Intro to Social Media, Social Media Tools, Social Media Campaign
Social Media CPP Plan
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Social Media CPP Plan (Example) From 0 to 60,000 By Cristo Leon ww.cristoleon.com [email protected] Cristo Leon Feb 7 th , 2013
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The CPP is the blue print of the Social Media Manager, it contains everything he needs to achieve in a year. Set up Centralization and optimization of the database. Digital Branding. Creation of the Social Media Ring: RSS & CPP. Strategy Development Develop Implement Maintain Social media strategies and integrated marketing campaigns. Set goals. Full Integration. Educate internal teams. Collaborate with internal stakeholders. Community Engagement. Develop social media community programs. Social media promotional calendar. Channel Management. Create and ever-evolving social media management standards Policies and rules of engagement guide. Management and Training of “Community Managers” Accountabilities. Millstones Metrics Goals
Transcript of Social Media CPP Plan
Social Media CPP Plan (Example)
From 0 to 60,000
By Cristo Leon
ww.cristoleon.com [email protected]
Cristo Leon Feb 7th, 2013
About.
ww.cristoleon.com [email protected]
Cristo Leon is a Social Media Consultant and Storyteller. His passion for connecting and networking has leaded him to investigate “Social Media Folklore” and to share his findings with businesses and entrepreneurs all over the world.
Index • Flow 03
• Set up 04
• Strategy development 07
• Full integration 09
• Community engagement 10
• Channel management 12
• Accountability 13
• Goals 15 ww.cristoleon.com [email protected]
General objective.
ww.cristoleon.com [email protected]
A Social Media Cross Platform or CPP is a plan that allows you to evaluate at a glance all of your efforts in Social Media. It tells you: where are you, and how successful has been the implementation of it.
Cristo Leon.
Set Up • Database
• Digital Branding, RSS & CPP
Strategy Development
• Marketing Campaign
• Social Media Strategy
Full Integration
• SM Teams
• Stakeholders
Community Engagement
• Community program
• Calendar
Channel Management
• Policies
• Community managers
Accountability • Millstones
• Metrics
ww.cristoleon.com [email protected]
Cristo Leon Feb 7th, 2013
Centralization and optimization of the database. Digital Branding. Creation of the Social media ring: RSS & CPP.
Set
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Anne Helmond, May 2009
Cristo Leon Feb 7th, 2013
Set
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Cristo Leon Feb 7th, 2013
Set
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Develop, implement and maintain… …social media strategies and integrated marketing campaigns. Set goals.
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Cristo Leon Feb 7th, 2013
Stages:
Cognitive Stage.
Affective Stage.
Behavior Stage.
AIDA Model.
Attention.
Interest.
Desire.
Action.
Hierarchy of Effect Model.
Awareness.
Knowledge.
Liking. Preference. Conviction.
Purchase.
Innovation Adoption Model.
Awareness.
Interest.
Evaluation.
Trial.
Adoption.
Communications Model.
Exposure. Reception. Cognitive response.
Attitude.
Intention.
Behavior
SM Community Model.
Connection.
Conversation.
Knowledge.
Influence.
Kotler, P. Keller, L. K. (2012). Marketing management 14thEd. New Jersey, USA: Pearson Education Inc., ISBN13: 978-0-13-210292-6
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Educate internal teams. Collaborate with internal stakeholders.
• THE MORE WE GIVE, THE MORE
WE’LL GET
• BUILD TRUST, CREDIBILITY,
& GOOD WILL
• GET ON FIRST SEARCHES ON GOOGLE! • Visibility and Positioning of the brand.
• Increase Database. • Achieve goals.
Develop Social Media community programs. A Social Media Promotional Calendar.
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Management and Training of “Community Managers” For the social media Needs of the project.
Create and ever-evolving social media management standards, policies and rules of engagement guide.
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Millstones and metrics to evaluate the effectiveness of all social media programs, promotions and relationships on our social media channels. Measurable ROI.
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Torres, A. (January 2013).Goal Setting. [JPG]. Recovered on February 7th, 2013 from http://www.allvoices.com/contributed-news/13837317/image/95986434-goal-setting
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
ROI 0.1% 0.3% 0.4% 0.5% 0.7% 0.7% 0.8% 1.0% 1.2% 1.4% 1.4%
Campaigns 3 4 5 6 8 8 8 10 11 13 13
Boards 10 15 20 25 30 32 34 36 38 40 40
Followers 3,000 6,000 9,000 12,000 15,000 18,000 21,000 24,000 27,000 30,000 30,000
Likes 3,000 6,000 9,000 12,000 15,000 18,000 21,000 24,000 27,000 30,000 30,000
Posts 5 10 15 20 25 30 35 40 45 50 50
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Rate 0 6018 12029 18040 24051 30063 36070 42077 48086 54094 60103 60103
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10000
20000
30000
40000
50000
60000
70000
MILLSTONES A
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12 MONTH GOALS:
SEO
GET ON FIRST SEARCHES ON GOOGLE! Double Marketing Grade Increase traffic SMO 50 Blog posts Facebook 30,000 Fans Twitter 30,000 Followers Pinterest 40 boards Sales or ROI $XX,Xxusd or X.X% Social Media Team Creation of the department of
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“Social Media (your Business)”
Social Media Manager Part time
20hrs Part time
30hrs Full time
40hrs Set up Strategy development Full integration N/A
Community engagement N/A
Channel management N/A N/A Accountability N/A N/A Staff training 1 course N/A Goals
Blog and content creation posts.
12 24 50
Facebook likes. 5,000 10,000 30,000
Twitter followers 5,000 10,000 30,000
Pinterest boards 10 20 40
Engagement campaigns 1 6 13
Goals
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www.cristoleon.com
