Market to Today's Families Using Social Media

Hour 2: Developing & Implementing your Hour 2: Developing & Implementing your Social Media StrategySocial Media Strategy

Marisa PeacockMarisa Peacock

Sr. Project Manager, Sisarina, Inc.Sr. Project Manager, Sisarina, Inc.Interim Web & Multimedia Manager, The Madeira SchoolInterim Web & Multimedia Manager, The Madeira School

Social Media Social Media 

What can social media do?What can social media do?

•engage usersengage users

•create connectionscreate connections

•promote brand & messagepromote brand & message

Social MediaSocial Media

ExamplesExamples

• TwitterTwitter

• Facebook, LinkedInFacebook, LinkedIn

• YouTube, FlickrYouTube, Flickr

• Blogs, PodcastsBlogs, Podcasts

Social MediaSocial Media

How Companies Use Social How Companies Use Social MediaMedia

•Give incentivesGive incentives

•Cultivate discussion & loyaltyCultivate discussion & loyalty

•Recruit employeesRecruit employees

Social Media - Truth #1Social Media - Truth #1

Social Media doesn’t create your Social Media doesn’t create your message, it reflects it.message, it reflects it.

Social Media - Truth #2Social Media - Truth #2

Social media is about transparency.Social media is about transparency.

Social Media - Truth #3Social Media - Truth #3

Social Media is free, easy...Social Media is free, easy...and a full-time job!and a full-time job!

Social Media - Social Media - Strategy FirstStrategy First

How to ImplementHow to Implement

• Identify what & why Identify what & why 

• Identify your audience/messageIdentify your audience/message

• Identify time & resourcesIdentify time & resources

Social Media - Social Media - Social Media SecondSocial Media Second

How to ImplementHow to Implement

• Identify platformIdentify platform

• Experiment & evolveExperiment & evolve

• Involve othersInvolve others

Social MediaSocial Media

Social MediaSocial Media

How to EvaluateHow to Evaluate

• ConsistencyConsistency

• EngagementEngagement

• Activity & RedirectionActivity & Redirection

Social MediaSocial Media

Tips & TricksTips & Tricks

• Always link back to your siteAlways link back to your site

• Ask questionsAsk questions

• Refer to othersRefer to others

• Repurpose informationRepurpose information

• Use keywordsUse keywords

Social MediaSocial Media

What to RememberWhat to Remember

• it's a tool, not the only oneit's a tool, not the only one

• it takes time & cultivationit takes time & cultivation

• It's about communication & It's about communication & informationinformation

Thank you!Thank you!

• Follow:Follow: marisacp51 marisacp51

• blog:blog: www.sisarina.com/postswww.sisarina.com/posts