Social Media Best Practices

Objectives of Social Media

1. Building Brand Awareness

2. Provide Better Customer Service

3. Build the Sales Pipeline

4. Create Trusting Relationships with Your Clients

Facebook Best Practices

The Type of Post Matters• FB is more visual

– Photos, photo albums, and videos will gather more likes and clicks

• Don’t dismiss text– Important to diversify post

type

• Links are the least likely to generate comments but good for shares/clicks

• Decide your post’s purpose!

Text Only Posts• One goal: increase engagement• Spark a conversation!– Ask questions– Offer interesting facts– Be informative

• Add voices to the conversation

Text Only PostsThe Length of Your Post Matters

• 100-250 characters receives 60% more likes, comments, and shares

• <140 characters receive 215% more engagement

• Rule of thumb: 3 lines of text

Link Posts

• Your chance to show you’re an expert

• Drive traffic to your website

• Tag authors and other brands

• ALWAYS ADD VALUE

Optimizing Your Links

Photos and Videos

• Company culture• Demonstrate what

you value• Likes, likes, likes– Want engagement?

Add a photo!

• Great way to draw attention to links

Beware!• Facebook has

recently update their algorithms

• No longer the “best” platform anymore

• Organic reach down to 1-2%

GOOGLE+ IS YOUR WEB PRESENCE

• What you decide to place here is what you should want the entire internet to think of you

• First thing to pop up on Google

Save your best content for Google+!

Google+• Most visually friendly

– Displays images much larger

• Circles– Specify people into

specific circles (friends, family, colleagues, etc.)

– Target specific content to specific people

• Easiest to share, connect

• Cannot edit links

Setting Up Google+ Page• Make sure you are setting up a Google+

Local Pages for Business– Puts your business on the map (you’ll pop up in

searches)– Has social aspect

• Can add customers and companies to businesses• Customer reviews• Includes Updates

• Link to YouTube– If already have a YouTube, you already have a G+– If you mess this up: there is no turning back

Setting Up your Personal Google+

• Tagline– VERY important– Shows up in regular google search

listings

• Description– First 77 characters show up in

google+ search results for keywords

– Hyperlink important sites

Google+ Links/Authorship

Google+ Best Practices• Hashtags– Optimizes your

content to display in search

• Tag other users and businesses

• Longer posts are better appreciated– Bold and italics

• Always have picture

Twitter Proves You Pay Attention

• Greater chance of being seen– Share relevant

industry/news stories

– Announcements

• Great customer service starts here

• Easiest interaction

Setting Up Your Twitter

“Targeting a Shark”

• Referring to an important company or person

• Feed off the shark’s popularity

Twitter Best Practices• Make the most out of each tweet!• Always include at least one of these:– Link back to your site–@mention–#hashtag

Twitter Best Practices• 140 characters max

– Shoot for: 100

• The name of the game is retweeting– Helps you make

friends with influencers

– Makes you an active member

• Make content your own

• 2 ears – 1 mouth

Twitter Best Practices

• Can now include up to 4 images per tweet – Mobile only– Becoming more

visual!

• Pin tweets to top• Use Twitter Cards

for site content

#hashtags can be a #useful #tool but this is #toomany in a #single #tweet

#annoying #overwhelming

• Aim for 1-2 hashtags per tweet• www.hashtags.org

Hashtags

LinkedIn Page Best Practices• Describe what you offer and who your

target audience is– Various products and services– Fill in all URLs – Company specialties

• Upload all images• Feature Industry Groups– Prove you’re an expert– Use groups you are active in

LinkedIn Profile Best Practices

• Update profile• List that you work

for your company– Make sure all

employees on LI are linked

• Join industry and local groups– CW partner group

What should I post?• New product offerings• Job postings (and

company culture)• Go beyond promotion

– 60% of LinkedIn users are interested in industry content

• Blogs, news articles, and webinar invites

Sharing on LinkedIn

We’re on Instagram!!!

@ConnectWise #ConnectWise

Instagram Best Practices

FACT: If it didn’t look good before the filter,

it won’t look good after the filter.

Instagram Best Practices• Hashtags• Tag @users and

@companies• Showcase your

personality!– Holidays– Office Events– UGM

• Location Services

Optimizing Your Social Media

When to Post

LinkedIn7am – 5pmWeekdays

Mondays & Fridays9am-5pm

Google+9am-11am 6pm-7am

Twitter1-3pm

Weekends8pm-8am

FacebookWeekdays

6-8am, 2-5pmWeekends10pm-4am