Luxury Homes Owners Media

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Benefits of using a Real Estate Agent who uses Homes & Land in the Marketing Plan

Transcript of Luxury Homes Owners Media

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MAXIMUMREACH

BETTERPRESENTATION

STANDOUT

MORE IMPACTPER DOLLAR

MORE TIMEFOR CLIENTS

Do you see those fancy icons at the bottom of the page? They’re not just for decoration. They represent our commitment to you and your success. HOMES & LAND extends your advertising reach and provides you with a better way to present yourself. You’ll also win listings by standing out with home sellers, and we help you build a personal brand. We’re confident that no one delivers more impact or value for your marketing dollar than Homes & Land. And because we deliver our services in one complete package, you’ll have more time to work with clients. To put this powerful package to work for you, contact your Homes & Land Publisher today.

Think Homes & LandFind ouT more aT HOMESandLAND.com/BENEfITS

It’s One Complete Package

You want the best possible price when selling your home. Homes & Land can help. We’ve been connecting homebuyers and sellers for over 37 years.

• Quality Magazine with high-end graphics and detailed property descriptions.• Exposure Across North America - Homebuyers across North America can request a free magazine from

your area.• Mass Distribution to hundreds of locations frequented by qualified buyers. • Targeted Direct Mail to people actively buying and selling real estate.• All Over the World Wide Web. Your home will be posted on HomesAndLand.com and syndicated to over

20 websites including Yahoo!, Trulia, Zillow and HomeGain.

It’s One Complete Package

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What Does “Best” in the Business Mean to You?

If you are selling a home, “best” means an agent thatunderstands current market conditions.

It also means an agent willing to invest marketing dollars onyour behalf. And that’s exactly what the agents whoadvertise in Homes & Land magazine will do.

Talk to our advertisers. They’ll show you how the rightexposure can mean the “best” possible price for your home.

Our Agentsare theBest in theBusiness

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HOMES & LAND advertisers are not passive. They’re willing to invest in both print and online marketing to help you sell your home. When it’s time to sell, make sure you list with a real estate professional that advertises in HOMES & LAND.

Think Homes & LandPRINT | DIRECT MAIL | WEB | MOBILE | HOMESANDLAND.COM

Our advertisersreally are the best.

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Luxury Online Mark

eting

Homes & Land offers a unique marketingsolution for your luxury properties. Weautomatically upload your advertisedlistings to websites that feature high-endreal estate including the New York Times,Wall Street Journal and duPontREGISTRY.TThese sites attract affluent prospects whocan actually afford to buy your listings.

Contact your Homes & Land Publisherand find out how you can generatequalified leads for your luxury properties.

Having trouble finding buyersfor your luxury properties?

Perhaps you’re not reachingthe right audience.

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If you work the luxury market, Homes & Land is the place to be. When you advertise with Homes & Land, your luxury listings priced $750,000 and above are automatically uploaded to duPontRegIstRy.com. this high-end site is the destination for readers of the duPont RegIstRy magazine. each month, duPontRegIstRy.com reaches approximately 400,000 unique visitors in over 140 countries.

You’ll also benefit from HomesAndLand.com’s high-end demographic. Over 67% of our visitors have household incomes in excess of $100,000. (source: Hitwise)

Partnering with affluent sites like the duPont RegistRy is one more reason why Homes & Land is your upscale marketing partner.

showcase your Luxury Listings with Homes & Land and the duPont RegIstRy

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Maximize Exposure for Your Luxury Listings

Advertise with Homes & Land and your listings that are over $750,000 are automatically uploaded to national luxury real estate websites of The New York Times, Great Homes, The Boston Globe and the International Herald Tribune.

According to a recent New York Times survey: • 50% of visitors have gone to an agent’s

website for more information on a property viewed online

• 25% anticipate spending $1 million or more on their home

• 25% report the market value of their current home as $1 million or more

• 25% already own a second home

Advertise with Homes & Land and let us help you reach affluent homebuyers for your luxury listings.

“Through their New York Times program, Homes & Land has given my property the exposure that it warrants. The prospects that have come from the ads are ideal for this home. This advertising medium has also helped to elevate the image of my company. Thank you.”

Nancy Latham, Broker/OwnerSt. Simons Island, GA

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How Can I Attract Qualified Buyers for My Luxury Listings?

Affluent homebuyers search for properties on

The Wall Street Journal’s real estate website

WSJ.com/RealEstate.

Homes & Land helps you easily reach these high-end homebuyers! Simply advertise your listings with Homes & Land and we’ll automatically link them to WSJ.com/RealEstate.

Our relationship with The Wall Street Journal is one more way we help you generate leads from affluent

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Now linking listings at $500,000 & above

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367,000*

57,900*

320,000*

53,000*

595,000*

1.3 million*

35,000*

14,500*

1.5 million*

19,300*

1,400*

$59.95 per month or$149.95 per year.

All listings must be updated every 5 days and submitted

through XML, XLS, ODS or CSV.

$199 per listing for 4 monthsor $1,495 per year.

$129 per month.

No single listings.Partners with Brokers

and Agents only.

Monthly subscription plus referral fees. Only accepts listings from

Brokers and Agents.

Call directly for pricing information.

Only accepts listings from Realtors® and Partners. Free

for real estate agents.

Free for 31 days.

$34.95 for 30 days.

Free for Realtors® and sellers.

Value at a glance.Company Monthly

Uniques Individual Site Cost

400,000*

1.5 million*

17.3 million*

3.6 million*

402,000*

3.7 million*

2,700*

3.2 million*

1 million*

6.1 million*

4.9 million*

Free.

Free.

$453 per month for 5 listings, outside the tri-state area.

Free.

Free.Cost per lead program.

Free for real estate agents.

Free standard listings.

Free single listings.

1 listing for $250 for 30 days.1 listing for $350 for 60 days.

Agents single listing for $49.95. Free for Broker/MLS

Vendors.

Free.

Company MonthlyUniques Individual Site Cost

**

HomesANDLand.COMmonthly Uniques: 1.1 million*most Qualified Visitors: 23% of visitors have household incomes of excess of $150,000. Also attracting likely first-time buyers making $30,000 - $60.000. (Hitwise.com)

Homes & Land Syndication Partners

Listings priced $750, 000 & above Listings priced $600, 000 & above

Listings priced $500, 000 & above

700,000* $69 per listing for two weeks.

Listings priced $600, 000 & above

Listings priced $600, 000 & above

700,000* $712 per month for 5 listings, outside the tri-state area.

**

700,000* $99 or more per listing for two weeks.

Listings priced $600, 000 & above

**

**

* Monthly Uniques from QuantCast.com, Compete.com, ComScore.com, Google Analytics or Company resource.

Updated First Quarter 2011

** The New York Times and its affiliate sites do not accept listings from New York, New Jersey or Connecticut.

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1,250*Single ad - $59

Three ads - $1196 Month run

Single ad - $59Three ads - $119

6 Month run185,000*

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Is your house still on the market?

Selling a home in today’s market can be challenging. We can help.

Homes & Land’s complete marketing solution means that your home will be seen in our quality magazine all over town. Copies of the magazine are also mailed directly to home shoppers locally and to people moving from outside the area. We also put your home on HomesAndLand.com and link it to over 20 other websites including Google, Trulia, Zillow and Oodle. We can even spotlight your home on WallStreetJournal.com.

Trust the sale of your home to the experts – your real estate professional and Homes & Land.

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Having trouble attracting qualified buyers for your home? Maybe that’s because there are so many FOR SALE signs in the neighborhood. To stand out in a crowded marketplace, your home needs to be advertised with Homes & Land. You’ll get exposure through our quality magazine, targeted direct mail programs, as well as a virtual tour on our high-traffic website HomesAndLand.com. In addition, we’ll post your property on over 20 other websites including Google, Yahoo!, Trulia and Zillow.

Talk to your real estate professional about how Homes & Land can help sell your home. We’ve been connecting home sellers with homebuyers for over 37 years.

FOR SALE FOR SALE

FOR SALE FOR SALE

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Stand Out in a Crowded Marketplace

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Think Homes & LandPRINT | DIRECT MAIL | WEB | MOBILE | HOMESANDLAND.COM

What are industry leaders saying?

“I have been advertising in Homes & Land since 1999. Homes & Land helps me brand myself as a top, experienced Realtor®. Mysellers love being included in the highest quality magazine and appreciate the marketing resources made available to help get their property sold. The comprehensive marketing program including print, online and direct mail give me the best return on my investment. It is an easy choice to remain with Homes & Land because of the tremendous value it adds to my business.”

Peter DulucaLong Realty CompanyRanked Top ½% of Agents in the Nation

Advertises in Homes & Landof Tucson and Southern Arizona

“Homes & Land is such a powerful magazine. It outshines the competition. I get a number of calls directly from the magazine each month. I also get 5-10 listing calls a month because sellers want to list their home with an agent who believes in marketing! We have a two page spread on the inside front cover. I want buyers to see our listings first! We sold 714 homes last year and Homes & Land definitely helps keep our name in the forefront of people’s minds.”

Creig NorthropPresident, The Creig Northrop TeamLong & Foster Real Estate, Inc.#1 Team in Maryland

Advertises in Homes & Landof Howard and Carroll Counties

“I started advertising in Homes & Land in 1989, and the very next year, I was the top-producing Century 21 agent in the United States. Last year, our team was again No. 1 in the Century 21 family, and we are still in Homes & Land. Coincidence? We don’t believe in 20-year coincidences. But we do believe in the enduring value and tremendous marketing exposure we receive from Homes & Land, which literally puts us in front of millions of prospects generating leads through its excellent print and online channels. It’s been a great relationship!”

Marty Rodriguez Century 21 Marty Rodriguez

Top Producing Century 21 Agentin the United States 1990-2000,

2004, 2008, 2009

Advertises in Homes & Landof Glendale/Burbank/Pasadena/

the Foothills (CA)

Patrick StracuzziRE/MAX of Stuart, Patrick

Stracuzzi Real Estate TeamRanked #1 RE/MAX Team in Florida

Advertises in Homes & Landof Florida’s Treasure Coast

“Being in Homes & Land magazine is excellent – it is everywhere you look. The high-gloss, quality magazine is a draw for homebuyers. Plus, we also benefit from being on HomesAndLand.com and all the other websites they export to. Advertising in one publication puts you into multiple marketing channels and broadens the avenues for leads. Homes & Land has helped make the Patrick Stracuzzi Team #1 in Florida and #15 in the nation within the RE/MAX system.”

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50,000,000Homes & Land annually distributes over 50 million magazines.That’s enough magazines to reach from Florida to Alaska and back again.

Our website and toll free number are included on every magazine cover. Relocating homebuyers can call or email us and request a free magazine from your area. We pass the inquiries on to you as leads at no additional charge.

Homes & Land’s extraordinary reach means extraordinary exposure for

you and your listing inventory.

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