Social Media Analytics

Social Media Analytics

Jaganadh GProject Lead NLP R&D

365Media Pvt. [email protected]

Politics and Social Media: Commons in the Space Online,Department of Political Science,Government Brennen College

12-14 October, 2011

Jaganadh G Social Media Analytics

Who am I !!

Working in Natural Language Processing, MachineLearning, Data Mining etc...

Passionate about Free and Open source :-)

When gets free time teaches Python, Speaks about FOSSand blogs athttp://jaganadhg.freeflux.net/blog

Working as Project Lead (NLP) 365Media Pvt. Ltd.Coimbatore

I am a computational linguist / Linguist and Indologist,Book reviewer

Software Engineer by Profession


What is Social Media?!?!

The World Wide Web was a passive library for people tojust browse and watch information.

Now: place where people can

Consume and create contentInteract with societyto think loudto share ideas and informationA new way of socializing

Broadly social media is anything that engages people andstarts a dialog.

A powerful tool to change the world order

and much more ......


Social Media Tools

Blogs

Micromedia (the most popular being Twitter)

Wikis (an informal, collaboratively edited knowledge base)

Videos (YouTube etc..).

Social Bookmarks (Digg.it, delicious etc..)

Podcasts (Published audio recordings)

Screencasts

Social networks (like LinkedIn,Facebook,Twitter,Google+)

Curated Question and Answer Systems (like Quora)

Slideshare and other document sharing networks

0More details at : http://dorai.wordpress.com/2011/10/08/social-media-engagement/


What you can do with social media

Social Media Oppertunities

Create content

Share content

Express opinions

It means...

The pulse of society can be found in social-media in real-time.Analysisng social-media content in real-time helps socialscientists to predict future !!!


Revolotion or Twivolution ?


Impact of social media on politicians ..

The @SasiTharur case

On Sept 18th 2009 @SasiTharur used the word “cattle class“in Twitter.Lost his cabinat ministership !!!! :-)

The @obama use case and @followers

In the last U.S presidential election Barrack Obama used socialmedia tools extensively for campagains.In 2010 Parliment Election Indian Politicians started usingTwitter, Facebook and Orkut etc.. for campagains


Revolution through social media

#Gaddafi

Social media tools are widly used for anti Gaddafi propaganda.2009 election crisis in Iran

#

On 16 June 2009, Reuters and other global media outletsreported that the US State Department had asked Twitter todelay a scheduled server upgrade, ostensibly in order to ensureIranian users maximum access to the service (Pleming 2009).US diplomats and other public officials were monitoringTwitter use originating from Iran, and were using this chatteron Irans domestic political situation as an important source ofpublic source intelligence.

Twitter Free Iran: an Evaluation of Twitter’s Role in Public Diplomacy and Information Operations in Iran’s2009 Election Crisis, http://vuir.vu.edu.au/15230/


Revolution through social media

#OccupyWallStreet

Occupy Wall Street is an ongoing series of demonstrations inNew York City based in Zuccotti Park, formerly ”Liberty PlazaPark”.




“Social media analytics is the practice of gathering data fromblogs and social media websites, such as Twitter, Facebook,Digg and Delicious, and analysing that data to inform businessdecisions. The most common use of social media analytics isgauging customer opinion to support marketing and customerservice activities.“



Consumers of Scoial Media Analytics

Corporates are major consumers of Social Media Analyticssolution.They are interested to know what people thinks about theirproduct or service.There are instances that accadamics attempted to use thesame technology to predict election resuls impacts of socialmovements etc...Economists are now exploring the same techniques to predictStock Market resultsThe very art is called as Sentiment Analysis or Opinion Mining!!!


Sentiment Analysis

Opinion Mining

Sentiment analysis or opinion mining refers to the applicationof natural language processing, computational linguistics, andtext analytics to identify and extract subjective information insource materials.


Sentiment Analysis and Social Sciences

Political Science

Accadamicians in the field of political science can analyzesocial media chatter to get insight on upcoming politicalhappenings like elections, anti-political movements, andfinding key reasons behind such movements etc..Question : Political Science + Sentiment Analysis =Computational Political Scicence ?

Economics

Predicting financial market.Already in action and used by corporates to monitor stockmarkets.


Sentiment Analysis Applied in Political

Science

Election ....

Analysing election related chatter

Find Party / Person wise sentimentFind what people likes dislikes about Party/PersonFind major reasons behind success or failure

Find major trends in election

Analysing impact of non political movements which linksto politics (Anna and Ramdev like movements)


Sentiment Analysis Applied in Political

Science

Diplomacy

Useful for goverments to mesure peoples reaction on billsand policies

Useful for political parties to form election agenda byknowing real trend and issues.


A Proposal!

Theme 1

A study on any major political movement in India or Kerala,based on social media chatter.Issues !!!Real population who can access ICT tools to engage in socialmedia chatter.

Theme 2

Use of social media by political parties and its impact ondigital community.


Fun !!!

Commons in the Space ;-)

Earlier we saw stickers and posters in your wall. And you put anotice: “STICK NO BILLS”Now you are recieving same posters in your social media“wall”. Time to say “STICK NO BILLS” in my “WALL” ;-)

Final Thought ;-)

word is mightier than the sword“tweet is mightier than the sword”


Questions ??


Finally


Social Media Analytics

Technology

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