marketing & media: small budget

Welcome!

Twitter your comments and questions

Small budget questions #cheapmm

No budget questions #freemm

You have a small budget.

• Makes you a good steward of your money

• Makes you a good steward of your money• A recession doesn’t matter

• Makes you a good steward of your money• A recession doesn’t matter• Your budget plan is very detailed

• Makes you a good steward of your money• A recession doesn’t matter• Your budget plan is very detailed• Job security

• Makes you a good steward of your money• A recession doesn’t matter• Your budget plan is very detailed• Job security• You spend more time prioritizing your expenditures

• Makes you a good steward of your money• A recession doesn’t matter• Your budget plan is very detailed• Job security• You spend more time prioritizing your expenditures• When you get a larger budget, you’ll spend it wisely

• Makes you a good steward of your money• A recession doesn’t matter• Your budget plan is very detailed• Job security• You spend more time prioritizing your expenditures• When you get a larger budget, you’ll spend it wisely• Forces creativity

Anyone who lives within their means suffers from a lack of imagination. --Oscar Wilde

• Budget

• Budget • Information

• Budget • Information • Media

• Budget • Information • Media • Services

• Budget • Information • Media • Services• Equipment

• Budget • Information • Media • Services• Equipment• People

• Budget • Information • Media • Services• Equipment• People• People’s media, services & equipment

what box?

My definition of out of the box is:

Doing things differently, expressing creativity and leading the way, even if your path is that of the unknown.

“It's hard for corporations to understand that creativity is not just about succeeding. It's about experimenting and discovering.” – Gordon MacKenzie Author of Orbiting the Giant Hairball

Brainstorming: free

Print materials: $150

Local ad: $400

Billboard: $3000

Marketing/media budget: $0

Creativity: Priceless

• Increase your creativity… and your teams’ creativity

• Increase your creativity… and your teams’ creativityBooks, blogs, social media groups

• Increase your creativity… and your teams’ creativityBooks, blogs, social media groupsMeetings

• Increase your creativity… and your teams’ creativityBooks, blogs, social media groupsMeetingsIdea journaling


• Cultural relevancy


• Cultural relevancy • Playtime


• Cultural relevancy • Playtime• All ideas are good

cheap stuff.free stuff.

Bringer cards•photos cut in half•no minimums •$.05 each

Microsites & Branding


mymiserablemarriage.com



badecono.me



badecono.me

hugofwar.com

billboard

billboard

money giveaway

billboard

money giveaway

car window stickers

Bringer Events

Other cheap stuff:

Other cheap stuff:

Random acts of community kindness

Other cheap stuff:


Media cards, info cards

Other cheap stuff:



Website

Other cheap stuff:



Website

Church social networking site

Social media & social networking

Buzz marketing & word of mouth


14% trust advertising


78% trust peers

Other free stuff:

Other free stuff:

Free media sites

Other free stuff:

Free media sites

Piggyback on current media

Other free stuff:

Free media sites

Piggyback on current media

Share with others

Track your marketing.Know what’s working.

Just because it worked in the past,doesn’t mean it’s still working

In-house or outsource?

In-house or outsource? Resource before you outsource

In-house or outsource? Resource before you outsource

Get in touch with your inner analyst

Buy equipment if it makes sense

Utilize every free thing youcan get your hands on!

Don’t reinvent the wheel

Don’t put all your eggs in one basket

Do microsites… and keep them

Put your website on print materials

Think long-term exposure

Use ALL of your budget

Network with other churches

Thank you!Twitter your comments and questions

Small budget questions #cheapmm

No budget questions #freemm

marketing & media: small budget

Spiritual

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