Social Media Action Plan for Small Business
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Small Business Social Media Action Plan
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Maximum impact results for minimal cost. 5-step action plan to ensure best results from small business social media campaigns. Presented by Maria Peagler, founder of SocialMediaOnlineClasses.com at Digital Atlanta 2011
Transcript of Social Media Action Plan for Small Business
Small BusinessSocial Media
Action Plan
Presented by:
Maria Peagler@SM_OnlineClass
www.socialmediaonlineclasses.com#DigitalATL
1. Who is your
audience?1. Who are your customers?
Five Step Action Plan:Maximum Impact for Minimal Cost
1. Who is your
audience?
1. Stay Close to Customers
1. Who is your
audience?
“Any effort that is not absolutely necessary
for learning what customers want should be eliminated.”
— Eric Reis, The Lean Startup
1. Who is your
audience?
2. Develop a Strategy
1. Who is your
audience?
Who are your customers?
What are you selling?
3. Where is your audience?
When & how often will you contact them?
Why should they choose you over your competition?
How will you engage with them?
1. Who is your
audience?
3. Develop an Action Plan
Develop a deep presence on one social platform at a time
Develop blog/website content firstDevelop a deep presence
Then add primary social network
MY BLOG
4. Execute Your Action Plan
Keep it simple
64 Marketing Tactics
•Randomly select one technique from each category
•Combine for innovative marketing
•Over 4 MILLION unique campaigns possible
Tools for improving your efficiency:Hootsuite
TwitterfeedPosterous
iContact
5. Measure Your Results
How to measure? UseInsights provided by network
Track sales over same period
Download slides & worksheets here:
bit.ly/digitalATL
or
Scan QR code:
Maria Peagler@SM_OnlineClass
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