Social Media 404 Oasis 2008
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Transcript of Social Media 404 Oasis 2008
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Social Media Overviewfor
Business New Brunswick
October, 2008
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Agenda
Define social media
Review OASIS framework
Develop some scenarios
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Definition
A social trend where people turn to each other to get things done, and not to a central institution.
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MoneyGuyBK
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helmecj01
BigBrother
SpeedStep
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OASIS
A sound methodology for deigning, launching and managing social media projects.
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OASIS
Objectives
Audience
Strategy
Implementation
Sustainment
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Objectives
Research and development
Marketing and sales
Support and service
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Objectives
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“The goal is for you, the customer, to tell Dell what new products or services you’d like to see“
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Audience
Who are you connecting to?
What role will they play?
Online behaviour is not real life
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35-44 year old in US.Data from Forrester Research Technographics® surveys, 2007. For further details on the Social Technographics profile, see groundswell.forrester.com.
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Audience
5 basic behaviours
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25%
30%13%
6%
16%
10%
NA Watch Join OrganizeCriticize Create
35-44 year old in US.Data from Forrester Research Technographics® surveys, 2007. For further details on the Social Technographics profile, see groundswell.forrester.com.
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Audience
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Data from Forrester Research Technographics® surveys, 2007. For further details on the Social Technographics profile, see groundswell.forrester.com.
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Audience
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Data from Forrester Research Technographics® surveys, 2007. For further details on the Social Technographics profile, see groundswell.forrester.com.
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Audience
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Data from Forrester Research Technographics® surveys, 2007. For further details on the Social Technographics profile, see groundswell.forrester.com.
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Strategy
How will you engage your audience?
How will they engage each other?
How will this meet your goals?
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Strategy
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Implementation
Technologies abound
Link them to your objective
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Platforms
Technologies
Implementation
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Implementation
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(Image source: Robert Scoble & Darren Barefoot)
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Sustainment
Plan for the end, or not
Monitor, and measure
What if it goes wrong?
What if it goes right?
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Start with objectives
Know your audience
Measure, and monitor
Get leadership on-side
Look before you leap!
Key Points
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Thank you