Intro to Social Media, Social Media Tools, Social Media Campaign
Social Media Case Study: #AwesomeStuffWeDo by GoZoop
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Transcript of Social Media Case Study: #AwesomeStuffWeDo by GoZoop
![Page 1: Social Media Case Study: #AwesomeStuffWeDo by GoZoop](https://reader035.fdocuments.us/reader035/viewer/2022062703/554d13abb4c9052c5a8b5374/html5/thumbnails/1.jpg)
Breaking the News Through Twitter. After all, we love Social Media!
#AwesomeStuffWeDoHow a #tag that was more for employees went on to trend in Mumbai on a weekend!!!
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How it all started?
Gozoop Decided to havealternate Saturdays off
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Then came the Big Question –How do we give it away?
Since Saturday Off was something that people at Gozoop wanted since a long time, we thought let’s make people curious and
excite them before giving away the BIG news!
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We Decided to –Use Facebook
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And Twitter
#AwesomeStuffWeDo
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And Then the Madness Begun
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What exactly happened?
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Others Who Tweeted
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Total number of posts on the #tag
900+
Tweets @mentioning Gozoop
Original Tweets
432+
132 375
Retweets
Total reach
702,211
Timeline deliveries
2,339,981
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Source: http://hashtagbattle.com
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And then, it happened!
It was trending till Sunday
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Top Tweeps
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The madness elevated with
mouth watering Amras For all!
And….And….
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Takeaways
‘Twitter to unlock news’ turned out to be a crazy idea.People were all charged up which translated to be a
perfect way to end the week.We also realized a lot things that our guys cherish
while working. *the best part* :pWe never started the #tag to trend, initially the target
was 300 tweets which we then pushed to 500. Overall a fun filled Saturday trending
#AwesomeStuffWeDo
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Thank You Keep Tweeting!