Social Media 101 Marketing Maine businesses with the power of the web Marc A. Pitman, The...

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Social Media 101 Marketing Maine businesses with the power of the web Marc A. Pitman, The Fundraising Coach www.FundraisingCoach.com

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Transcript of Social Media 101 Marketing Maine businesses with the power of the web Marc A. Pitman, The...

Page 1: Social Media 101 Marketing Maine businesses with the power of the web Marc A. Pitman, The Fundraising Coach .

Social Media 101Marketing Maine businesses with the

power of the web

Marc A. Pitman, The Fundraising Coach www.FundraisingCoach.com

Page 2: Social Media 101 Marketing Maine businesses with the power of the web Marc A. Pitman, The Fundraising Coach .

Brochures Web 2.0 User Generated Content

A Brief History

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Start small

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Your Google Profile

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Your Personal Google Profile

http://www.google.com/s2/profiles/me

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Email Newsletters

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Email Newsletter Tips• Start sustainably

– Weekly? Monthly? Sporadic?

Page 28: Social Media 101 Marketing Maine businesses with the power of the web Marc A. Pitman, The Fundraising Coach .

Email Newsletter Tips• Start sustainably

– Weekly? Monthly? Sporadic?• Ask permision

– This is not direct mail– Purchased lists = SPAM– Double opt-in

Page 29: Social Media 101 Marketing Maine businesses with the power of the web Marc A. Pitman, The Fundraising Coach .

Email Newsletter Tips• Start sustainably

– Weekly? Monthly? Sporadic?• Ask permision

– This is not direct mail– Purchased lists = SPAM– Double opt-in

• The ethical bribe– Entice new subscribers with something of value– Ebook | Tip Sheet | Recipes | Coupons

Page 30: Social Media 101 Marketing Maine businesses with the power of the web Marc A. Pitman, The Fundraising Coach .

Blogs

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Blog Tips• Blogs stick around

– Great for search engines– Adds “permanence” for deletable emails &

disposable news clippings– Keeps you professionally sharp & up-to-date

Page 35: Social Media 101 Marketing Maine businesses with the power of the web Marc A. Pitman, The Fundraising Coach .

Blog Tips• Blogs stick around

– Great for search engines– Adds “permanence” for deletable emails &

disposable news clippings– Keeps you professionally sharp & up-to-date

• Repurpose content– Newsletters, press releases, ads

Page 36: Social Media 101 Marketing Maine businesses with the power of the web Marc A. Pitman, The Fundraising Coach .

Blog Tips• Blogs stick around

– Great for search engines– Adds “permanence” for deletable emails &

disposable news clippings– Keeps you professionally sharp & up-to-date

• Repurpose content– Newsletters, press releases, ads

• Most people won’t come to your blog– Make RSS feed & email options easy to find

Page 37: Social Media 101 Marketing Maine businesses with the power of the web Marc A. Pitman, The Fundraising Coach .

More Blog Tips• Find your voice

– No one sees the world exactly as you do– Experiment with formal/informal,

opinionated/general to see what generates comments

Page 38: Social Media 101 Marketing Maine businesses with the power of the web Marc A. Pitman, The Fundraising Coach .

More Blog Tips• Find your voice

– No one sees the world exactly as you do– Experiment with formal/informal,

opinionated/general to see what generates comments

• Schedule it on your calendar– The habit of blogging takes time– I find every other week manageable, some like daily– Schedule your publishing (I write Sundays, publish

Tuesdays

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Start Small

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Try Others

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3 minutes – 1000’s of people

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Additional Resources• SmallBizSurvival.com

• ChrisBrogan.com

• MainePRMaven.com

• SutherlandWeston.com

• mainebusiness.mainetoday.com

• FundraisingCoach.com


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