ArtLInks Director talk at Irish Arts Council Seminar on New Media
Social Media Case Study | Local Irish Business
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Transcript of Social Media Case Study | Local Irish Business
Irish Local Businesses Using Social Media Successfully
Thanks to @darraghdoyle for the RT.And to Anca Comsa for the PPT.
In March 2014, I was presenting at a conference of Irish retailers.
I wanted to find good examples of local businesses using social media well. I put a shout out on Twitter, and was amazed at the response I got!
So I decided to share the responses to name check these local businesses who are flying it, and to provide a resource for anyone else who needs it.
FOOD
Ardkeen Quality Food Store - Waterford
• Social media since 2009. Business is based around being a community shop.• Facebook, Twitter, Pinterest, YouTube.
-To be the “go to” store for artisan products.-To showcase their food heroes.-To build loyalty.-To be accessible.
@ardkeen 2,652 followers @ardkeenqfs 420 B2B
Ardkeen Quality Food Store - Waterford
Real Italian Foodies - Limerick
Real Italian Foodies - Limerick
The Fresh Market - Dublin
The Fresh Market - Dublin
WildFlour Bakery - Dublin
WildFlour Bakery - Dublin
Kate’s Kitchen - Sligo
Kate’s Kitchen - Sligo
Da Mimmo - Dublin
Da Mimmo - Dublin
Knockdrinna – Stoneyford, Kilkenny
Knockdrinna – Stoneyford, Kilkenny
CAFÉ / BARS
Halo Café - Celbridge
Halo Café - Celbridge
• That Wee Café, Belfast
That Wee Café - Belfast
That Wee Café - Belfast
Bradley’s Off License - Cork
Bradley’s Off License - Cork
Trinity Bar Venue - Dublin
Trinity Bar Venue - Dublin
FASHION/JEWELLERY
Little Windsor - Dublin
• In business 6 months
• Facebook & Fairs
• National business run from Fairview – Glenties to Dingle
Little Windsor - Dublin
• Went from bricks and mortar to online because they were selling more through Facebook.
• Spends 5 hours a day on website and Facebook. Every 10 new likes creates 1 sale.
Coze di Roze - Dublin
Coze di Roze - Dublin
Eleanor Hall Jewellery - Dublin
Eleanor Hall Jewellery - Dublin
OTHERS
• Use social to drive brand awareness, to provide customer care (brand differentiator)• Began with a blog – Des Bishop. Positioning as hip, accessible authority on saving
money• >40,000 visits to site, >67,000 page views, 561 comments on 48 posts, 13,620 video
views
Electric Ireland
Electric Ireland
• Customer service using Twitter• Great campaigns using Facebook
• In Temple Bar and now Dalkey
• Uses Facebook to talk to local audience.
• Get feedback from customers.
• Takes orders late at night!
• 1 post per day
The Gutter Bookshop - Dublin
• Uses Twitter to reach the B2B audience: talks to the world, publishers, authors, PR
• Brings in events, author readings, and walk-ins from France, Spain, South Africa!
The Gutter Bookshop - Dublin
iBlog.ie
iBlog.ie
SUMMARY
Social Media is “the new Word to Mouth” and is being successfully used by these local businesses with great results. Irish businesses are using social to market products and services, to serve customers and to grow sales.
The benefits of using social media for small businesses:
• Increased brand awareness and exposure.
• Build real relationships with your customers.
• Increase website traffic.
• Multiply profits.
Keep Us Informed!
• If you are using social media for your local business, you’re based in Ireland, and you’re not in here, please let us know and we’ll add you in.