Social Media Case Study: #MicromaxMyDadCAN Contest by Micromax_Mobile
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Transcript of Social Media Case Study: #MicromaxMyDadCAN Contest by Micromax_Mobile
#MicromaxMyDadCAN – Contest Case Study
Overview
• Engage with fans on a holiday to capitalize on Father’s Day
• Shape the contest around Fathers day while maintaining the brand integrity
• Initially one Micromax Canvas Viva smartphone was up for grabs. And due to the overwhelming response one more was added to the kitty
This is how it began
Pre buzz
We had started creating buzz around the contest from Friday; so a large number of fans could participate in our contest.
And the buzz was sustained till Sunday morning as well
Cross promotion of the contest
A post was also published on the official page to leverage the +1 million fan base
Contest Day
Optimum engagement was done to drive maximum participation
Just at the cusp of the kick off, the fans were uber excited and this became the most re-tweeted tweet
Kick off question
With the audience at it’s toes we kicked off the contest with much fan fare
Responses from the participants
The responses was stunning, hence we had added one more give away
And it start trending within 13 minutes
And this is the first time Micromax trended WORLDWIDE!
Trended keywords
Source: trendsmap.com
5 of the keywords from the question were trended along with the prizes
At its peak, 434 unique users were tweeting
Source: Hashtracking.com
“micromax mobile” the most dominating keyword
Source: Sysomos.com
BuzzGraph shows a visual summary of buzz around the searched query by listing words that appear frequently along with the search query.
Source: Sysomos.com
Some of the most retweeted tweets
Twitter Followers growth
1047 Followers added from 16th June 2013 to 17th June 2013
Source: Sysomos.com
Winner delights
….and here are the numbers
Trended Worldwide on no. 4 and in India on no. 1 position.
1300+ Tweets including 900+ mentions and 200+ RTs
559,000+ Impressions
20+ Followers in one days
Source: Sysomos.com & hashtracking.com
Thank YOU!