Social Media 101 - Introduction [Part One]
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Transcript of Social Media 101 - Introduction [Part One]
Social Media 101 AUB’s Online Collaborative’s
third annual social media workshop #SM101
Course Overview Day/Date Lecture Title Loca0on
27-‐Feb Introduc0on and Case Studies OSB 207
6-‐Mar Facebook Tips and Tricks OSB 207
13-‐Mar TwiAer Basics and Blogging
Jafet: E-‐Classroom (2nd floor)
20-‐Mar LinkedIn Jafet: E-‐Classroom (2nd floor)
27-‐Mar
Google Plus and Other Social Networks
(Pinterest, Instagram, etc…)
OSB 207
3-‐Apr Social Media Monitoring and Measurement
Jafet: E-‐Classroom (2nd floor)
10-‐Apr Design for Social Media and HTML for Blogs OSB 207
24-‐Apr Examina0on OSB 207
So what is Social Media?
• The internet has been available since the 1960s as ARPANET
• Access was limited to the military and universities
• First Website in 1991
• Dial-up access in 1993 to the public
• Web 1.0
• Not Social Media
So what is Social Media?
• Web 1.0:
• Early stage of World Wide Web
• Users can only view, cannot contribute
• Editing only done by owner of the website
• No user-generated content
So what is Social Media?
• The big transformation: Web 2.0
• Coined in 1999
• Resurfaced in 2004
• Allows users to interact and collaborate
• Ongoing interactive dialogue
• Social networking, user created sites, blogging, video sharing, etc…
So what is Social Media?
• Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. It is a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content.
Web 2.0
• A Web 2.0 site allows users to interact and collaborate with each other in a dialogue as creators of user-generated content in a virtual community, in contrast to websites where users are limited to the passive viewing of content that was created for them.
Social media is an online conversation!
Look Who’s Online: • your family • your schoolmates • your community • Your childhood
friends
• your school • your fans • your neighborhood • your acquaintances • anyone who has
internet access and an opinion
But to you, all this is …
So what is Social Media REALLY?
Listen
• Find where the people that interest you are participating
• Read what they have to say
• Google your interests (and your name)
• Find tools that can help you listen
• Discover what is happening out there
Share Your Content
• Don’t be afraid to share. You need to share information to get the value out of social media
• Update your profile(s) to update your readers
• Tools that promote sharing: • Share This, RSS feeds,
Email a friend
Contribute in a meaningful way
• Think like a contributor
• Consider what is relevant to the community
• Share your opinion with regard to issues of interest
• Help in creating original content, constructive discussions, etc…
Be personal
• Don't shout (?). Don’t be extra formal.
• Speak like yourself – and join the conversation
• Start a conversation– give people something they can relate to.
• Most importantly: Be yourself
Be transparent & honest
• Remember: Online content is public content.
• Ask yourself: Would you say that in public?
• Avoid puffery (people will ignore it)
• Avoid evasion and lying (people won’t ignore it)
See criticism as an opportunity
• Don’t try to delete or remove criticism (it will just make it worse)
• Listen to your detractors
• Admit your shortcomings
• Work openly towards an explanation and legitimate solution
Southpark Videos
And now from QUICK STATS