Date: March 22nd 2012Venue: C’est La Vie

Time: 8:00 pm onwards

PUMA #FAAStweetup

What’s #FAAStweetup

Be a part of the #FAASTweetup on Thursday at C'est La Vie in Bandra from 8 pm on wards.

The Activities planned were as follows:

1. Run the FAAS Test and be crowned the FAAStest Tweep (Male & Female) and win PUMA gift cards2. Pick a date, Pick a Hashtag with the word FAAS in it and run a contest from your twitter handle and we will give away goodies to the winners.3. Karaoke Sessions

And that's not it,

3. Every attendee gets a PUMA FAAS Shoe and Bag. And obviously, drinks and food were on the house.

Sr. No Name Twitter Handle Reach1Adarsh Munjal thebigbhookad 16662Anisha Bangera theblacksakura 16113Akhil Shah smokingskills 22934Chinmay Shah chin80 18525Vikas Manipulle pablovikasso 26516Esha Rihal perniciously 22587Aalok lokarlotweet 17308Vanessa Rebello fabulist 13919Aneesh Bhasin aneeshb 4168

10Binoy Parekh beeayeanoowhy 159111Gaurav Puranik taklooman 424112Vinit Bharucha thatvinitguy 222713Nik nikster007 205314Ashwin Mushran ashwinmushran 909015Priyal priyal 511316Roycin D'souza roycinD 447017Stuti SaaliKhushi 329718Anuya boozeandshooze 282219Tushar YawnOkPlease 275520Mulchand Dedhia mulchand 123321Richaa Agarwal richaaagarwal 2221122Khyati Theblackcanvas_ 977

Total Reach 81700

The Attendees

Total Reach:

81,700

What did we achieve?

Impressions: 1,044,922 I Reach: 1,55,954

No. of Tweets: 386. 50% of the tweets were @mentioned to @PUMACricket

NO.1 Trend in Mumbai

Total No. of Followers increased- 12

Total Impressions- 20,946Total No. of @mentions- 176 in 2 hours

Sr. No Name Twitter Handle Reach 1 Anuya boozeandshooze 2822 2 Akhil Shah smokingskills 2293 3 Ayoosh Gupta InsidiousBrain 121 4 Alok lokarlotweet 1728 5 Anisha Bangera theblacksakura 1639 6 Hitesh Ratnani hiteshratnani 121 7 Yash coolyash98 128 8 Stuti Sakhalkar sallikhushi 3315 9 Rishabh Shah RishabhShah48 270 10 Binoy Parikh beeayenoowhy 1597 11 Gaurav Puranaik taklooman 4261 12 Vikas Manipule pablovikasso 2651 Total Impressions 20946

The Star: @PUMACRICKET

We surely achieved much more than just numbers!!!!

#1 The Buzz

#2 Tweeps loved the event!

#3 Post Event Praise

HIGHLIGHTS

#3 Tweeps loved the goodies & activities

#4 Word of Mouth

#5 Other Tweeps joined the fun

@Netra : 12,362 followers

@shiladitya: 2,087 followers

@BoySuperior: 2,709 followers

@probablytrippy: 3,708 followers

For those who missed the FUN!

FAAS just didn’t end there!

We created waves on Twitter for a month post the #FAASTweetup

How did we sustain the campaign?

What?•From the influencers who attended the tweetup we asked tweeps to run a contest on their personal twitter profiles

How?• For the contest we asked the tweeps to choose a hashtag where the word FAAS was mandatory. For eg. #FAASfood #YoMamaSoFAAS and so on•The contests were run in the format of quizzes, trivia's, captions etc

Why?•This created a lot of buzz on twitter as people started getting curious about the word FAAS.•The brand connect here was that we gave away FAAS 300 shoes as giveaways

Contest by: @theBlackSakura (1,833 followers)Total Tweets: 323 I Total Impressions 2,16,665 I Reach: 62,434

Description: She put up pictures of local fast food from across the world and asked participants to identify it. The first person to answer all of them correctly won.

1st Edition: #FAASfood

[ TRENDING ]

Contest by: @theFabulist (1,440 followers)Total Tweets: 200 I Total Impressions 1,08,600 I Reach: 50,434

Description: A quiz based on speed. General questions were asked to the users and they were asked to reply to the questions. The person who replied to maximum questions quickly won.

2nd Edition: #FAAStest

Contest by: @RoycinD (4,693 followers)Total Tweets: 238 I Total Impressions 3,60,267 I Reach: 57,806

Description: A 10 question contest based on #TAD365 project by Roycin D’Souza on Twitter

3rd Edition: #shootFAAS

[ TRENDING ]

Contest by: @beeayenowhy (1,591 followers)Total Tweets: 140 I Total Impressions 1,45,508 I Reach: 17,660

Description: A trivia contest based on F1

4th Edition: #FAASsports

[ TRENDING ]

Contest by: @smokingskills (2,494 followers)Total Tweets: 105 I Total Impressions 1,34,747 I Reach: 24,987

Description: A simple and fun contest where people were asked to tweet with the hashtag #FAAS to their followers

5th Edition: #FAASturd

Contest by: @thebigbhookad (1,851 followers)Total Tweets: 279 I Total Impressions 2,78,027 I Reach: 85,611

Description: A photo quiz based on local food across India. People had to reply the fastest to win

6th Edition: #FAASlocal

[ TRENDING ]

Contest by: @mulchand (1,279 followers)Total Tweets: 279 I Total Impressions 2,78,027 I Reach: 85,611

Description: A photo based contest based on the theme FAAS. The best pictures were judged by Mulchand who himself is a photographer

7th Edition: #photoFAAS

Contest by: @pablovikasso (2,861 followers)Total Tweets: 439 I Total Impressions 6,32,761 I Reach: 83,515

Description: The words were jumbled and people were asked to guess the original word. The FAAStest replies were tallied in the end and the winner was chosen

8th Edition: #FAASword

[ TRENDING ]

Contest by: @yawnokplease (1,277 followers)Total Tweets: 140 I Total Impressions 1,22,529 I Reach:20,324

9th Edition: #FAASword

Description: Clues were given out and the basis of that the famous personalities had to be guessed.

Contest by: @shoozeandbooze (3,221 followers)Total Tweets: 149 I Total Impressions 1,45,789 I Reach: 45,774

10th Edition: #MereFAASMaaHai

Description: A quiz based on Amitabh Bachchan

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4

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• Trending in India (4 times)

• Trending In Hyderabad & Chennai (4 times)• Trending in Mumbai (2 times)• Trending in Ahmedabad (1 time)

TREND ALERT!

Wait and RUN FAAS till we meet again…