HootSuite 101 Workshop

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HootSuite 101 workshop by Mike Abasov

description

For webfriendly.ca DISCLOSURE: I worked at HootSuite Media, Inc. in 2010-2011 (over a year before this presentation). However, all opinions in this slide deck are my own, not paid by HootSuite and presented in the best interests of the audience. HootSuite, uCoz and Techvibes are registered trademarks and are property of the respective companies.

Transcript of HootSuite 101 Workshop

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HootSuite 101workshop by Mike Abasov

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This is the slide where I try to seem like a big deal so that you don’t feel like your time and money are

being wasted

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What we’ll cover

• What HootSuite is & why it’s so cool

• Dominating Twitter with HootSuite

• Pro vs. Free

• Q&A

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• The slide deck will be shared

• Follow the steps if you can

• Ask questions at any time

• Thanks for having me

Before we begin

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Time and money

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3 steps todominating twitter

with hootsuite

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Step 1: listening

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200 Million+ Tweets Per Day

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ALL Tweets

tweets about cute cats

tweets you (should) care

about

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Questions about startups, in English

People talking about startups in Vancouver

People talking about Marketing in Vancouver

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setting up a new stream

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setting up a new stream

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examples

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Filters are awesome

• keyword → keyword city

• keyword → keyword ?

• keyword → keyword [GEOCODE]

• keyword → keyword -http

• keyword → keyword -RT

https://twitter.com/#!/search-home

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opportunity!

1. Follow2. Add to a list3. Respond

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Geolocated search is magical

It allows you to search for any tweets within a specific radius around your location

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adding geolocation filtering

click!

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other listening ideas

Monitor Twitter Lists

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other listening ideas

See allmentions,messages,etc.

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other listening ideas

Use contacts to follow/unfollow

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always optimize

• Play around with filters to see what works & what doesn’t

• Apply the 80/20 rule

• Find the top performing streams & get rid of the others

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Step 2: publishing

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Cross-post

And Schedule

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So you want to share a new blog post?

...But the link is too long

:(

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:)

shortened!

and it Tracks the number of clicks too

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Schedule in advance

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pro only

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where do you get content?

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hootsuite Hootlet

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app directory

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RSS FEEDS

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RSS FEEDS

Enter the feed, choose networks, & frequency

Add custom text

Timing is an issue

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Step 3: measuring

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HootSuite Analytics

quite useless if you ask me...

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some cool metrics

• Ow.ly Click Summary — Free

• Sentiment Analysis — Pro

• Keyword Mentions — Pro

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Sentiment analysis

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Keyword Mentions

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Pro Vs. Free

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The bottom line

Pro is good if you work with clients, schedule a lot, and/or have more than five profiles

Free is good if you have few profiles and don’t report to anyone

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Questions and

answers

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Mike Abasov // helping startups kick ass at marketingwebsite // marketingbeforefunding.comtwitter // @mike_abasov