Performance benchmarking and content analysis of 12 luxury automakers

across Facebook, Twitter, YouTube, Instagram, Google+ and Pinterest.

July 9-15, 2014

Social Media Analysis - Luxury Autos

Executive SummaryAutomobiles are often objects of passion, and as such, can be well suited to social media. But as this report shows, not all luxury

autos are created equal. At least not when it comes to drawing fans and generating engagement on social networks.

The Zuum report “Social Media Analysis - Luxury Autos” is an industry benchmarking and content exploration into where the fans are

in that industry, and what engages them. It looks at 12 of the Luxury Automobile brands. Social media networks included in the

analysis are Facebook, Twitter, YouTube, Instagram, Google+ and Pinterest.

Data highlights and key takeaways:

❖ Facebook is the dominant network for most brands in this industry, but considerable activity is moving over to Instagram

❖ Google+ has considerable fan base overall, but is driving minimal engagement with brand content

❖ There’s surprisingly little promotion of posts on Facebook from these brands

❖ Mercedes is prompting their fans on Facebook to join them on Instagram. A possible move in reaction to Facebook’s declining

reach issue.

❖ Auto-enthusiast magazines are generating significant engagement for some of the brands, something brands should leverage

when possible, as not all press will be entirely possible.

Brands analyzed are: Acura, Audi, BMW, Cadillac, Infiniti, Jaguar, Land Rover, Lexus, Lincoln, Mercedes-Benz, Porsche, Volvo

All data in report from the week of July 9-15, 2014, unless noted otherwise.

Report LinkWe’re sorry for the switch on this, but our uploads on Slideshare have been compressed to the point where most of the data charts

are unreadable, and we haven’t been able to resolve this issue.

So we’re redirecting you to a Google Presentation version of this, which you can also download, and offers very clear versions of all

the reports.

https://www.zuumsocial.com/blog/report-social-media-analysis-luxury-auto-manufacturers

Thank you,

Zuum