Strengthening of the Sustainable Tourism Program of Wildlife Protected Areas.
Social media and tourism in protected areas
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Social Media and Tourism in Protected Areas Aivar Ruukel 29. june 2012 Tartu, Estonia
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Social media and tourism in protected areas on #EuroEco seminar of ECOLNET and EETLS
Transcript of Social media and tourism in protected areas
Social Media and Tourism in Protected Areas
Aivar Ruukel29. june 2012Tartu, Estonia
PrivateLocal
Businessin
Soomaasince 1994
PhD Student at EMU 2011-2015
INFLUENCE OF ONLINE TRAVEL PHOTO SHARING ON VISITS TO EUROPEAN NATIONAL PARKS
MSc at EMU 2011
findings / recommendations10
Travellers use social media in all phases of travel...1
...before
during
after
2 Online Sharers: Why are they important?
- They influence others- can become your digital ambassadors
Travel Photos are the most popular form of content
shared online3
FREE internet is crucial4
BLOGGING
1) Content marketing2) Communication & participation3) Learning Social Media
5
Real Time = Mobile 6
Location!7
Fish Where the Fish Are !Fish Where the Fish Are !
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Find & Engage with Find & Engage with Your Digital Champions !Your Digital Champions !
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Be Aware of the Iceberg !
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