Social Media Curation
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Transcript of Social Media Curation
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Curatecreate
connect
The Third
Social Media Curation Startups
#SocialMediaCurationMonday, November 28, 2011
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Qianxing Lu and Brian Moritz(@qlu_online and @bpmoritz)
Social Media Theory and PracticeDr. William Ward (@Dr4ward)
Monday, November 28, 2011
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Social Media Startups 1.0
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Start-ups
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What is a startup?Idea, Team, Finance,Product, Marketing
• Companies with a limited history.
• A great number of dot-com companies were founded.
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“It helped that we were already in Bootup Labs, a startup incubator in Vancouver, when we had this idea. Basically we
already had the infrastructure in place needed to start a company (legal counsel, accounting, etc.), so we mostly
focused on building a great product.”
@mirceapasoiMircea Pasoi, co-founder, Summify
Monday, November 28, 2011
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New technologies create new opportunities & low
barrier to entry
Media startups
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Important resources
http://trendwatching.com/
http://www.entrepreneur.com/
http://www.techcrunch.com/
http://www.alexa.com/
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Social Media Start-ups
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• Content/story telling focused.
• Built on existing social connections.
New generation of social media start-ups
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Facebook Connect
• 1 million developers and entrepreneurs from more than 180 countries.
• 550,000 active applications.
• 250,000 websites.
• 100 million users engage with Facebook on external websites every month.
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A future trend toward customization and curation
I.E: Pearltrees
From Creation & Connection to Curation
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“There's a big need for products to filter out the noise because sharing of content is increasing exponentially. I think
more and more people are starting to realize the cost of keeping up with content in realtime is just too high, and it's
far better to be productive, do your work.”
@mirceapasoiMircea Pasoi, co-founder, Summify
Monday, November 28, 2011
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Connect
Create
The Two C’s
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The problem?
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Monday, November 28, 2011
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“Now we’re totally overloaded by this because everyone can publish. The next step is curation, is being able to put a layer on top of this to make
sense of it.”
-Burt Herman, Storify(@BurtHerman)
Monday, November 28, 2011
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Curation ... The Third C
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Case studies
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@Storify
Sean Branagan at #NewhouseSM6
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“We are building off of what's out there and what’s interesting ... there’s a wealth of material people are posting on Flickr and updates on Facebook that we want people to
connect with.”
-Burt Herman @BurtHerman
Monday, November 28, 2011
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@smallrivers
Start an online newspaper, using Twitter, Facebook, Google+ feeds
The Daily Miss a Day, Miss a Lot
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“For most people, a real-time stream of endless tweets was (and still is) difficult to digest. This is where we saw an
opportunity - provide an easy tool to consume what was being shared on Twitter.
- Iskander Pols, COO@ipols
Monday, November 28, 2011
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Your Social Magazine
Social feeds displayed in magazine-style layout for iPad
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“I looked at magazines, and I looked at an article in Time Magazine and it looked so
beautiful, and then you look at that same article on the
website and it’s just a shadow of itself.
And I thought, ‘Why is it that?”
-Mike McCue(@MMccue)
Monday, November 28, 2011
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Pulse.me
Pulse takes your favorite websites and transforms them into a
colorful and interactive mosaic.
@PulsePad
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Pulse.meAnalysis
Mobile-based reading, news gallery, revival of magazine
http://www.pulse.me/about/#/about-us
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See stories from Twitter, Facebook and Google Reader
aggregated and de-duplicated in one beautiful place.
@SummifyMonday, November 28, 2011
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@mirceapasoi
“It all started because we had this problem ourselves. We really enjoy reading articles, but there’s just too much content out there and it’s really hard to figure out what’s relevant. ... All this happened at a restaurant during dinner, and the next
day we started working on the product.”
Mircea Pasoi, co-founder, Summify
Monday, November 28, 2011
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THANK YOU!
Qianxing Lu and Brian Moritz(@qlu_online and @bpmoritz)
Monday, November 28, 2011