget to unfriend

each other Be cautious however in employment cases

It can look like a third party employee is beingforced to share information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6064

About Jurors

Ask for strict and clear instruction on socialmediainternet use

Many jurors disregard

Examples Death penalty verdict overturned

Juror asked Defendant to friend her

Juror held in contempt

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6164

Ok to Investigate Jurors

Can look at publicly available information

Do not friend Jurors

Do not contact Jurors

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6264

Final Thoughts

Donrsquot be afraid of social media

It can be a powerful marketing tool

It can be a powerful research tool

Simply be sure to remember thatmany people will see what you post

Obey the ethical rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6364

Slides available at

wwwjlellisnetblog

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6464

Thank You for Attending

Practice Mgt Advisor

jenniferFreedmanLPMcom

wwwFreedmanLPMcom

lawpracticepabarorg

Page 39: Social Media Examined  Ellen Freedman and Jennifer Ellis

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 3964

What Should you do if you

Mess Up

Remember the Streisand Effect

Barbara Streisand sued to have an imageof her house removed from the Internet

Resulted in greater publicity and a lot ofinsults

Lesson learned Suing rarely works

Accept responsibility

Apologize (sincerely)

Lay low

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4064

Social Media in the Practice of Law

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4164

Social Media is Being Admitted

Mixed Results in Reported Decisions

People frequently lie to the court (or theirattorney) and tell the truth on social media

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4264

Access Granted

Zimmerman v Weis Markets

McMillen v Hummingbird

Largent v Reed (newest case)

Viewable picturesposts showed contradictoryinformation

Basis for access (and admission)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4364

Access Not Granted

Piccolo v Paterson

No content available for defense to see

Fishing expedition

Arcq v Fields No publicly available information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4464

Access not Granted

Kalinowski v Kirschenheiter

Bar has Facebook Page ndash is the informationrelevant

Kalinowski has Facebook AccountMyspace ndash No relevant publicly available information

Require to preserve all data

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4564

Admission

Even if information is obtained throughdiscovery all usual evidence rules apply

You may need to educate your judge as

toWhy social media shouldshould not

be available via ediscovery

Why social media shouldshould notbe admitted

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4664

How to Handle Social Media

Begin with your own clients

Ask if they have social media

Suggest they should stop using it

Make it clear they may not deleteposts they have already written

This would be destruction ofevidence

You could be found culpable forspoliation be careful

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4764

Spoliation Case in Virginia

Plaintiffrsquos Counsel instructed plaintiff to clean

up account

Plaintiff deleted pictures and other

information 10 million dollar verdict halved

700000+ dollar sanction

Attorney required to pay 500000+ dollar

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4864

Opposing Side

Get online and look

Preserve what you find

Screen shots

PDFs

Video

Be careful who does the preservation oryou could end up being your ownwitness

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4964

Request that counsel have the entireFacebook account downloaded

immediately(Facebook provides a tool for this)

Ask for all email addressesPeople may have more than one

account

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5064

Send a notice to preserve immediately

Be clear that you mean everything

Social media

Blogs

Any kind of postings online

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5164

Ask for immediate access

Access should mean a password becausenot everything is accessible without one

If refuse password ask for privacy settings tobe completely opened

Ask for Judge to compel access

Ask the right questions Donrsquot just ask about Facebook

Ask about all online use

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5264

Important to Note

Facebook and MySpace will not providecontent in a civil case

Limited by Stored CommunicationsAct 18 USC sect 2701 et seq

Will only provide ownershipinformation broad account

information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5364

Watch the Ethics

Friending Witnesses

Attorney proposed to have third partyFriend a witness

Friend would not lie but would notreveal association with attorney

Asked Philadelphia Bar for an opinion

Bar said No

Opinion 2009-02

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5464

Other States

Same advice ndash be honest if friendingwitnesses

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5564

Other Guidance Opinions

No friending other side

Seen as contact

Be careful friending employees

Are they parties If not parties same as witnessesacknowledge

who you are

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5664

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5764

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5864

What is Ok

Accessing what is not hidden through privacysettings

70 of people do not change their privacysettings leaving a substantial amount of data

available

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5964

Accessing through someone who is already afriend

Divorcing spouses often forget to unfriend

each other Be cautious however in employment cases

It can look like a third party employee is beingforced to share information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6064

About Jurors

Ask for strict and clear instruction on socialmediainternet use

Many jurors disregard

Examples Death penalty verdict overturned

Juror asked Defendant to friend her

Juror held in contempt

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6164

Ok to Investigate Jurors

Can look at publicly available information

Do not friend Jurors

Do not contact Jurors

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6264

Final Thoughts

Donrsquot be afraid of social media

It can be a powerful marketing tool

It can be a powerful research tool

Simply be sure to remember thatmany people will see what you post

Obey the ethical rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6364

Slides available at

wwwjlellisnetblog

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6464

Thank You for Attending

Practice Mgt Advisor

jenniferFreedmanLPMcom

wwwFreedmanLPMcom

lawpracticepabarorg

Page 40: Social Media Examined  Ellen Freedman and Jennifer Ellis

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4064

Social Media in the Practice of Law

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4164

Social Media is Being Admitted

Mixed Results in Reported Decisions

People frequently lie to the court (or theirattorney) and tell the truth on social media

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4264

Access Granted

Zimmerman v Weis Markets

McMillen v Hummingbird

Largent v Reed (newest case)

Viewable picturesposts showed contradictoryinformation

Basis for access (and admission)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4364

Access Not Granted

Piccolo v Paterson

No content available for defense to see

Fishing expedition

Arcq v Fields No publicly available information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4464

Access not Granted

Kalinowski v Kirschenheiter

Bar has Facebook Page ndash is the informationrelevant

Kalinowski has Facebook AccountMyspace ndash No relevant publicly available information

Require to preserve all data

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4564

Admission

Even if information is obtained throughdiscovery all usual evidence rules apply

You may need to educate your judge as

toWhy social media shouldshould not

be available via ediscovery

Why social media shouldshould notbe admitted

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4664

How to Handle Social Media

Begin with your own clients

Ask if they have social media

Suggest they should stop using it

Make it clear they may not deleteposts they have already written

This would be destruction ofevidence

You could be found culpable forspoliation be careful

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4764

Spoliation Case in Virginia

Plaintiffrsquos Counsel instructed plaintiff to clean

up account

Plaintiff deleted pictures and other

information 10 million dollar verdict halved

700000+ dollar sanction

Attorney required to pay 500000+ dollar

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4864

Opposing Side

Get online and look

Preserve what you find

Screen shots

PDFs

Video

Be careful who does the preservation oryou could end up being your ownwitness

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4964

Request that counsel have the entireFacebook account downloaded

immediately(Facebook provides a tool for this)

Ask for all email addressesPeople may have more than one

account

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5064

Send a notice to preserve immediately

Be clear that you mean everything

Social media

Blogs

Any kind of postings online

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5164

Ask for immediate access

Access should mean a password becausenot everything is accessible without one

If refuse password ask for privacy settings tobe completely opened

Ask for Judge to compel access

Ask the right questions Donrsquot just ask about Facebook

Ask about all online use

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5264

Important to Note

Facebook and MySpace will not providecontent in a civil case

Limited by Stored CommunicationsAct 18 USC sect 2701 et seq

Will only provide ownershipinformation broad account

information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5364

Watch the Ethics

Friending Witnesses

Attorney proposed to have third partyFriend a witness

Friend would not lie but would notreveal association with attorney

Asked Philadelphia Bar for an opinion

Bar said No

Opinion 2009-02

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5464

Other States

Same advice ndash be honest if friendingwitnesses

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5564

Other Guidance Opinions

No friending other side

Seen as contact

Be careful friending employees

Are they parties If not parties same as witnessesacknowledge

who you are

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5664

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5764

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5864

What is Ok

Accessing what is not hidden through privacysettings

70 of people do not change their privacysettings leaving a substantial amount of data

available

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5964

Accessing through someone who is already afriend

Divorcing spouses often forget to unfriend

each other Be cautious however in employment cases

It can look like a third party employee is beingforced to share information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6064

About Jurors

Ask for strict and clear instruction on socialmediainternet use

Many jurors disregard

Examples Death penalty verdict overturned

Juror asked Defendant to friend her

Juror held in contempt

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6164

Ok to Investigate Jurors

Can look at publicly available information

Do not friend Jurors

Do not contact Jurors

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6264

Final Thoughts

Donrsquot be afraid of social media

It can be a powerful marketing tool

It can be a powerful research tool

Simply be sure to remember thatmany people will see what you post

Obey the ethical rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6364

Slides available at

wwwjlellisnetblog

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6464

Thank You for Attending

Practice Mgt Advisor

jenniferFreedmanLPMcom

wwwFreedmanLPMcom

lawpracticepabarorg

Page 41: Social Media Examined  Ellen Freedman and Jennifer Ellis

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4164

Social Media is Being Admitted

Mixed Results in Reported Decisions

People frequently lie to the court (or theirattorney) and tell the truth on social media

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4264

Access Granted

Zimmerman v Weis Markets

McMillen v Hummingbird

Largent v Reed (newest case)

Viewable picturesposts showed contradictoryinformation

Basis for access (and admission)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4364

Access Not Granted

Piccolo v Paterson

No content available for defense to see

Fishing expedition

Arcq v Fields No publicly available information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4464

Access not Granted

Kalinowski v Kirschenheiter

Bar has Facebook Page ndash is the informationrelevant

Kalinowski has Facebook AccountMyspace ndash No relevant publicly available information

Require to preserve all data

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4564

Admission

Even if information is obtained throughdiscovery all usual evidence rules apply

You may need to educate your judge as

toWhy social media shouldshould not

be available via ediscovery

Why social media shouldshould notbe admitted

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4664

How to Handle Social Media

Begin with your own clients

Ask if they have social media

Suggest they should stop using it

Make it clear they may not deleteposts they have already written

This would be destruction ofevidence

You could be found culpable forspoliation be careful

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4764

Spoliation Case in Virginia

Plaintiffrsquos Counsel instructed plaintiff to clean

up account

Plaintiff deleted pictures and other

information 10 million dollar verdict halved

700000+ dollar sanction

Attorney required to pay 500000+ dollar

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4864

Opposing Side

Get online and look

Preserve what you find

Screen shots

PDFs

Video

Be careful who does the preservation oryou could end up being your ownwitness

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4964

Request that counsel have the entireFacebook account downloaded

immediately(Facebook provides a tool for this)

Ask for all email addressesPeople may have more than one

account

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5064

Send a notice to preserve immediately

Be clear that you mean everything

Social media

Blogs

Any kind of postings online

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5164

Ask for immediate access

Access should mean a password becausenot everything is accessible without one

If refuse password ask for privacy settings tobe completely opened

Ask for Judge to compel access

Ask the right questions Donrsquot just ask about Facebook

Ask about all online use

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5264

Important to Note

Facebook and MySpace will not providecontent in a civil case

Limited by Stored CommunicationsAct 18 USC sect 2701 et seq

Will only provide ownershipinformation broad account

information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5364

Watch the Ethics

Friending Witnesses

Attorney proposed to have third partyFriend a witness

Friend would not lie but would notreveal association with attorney

Asked Philadelphia Bar for an opinion

Bar said No

Opinion 2009-02

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5464

Other States

Same advice ndash be honest if friendingwitnesses

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5564

Other Guidance Opinions

No friending other side

Seen as contact

Be careful friending employees

Are they parties If not parties same as witnessesacknowledge

who you are

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5664

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5764

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5864

What is Ok

Accessing what is not hidden through privacysettings

70 of people do not change their privacysettings leaving a substantial amount of data

available

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5964

Accessing through someone who is already afriend

Divorcing spouses often forget to unfriend

each other Be cautious however in employment cases

It can look like a third party employee is beingforced to share information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6064

About Jurors

Ask for strict and clear instruction on socialmediainternet use

Many jurors disregard

Examples Death penalty verdict overturned

Juror asked Defendant to friend her

Juror held in contempt

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6164

Ok to Investigate Jurors

Can look at publicly available information

Do not friend Jurors

Do not contact Jurors

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6264

Final Thoughts

Donrsquot be afraid of social media

It can be a powerful marketing tool

It can be a powerful research tool

Simply be sure to remember thatmany people will see what you post

Obey the ethical rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6364

Slides available at

wwwjlellisnetblog

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6464

Thank You for Attending

Practice Mgt Advisor

jenniferFreedmanLPMcom

wwwFreedmanLPMcom

lawpracticepabarorg

Page 42: Social Media Examined  Ellen Freedman and Jennifer Ellis

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4264

Access Granted

Zimmerman v Weis Markets

McMillen v Hummingbird

Largent v Reed (newest case)

Viewable picturesposts showed contradictoryinformation

Basis for access (and admission)

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4364

Access Not Granted

Piccolo v Paterson

No content available for defense to see

Fishing expedition

Arcq v Fields No publicly available information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4464

Access not Granted

Kalinowski v Kirschenheiter

Bar has Facebook Page ndash is the informationrelevant

Kalinowski has Facebook AccountMyspace ndash No relevant publicly available information

Require to preserve all data

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4564

Admission

Even if information is obtained throughdiscovery all usual evidence rules apply

You may need to educate your judge as

toWhy social media shouldshould not

be available via ediscovery

Why social media shouldshould notbe admitted

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4664

How to Handle Social Media

Begin with your own clients

Ask if they have social media

Suggest they should stop using it

Make it clear they may not deleteposts they have already written

This would be destruction ofevidence

You could be found culpable forspoliation be careful

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4764

Spoliation Case in Virginia

Plaintiffrsquos Counsel instructed plaintiff to clean

up account

Plaintiff deleted pictures and other

information 10 million dollar verdict halved

700000+ dollar sanction

Attorney required to pay 500000+ dollar

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4864

Opposing Side

Get online and look

Preserve what you find

Screen shots

PDFs

Video

Be careful who does the preservation oryou could end up being your ownwitness

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4964

Request that counsel have the entireFacebook account downloaded

immediately(Facebook provides a tool for this)

Ask for all email addressesPeople may have more than one

account

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5064

Send a notice to preserve immediately

Be clear that you mean everything

Social media

Blogs

Any kind of postings online

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5164

Ask for immediate access

Access should mean a password becausenot everything is accessible without one

If refuse password ask for privacy settings tobe completely opened

Ask for Judge to compel access

Ask the right questions Donrsquot just ask about Facebook

Ask about all online use

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5264

Important to Note

Facebook and MySpace will not providecontent in a civil case

Limited by Stored CommunicationsAct 18 USC sect 2701 et seq

Will only provide ownershipinformation broad account

information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5364

Watch the Ethics

Friending Witnesses

Attorney proposed to have third partyFriend a witness

Friend would not lie but would notreveal association with attorney

Asked Philadelphia Bar for an opinion

Bar said No

Opinion 2009-02

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5464

Other States

Same advice ndash be honest if friendingwitnesses

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5564

Other Guidance Opinions

No friending other side

Seen as contact

Be careful friending employees

Are they parties If not parties same as witnessesacknowledge

who you are

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5664

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5764

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5864

What is Ok

Accessing what is not hidden through privacysettings

70 of people do not change their privacysettings leaving a substantial amount of data

available

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5964

Accessing through someone who is already afriend

Divorcing spouses often forget to unfriend

each other Be cautious however in employment cases

It can look like a third party employee is beingforced to share information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6064

About Jurors

Ask for strict and clear instruction on socialmediainternet use

Many jurors disregard

Examples Death penalty verdict overturned

Juror asked Defendant to friend her

Juror held in contempt

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6164

Ok to Investigate Jurors

Can look at publicly available information

Do not friend Jurors

Do not contact Jurors

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6264

Final Thoughts

Donrsquot be afraid of social media

It can be a powerful marketing tool

It can be a powerful research tool

Simply be sure to remember thatmany people will see what you post

Obey the ethical rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6364

Slides available at

wwwjlellisnetblog

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6464

Thank You for Attending

Practice Mgt Advisor

jenniferFreedmanLPMcom

wwwFreedmanLPMcom

lawpracticepabarorg

Page 43: Social Media Examined  Ellen Freedman and Jennifer Ellis

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4364

Access Not Granted

Piccolo v Paterson

No content available for defense to see

Fishing expedition

Arcq v Fields No publicly available information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4464

Access not Granted

Kalinowski v Kirschenheiter

Bar has Facebook Page ndash is the informationrelevant

Kalinowski has Facebook AccountMyspace ndash No relevant publicly available information

Require to preserve all data

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4564

Admission

Even if information is obtained throughdiscovery all usual evidence rules apply

You may need to educate your judge as

toWhy social media shouldshould not

be available via ediscovery

Why social media shouldshould notbe admitted

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4664

How to Handle Social Media

Begin with your own clients

Ask if they have social media

Suggest they should stop using it

Make it clear they may not deleteposts they have already written

This would be destruction ofevidence

You could be found culpable forspoliation be careful

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4764

Spoliation Case in Virginia

Plaintiffrsquos Counsel instructed plaintiff to clean

up account

Plaintiff deleted pictures and other

information 10 million dollar verdict halved

700000+ dollar sanction

Attorney required to pay 500000+ dollar

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4864

Opposing Side

Get online and look

Preserve what you find

Screen shots

PDFs

Video

Be careful who does the preservation oryou could end up being your ownwitness

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4964

Request that counsel have the entireFacebook account downloaded

immediately(Facebook provides a tool for this)

Ask for all email addressesPeople may have more than one

account

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5064

Send a notice to preserve immediately

Be clear that you mean everything

Social media

Blogs

Any kind of postings online

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5164

Ask for immediate access

Access should mean a password becausenot everything is accessible without one

If refuse password ask for privacy settings tobe completely opened

Ask for Judge to compel access

Ask the right questions Donrsquot just ask about Facebook

Ask about all online use

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5264

Important to Note

Facebook and MySpace will not providecontent in a civil case

Limited by Stored CommunicationsAct 18 USC sect 2701 et seq

Will only provide ownershipinformation broad account

information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5364

Watch the Ethics

Friending Witnesses

Attorney proposed to have third partyFriend a witness

Friend would not lie but would notreveal association with attorney

Asked Philadelphia Bar for an opinion

Bar said No

Opinion 2009-02

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5464

Other States

Same advice ndash be honest if friendingwitnesses

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5564

Other Guidance Opinions

No friending other side

Seen as contact

Be careful friending employees

Are they parties If not parties same as witnessesacknowledge

who you are

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5664

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5764

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5864

What is Ok

Accessing what is not hidden through privacysettings

70 of people do not change their privacysettings leaving a substantial amount of data

available

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5964

Accessing through someone who is already afriend

Divorcing spouses often forget to unfriend

each other Be cautious however in employment cases

It can look like a third party employee is beingforced to share information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6064

About Jurors

Ask for strict and clear instruction on socialmediainternet use

Many jurors disregard

Examples Death penalty verdict overturned

Juror asked Defendant to friend her

Juror held in contempt

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6164

Ok to Investigate Jurors

Can look at publicly available information

Do not friend Jurors

Do not contact Jurors

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6264

Final Thoughts

Donrsquot be afraid of social media

It can be a powerful marketing tool

It can be a powerful research tool

Simply be sure to remember thatmany people will see what you post

Obey the ethical rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6364

Slides available at

wwwjlellisnetblog

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6464

Thank You for Attending

Practice Mgt Advisor

jenniferFreedmanLPMcom

wwwFreedmanLPMcom

lawpracticepabarorg

Page 44: Social Media Examined  Ellen Freedman and Jennifer Ellis

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4464

Access not Granted

Kalinowski v Kirschenheiter

Bar has Facebook Page ndash is the informationrelevant

Kalinowski has Facebook AccountMyspace ndash No relevant publicly available information

Require to preserve all data

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4564

Admission

Even if information is obtained throughdiscovery all usual evidence rules apply

You may need to educate your judge as

toWhy social media shouldshould not

be available via ediscovery

Why social media shouldshould notbe admitted

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4664

How to Handle Social Media

Begin with your own clients

Ask if they have social media

Suggest they should stop using it

Make it clear they may not deleteposts they have already written

This would be destruction ofevidence

You could be found culpable forspoliation be careful

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4764

Spoliation Case in Virginia

Plaintiffrsquos Counsel instructed plaintiff to clean

up account

Plaintiff deleted pictures and other

information 10 million dollar verdict halved

700000+ dollar sanction

Attorney required to pay 500000+ dollar

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4864

Opposing Side

Get online and look

Preserve what you find

Screen shots

PDFs

Video

Be careful who does the preservation oryou could end up being your ownwitness

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4964

Request that counsel have the entireFacebook account downloaded

immediately(Facebook provides a tool for this)

Ask for all email addressesPeople may have more than one

account

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5064

Send a notice to preserve immediately

Be clear that you mean everything

Social media

Blogs

Any kind of postings online

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5164

Ask for immediate access

Access should mean a password becausenot everything is accessible without one

If refuse password ask for privacy settings tobe completely opened

Ask for Judge to compel access

Ask the right questions Donrsquot just ask about Facebook

Ask about all online use

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5264

Important to Note

Facebook and MySpace will not providecontent in a civil case

Limited by Stored CommunicationsAct 18 USC sect 2701 et seq

Will only provide ownershipinformation broad account

information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5364

Watch the Ethics

Friending Witnesses

Attorney proposed to have third partyFriend a witness

Friend would not lie but would notreveal association with attorney

Asked Philadelphia Bar for an opinion

Bar said No

Opinion 2009-02

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5464

Other States

Same advice ndash be honest if friendingwitnesses

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5564

Other Guidance Opinions

No friending other side

Seen as contact

Be careful friending employees

Are they parties If not parties same as witnessesacknowledge

who you are

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5664

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5764

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5864

What is Ok

Accessing what is not hidden through privacysettings

70 of people do not change their privacysettings leaving a substantial amount of data

available

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5964

Accessing through someone who is already afriend

Divorcing spouses often forget to unfriend

each other Be cautious however in employment cases

It can look like a third party employee is beingforced to share information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6064

About Jurors

Ask for strict and clear instruction on socialmediainternet use

Many jurors disregard

Examples Death penalty verdict overturned

Juror asked Defendant to friend her

Juror held in contempt

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6164

Ok to Investigate Jurors

Can look at publicly available information

Do not friend Jurors

Do not contact Jurors

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6264

Final Thoughts

Donrsquot be afraid of social media

It can be a powerful marketing tool

It can be a powerful research tool

Simply be sure to remember thatmany people will see what you post

Obey the ethical rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6364

Slides available at

wwwjlellisnetblog

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6464

Thank You for Attending

Practice Mgt Advisor

jenniferFreedmanLPMcom

wwwFreedmanLPMcom

lawpracticepabarorg

Page 45: Social Media Examined  Ellen Freedman and Jennifer Ellis

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4564

Admission

Even if information is obtained throughdiscovery all usual evidence rules apply

You may need to educate your judge as

toWhy social media shouldshould not

be available via ediscovery

Why social media shouldshould notbe admitted

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4664

How to Handle Social Media

Begin with your own clients

Ask if they have social media

Suggest they should stop using it

Make it clear they may not deleteposts they have already written

This would be destruction ofevidence

You could be found culpable forspoliation be careful

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4764

Spoliation Case in Virginia

Plaintiffrsquos Counsel instructed plaintiff to clean

up account

Plaintiff deleted pictures and other

information 10 million dollar verdict halved

700000+ dollar sanction

Attorney required to pay 500000+ dollar

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4864

Opposing Side

Get online and look

Preserve what you find

Screen shots

PDFs

Video

Be careful who does the preservation oryou could end up being your ownwitness

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4964

Request that counsel have the entireFacebook account downloaded

immediately(Facebook provides a tool for this)

Ask for all email addressesPeople may have more than one

account

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5064

Send a notice to preserve immediately

Be clear that you mean everything

Social media

Blogs

Any kind of postings online

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5164

Ask for immediate access

Access should mean a password becausenot everything is accessible without one

If refuse password ask for privacy settings tobe completely opened

Ask for Judge to compel access

Ask the right questions Donrsquot just ask about Facebook

Ask about all online use

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5264

Important to Note

Facebook and MySpace will not providecontent in a civil case

Limited by Stored CommunicationsAct 18 USC sect 2701 et seq

Will only provide ownershipinformation broad account

information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5364

Watch the Ethics

Friending Witnesses

Attorney proposed to have third partyFriend a witness

Friend would not lie but would notreveal association with attorney

Asked Philadelphia Bar for an opinion

Bar said No

Opinion 2009-02

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5464

Other States

Same advice ndash be honest if friendingwitnesses

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5564

Other Guidance Opinions

No friending other side

Seen as contact

Be careful friending employees

Are they parties If not parties same as witnessesacknowledge

who you are

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5664

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5764

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5864

What is Ok

Accessing what is not hidden through privacysettings

70 of people do not change their privacysettings leaving a substantial amount of data

available

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5964

Accessing through someone who is already afriend

Divorcing spouses often forget to unfriend

each other Be cautious however in employment cases

It can look like a third party employee is beingforced to share information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6064

About Jurors

Ask for strict and clear instruction on socialmediainternet use

Many jurors disregard

Examples Death penalty verdict overturned

Juror asked Defendant to friend her

Juror held in contempt

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6164

Ok to Investigate Jurors

Can look at publicly available information

Do not friend Jurors

Do not contact Jurors

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6264

Final Thoughts

Donrsquot be afraid of social media

It can be a powerful marketing tool

It can be a powerful research tool

Simply be sure to remember thatmany people will see what you post

Obey the ethical rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6364

Slides available at

wwwjlellisnetblog

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6464

Thank You for Attending

Practice Mgt Advisor

jenniferFreedmanLPMcom

wwwFreedmanLPMcom

lawpracticepabarorg

Page 46: Social Media Examined  Ellen Freedman and Jennifer Ellis

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4664

How to Handle Social Media

Begin with your own clients

Ask if they have social media

Suggest they should stop using it

Make it clear they may not deleteposts they have already written

This would be destruction ofevidence

You could be found culpable forspoliation be careful

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4764

Spoliation Case in Virginia

Plaintiffrsquos Counsel instructed plaintiff to clean

up account

Plaintiff deleted pictures and other

information 10 million dollar verdict halved

700000+ dollar sanction

Attorney required to pay 500000+ dollar

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4864

Opposing Side

Get online and look

Preserve what you find

Screen shots

PDFs

Video

Be careful who does the preservation oryou could end up being your ownwitness

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4964

Request that counsel have the entireFacebook account downloaded

immediately(Facebook provides a tool for this)

Ask for all email addressesPeople may have more than one

account

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5064

Send a notice to preserve immediately

Be clear that you mean everything

Social media

Blogs

Any kind of postings online

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5164

Ask for immediate access

Access should mean a password becausenot everything is accessible without one

If refuse password ask for privacy settings tobe completely opened

Ask for Judge to compel access

Ask the right questions Donrsquot just ask about Facebook

Ask about all online use

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5264

Important to Note

Facebook and MySpace will not providecontent in a civil case

Limited by Stored CommunicationsAct 18 USC sect 2701 et seq

Will only provide ownershipinformation broad account

information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5364

Watch the Ethics

Friending Witnesses

Attorney proposed to have third partyFriend a witness

Friend would not lie but would notreveal association with attorney

Asked Philadelphia Bar for an opinion

Bar said No

Opinion 2009-02

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5464

Other States

Same advice ndash be honest if friendingwitnesses

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5564

Other Guidance Opinions

No friending other side

Seen as contact

Be careful friending employees

Are they parties If not parties same as witnessesacknowledge

who you are

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5664

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5764

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5864

What is Ok

Accessing what is not hidden through privacysettings

70 of people do not change their privacysettings leaving a substantial amount of data

available

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5964

Accessing through someone who is already afriend

Divorcing spouses often forget to unfriend

each other Be cautious however in employment cases

It can look like a third party employee is beingforced to share information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6064

About Jurors

Ask for strict and clear instruction on socialmediainternet use

Many jurors disregard

Examples Death penalty verdict overturned

Juror asked Defendant to friend her

Juror held in contempt

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6164

Ok to Investigate Jurors

Can look at publicly available information

Do not friend Jurors

Do not contact Jurors

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6264

Final Thoughts

Donrsquot be afraid of social media

It can be a powerful marketing tool

It can be a powerful research tool

Simply be sure to remember thatmany people will see what you post

Obey the ethical rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6364

Slides available at

wwwjlellisnetblog

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6464

Thank You for Attending

Practice Mgt Advisor

jenniferFreedmanLPMcom

wwwFreedmanLPMcom

lawpracticepabarorg

Page 47: Social Media Examined  Ellen Freedman and Jennifer Ellis

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4764

Spoliation Case in Virginia

Plaintiffrsquos Counsel instructed plaintiff to clean

up account

Plaintiff deleted pictures and other

information 10 million dollar verdict halved

700000+ dollar sanction

Attorney required to pay 500000+ dollar

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4864

Opposing Side

Get online and look

Preserve what you find

Screen shots

PDFs

Video

Be careful who does the preservation oryou could end up being your ownwitness

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4964

Request that counsel have the entireFacebook account downloaded

immediately(Facebook provides a tool for this)

Ask for all email addressesPeople may have more than one

account

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5064

Send a notice to preserve immediately

Be clear that you mean everything

Social media

Blogs

Any kind of postings online

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5164

Ask for immediate access

Access should mean a password becausenot everything is accessible without one

If refuse password ask for privacy settings tobe completely opened

Ask for Judge to compel access

Ask the right questions Donrsquot just ask about Facebook

Ask about all online use

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5264

Important to Note

Facebook and MySpace will not providecontent in a civil case

Limited by Stored CommunicationsAct 18 USC sect 2701 et seq

Will only provide ownershipinformation broad account

information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5364

Watch the Ethics

Friending Witnesses

Attorney proposed to have third partyFriend a witness

Friend would not lie but would notreveal association with attorney

Asked Philadelphia Bar for an opinion

Bar said No

Opinion 2009-02

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5464

Other States

Same advice ndash be honest if friendingwitnesses

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5564

Other Guidance Opinions

No friending other side

Seen as contact

Be careful friending employees

Are they parties If not parties same as witnessesacknowledge

who you are

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5664

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5764

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5864

What is Ok

Accessing what is not hidden through privacysettings

70 of people do not change their privacysettings leaving a substantial amount of data

available

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5964

Accessing through someone who is already afriend

Divorcing spouses often forget to unfriend

each other Be cautious however in employment cases

It can look like a third party employee is beingforced to share information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6064

About Jurors

Ask for strict and clear instruction on socialmediainternet use

Many jurors disregard

Examples Death penalty verdict overturned

Juror asked Defendant to friend her

Juror held in contempt

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6164

Ok to Investigate Jurors

Can look at publicly available information

Do not friend Jurors

Do not contact Jurors

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6264

Final Thoughts

Donrsquot be afraid of social media

It can be a powerful marketing tool

It can be a powerful research tool

Simply be sure to remember thatmany people will see what you post

Obey the ethical rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6364

Slides available at

wwwjlellisnetblog

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6464

Thank You for Attending

Practice Mgt Advisor

jenniferFreedmanLPMcom

wwwFreedmanLPMcom

lawpracticepabarorg

Page 48: Social Media Examined  Ellen Freedman and Jennifer Ellis

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4864

Opposing Side

Get online and look

Preserve what you find

Screen shots

PDFs

Video

Be careful who does the preservation oryou could end up being your ownwitness

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4964

Request that counsel have the entireFacebook account downloaded

immediately(Facebook provides a tool for this)

Ask for all email addressesPeople may have more than one

account

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5064

Send a notice to preserve immediately

Be clear that you mean everything

Social media

Blogs

Any kind of postings online

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5164

Ask for immediate access

Access should mean a password becausenot everything is accessible without one

If refuse password ask for privacy settings tobe completely opened

Ask for Judge to compel access

Ask the right questions Donrsquot just ask about Facebook

Ask about all online use

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5264

Important to Note

Facebook and MySpace will not providecontent in a civil case

Limited by Stored CommunicationsAct 18 USC sect 2701 et seq

Will only provide ownershipinformation broad account

information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5364

Watch the Ethics

Friending Witnesses

Attorney proposed to have third partyFriend a witness

Friend would not lie but would notreveal association with attorney

Asked Philadelphia Bar for an opinion

Bar said No

Opinion 2009-02

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5464

Other States

Same advice ndash be honest if friendingwitnesses

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5564

Other Guidance Opinions

No friending other side

Seen as contact

Be careful friending employees

Are they parties If not parties same as witnessesacknowledge

who you are

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5664

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5764

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5864

What is Ok

Accessing what is not hidden through privacysettings

70 of people do not change their privacysettings leaving a substantial amount of data

available

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5964

Accessing through someone who is already afriend

Divorcing spouses often forget to unfriend

each other Be cautious however in employment cases

It can look like a third party employee is beingforced to share information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6064

About Jurors

Ask for strict and clear instruction on socialmediainternet use

Many jurors disregard

Examples Death penalty verdict overturned

Juror asked Defendant to friend her

Juror held in contempt

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6164

Ok to Investigate Jurors

Can look at publicly available information

Do not friend Jurors

Do not contact Jurors

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6264

Final Thoughts

Donrsquot be afraid of social media

It can be a powerful marketing tool

It can be a powerful research tool

Simply be sure to remember thatmany people will see what you post

Obey the ethical rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6364

Slides available at

wwwjlellisnetblog

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6464

Thank You for Attending

Practice Mgt Advisor

jenniferFreedmanLPMcom

wwwFreedmanLPMcom

lawpracticepabarorg

Page 49: Social Media Examined  Ellen Freedman and Jennifer Ellis

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 4964

Request that counsel have the entireFacebook account downloaded

immediately(Facebook provides a tool for this)

Ask for all email addressesPeople may have more than one

account

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5064

Send a notice to preserve immediately

Be clear that you mean everything

Social media

Blogs

Any kind of postings online

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5164

Ask for immediate access

Access should mean a password becausenot everything is accessible without one

If refuse password ask for privacy settings tobe completely opened

Ask for Judge to compel access

Ask the right questions Donrsquot just ask about Facebook

Ask about all online use

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5264

Important to Note

Facebook and MySpace will not providecontent in a civil case

Limited by Stored CommunicationsAct 18 USC sect 2701 et seq

Will only provide ownershipinformation broad account

information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5364

Watch the Ethics

Friending Witnesses

Attorney proposed to have third partyFriend a witness

Friend would not lie but would notreveal association with attorney

Asked Philadelphia Bar for an opinion

Bar said No

Opinion 2009-02

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5464

Other States

Same advice ndash be honest if friendingwitnesses

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5564

Other Guidance Opinions

No friending other side

Seen as contact

Be careful friending employees

Are they parties If not parties same as witnessesacknowledge

who you are

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5664

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5764

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5864

What is Ok

Accessing what is not hidden through privacysettings

70 of people do not change their privacysettings leaving a substantial amount of data

available

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5964

Accessing through someone who is already afriend

Divorcing spouses often forget to unfriend

each other Be cautious however in employment cases

It can look like a third party employee is beingforced to share information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6064

About Jurors

Ask for strict and clear instruction on socialmediainternet use

Many jurors disregard

Examples Death penalty verdict overturned

Juror asked Defendant to friend her

Juror held in contempt

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6164

Ok to Investigate Jurors

Can look at publicly available information

Do not friend Jurors

Do not contact Jurors

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6264

Final Thoughts

Donrsquot be afraid of social media

It can be a powerful marketing tool

It can be a powerful research tool

Simply be sure to remember thatmany people will see what you post

Obey the ethical rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6364

Slides available at

wwwjlellisnetblog

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6464

Thank You for Attending

Practice Mgt Advisor

jenniferFreedmanLPMcom

wwwFreedmanLPMcom

lawpracticepabarorg

Page 50: Social Media Examined  Ellen Freedman and Jennifer Ellis

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5064

Send a notice to preserve immediately

Be clear that you mean everything

Social media

Blogs

Any kind of postings online

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5164

Ask for immediate access

Access should mean a password becausenot everything is accessible without one

If refuse password ask for privacy settings tobe completely opened

Ask for Judge to compel access

Ask the right questions Donrsquot just ask about Facebook

Ask about all online use

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5264

Important to Note

Facebook and MySpace will not providecontent in a civil case

Limited by Stored CommunicationsAct 18 USC sect 2701 et seq

Will only provide ownershipinformation broad account

information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5364

Watch the Ethics

Friending Witnesses

Attorney proposed to have third partyFriend a witness

Friend would not lie but would notreveal association with attorney

Asked Philadelphia Bar for an opinion

Bar said No

Opinion 2009-02

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5464

Other States

Same advice ndash be honest if friendingwitnesses

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5564

Other Guidance Opinions

No friending other side

Seen as contact

Be careful friending employees

Are they parties If not parties same as witnessesacknowledge

who you are

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5664

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5764

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5864

What is Ok

Accessing what is not hidden through privacysettings

70 of people do not change their privacysettings leaving a substantial amount of data

available

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5964

Accessing through someone who is already afriend

Divorcing spouses often forget to unfriend

each other Be cautious however in employment cases

It can look like a third party employee is beingforced to share information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6064

About Jurors

Ask for strict and clear instruction on socialmediainternet use

Many jurors disregard

Examples Death penalty verdict overturned

Juror asked Defendant to friend her

Juror held in contempt

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6164

Ok to Investigate Jurors

Can look at publicly available information

Do not friend Jurors

Do not contact Jurors

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6264

Final Thoughts

Donrsquot be afraid of social media

It can be a powerful marketing tool

It can be a powerful research tool

Simply be sure to remember thatmany people will see what you post

Obey the ethical rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6364

Slides available at

wwwjlellisnetblog

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6464

Thank You for Attending

Practice Mgt Advisor

jenniferFreedmanLPMcom

wwwFreedmanLPMcom

lawpracticepabarorg

Page 51: Social Media Examined  Ellen Freedman and Jennifer Ellis

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5164

Ask for immediate access

Access should mean a password becausenot everything is accessible without one

If refuse password ask for privacy settings tobe completely opened

Ask for Judge to compel access

Ask the right questions Donrsquot just ask about Facebook

Ask about all online use

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5264

Important to Note

Facebook and MySpace will not providecontent in a civil case

Limited by Stored CommunicationsAct 18 USC sect 2701 et seq

Will only provide ownershipinformation broad account

information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5364

Watch the Ethics

Friending Witnesses

Attorney proposed to have third partyFriend a witness

Friend would not lie but would notreveal association with attorney

Asked Philadelphia Bar for an opinion

Bar said No

Opinion 2009-02

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5464

Other States

Same advice ndash be honest if friendingwitnesses

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5564

Other Guidance Opinions

No friending other side

Seen as contact

Be careful friending employees

Are they parties If not parties same as witnessesacknowledge

who you are

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5664

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5764

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5864

What is Ok

Accessing what is not hidden through privacysettings

70 of people do not change their privacysettings leaving a substantial amount of data

available

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5964

Accessing through someone who is already afriend

Divorcing spouses often forget to unfriend

each other Be cautious however in employment cases

It can look like a third party employee is beingforced to share information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6064

About Jurors

Ask for strict and clear instruction on socialmediainternet use

Many jurors disregard

Examples Death penalty verdict overturned

Juror asked Defendant to friend her

Juror held in contempt

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6164

Ok to Investigate Jurors

Can look at publicly available information

Do not friend Jurors

Do not contact Jurors

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6264

Final Thoughts

Donrsquot be afraid of social media

It can be a powerful marketing tool

It can be a powerful research tool

Simply be sure to remember thatmany people will see what you post

Obey the ethical rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6364

Slides available at

wwwjlellisnetblog

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6464

Thank You for Attending

Practice Mgt Advisor

jenniferFreedmanLPMcom

wwwFreedmanLPMcom

lawpracticepabarorg

Page 52: Social Media Examined  Ellen Freedman and Jennifer Ellis

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5264

Important to Note

Facebook and MySpace will not providecontent in a civil case

Limited by Stored CommunicationsAct 18 USC sect 2701 et seq

Will only provide ownershipinformation broad account

information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5364

Watch the Ethics

Friending Witnesses

Attorney proposed to have third partyFriend a witness

Friend would not lie but would notreveal association with attorney

Asked Philadelphia Bar for an opinion

Bar said No

Opinion 2009-02

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5464

Other States

Same advice ndash be honest if friendingwitnesses

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5564

Other Guidance Opinions

No friending other side

Seen as contact

Be careful friending employees

Are they parties If not parties same as witnessesacknowledge

who you are

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5664

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5764

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5864

What is Ok

Accessing what is not hidden through privacysettings

70 of people do not change their privacysettings leaving a substantial amount of data

available

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5964

Accessing through someone who is already afriend

Divorcing spouses often forget to unfriend

each other Be cautious however in employment cases

It can look like a third party employee is beingforced to share information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6064

About Jurors

Ask for strict and clear instruction on socialmediainternet use

Many jurors disregard

Examples Death penalty verdict overturned

Juror asked Defendant to friend her

Juror held in contempt

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6164

Ok to Investigate Jurors

Can look at publicly available information

Do not friend Jurors

Do not contact Jurors

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6264

Final Thoughts

Donrsquot be afraid of social media

It can be a powerful marketing tool

It can be a powerful research tool

Simply be sure to remember thatmany people will see what you post

Obey the ethical rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6364

Slides available at

wwwjlellisnetblog

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6464

Thank You for Attending

Practice Mgt Advisor

jenniferFreedmanLPMcom

wwwFreedmanLPMcom

lawpracticepabarorg

Page 53: Social Media Examined  Ellen Freedman and Jennifer Ellis

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5364

Watch the Ethics

Friending Witnesses

Attorney proposed to have third partyFriend a witness

Friend would not lie but would notreveal association with attorney

Asked Philadelphia Bar for an opinion

Bar said No

Opinion 2009-02

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5464

Other States

Same advice ndash be honest if friendingwitnesses

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5564

Other Guidance Opinions

No friending other side

Seen as contact

Be careful friending employees

Are they parties If not parties same as witnessesacknowledge

who you are

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5664

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5764

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5864

What is Ok

Accessing what is not hidden through privacysettings

70 of people do not change their privacysettings leaving a substantial amount of data

available

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5964

Accessing through someone who is already afriend

Divorcing spouses often forget to unfriend

each other Be cautious however in employment cases

It can look like a third party employee is beingforced to share information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6064

About Jurors

Ask for strict and clear instruction on socialmediainternet use

Many jurors disregard

Examples Death penalty verdict overturned

Juror asked Defendant to friend her

Juror held in contempt

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6164

Ok to Investigate Jurors

Can look at publicly available information

Do not friend Jurors

Do not contact Jurors

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6264

Final Thoughts

Donrsquot be afraid of social media

It can be a powerful marketing tool

It can be a powerful research tool

Simply be sure to remember thatmany people will see what you post

Obey the ethical rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6364

Slides available at

wwwjlellisnetblog

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6464

Thank You for Attending

Practice Mgt Advisor

jenniferFreedmanLPMcom

wwwFreedmanLPMcom

lawpracticepabarorg

Page 54: Social Media Examined  Ellen Freedman and Jennifer Ellis

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5464

Other States

Same advice ndash be honest if friendingwitnesses

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5564

Other Guidance Opinions

No friending other side

Seen as contact

Be careful friending employees

Are they parties If not parties same as witnessesacknowledge

who you are

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5664

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5764

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5864

What is Ok

Accessing what is not hidden through privacysettings

70 of people do not change their privacysettings leaving a substantial amount of data

available

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5964

Accessing through someone who is already afriend

Divorcing spouses often forget to unfriend

each other Be cautious however in employment cases

It can look like a third party employee is beingforced to share information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6064

About Jurors

Ask for strict and clear instruction on socialmediainternet use

Many jurors disregard

Examples Death penalty verdict overturned

Juror asked Defendant to friend her

Juror held in contempt

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6164

Ok to Investigate Jurors

Can look at publicly available information

Do not friend Jurors

Do not contact Jurors

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6264

Final Thoughts

Donrsquot be afraid of social media

It can be a powerful marketing tool

It can be a powerful research tool

Simply be sure to remember thatmany people will see what you post

Obey the ethical rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6364

Slides available at

wwwjlellisnetblog

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6464

Thank You for Attending

Practice Mgt Advisor

jenniferFreedmanLPMcom

wwwFreedmanLPMcom

lawpracticepabarorg

Page 55: Social Media Examined  Ellen Freedman and Jennifer Ellis

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5564

Other Guidance Opinions

No friending other side

Seen as contact

Be careful friending employees

Are they parties If not parties same as witnessesacknowledge

who you are

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5664

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5764

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5864

What is Ok

Accessing what is not hidden through privacysettings

70 of people do not change their privacysettings leaving a substantial amount of data

available

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5964

Accessing through someone who is already afriend

Divorcing spouses often forget to unfriend

each other Be cautious however in employment cases

It can look like a third party employee is beingforced to share information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6064

About Jurors

Ask for strict and clear instruction on socialmediainternet use

Many jurors disregard

Examples Death penalty verdict overturned

Juror asked Defendant to friend her

Juror held in contempt

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6164

Ok to Investigate Jurors

Can look at publicly available information

Do not friend Jurors

Do not contact Jurors

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6264

Final Thoughts

Donrsquot be afraid of social media

It can be a powerful marketing tool

It can be a powerful research tool

Simply be sure to remember thatmany people will see what you post

Obey the ethical rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6364

Slides available at

wwwjlellisnetblog

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6464

Thank You for Attending

Practice Mgt Advisor

jenniferFreedmanLPMcom

wwwFreedmanLPMcom

lawpracticepabarorg

Page 56: Social Media Examined  Ellen Freedman and Jennifer Ellis

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5664

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5764

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5864

What is Ok

Accessing what is not hidden through privacysettings

70 of people do not change their privacysettings leaving a substantial amount of data

available

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5964

Accessing through someone who is already afriend

Divorcing spouses often forget to unfriend

each other Be cautious however in employment cases

It can look like a third party employee is beingforced to share information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6064

About Jurors

Ask for strict and clear instruction on socialmediainternet use

Many jurors disregard

Examples Death penalty verdict overturned

Juror asked Defendant to friend her

Juror held in contempt

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6164

Ok to Investigate Jurors

Can look at publicly available information

Do not friend Jurors

Do not contact Jurors

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6264

Final Thoughts

Donrsquot be afraid of social media

It can be a powerful marketing tool

It can be a powerful research tool

Simply be sure to remember thatmany people will see what you post

Obey the ethical rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6364

Slides available at

wwwjlellisnetblog

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6464

Thank You for Attending

Practice Mgt Advisor

jenniferFreedmanLPMcom

wwwFreedmanLPMcom

lawpracticepabarorg

Page 57: Social Media Examined  Ellen Freedman and Jennifer Ellis

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5764

Relevant Rules

Pa Rule 53

Responsibilities Regarding Nonlawyer Assistants

ldquoProcuring conducthellipresponsible for conductrdquo 84

Misconduct

ldquodeceptiverdquo

Pa Rule 41 Truthfulness in Statements to Others

ldquoomits a highly material factrdquo

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5864

What is Ok

Accessing what is not hidden through privacysettings

70 of people do not change their privacysettings leaving a substantial amount of data

available

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5964

Accessing through someone who is already afriend

Divorcing spouses often forget to unfriend

each other Be cautious however in employment cases

It can look like a third party employee is beingforced to share information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6064

About Jurors

Ask for strict and clear instruction on socialmediainternet use

Many jurors disregard

Examples Death penalty verdict overturned

Juror asked Defendant to friend her

Juror held in contempt

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6164

Ok to Investigate Jurors

Can look at publicly available information

Do not friend Jurors

Do not contact Jurors

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6264

Final Thoughts

Donrsquot be afraid of social media

It can be a powerful marketing tool

It can be a powerful research tool

Simply be sure to remember thatmany people will see what you post

Obey the ethical rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6364

Slides available at

wwwjlellisnetblog

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6464

Thank You for Attending

Practice Mgt Advisor

jenniferFreedmanLPMcom

wwwFreedmanLPMcom

lawpracticepabarorg

Page 58: Social Media Examined  Ellen Freedman and Jennifer Ellis

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5864

What is Ok

Accessing what is not hidden through privacysettings

70 of people do not change their privacysettings leaving a substantial amount of data

available

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5964

Accessing through someone who is already afriend

Divorcing spouses often forget to unfriend

each other Be cautious however in employment cases

It can look like a third party employee is beingforced to share information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6064

About Jurors

Ask for strict and clear instruction on socialmediainternet use

Many jurors disregard

Examples Death penalty verdict overturned

Juror asked Defendant to friend her

Juror held in contempt

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6164

Ok to Investigate Jurors

Can look at publicly available information

Do not friend Jurors

Do not contact Jurors

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6264

Final Thoughts

Donrsquot be afraid of social media

It can be a powerful marketing tool

It can be a powerful research tool

Simply be sure to remember thatmany people will see what you post

Obey the ethical rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6364

Slides available at

wwwjlellisnetblog

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6464

Thank You for Attending

Practice Mgt Advisor

jenniferFreedmanLPMcom

wwwFreedmanLPMcom

lawpracticepabarorg

Page 59: Social Media Examined  Ellen Freedman and Jennifer Ellis

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 5964

Accessing through someone who is already afriend

Divorcing spouses often forget to unfriend

each other Be cautious however in employment cases

It can look like a third party employee is beingforced to share information

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6064

About Jurors

Ask for strict and clear instruction on socialmediainternet use

Many jurors disregard

Examples Death penalty verdict overturned

Juror asked Defendant to friend her

Juror held in contempt

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6164

Ok to Investigate Jurors

Can look at publicly available information

Do not friend Jurors

Do not contact Jurors

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6264

Final Thoughts

Donrsquot be afraid of social media

It can be a powerful marketing tool

It can be a powerful research tool

Simply be sure to remember thatmany people will see what you post

Obey the ethical rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6364

Slides available at

wwwjlellisnetblog

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6464

Thank You for Attending

Practice Mgt Advisor

jenniferFreedmanLPMcom

wwwFreedmanLPMcom

lawpracticepabarorg

Page 60: Social Media Examined  Ellen Freedman and Jennifer Ellis

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6064

About Jurors

Ask for strict and clear instruction on socialmediainternet use

Many jurors disregard

Examples Death penalty verdict overturned

Juror asked Defendant to friend her

Juror held in contempt

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6164

Ok to Investigate Jurors

Can look at publicly available information

Do not friend Jurors

Do not contact Jurors

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6264

Final Thoughts

Donrsquot be afraid of social media

It can be a powerful marketing tool

It can be a powerful research tool

Simply be sure to remember thatmany people will see what you post

Obey the ethical rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6364

Slides available at

wwwjlellisnetblog

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6464

Thank You for Attending

Practice Mgt Advisor

jenniferFreedmanLPMcom

wwwFreedmanLPMcom

lawpracticepabarorg

Page 61: Social Media Examined  Ellen Freedman and Jennifer Ellis

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

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Ok to Investigate Jurors

Can look at publicly available information

Do not friend Jurors

Do not contact Jurors

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6264

Final Thoughts

Donrsquot be afraid of social media

It can be a powerful marketing tool

It can be a powerful research tool

Simply be sure to remember thatmany people will see what you post

Obey the ethical rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6364

Slides available at

wwwjlellisnetblog

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6464

Thank You for Attending

Practice Mgt Advisor

jenniferFreedmanLPMcom

wwwFreedmanLPMcom

lawpracticepabarorg

Page 62: Social Media Examined  Ellen Freedman and Jennifer Ellis

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6264

Final Thoughts

Donrsquot be afraid of social media

It can be a powerful marketing tool

It can be a powerful research tool

Simply be sure to remember thatmany people will see what you post

Obey the ethical rules

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6364

Slides available at

wwwjlellisnetblog

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6464

Thank You for Attending

Practice Mgt Advisor

jenniferFreedmanLPMcom

wwwFreedmanLPMcom

lawpracticepabarorg

Page 63: Social Media Examined  Ellen Freedman and Jennifer Ellis

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6364

Slides available at

wwwjlellisnetblog

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6464

Thank You for Attending

Practice Mgt Advisor

jenniferFreedmanLPMcom

wwwFreedmanLPMcom

lawpracticepabarorg

Page 64: Social Media Examined  Ellen Freedman and Jennifer Ellis

832019 Social Media Examined Ellen Freedman and Jennifer Ellis

httpslidepdfcomreaderfullsocial-media-examined-ellen-freedman-and-jennifer-ellis 6464

Thank You for Attending

Practice Mgt Advisor

jenniferFreedmanLPMcom

wwwFreedmanLPMcom

lawpracticepabarorg