HootSuite 101 Workshop
-
Upload
misha-abasov -
Category
Technology
-
view
666 -
download
0
description
Transcript of HootSuite 101 Workshop
HootSuite 101workshop by Mike Abasov
This is the slide where I try to seem like a big deal so that you don’t feel like your time and money are
being wasted
What we’ll cover
• What HootSuite is & why it’s so cool
• Dominating Twitter with HootSuite
• Pro vs. Free
• Q&A
• The slide deck will be shared
• Follow the steps if you can
• Ask questions at any time
• Thanks for having me
Before we begin
Time and money
3 steps todominating twitter
with hootsuite
http://vimeo.com/43914561
Step 1: listening
200 Million+ Tweets Per Day
ALL Tweets
tweets about cute cats
tweets you (should) care
about
Questions about startups, in English
People talking about startups in Vancouver
People talking about Marketing in Vancouver
setting up a new stream
setting up a new stream
examples
Filters are awesome
• keyword → keyword city
• keyword → keyword ?
• keyword → keyword [GEOCODE]
• keyword → keyword -http
• keyword → keyword -RT
https://twitter.com/#!/search-home
opportunity!
1. Follow2. Add to a list3. Respond
Geolocated search is magical
It allows you to search for any tweets within a specific radius around your location
adding geolocation filtering
click!
other listening ideas
Monitor Twitter Lists
other listening ideas
See allmentions,messages,etc.
other listening ideas
Use contacts to follow/unfollow
always optimize
• Play around with filters to see what works & what doesn’t
• Apply the 80/20 rule
• Find the top performing streams & get rid of the others
Step 2: publishing
Cross-post
And Schedule
So you want to share a new blog post?
...But the link is too long
:(
:)
shortened!
and it Tracks the number of clicks too
Schedule in advance
pro only
where do you get content?
hootsuite Hootlet
app directory
RSS FEEDS
RSS FEEDS
Enter the feed, choose networks, & frequency
Add custom text
Timing is an issue
Step 3: measuring
HootSuite Analytics
quite useless if you ask me...
some cool metrics
• Ow.ly Click Summary — Free
• Sentiment Analysis — Pro
• Keyword Mentions — Pro
Sentiment analysis
Keyword Mentions
Pro Vs. Free
The bottom line
Pro is good if you work with clients, schedule a lot, and/or have more than five profiles
Free is good if you have few profiles and don’t report to anyone
Questions and
answers
http://marketingbeforefunding.com/2012/06/25/advanced-social-listening-using-geolocation/
http://marketingbeforefunding.com/2012/08/21/ultimate-listening-dashboard/
Advanced local search
Netvibes tutorial
http://marketingbeforefunding.com/2012/07/17/6-effective-tips-that-will-forever-change-the-way-you-use-hootsuite-video/
http://marketingbeforefunding.com/2010/09/03/how-to-start-engaging-on-twitter-in-seconds/
advanced tips
another one
Mike Abasov // helping startups kick ass at marketingwebsite // marketingbeforefunding.comtwitter // @mike_abasov