Prediction: Eurovision Song Contest '11: Social Media Buzz Report
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Social Media Buzz Prediction Report Eurovision Song Contest 2011 Biel, Friday, 13.05.2011, Dominic Stöcklin (@dstoecklin )
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Transcript of Prediction: Eurovision Song Contest '11: Social Media Buzz Report
Social Media Buzz Prediction Report
Eurovision Song Contest 2011
Biel, Friday, 13.05.2011, Dominic Stöcklin (@dstoecklin)
Summary
© 2011, Goldbach Interactive 2
/ Twitter is the main driver with estimated
211‘366 tweets in the past 30 days
/ Germany is the most active country, followed by Sweden,
UK and the United States
/ Most active age segment: 21-35 years of age
/ Irish act Jedward is most talked about participant
10’422 tweets in the past 3 days
/ Countries talk a lot about their own participants
/ Rather positive sentiment
Source: Sysomos MAP
WHO WILL WIN? We think JEDWARD – but we hope Anna Rossinelli will!
© 2011, Goldbach Interactive 4
20’078 news mentions
25’944 blog mentions
54’437 forums postings
211’366 tweetsin the past 30 days
8’690 news mentions
9’468 blog mentions
20’883 forums postings
150’121 tweetsin the past 7 days
Source: Sysomos MAP
Blog Buzzgraph: Blogosphere likes Jedward
© 2011, Goldbach Interactive 7Source: Sysomos MAP
Twitter Buzzgraph: Focus on portuguese participant
© 2011, Goldbach Interactive 8Source: Sysomos MAP
Top 10 mention ranking
© 2011, Goldbach Interactive 9
1.Jedward – Ireland
2. Blue – England
3. Lena – Germany
4. Eric Saade – Sweden
5. Amaury Vassili - France
6. Paradise Oskar – Finland
7. Anna Rossinelli – Switzerland
8. Kati Wof – Hungary
9. Getter Jaani – Estonia
10. A Friend in London – Denmark
in the past 30 days (news sites, blogs, forums, twitter)
Source: Sysomos MAP
Favourites in the twittersphere
© 2011, Goldbach Interactive 10
Jedward – Ireland
Blue – England
Lena – Germany
Eric Saade – Sweden
Kati Wolf - Hungary
Amaury Vassili - France
Anna Rossinelli – Switzerland
Paradise Oskar - Finland
Hotel FM - Romania
Nadine Beiler - Austria
in the past 30 days (twitter)
Source: Sysomos MAP
Share of voice: Most mentioned participants (without twitter)
© 2011, Goldbach Interactive 11Source: Sysomos MAP
Share of voice: Most mentioned participants (with twitter)
© 2011, Goldbach Interactive 12Source: Sysomos MAP
Most active countries & their favourites
© 2011, Goldbach Interactive 13
Germany Sweden
UK USA
Source: Sysomos MAP
Share of voice: „Song“ most dominant topic
© 2011, Goldbach Interactive 14Source: Sysomos MAP
A special Swiss view on Anna Rossinelli
© 2011, Goldbach Interactive 15Source: Sysomos MAP
Merci.
GOLDBACH INTERACTIVE (Schweiz) AG
Mattenstrasse 90, 2503 Biel/Bienne
Seestrasse 39, 8700 Küsnacht
www.goldbachinteractive.com
GOLDBACH MOBILE (Schweiz) AG
Mantelgasse 10, 8008 Zürich
www.goldbachmobile.com
Dominic Stöcklin
Consultant, Responsible Social Media Monitoring
+41 32 266 01 73
twitter.com/dstoecklin
© 2011, Goldbach Interactive
