Signe Damgaard Jepsen on social curation
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Listen! Curate! Publish! @jboye Aarhus 2012
Transcript of Signe Damgaard Jepsen on social curation
Listen! Curate! Publish! @jboye Aarhus 2012
Signe Damgaard JepsenJournalistCuratorInnovatorPublic Relationist
@signedamj
Listen! Curate! Publish!
Is social curation usefull for companies and organisations?
My journalism• 2000s: Civic journalism – hot!• www.fyens.dk/baglandet• 1:1
U21live.com• Danish School of Journalism• Already existing content• Passion• Drive
www.aoa.dk/spot12• 13 journalists• 2 days• 5000 guests• 70+ concerts• 40+ stories
Downside: Concrete walls…
How to• Listen–Hootsuite.com– Know your turf– Register all musicians and other
relevant people–Make plans – roles– Do you report yourself?
Examples
Results• People were slow – Monday huge
day• Method didn’t live – didn’t die
… Another go!
www.aoa.dk/northside• 2 journalists• 25.000 people• 3 days• 30 concerts• Outside => 3G + wifi
• We weren’t there…
Examples
Results• Tip of the iceberg• View from mountaintop • Faster journalism• Faster conclusions
• Possible in everyday journalism if you know your turf
Stiften.dk/ol• 4 journos + 1 projectlead• 113 athletes• 5 particular athletes• 18 days• 1 olympic game-period• No accreditation• Heavy set of no gos from IOC
How to• Listen–Hootsuite– Twitter-lists– Feedly for facebook– Ifttt.com
Examples
YES!• You CAN do journalism on top of
social media• You have a new way of connecting to
your community• Vast pool of content
Live Storify
What about you guys?• Any good for organisations?• Any good for corporate?
Ethics
What will work for you?
Signe Damgaard Jepsen@signedamj26 200 [email protected]
