Online Marketing Using Adwords and Google Analytics social media forum 2010
Social media marketing & analytics
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Transcript of Social media marketing & analytics
![Page 1: Social media marketing & analytics](https://reader034.fdocuments.us/reader034/viewer/2022042714/554d6491b4c905003b8b51e9/html5/thumbnails/1.jpg)
Social Media Marketing &
Analytics
Chua Li Hui (Leader)
Tan Pei Ying Goh Yee Ting
Lee Jin Ling
![Page 2: Social media marketing & analytics](https://reader034.fdocuments.us/reader034/viewer/2022042714/554d6491b4c905003b8b51e9/html5/thumbnails/2.jpg)
Campaign
“Interesting Idea and Win A Car”
Duration: 28days
Why we use social media?
Volkswagen
![Page 3: Social media marketing & analytics](https://reader034.fdocuments.us/reader034/viewer/2022042714/554d6491b4c905003b8b51e9/html5/thumbnails/3.jpg)
Increase brand awareness
To build trusts with consumers
Promoting the up-coming model
Increase Twitter follower
Increase Facebook Fan Page “like”
Using social media to:
Allow user to participate
Increase the level of engagement
Objectives
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Age between 21 – 40
Small family size
Twitter or Facebook account
Style
Target Audience
![Page 5: Social media marketing & analytics](https://reader034.fdocuments.us/reader034/viewer/2022042714/554d6491b4c905003b8b51e9/html5/thumbnails/5.jpg)
Social Media Platform
Why do you think you are qualify for this campaign?
![Page 6: Social media marketing & analytics](https://reader034.fdocuments.us/reader034/viewer/2022042714/554d6491b4c905003b8b51e9/html5/thumbnails/6.jpg)
Follow Volkswagen
Tweet interesting answer
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“Like” Volkswagen
Facebook Fan Page
Post interesting answer
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Your Brain
What you need?
+Determination
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Endurance Challenge
![Page 10: Social media marketing & analytics](https://reader034.fdocuments.us/reader034/viewer/2022042714/554d6491b4c905003b8b51e9/html5/thumbnails/10.jpg)
What you get?
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Aims to:
Increase 20% in Twitter follower
Increase 20% in Facebook Fan Page “Like”
Increase 10% – 15%in Sales rate
Conclusion
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The End!!