Social Media @

How we achieve our goals

by using Social Media

Christian van der Ven

MARA Colloquium

12 April 2011

About Me

• Christian van der Ven

• Coördinator Reference Services BHIC

• Coördinator Web 2.0 / Social Media BHIC

• Teacher Archives School

• Coach 23 Things for Archivists

• Manager Archief 2.0 (www.archief20.org)

• Blogger (www.digitalearchivaris.nl)

• Google Me! ;-)

Photo: Eleni Zazani (Loreena Sandalwood in SL)

Photo: Eleni Zazani (Loreena Sandalwood in SL)

Topics

• BHIC• Goals Social Media @ BHIC• Website• Forums & Webcare• Chat• Blogs• Flickr• Twitter• Wikipedia• Facebook

BHIC

Goals Social Media @ BHIC

• Reaching a larger and broader audience

• Connecting to people and keeping in touch

• Highlighting our archives and collections

• Crowdsourcing

Website

www.bhic.nl

www.bhic.nl

www.bhic.nl/uden

Website

• Local history pages:– Stories, photos, slideshows & movies– Forum, chat, rss & email notifications– Share (upload) stories and photos– Add comments

• Databases & Resources:– Archives, books, photos, maps & genealogy– Scans of original documents

Forums & Webcare

• Create an active community for local history and genealogy in North-Brabant

• Crowdsource new information for stories and photos

• Create an alternative for reference

www.bhic.nl

Forums: strategy

• Moderate constantly

• Reply, reply, reply!

• Stimulate connections between patrons

• No charge! (at first)

• Let the community rise first, then you retreat

• Be nice to “regulars” (Christmas cards etc)

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Nieuwe bijdragen geschiedenis en water Nieuwe bijdragen genealogie en onderzoek

Reacties geschiedenis en water Reacties genealogie en onderzoek

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Aandeel berichten

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BHIC Bezoekers

Chat

www.bhic.nl

www.bhic.nl

www.bhic.nl

Chat

• Help-within-a-click on each webpage

• Digital information and reference desk

• On weekdays 7 – 10 pm

• No login or submitting forms required

• February – March 2010: > 1200 chats

• Patrons always get (some) help

Onderwerpen

Geschiedenis

Stamboom

Onderzoek

Algemeen

Afhandeling

Beantwoord

Opgevolgd via email

Uitgenodigd op studiezaal

Uitgenodigd tot sturen email

Intern doorgestuurd

Doorverwezen

Niet beantwoord

Overige

Blogs

www.brabantbekijken.nl

www.stephanushanewinckel.nl

Blogs

• Share short stories and photos about local history with a broad audience

• 2 – 3 times per week

• Establish a slow-growing fan crowd

• Make original travel notes available for a new audience

Flickr

www.flickr.com/brabantbekijken

http://flic.kr/p/5zf2UF

www.flickr.com/groups/sinterklaasinbrabant

Flickr

• Showcase photos “where the people are”

• Share photos for public use

• Crowdsourcing (names, places, dates etc)

• Connect & interact with people

• Comment, invite, suggest for galleries etc

• Acquire photos

Twitter

www.twitter.com/bhicarchief

Twitter

• Connect and interact with followers (520)• Reference• Share news, stories and photos• Attract visitors to our website / social media

• News, blogs and updated databases• Flickr activity• #fotovrijdag (“#photofriday”)• #followanarchive + tours 8 Jan & 12 Mar

Twitter Tour 8 january 2011

Wikipedia

www.wikipedia.nl

www.wikipedia.nl

Wikipedia

• Improve encyclopedia

• Improve findability archives & collections

• Attract visitors to our website

Facebook

• Connect to fans (54)

• Highlight news, blogs and photos

• Social Search becoming more important(Facebook “likes”/ Twitter / Google +1)

www.facebook.com/bhicarchief

Questions?

You can always connect with me:

• LinkedIn: Christian van der Ven

• Twitter: @cvanderven

• Email: christian.van.der.ven@gmail.com

• Slides: www.slideshare.net/cvanderven