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Social media: Choosing the Most Successful Tools
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Transcript of Social media: Choosing the Most Successful Tools
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Coventry 7th/8th November 2013
Presenter: Richard Moreau
This project was financed with the support of the European Commission. This publica>on is the sole responsibility of the author and the Commission is not responsible for any use that may be made of the informa>on contained therein. h5p://www.web2llp.eu
Social media: Choosing the Most Successful Tools Using Social Media to Foster CollaboraFve Work in MulF-‐Disciplinary Cross-‐Border Projects
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French teacher as a foreign language
Master in “Learning and development in mul>cultural and mul>lingual
context”
Par>cipated to transla>on of the handbook from the Web2LLP project
Delivered the online webinars on social media for the Web2LLP project
Personal background
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Menu of the day
WHICH TOOLS: Which tools to use in order to improve your dissemina>on?
Starters
Main courses
BLOGS: What is it? Efficiency?
TWITTER: What is it? How to use it? Which advantages?
FACEBOOK/GOOGLE+: What is it? How to use it?
LINKEDIN: What is it? How to use it?
Desserts
CURATION: What is it? How to use it?
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YOU
Blogs
Facebook/ Google +
Twi5er
CuraFon
TARGETGROUP
Reaching your target group
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YOU Project community
Open community
Slides sharing websites
Blogs CIRC
LES OF TR
UST
Disseminate news of your project
Post some informa>on on which the community can react
Reach a larger audience
Share the material, download and comment on the presenta>ons of
others
Personal page
Personal media tools
Personalised tasks bar
it! P
Adapted from ScoR Leslie (2008)
Which tools
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WEB APPLICATIONS
SOCIAL NETWORKS
CONTENT SHARING INFORMATION SHARING
it! P
Adapted from T. Arina (2010)
Which tools
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Project ac>vi>es , ideas sharing and invita>on to comments
Online newspaper
Collabora>ve space Exchange of links
Collabora>ve pla]orm in the project or to share the project with the outside world
BLOG
Space for expression
A blog, what is it?
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Efficiency of a Blog
SUBJECT: What is
important?
PRESENTATION OF THE SUBJECT
INTERFACE OF THE USER
DISSEMINATION OF THE SUBJECT
AUDIENCE : beyond the bloggers
Efficiency of a blog
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Brief messages, (tweets): 140 characters max
Hashtag (#) + word or person
Follow the people who interest you/are relevant to your project!
Interested people become your followers
Overview of all the persons linked to your account Instant messages
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Impact on the projects which use Twi5er: be5er disseminaFon, real Fme informaFon
ReducFon to the essence of the content of the tweet
WEB2LLP on Twi5er Hashtag (#) (short lifeFme) to follow the informaFon
Using Twi5er: which advantages?
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Pueng in contact people with same interests for the project
Improving the disseminaFon of your project
InviFng people to events organised by the project
PromoFng an acFvity with pages or groups
Sharing the life of your project through pictures, videos, updates…
Chat or private messaging (group opFon FB)
Measure your interacFon with your target audience
Chronology of events
GOOGLE + and FACEBOOK
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Virtual gathering of people around a common topic/theme
Exchange/chat direct between members
Open or closed
QuesFons to the group
Showcase of the project
“Likes” go to your acFviFes
Be5er for small audience
Official Open to all
Be5er for a larger public
Ads
GROUP PAGE
Groups and pages: differences
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Geeng the best out of your professional network
Detailed informaFon of the project
ParFcipaFng in, or creaFng groups of discussions
Obtaining precise informaFon on the other collaborators
Finding professionals interested in your project
Increasing visibility of the project and its products
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Public informaFon of the project on LinkedIn
Projects add other projects Customizable Connect it to other social media profiles
GROUP PAGE
Precise defined themes
Share/establish contacts
Open or restrained access
Find answers
Establishing your posiFon as a specialist
Join other groups
Discuss Announce updates
Groups and pages: differences
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Most popular social media
More personal aspect
Very customizable
Can be used for publicity
Offer open or private conversaFons
Professional look
Good to develop a network
Can be used for publicity
Offer open or private conversaFons
Brief, precise
Can focus on one type of audience or subject
Shorter lifeFme
To sum up
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Hard to manage!!!
Online content curaFon, what is it?
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THE SOLUTION !!!
Adapted from hRp://www.netpublic.fr/tag/cura>on/
A website to gather all this informa>on
Online content curaFon, what is it?
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Online curaFon tools
hRp://www.scoop.it
Online content curaFon, what is it?
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CURATION
share
volume
analyse
relevance
Adapted from www.sociallyengagedmarke>ng.com
search
Online content curaFon, to sum up
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hRp://jobtrakr.com/2012/05/11/networking-‐your-‐way-‐into-‐a-‐new-‐job/ hRps://plus.google.com/photos/111683641362169368635/albums/5360511690285552193?banner=pwa
Sharing Value-‐Added
Content
Building Community Interest
Raising Awareness
Why is online content curaFon valuable?
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hRp://paper.li
Examples of online content cura>on tools: paper.li
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hRp://www.pinterest.com
Examples of online content cura>on tools: Pinterest
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hRp://www.scoop.it
Examples of online content cura>on tools: Scoop.it
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hRps://www.diigo.com
Examples of online content cura>on tools: Diigo
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ONLINE CURATION
TOOLS!
Adapted from hRp://www.curatecontent.com/cura>on-‐for-‐educa>on/content-‐cura>on-‐tools-‐iteachu-‐2/
Main tools of online content curaFon
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www.web2llp.eu www.facebook.com www.twiRer.com www.linkedin.com www.paper.li www.pinterest.com www.scoop.it www.diigo.com
from ScoR Leslie (2008): hRp://www.edtechpost.ca/wordpress/2008/06/18/my-‐ple-‐diagram/ T. Arina (2010), Social Media hRp://www.netpublic.fr/tag/cura>on/ www.sociallyengagedmarke>ng.com hRp://jobtrakr.com/2012/05/11/networking-‐your-‐way-‐into-‐a-‐new-‐job/ hRps://plus.google.com/photos/111683641362169368635/albums/5360511690285552193?banner=pwa hRp://www.curatecontent.com/cura>on-‐for-‐educa>on/content-‐cura>on-‐tools-‐iteachu-‐2/
REFERENCES
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Improving web strategies & maximizing social media presence of LLP projects �
Web2LLP
This project was financed with the support of the European Commission. This publica:on is the sole responsibility of the author and the Commission is not responsible for any use that may be made of the informa:on contained therein.
h"p://www.web2llp.eu
Workshop Session 2 -‐ Choosing the Most Successful Tools
Introduc@on
Federico Fragasso Pixel
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Improving web strategies & maximizing social media presence of LLP projects �
Why use social media tools?
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Improving web strategies & maximizing social media presence of LLP projects �
Why use social media tools?
• Offer a channel to spread informa@on about project results (data, products etc.)
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Improving web strategies & maximizing social media presence of LLP projects �
Why use social media tools?
• Offer a channel to spread informa@on about project results (data, products etc.)
• Facilitate the involvement of Target Groups, making project results more accessible and sharable
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Improving web strategies & maximizing social media presence of LLP projects �
Why use social media tools?
• Offer a channel to spread informa@on about project results (data, products etc.)
• Facilitate the involvement of Target Groups, making project results more accessible and sharable
• Help maximizing the impact of the project on Target Groups
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Improving web strategies & maximizing social media presence of LLP projects �
Why use social media tools?
“Network Effect” > Mul@pliers of Informa@on
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Improving web strategies & maximizing social media presence of LLP projects �
Why use social media tools?
“Network Effect” > Mul@pliers of Informa@on
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Improving web strategies & maximizing social media presence of LLP projects �
Why use social media tools?
“Network Effect” > Mul@pliers of Informa@on
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Improving web strategies & maximizing social media presence of LLP projects �
Why use social media tools?
“Network Effect” > Mul@pliers of Informa@on
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Improving web strategies & maximizing social media presence of LLP projects �
Features of Social Media Tools
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Improving web strategies & maximizing social media presence of LLP projects �
Features of Social Media Tools
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Improving web strategies & maximizing social media presence of LLP projects �
Features of Social Media Tools
Par@cipa@on
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Improving web strategies & maximizing social media presence of LLP projects �
Features of Social Media Tools
Par@cipa@on
Project Results get benefit from Target Group Feedback
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Improving web strategies & maximizing social media presence of LLP projects �
Features of Social Media Tools
Par@cipa@on
Project Results get benefit from Target Group Feedback
Bo"om up Approach
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Improving web strategies & maximizing social media presence of LLP projects �
What to do?
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Improving web strategies & maximizing social media presence of LLP projects �
What to do? Social networking is based on interac@on
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Improving web strategies & maximizing social media presence of LLP projects �
What to do? Social networking is based on interac@on
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Improving web strategies & maximizing social media presence of LLP projects �
What to do? Social networking is based on interac@on
Be interested, Get involved, Share knowledge
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Improving web strategies & maximizing social media presence of LLP projects �
What to do? Social networking is based on interac@on
Be interested, Get involved, Share knowledge
Do not simply use SM tools as mono direc@onal channels of communica@on
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Improving web strategies & maximizing social media presence of LLP projects �
What to do?
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Improving web strategies & maximizing social media presence of LLP projects �
What to do? Your presence on SM tools should be constant
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Improving web strategies & maximizing social media presence of LLP projects �
What to do? Your presence on SM tools should be constant
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Improving web strategies & maximizing social media presence of LLP projects �
What to do? Your presence on SM tools should be constant
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Improving web strategies & maximizing social media presence of LLP projects �
What to do? Your presence on SM tools should be constant
If used in inappropriate way SM tools might reveal unproduc@ve or even “dangerous”
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Improving web strategies & maximizing social media presence of LLP projects �
What to do?
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Improving web strategies & maximizing social media presence of LLP projects �
What to do?
• Define results you aim to achieve
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Improving web strategies & maximizing social media presence of LLP projects �
What to do?
• Define results you aim to achieve • Program frequency, dura@on and intensity of ac@vi@es on SM Tools
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Improving web strategies & maximizing social media presence of LLP projects �
What to do?
• Define results you aim to achieve • Program frequency, dura@on and intensity of ac@vi@es on SM Tools
• Define clearly tasks and roles of each partner
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Improving web strategies & maximizing social media presence of LLP projects �
Web2LLP
This project was financed with the support of the European Commission. This publica:on is the sole responsibility of the author and the Commission is not responsible for any use that may be made of the informa:on contained therein.
h"p://www.web2llp.eu
Workshop Session 2 -‐ Choosing the Most Successful Tools
Case Study -‐ The Web2LLP Project
Federico Fragasso Pixel
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Improving web strategies & maximizing social media presence of LLP projects �
The Web2LLP Website
This project was financed with the support of the European Commission. This publica:on is the sole responsibility of the author and the Commission is not responsible for any use that may be made of the informa:on contained therein.
h"p://www.web2llp.eu
h"p://www.web2llp.eu
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Improving web strategies & maximizing social media presence of LLP projects �
The Web2LLP Website
This project was financed with the support of the European Commission. This publica:on is the sole responsibility of the author and the Commission is not responsible for any use that may be made of the informa:on contained therein.
h"p://www.web2llp.eu
h"p://www.web2llp.eu
Creates bridges (reciprocal links or embedding) between different social media profiles/groups used in the framework of the project, in order to achieve “network effects”
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Improving web strategies & maximizing social media presence of LLP projects �
Specific aims of the project
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Improving web strategies & maximizing social media presence of LLP projects �
Specific aims of the project First stage
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Improving web strategies & maximizing social media presence of LLP projects �
Specific aims of the project
• Search for valuable resources that can be of interest for Target Groups / improve partners’ knowledge of the topic
• Organize, store and share this informaPon
• Build a community of interest around it
First stage
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Improving web strategies & maximizing social media presence of LLP projects �
Specific aims of the project First stage
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Improving web strategies & maximizing social media presence of LLP projects �
Specific aims of the project First stage
Social Bookmarking Tool https://groups.diigo.com/group/web2llp
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Improving web strategies & maximizing social media presence of LLP projects �
Specific aims of the project Second stage
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Improving web strategies & maximizing social media presence of LLP projects �
Specific aims of the project
• Collect Good PracPces in order to illustrate the Project potenPal to Target Groups
• Create training material that could be self-‐paced, presented in an appealing way and potenPally exploitable aRer the term of the project
Second stage
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Improving web strategies & maximizing social media presence of LLP projects �
Specific aims of the project Second stage
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Improving web strategies & maximizing social media presence of LLP projects �
Specific aims of the project Second stage
Media Sharing Tool
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Improving web strategies & maximizing social media presence of LLP projects �
Specific aims of the project Second stage
Media Sharing Tool 15 Interviews with experienced Project Managers http://www.web2llp.eu/videos
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Improving web strategies & maximizing social media presence of LLP projects �
Specific aims of the project Second stage
Media Sharing Tool 15 Interviews with experienced Project Managers http://www.web2llp.eu/videos 27 Video Tutorials http://www.web2llp.eu/tutorials
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Improving web strategies & maximizing social media presence of LLP projects �
Specific aims of the project Second stage
Media Sharing Tool 15 Interviews with experienced Project Managers http://www.web2llp.eu/videos 27 Video Tutorials http://www.web2llp.eu/tutorials
On-‐line course recordings http://www.web2llp.eu/training/online
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Improving web strategies & maximizing social media presence of LLP projects �
Specific aims of the project Second stage
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Improving web strategies & maximizing social media presence of LLP projects �
Specific aims of the project Second stage
Slide Repository
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Improving web strategies & maximizing social media presence of LLP projects �
Specific aims of the project Second stage
Slide Repository Power points of on-‐line course http://www.slideshare.net/Web2LLP
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Improving web strategies & maximizing social media presence of LLP projects �
Specific aims of the project Third stage
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Improving web strategies & maximizing social media presence of LLP projects �
Specific aims of the project
• Keep Target Groups updated about project acPviPes / achievements / results
• Boost the community of interest around the project
Third stage
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Improving web strategies & maximizing social media presence of LLP projects �
Specific aims of the project Third stage
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Improving web strategies & maximizing social media presence of LLP projects �
Specific aims of the project
Microblog h"ps://twi"er.com/Web2LLP
Third stage
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Improving web strategies & maximizing social media presence of LLP projects �
Specific aims of the project
Microblog h"ps://twi"er.com/Web2LLP
Third stage
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Improving web strategies & maximizing social media presence of LLP projects �
Specific aims of the project
Microblog h"ps://twi"er.com/Web2LLP
Third stage
Blog h"p://dica-‐lab.org/web2llp/
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Improving web strategies & maximizing social media presence of LLP projects �
Specific aims of the project
Microblog h"ps://twi"er.com/Web2LLP
Third stage
Blog h"p://dica-‐lab.org/web2llp/
![Page 80: Social media: Choosing the Most Successful Tools](https://reader031.fdocuments.us/reader031/viewer/2022020803/5442c9a8b1af9f2d0a8b4712/html5/thumbnails/80.jpg)
Improving web strategies & maximizing social media presence of LLP projects �
Specific aims of the project
Microblog h"ps://twi"er.com/Web2LLP
Third stage
Blog h"p://dica-‐lab.org/web2llp/
![Page 81: Social media: Choosing the Most Successful Tools](https://reader031.fdocuments.us/reader031/viewer/2022020803/5442c9a8b1af9f2d0a8b4712/html5/thumbnails/81.jpg)
Improving web strategies & maximizing social media presence of LLP projects �
Specific aims of the project
Microblog h"ps://twi"er.com/Web2LLP
Third stage
Blog h"p://dica-‐lab.org/web2llp/
Rss Feed h"p://www.web2llp.eu/rss.xml