Social Media 101: Social Media 101: Discover the power of your voice
Social media 101 -nctc 2012
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Transcript of Social media 101 -nctc 2012
SOCIAL MEDIA 101
For Beginners, Volunteers and Small Companies
Megan E. Mabry,
Publicity and Social Media Manager
Triad Stage
INTRODUCTION
What is Social Media?
Why is it important?
Is this just a fad?
Why should my organization be on social media?
CHOOSING WHAT IS RIGHT FOR YOU
Audience Demographics
Who will be moderating my page?
How much time do we have to devote to social media?
QUALITY NOT QUANTITY
You do not have to be on every single social media site to make an impact with your
audience.
The most important thing is to engage.
FACEBOOK 101
Page vs. Personal Profile Quiz! Am I a human being?
Yes! I need a personal profile
No! I need a page
There are no exceptions!
WANT MORE TIMELINE?
Go to Shane Hudson’s presentation “Social Media: Best Practices and Advanced Strategies” at 1:30 p.m. tomorrow!
OK, I UNDERSTAND TIMELINE…
Now what do I post? I don’t want my audience to feel like that Connect Engage Cohesive Voice Quality vs. Quantity Contests
TWITTER 101
What is Twitter? Mentions Direct Messages
Do’s and Don’t’s Hashtags
#immakingthisupasigoalong
Must be willing to overshare—whether it is for your company or for your personal Twitter.
CONTENT MANAGERS
Hootsuite/TweetDeck
Pros and cons of scheduled posts Good for multiple people posting Can be very insensitive if not careful…
BE MY FRIEND!
Triad Stage www.facebook.com/triadstage www.twitter.com/triadstage www.triadstage.tumblr.com
Me! www.facebook.com/megan.e.mabry www.twitter.com/reluctantemmy [email protected]