Social media- an introduction Part 1

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Transcript of Social media- an introduction Part 1

Page 1: Social media- an introduction Part 1

SOCIAL MEDIA

http://marketingassassin.files.wordpress.com/2009/09/social-media.jpg

SOCIAL MEDIA

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http://www.vedainformatics.com/blogs/wp-content/uploads/2009/03/global-social-media-296x300.jpg

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Agenda

• Overview

• Power of Social Media

• Twitter

• Facebook• Facebook

• YouTube

• LinkedIn

• What to consider (REACH)

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Social media is like dog food.

Bite-sized chunks over time.

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Media disseminated throughsocial interactions - Wikipedia

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Web 2.0 :open content, open access, adaptive and constantly changing

Two sided communication, Many-to-many, speaking and listening

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Social media

yes or no?yes or no?

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Why should you have a social

media strategy?media strategy?

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Power of Social Media - Gen Y

http://www.thomastalkstech.com/images/geny1.jpg

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Power of Social Media- Worldwide

1. China

2. India

3.3.

4. United States

5. Indonesia

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Power of Social Media- New Zealand

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If they are saying nothing about you,

you are not even in the game. If

people say you stink, at least you are in the

conversation and you can turn it around.”

Thomas Hoen, Director of Brand Communications & new media at Eastman Kodak Co.

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United Airlines breaks guitars

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Opportunities

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What does conversation do ?

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Builds brand awareness

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Increases visibility

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Expands communities

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Generates interest

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Improves search engine ranking

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Overview over the social media

landscapelandscape

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Overview of social media sites

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Overview of social media sites

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Microblogging siteSocial networking

site

Business oriented

social networking

site

Video sharing

website

A comparison

Why use it

first interaction/

meeting,

generate interest,

real-time updates,

news, interaction

deeper interaction,

events,

discussions,

content sharing,

market research

professional

networking,

recruiting,

recommendations

more complex

messages, SEO

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• Customer service

• Specials/Deals

• Promotions

• News

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• Fan pages• Fan pages

• Contests

• Specials/Deals

• Games

• Polls

• Promotions

• Application

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Professional networking, News, Company

information, Recruitment, Company statistics

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New features, Ads, Events, Education

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Things to consider before engaging:

eal cost

valuation & Measurement

lignment

onsistency

onesty & Transparency

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Website

http://www.vedainformatics.com/blogs/wp-content/uploads/2009/03/global-social-media-296x300.jpg

[email protected]


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