Social Media for Development

Day 2: August 8, 2013National Computer Institute

Ruben Canlas Jr

Based on materials originally developed by Emmanuel Lallana, PhD

for UN AP-CICT

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4. Social Media as a Development Tool

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Objectives

After the 2-day workshop, participants will be able to:

1. Explain what social media are and how they evolved.

2. Discuss various existing and potential issues and applications of social media for promoting development

3. Demonstrate the actual use of social media using various tools to run and monitor campaigns.

4. Outline the principles for an effective agency policy and strategy towards the use of social media.

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Day 1: Agenda

• Introduction to Social Media

• Social Media are Transforming Society

• Social Media as a Development Tool

• Group Homework

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Day 2: Agenda

• Presentations of Group Work

• Governance by Social Media

• Public Communications through Social Media

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Group Work Presentations

• Report on how a government agency (preferably your agency) uses social media.

• Identify 3 key strengths

• Identify 3 key limitations or potential uses

• 3 Slides only

• Restrictions and Options

• MMDA not included (too popular)

• Agencies in other countries are allowed

Reporting (10 min per group)

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Individual Work

• Do any 3 of the following:

• Facebook: Create an advertisement (go through the steps but don’t pay).

• Twitter: find tips on how to improve your effectiveness on Twitter. If you don’t have an account yet, open one.

• Read about Hootsuite. Sign up and try it out. Demonstrate what it could do.

What insights did you have?

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FB Ads and Hootsuite demo

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4. Governance by Social Media

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Citizen participation used to be limited only to voting every 4 years

Image: www.mundoelectoral.com

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Used to be only for technocrats

Used to be only for law- and policy-makers

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Unfortunately, the wiki was shut down after the act was passed.

It would’ve been nicer of them to simply lock the wiki, [and] leave it in situ...

http://laurelpapworth.com/nz-policegovernmentthe-case-of/

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"Wikipedia for spies" -- Time Magazine

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Image Source: Wikipedia

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Diplopedia cost much less than other government platforms for KM. It used Wikimedia, the free wiki engine that powers Wikipedia.

Knowledge is iterative

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March 5, 2013# of Tweets: 182,650# of Followers: 1,234,543

August 7, 2013 # of Tweets: 218, 201# of Followers: 1,456,832

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OPAPP uses Facebook and Twitter to spread information about the peace process.

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@opapp_peace

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• slideshare.net/rubencanlas

• Email: rcanlas@alumni.cmu.edu

• Twitter: @cryptonomikon

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