Social Media 101 for Business
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Transcript of Social Media 101 for Business
Social Media 101
www.mavenagency.com
Social Networking for BusinessesULI Philadelphia
February 26, 2010
Co-Founder of Maven, a full service, strategic communications agency located in Philadelphia
Big Agency Experience, Entrepreneurial attitude B-to-B, B-to-C and nonprofit clients Specialized expertise in legal, commercial and residential
real estate communications
Rebecca Devine, PrincipalMaven Communications
Social media isSocial media is an umbrella term that defines that various activities that integrate technology, social interaction, and the construction of words, pictures, video and audio.*
A social network is a group of people of that are members of a community for the purpose of connecting, learning and interacting within the context of a shared interest
*http://www.wikipedia.org
What is social media?
What is social media?
Allows people to connect and form personal and business relationships
People are connecting with each other - not brands The conversation is happening - with or without you!
What is Social Media?
Blogs & Micro Blogs Online Chat RSS Widgets Social Networks Social Bookmarks Message Boards Podcasts Video Sharing Sites Photo Sharing Sites Virtual Worlds Wikis
How many people use it?
More People Use Social Networks today than Email. Adoption of social media grew 31% last year alone.
# of users (in millions)
How many people use it?*
>5M users
>60M Professionals in 200 countries
> 400 million users
> 300MM Worldwide Visitors a Month
*as of January 2010
What are the benefits of Social Media?
Targeted increase of website traffic Create positive brand association Grow brand awareness Conversions and sales Promote properties or services Business development Industry Research Customer loyalty People prefer doing business with those they know!
How can businesses use social media?
Executive Positioning: Demonstrate thought leadership and become an expert. Network and build your list of prospects and contacts.
Sales and Marketing: Post links to press releases, company news, relevant community news, speaking events.
Human Resources: Prescreen candidates on LinkedIn; foster better internal communications through internal communities
Market Research: "Listen" and gain insight into trends or opportunities
Community Relations: Raise awareness for community relations projects and corporate giving initiatives
What are business uses for...?
: Company profiles, groups, answers
: Company pages, fan pages, groups, widgets
: Micro blogging with 140 characters or less. Search and attract followers, send updates of value to your community
: Video marketing, event marketing, fundraising opportunities, product demonstrations
: Thought Leadership and expert positioning, connect with customers, generate media interest
: Internal social network to identify employee issues, communicate news, build relationships
Why Linked-in?
Recruiting Expert positioning Expand contacts Get PR visibility Reinforce business brand Conduct market research Integrates with Wordpress,
slide share and RSS
Why Facebook?
Why Facebook? Facebook fan pages & groups
industry groups allow for easily sharing content
Paid Demographic targeting: Facebook ads
Distribute Company news instantly into your company “fans” news feed
Connect with media and other industry related groups
Set up corporate fundraising pages for charitable initiatives
Why twitter?
Largest growing social media tool Create your name @yourbusiness
name (brand recognition) Discover industry trends Drive traffic to web site and create
face-to-face networking opportunities (“tweet ups”)
Request instant feedback Build connections & reach
prospects
Video, Presentation & Photo Sharing
Why YouTube, SlideShare & Flickr?
The #1 activity online is watching videos – businesses can take advantage!
Use video to promote Presentations, speaking
engagements and panels Share videos and photos of recent
community fundraisers and events to increase participation for next year
Use video and photos to promote product demos
BlogsWhy a Blog?
Create thought leadership opportunities by positioning executives as experts
Shape the conversation - determine key messages and share company Point-of-view
Generate awareness for the "softer side" of a corporation
Generate leads and referrals Attract media opportunities Increase search engine ranking
RSS: Creating contentRSS brings content to you
HOW? Choose an RSS aggregator
(Google Reader, Bloglines) Create an account Go to your favorite sites and
add them by clicking on the icon
New posts and stories appear on your reader page
www.google.com/reader RSS Feeds: How to Make It Come to You
How do I measure success? # of Followers/Fans Web traffic Sales Engagement and
participation Track with Tools
Google Analytics TweetDeck Facebook Insights
Next Steps
How do we get started?
Set clear, measurable objectives. Is your objective to: Drive traffic to the website? Raise money? Promote a specific service, property or event?
Target your audience: who, what, where? Listen to the conversation
Follow on Twitter Socialmention.com Google Alerts
Set Guidelines ENGAGE
How do I get started?
Phase I
Setup accounts at Facebook, twitter, linked-in, YouTube, etc.
Reserve your names now - you can always use them later
Allocate appropriate resources - Networks need regular maintenance to keep them valuable
Create content worth talking about Link blogs and other social media accounts to your
website to ensure seamless integration Measure results, adjust
How do we get started ?
Phase II
Transparency & authenticity Develop relationships & encourage the conversations Try to add value to your industry and community Connect with the influencers / help them find you For maximum ROI: “Build communities” instead of
“doing communications”
Tips for Social Media Success
Still unsure?