Social Media and Branding_Morin Rufai
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Transcript of Social Media and Branding_Morin Rufai
Social Media and Personal Branding
Morin Rufai | Social Media Marketing Consultant | @dreamer_morin
WHAT YOU WILL LEARN
• How to market yourself with social content. • How to promote yourself using your social
channels. • How to create professional opportunities on
social.
Morin Rufai | Social Media Marketing Consultant | @dreamer_morin
Identify YOUR Passion
Morin Rufai | Social Media Marketing Consultant | @dreamer_morin
SOCIAL STRATEGY
• Who are you? Who do you want to be?• Who are you trying to reach? • What are you trying to accomplish? • How will you know if it’s working?
Morin Rufai | Social Media Marketing Consultant | @dreamer_morin
“Only you know your own brand strategy.”
Create YOUR Brand
Morin Rufai | Social Media Marketing Consultant | @dreamer_morin
If YOU can’t find it. CREATE IT.Morin Rufai | Social Media Marketing Consultant | @dreamer_morin
YOU are YOUR brand – so grab YOUR name!
www.namechk.com
POSTION YOURSELF TO BE FOUND
1. Get yourself a domain name. 2. Start a blog using Wordpress with your domain
name.3. Write and publish unique content regularly.4. Publish content to other social accounts DAILY. 5. Make it easy for people to read and share your
content.6. Focus on personal keywords and goals.
Morin Rufai | Social Media Marketing Consultant | @dreamer_morin
CONTENT MARKETING
CONTENT IS KING!Morin Rufai | Social Media Marketing Consultant | @dreamer_morin
Content marketing helps you answer the question:
WHAT am I going to SAY?
SOCIAL + CONTENT MARKETING
• Get known as an expert in your niche. • Use social networks to expand your reach. • Build relationships with influencers.• Expand your connections online. • Grow your list of potential clients, customers and
colleagues.
Morin Rufai | Social Media Marketing Consultant | @dreamer_morin
Promote YOUR Brand
Morin Rufai | Social Media Marketing Consultant | @dreamer_morin
PROMOTE + CONNECT • Create a Twitter account in your name. • Engage, communicate and promote YOU on
Twitter. • Partner with social influencers.• Create a Facebook Page with the same name and
brand as your blog. • Utilize your personal networks.• Create and optimize a LinkedIn account. • Network consistently.
Morin Rufai | Social Media Marketing Consultant | @dreamer_morin
DIGITAL CLEAN UP
Morin Rufai | Social Media Marketing Consultant | @dreamer_morin
IT’S YOUR NAME – TAKE CONTROL OF IT
You work hard to build a great reputation. Make sure your Google results reflect that.
Turn your first page of Google into the ultimate first impression.
Morin Rufai | Social Media Marketing Consultant | @dreamer_morin
IMPROVE YOUR BRAND• Maximize your profiles. • Handle Negative Results. • Monitor dedicated keywords and brand names.
Morin Rufai | Social Media Marketing Consultant | @dreamer_morin
THANK YOU!
Morin Rufai | Social Media Marketing Consultant | @dreamer_morin