Social Media and Agile Projects……the perfect couple!

Christian Vindinge RasmussenCurrent:

• Project & Portfolio Manager @ Danish National IT and Telecom Agency• IT Project Evaluator @ European Commission, Bruxelles • Mentor @ Niels Brock Elite College, Copenhagen Past:

• Senior Program Manager @ American Power Conversion Corp. by Schneider Electric • Project Manager @ LEGO• Project Manager @ Software Innovation• Project Manager @ Copenhagen Business School

Education:

• MSc. Business Administration, Economics and Information Technology• BA. Business Administration, Economics and Information Technology• PRINCE2 foundation certfication• Scrum Product Owner certfification

• PMI member

• Blogs: agilethis.com • Twitter: @vindinge

Cathrine Lippert

Current

• Special Adviser on Strategy & Policy @ Danish National IT & Telecom AgencyWorking on Gov 2.0 projects - Open Government Data - Government as a Platform - Government as a Relation

Past

• Strategic Consultant @ Sansir Communications (consultancy)• Communications Consultant @ Energinet.dk (energy sector)• Project Manager @ Copenhagen County (public sector)• Communications Specialist @ Roskilde Festival (music & events)

Education

• MSc IT - Digital Communications• MA Communications Management• BA Psychology & Communications

Certifications• CSM• CPO

Twitter: @cathrinelippert

What we do

• Danish National IT & Telecom Agency under Ministry of Science

• Helping to digitise public sector and -increasingly – private sector

• Digital infrastructure, common standards, software components, Gov 2.0, providing guidelines and consulting

Danish Public Sector

• Employs approximately 30%• Involved in many processes• Highly digitised• Sometimes drives development• Not particularly agile

What’s the problem?

The world is getting smaller

• Competition for human resources• Competition on costs• Competition on quality

What is Social Media?

• Allow users to communicate, share content and collaborate

• Facebook, Twitter, LinkedIn, FourSquare, YouTube, wikis, blogs ..

The internet today

• Most internet innovation appears radical because of volume + velocity

• Internet usage trends move through phases of forming, storming and norming

Historical usage of the Internet

Michael R.Nelson, Georgetown University

What’s next?

We predict …

Dynamic Integration

Connecting on the fly with people, media, devices, systems, gadgets, objects …

- and disconnecting after use

We need to …

• be creative • share• be open• think global• be mobile

Communication is key

• Align expectations• Define goals• Prioritise efforts• Deal with problems• Share knowledge• Collaborate

Effective communication

Value added communication

© Alistair Cockburn

5 uses of Social Media

Collaboration

• Share workspaces• Share content• Share responsibility• Sourcing

User Focus

• Identify end users• Contact end users• Learn about end users• Interact with end users

Marketing

• Reach target groups where they are• Utilise network effect• Establish relationship with target groups• ”Involvement Marketing”• Measuring effect

Knowledge

• Utilise knowledge • Continual learning• Contribute knowledge• Be recognised as experts

Recruitment

• Reach potential employees• Offer global work opportunities• Create positive employer image• Offer opportunities to be social

Synergy Effect

CollaborationCollaboration

User FocusUser Focus

MarketingMarketingRecruitmentRecruitment

KnowledgeKnowledge

Pitfalls?

• No silverbullet• Distraction from core business• A practice – not a set of tools• New rules apply• Uncontrollable by nature• Instant and global • Requires agile mindset

”Access Denied”

Access to Social Media is blocked by almost 76% US companies

- weapons 75%- alcohol 64%- webmail 58%- online shopping 52%- sport 51%- netbanks 47%

Source: ScanSafe.com (Cisco Networks)

Scary Prediction

”Companies that limit their employees’use of the Internet will be extinct within the next 10-15 years – depending on the size of their bank account.”

Gartner Group

Innovation ≠ Restriction

Many companies limit or prevent their employees’ use of social media – why?

- security- control- productivity- habit

Our path so far

Needed (and wanted) to do things

- cheaper- better- faster- smarter

Words of Peter Corbett, iStrategylabs

Agile Mindset

Agile projects All software development projects are agile (Scrum)

Agile attitudeNon-development projects are often agile (Scrum Butt) Social Media use is extremely agile (Scrum, Butt or Non)

The ”Stack”

INTERNET

Cloud Computing

Open DataOpen Source

Open Standards

Existing Social Media

OwnTools

Examples from NITA

• Distributed teams• Internal tools• Gov 2.0 (GaaP and GaaR)• Marketing• Recruitment

Collaboration tools

Scrum meetings for distributed teams - IP telephone - Skype - GotoMeeting - Adobe Connect - Yugma - Google Video - Messenger

Our social platform Digitaliser.dk

• ”Facebook” for developers• Social platform and repository• Developed using SCRUM in day-to-day

production and PRINCE2 as reporting tool• digitaliser.dk

Internal project tool

• Twitter – integration with buildservers• Innovative use of existing tools• http://twitter.com/itst_mobile

Collaboration

• Open source ’Software Exchange’ site• Most of developed software is open source

and freely available• Private ICT vendors can promote associated

services on platform• softwareborsen.dk/

Marketing

• NITA on Twitter – flashing our stuffhttp://twitter.com/vindinge/itst

• Recent project competion run exclusively on own social platform Digitaliser.dk

• Latest conference on Open Data promoted primarily via Social Media

Recruitment

• Christian was recruited through LinkedIn• New employee recruited through own social

platform Digitaliser.dk starts next month• Contracters also ”recruited” through Social

Media

Here to stay

The internet revolution will be as disruptive as the printing press …… only much faster, completely global and very unpredictable

Social Media plays a central role.

When in doubt …

Empower the team!Empower the user!

Go agile!Be social!

Thank you for listening!

Questions?

@cathrinelippert @vindinge