Social media 101 hands on workshop
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IIIINTRAPRISENTRAPRISENTRAPRISENTRAPRISETTTTECHECHECHECHKKKKNOWLOGIESNOWLOGIESNOWLOGIESNOWLOGIES LLCLLCLLCLLC
Aloha Society of Association Executives
September 29, 2010
Social Media 101 Social Media 101 Social Media 101 Social Media 101 HandsHandsHandsHands----On WorkshopOn WorkshopOn WorkshopOn Workshop
September 29, 2010
Presented by
David Shimamoto and
Donny C. Shimamoto, CPA.CITP
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Social Media 101 HandsSocial Media 101 HandsSocial Media 101 HandsSocial Media 101 Hands----on Workshopon Workshopon Workshopon Workshop
� Today’s Objectives
– Understand social media basic concepts
– Understand the implications of social media for professional and business useprofessional and business use
– Facebook, LinkedIn, and Twitter
� Get a person(al) account created
� Get familiar with the basic functionality
� Learn basic social media protocols and conventions
� What are your objectives for today’s class?
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IntrapriseTechKnowlogies LLCIntrapriseTechKnowlogies LLCIntrapriseTechKnowlogies LLCIntrapriseTechKnowlogies LLC
Company Profile� Management Consulting
– Organizational Development with a focus on Enterprise Architecture, IT Governance, Business Intelligence and Performance ManagementPerformance Management
– Specializing in operations, financial, information, and technology risk management
� Technology Consulting– IT Outsourcing for small and middle market organizations
� CPA Firm– Accounting outsourcing and compliance services
– IT audit and compliance services
� Industries served– Hospitality, Not-for-Profit, Professional Services, Retail
IntrapriseTechKnowlogies LLCIntrapriseTechKnowlogies LLCIntrapriseTechKnowlogies LLCIntrapriseTechKnowlogies LLC
David Shimamoto
� Senior Consultant
� Lead Developer – Web Technologies� Lead Developer – Web Technologies
Donny C. Shimamoto, CPA.CITP� Founder & Managing Director
� CPA specializing in risk management and IT
� One of 3 Certified IT Professionals in Hawaii
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Social Media 101 HandsSocial Media 101 HandsSocial Media 101 HandsSocial Media 101 Hands----on Workshopon Workshopon Workshopon Workshop
� Participant Introductions
� Overview of Social Media
� Professional/Business Use of Social Media
Guided Tours of Features & Functionality� Guided Tours of Features & Functionality
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Participant IntroductionsParticipant IntroductionsParticipant IntroductionsParticipant Introductions
Take 2-3 minutes to introduce yourself and answer the following questions:
� What is your role in your organization?
� What is your experience in using:� What is your experience in using:
– Facebook?
– Twitter?
– LinkedIn?
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Overview of Social MediaOverview of Social MediaOverview of Social MediaOverview of Social Media
� Social mediaSocial mediaSocial mediaSocial media are media for social interaction, using highly accessible and scalable publishing techniques.
� Social media use web-based technologies to transform and broadcast media monologues into transform and broadcast media monologues into social media dialogues.
� They support the democratization of knowledge and information and transform people from content consumers to content producers
Source: Wikipedia, http://en.wikipedia.org/wiki/Social_media
Overview of Social MediaOverview of Social MediaOverview of Social MediaOverview of Social Media
� Social Media is Mainstream
– Social networking sites are the hottest attraction on the Internet, dethroning pornography…
� Reuters - September 16, 2008Reuters - September 16, 2008
� http://www.reuters.com/article/idUSSP31943720080916
– Twitter records 96 million unique visitors
� Mashable (via CNN) – September 28, 2010
� http://www.cnn.com/2010/TECH/social.media/09/28/twitter.myspace/index.html
– Facebook reports 500 million users; 50% log in every day; 70% outside of the US
� Facebook – September 28, 2010
� http://www.facebook.com/press/info.php?statistics8
Overview of Social MediaOverview of Social MediaOverview of Social MediaOverview of Social Media
Types of Social Media Technologies
� Communication
– Blogs: Blogger, TypePad, WordPress
– Micro-Blogs: TwitterMicro-Blogs: Twitter
– Networking: Facebook, LinkedIn, MySpace, Ning
– Events: Evite
� Collaboration
– Wikis: Wikipedia, Wetpaint
– Bookmarking: Delicious, Google Reader
� Multi-media
– Photos: Flickr, Photobucket, Picasa
– Video: YouTube
Note: Technology listed only under primary category, many provide
multiple functions.
Professional/Business Use of Social MediaProfessional/Business Use of Social MediaProfessional/Business Use of Social MediaProfessional/Business Use of Social Media
Potential Benefits to BusinessPotential Benefits to BusinessPotential Benefits to BusinessPotential Benefits to Business RisksRisksRisksRisks and Liabilitiesand Liabilitiesand Liabilitiesand Liabilities
• Cost-effective advertising and public relations
• Improved customer service
• Increased awareness of
• Release of personal or confidential information
• Exposure of trade secrets or competitive strategies
• Increased awareness of competitor activity
• Lower costs of doing business
• Better employee morale
• Easier and faster research
• Higher employee engagement
• Better overall communication, coordination and reach
competitive strategies
• Damage to company image and reputation
• Loss of productivity
• Lawsuits relate to recruiting, hiring, and firing
• Negative impression given to job applicants, clients, and vendors
• Defamation of employers, customers, competitors, or vendors10
Source: Social Media and the Workplace: A Guide for Hawaii Employers; Altres; 2010
Professional/Business Use of Social MediaProfessional/Business Use of Social MediaProfessional/Business Use of Social MediaProfessional/Business Use of Social Media
Organizations must adopt Social Media
policies to balance benefits and
mitigate risks and liabilities
� Top four reasons for policy adoption:
– 70% Minimize productivity loss
– 69% Protection of organization’s reputation
– 67% Protection of intellectual property & proprietary information
– 41% Help recruiting effortsSource: “Employer Perspectives on Social Networking: Global Key Findings”, Oct 2009
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IIIINTRAPRISENTRAPRISENTRAPRISENTRAPRISETTTTECHECHECHECHKKKKNOWLOGIESNOWLOGIESNOWLOGIESNOWLOGIES LLCLLCLLCLLC
Guided Tours ofGuided Tours ofGuided Tours ofGuided Tours ofFeatures & FunctionalityFeatures & FunctionalityFeatures & FunctionalityFeatures & Functionality
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Social Media Technologies Social Media Technologies Social Media Technologies Social Media Technologies –––– MicroMicroMicroMicro----BlogsBlogsBlogsBlogs
� Purpose
– Publish regular entries of information, graphics, commentary, descriptions of events, video, etc.
� Format� Format
– Text, multimedia, and/or links
– Entries are usually VERY short
– Friends/followers receive the entries
� Example(s)
– Twitter www.twitter.com
– Facebook, MySpace, and LinkedIn also have micro-blog functionality
Guided Tour: TwitterGuided Tour: TwitterGuided Tour: TwitterGuided Tour: Twitter
� Primary Purpose(s)
– Micro-blog
� Interesting Tidbits
– 96,000,000 unique visitors (Sept 2010)– 96,000,000 unique visitors (Sept 2010)
– 50,000,000 “tweets” each day (Feb 2010)
– The Library of Congress is archiving all public tweets back to Twitter’s founding in March 2006
– 80% of twitter usage is on mobile devices
www.twitter.com
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Social Media Technologies Social Media Technologies Social Media Technologies Social Media Technologies –––– NetworkingNetworkingNetworkingNetworking
� Purpose
– Build and capture social relationships among people/entities based on a variety of factors
– Enable an online community with shared interest– Enable an online community with shared interest
� Format
– Self-created Profile
– Able to “connect” or “friend” people
– Able to associate to “groups”
– Able to identify “interests”
� Example(s)
– Facebook, LinkedIn, MySpace, Ning
Guided Tour: LinkedInGuided Tour: LinkedInGuided Tour: LinkedInGuided Tour: LinkedIn
� Primary Purpose(s)
– Networking (Professional), Micro-blogging, Community Building (Professional)
� Interesting Tidbits� Interesting Tidbits
– Over 75 million member in over 200 counties (Sept 2010)
– 49% of users considered “decision-makers”
– Executives from all Fortune 500 companies are members
www.linkedin.com
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Guided Tour: FacebookGuided Tour: FacebookGuided Tour: FacebookGuided Tour: Facebook
� Primary Purpose(s)
– Interactive Micro-blogging, Multi-Media Sharing, Networking (Personal), Gaming
� Interesting Tidbits� Interesting Tidbits
– #1 web site visited by businesses @ 6.8%
� (by % of ALL traffic); Google was 2nd @ 3.4%
– Average user has: 130 friends, creates 70 pieces of contents per month; is connected to 70 pages, groups and events
– Fastest growing user group: Women ages 55-65
www.facebook.com17
IIIINTRAPRISENTRAPRISENTRAPRISENTRAPRISETTTTECHECHECHECHKKKKNOWLOGIESNOWLOGIESNOWLOGIESNOWLOGIES LLCLLCLLCLLC
Closing ThoughtsClosing ThoughtsClosing ThoughtsClosing Thoughtsand Questions?and Questions?and Questions?and Questions?
Thank you for your
participation and attention
Feedback or questions are always welcome: [email protected]
Donny Shimamoto, CPA.CITP | 808-735-832418