Social Media 101 for Nonprofits
30
Presented by: Susan Chavez SOCIAL MEDIA 101 FOR NONPROFITS
-
Upload
susan-chavez -
Category
Social Media
-
view
196 -
download
1
description
If your nonprofit or charity interested in utilizing social media to raise its profile in the community and connect with potential volunteers and donors? Is your organization wondering how you can communicate the benefits of social media to your nonprofit’s board and leadership? Or are you just wondering how to get started the right way? In this presentation you will learn: • To prepare your organization to get started with social networking • To capitalize on your existing projects and expertise to create engaging content • Quick tips for the Big Five Social Networks: Facebook, Twitter, YouTube, Instagram, and Pinterest
Transcript of Social Media 101 for Nonprofits
Presented by: Susan Chavez
SOCIAL MEDIA 101 FOR NONPROFITS
Presented by: Susan Chavez
TODAY’S AGENDA
๏ What to do before you start
๏ Capitalizing on your programming & expertise to create content
๏ Quick tips for the Big Five social networks
Presented by: Susan Chavez
BEFORE YOU GET STARTED...
๏ Bylaws & External Communications Policies
๏ Time, Capacity & Skills
๏ Website
๏ Decide which channel(s) are right for you
Presented by: Susan Chavez
HOW ARE NONPROFITS DOING ON SOCIAL MEDIA?
๏ 67% of nonprofits have no social media strategy or policies
๏ Staffing
๏ Goals
Presented by: Susan Chavez
NONPROFITS ON SOCIAL
MEDIA
Presented by: Susan Chavez
WHY USE FACEBOOK?
๏ 1.32 billion users
๏ 134 million users in the US
๏ Daily average time spent: 21 minutes
Presented by: Susan Chavez
WHY USE TWITTER?
๏ 271 million users
๏ 500 million Tweets are sent per day
๏ 78% of users are on mobile
๏ 23% of users are in the US
Presented by: Susan Chavez
WHY USE YOUTUBE?
๏ 1 billion users
๏ Reaches more US adults ages 18-34 than any cable network
๏ 6 billion hours of video watched each month
๏ 20% of traffic comes from the US
Presented by: Susan Chavez
WHY USE PINTEREST?
๏ 70 million users
๏ 60% of users are from the US
๏ 80% of users are women
๏ average time spent per visit: 14.2 minutes
Presented by: Susan Chavez
WHY USE INSTAGRAM?
๏ 150 million users
๏ 41% of users are between 16-24
๏ 49% of users are women; 51% of users are men
Presented by: Susan Chavez
CREATING CONTENT
๏ Yours
๏ Issue-oriented (i.e. experts, current events)
๏ Supporters (praise)
๏ Collaborators
๏ Anniversaries
๏ Awareness days/weeks/months
๏ Local & of interest to supporters
Presented by: Susan Chavez
CREATING CONTENT
๏ Plan it!
๏ Create a content calendar - add:
๏ Your major events
๏ Awareness days/weeks/months
๏ Anniversaries
๏ Fun stuff (i.e. holidays)
๏ Adapt content for channels
Presented by: Susan Chavez
QUICK TIPS: FACEBOOK
๏ Schedule posts for times when your audience is most likely to be online
Presented by: Susan Chavez
QUICK TIPS: FACEBOOK
๏ Schedule posts for times when your audience is most likely to be online
Presented by: Susan Chavez
QUICK TIPS: FACEBOOK
๏ Schedule posts for times when your audience is most likely to be online
Presented by: Susan Chavez
QUICK TIPS: FACEBOOK
๏ Post visual content
๏ Content that elicits action
Presented by: Susan Chavez
QUICK TIPS: FACEBOOK
Presented by: Susan Chavez
QUICK TIPS: TWITTER
๏ Use a social media dashboard to schedule posts
Presented by: Susan Chavez
QUICK TIPS: TWITTER
๏ Use a social media dashboard to listen
Presented by: Susan Chavez
QUICK TIPS: TWITTER
๏ Identify & use strategic hashtags
Presented by: Susan Chavez
QUICK TIPS: YOUTUBE
๏ Register!
Presented by: Susan Chavez
QUICK TIPS: YOUTUBE
๏ Share on your other social networks
Presented by: Susan Chavez
QUICK TIPS: PINTEREST
๏ Convert personal account to business account
Presented by: Susan Chavez
QUICK TIPS: PINTEREST
๏ Make it social - invite others to pin
Presented by: Susan Chavez
QUICK TIPS: INSTAGRAM
๏ Identify & use strategic hashtags
Presented by: Susan Chavez
QUICK TIPS: INSTAGRAM
๏ Post when your followers post
Presented by: Susan Chavez
Facebook.com/SusanChavezPageTwitter.com/Susan_Chavez
Pinterest.com/Susan_Chavez
THANK YOU!
