Social Media and Weather - DJ Waldow - Steamboat Weather Summit 2012
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Weather Summit: January 19, 2012 Social Media & Weather: How to Avoid the Storm & Find the Rainbows DJ Waldow Waldow Social
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Social Media and Weather: How to Avoid the Storm & Find the Rainbows The presentation I gave in Steamboat Springs, CO on January 19, 2012 at The Weather Summit. http://waldowsocial.com
Transcript of Social Media and Weather - DJ Waldow - Steamboat Weather Summit 2012
Weather Summit: January 19, 2012
Social Media & Weather:How to Avoid the Storm & Find the Rainbows
DJ WaldowWaldow Social
DJ WaldowFounder & CEO
919.943.9248
djwaldow
January 19, 2012
Human beings are more connected now then we have ever been in our history. All it takes is one click (or Tweet or Facebook status update or YouTube video). That's the power of social media. But how can we create listening outposts to better understand what is happening online, in public social media networks like Facebook or Twitter or on video sharing sites like YouTube? How can we learn from what we read & see to help our personal and professional brands? How can we leverage social media to avoid the storm and find the rainbows?
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Social Media & Weather
Part I (15 min): Getting to Know YOU
Part II (45 min): Presentation (interactive)
Part II (30 min): Live Examples / Q&A
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Agenda
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Getting to Know YOU
• Who are you? What is your role?
• What is your level of social media experience?
• What social networks are you active on?
• How are you using social media today?
• What are your 2-3 burning questions?
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Getting to Know YOU
Why is there so much buzz around
social media?
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January 19, 2012
Social Media Revolution 2011
a few words about
social media
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Major social media player ... and some stats
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Founded Users
2006 ?
2004 800 million
2003 135 million
2011 66 million
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The “Big 4”
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Source: The Social Habit 2011
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Source: The Social Habit 2011
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Source: The Social Habit 2011
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Source: The Social Habit 2011
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Source: The Social Habit 2011
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Source: FlowtownView larger
social media, weather,& smart phones
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Flickr: ivyfield
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Metwit is a “social weather application that enables you to get accurate, hyper-local weather conditions from real people.”
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See it in action
a true story
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Live Example
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Later that day...
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Live Example
some ideas
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January 19, 2012
Twitter Chat
January 19, 2012
Facebook Group
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G+ Hangout
January 19, 2012
Video!
Watch
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A Word of Caution
other thoughts
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January 19, 2012
twitter lists
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Personal Facebook
Page
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Professional Facebook
Page
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Professional Facebook
Page
Should you (and/or your station) invest time& money into building and maintaining a
social media presence?
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Yes.
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Yes, if...
• You have time.• You have an interest.• You have a plan, a goal.• You have the resources.• You want to share and learn.
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Pros & ConsPros Cons
(Effective) marketing channel Time, resources, & money
Great way to learn Once you start...
Interact with people with similar interests from all over the world Being too accessible...no down time
Meet new people (personal & professional networking) Proliferation of misinformation
Direct access to multiple perspectives Echo chamber potential
Instant Feedback! 24/7 digital addiction
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Pros & Cons
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January 19, 2012
Listening Outposts
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Live Example
Listening Outposts
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Listening Outposts
+ 100s of others!
The Weather Channel Social: http://www.weather.com/social/national (Presser: http://press.weather.com/press_detail.asp?id=350) - Launched Aug 11. Mashable article: http://mashable.com/2011/08/11/weather-channel-social/
Social Media: Fast Becoming Our New Weather Warning System (March 2010) - http://www.accuweather.com/en/weather-news/the-good-and-bad-of-social-med/26487
6 Social Media Tools for Tracking Weather : http://www.bloggingtips.com/2011/08/27/social-media-tools-tracking-weather-natural-disasters/
Comscore Top U.S. Smartphone App Categories (July 2011): http://www.comscoredatamine.com/2011/07/top-u-s-smartphone-app-categories/
Cloudy with a Chance of Tweets: http://www.atomicdc.com/blog/cloudy-with-a-chance-of-tweets.html
Metwit: http://www.metwit.com/
Social Media Spreads the Word About Severe Weather: http://www.accuweather.com/en/weather-news/social-media-spreads-the-word/48556
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Resources
January 19, 2012
Flickr: financialaidpodcast
DJ WaldowFounder & CEO
919.943.9248
djwaldow
January 19, 2012
