Social media 101: Digital Catapult Case Study
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Transcript of Social media 101: Digital Catapult Case Study
Case Study: Digital CatapultSocial Media 101
@DigiCatapult #StartupSessions
Digital Catapult on social media
@DigiCatapult #StartupSessions
Digital Catapult’s top social media tips
@DigiCatapult #StartupSessions
Planning is key
• Keep a record of all tweets/posts
• Use content planning tools (e.g. Hootsuite, Tweetdeck)
@DigiCatapult #StartupSessions
@DigiCatapult #StartupSessions
Become a voice for your focus areas • Share content from
industry players• Use relevant
hashtags (e.g. #startups, #IoT, #bigdata)
• Pose questions to get your audience talking
@DigiCatapult #StartupSessions
#IoT
@DigiCatapult #StartupSessions
Identify your influencers• Use Twitter lists to
track and organise influencers
• Share their content and they’ll share yours
• Don’t be shy – ask them to create content for you!
@DigiCatapult #StartupSessions
Use analytics to learn and go forward • Google Analytics
(website) • Twitter Analytics
(free, but limited)• Hootsuite (Twitter,
Facebook, LinkedIn, Instagram)
@DigiCatapult #StartupSessions
Be fun!• Show your brand’s
personality• Topical hashtags (e.g.
#ThrowbackThursday)
@DigiCatapult #StartupSessions
#WorldEmojiDay
@DigiCatapult #StartupSessions
How many sweets are in the jar?
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Our top tips…
Planning is keyBecome a voice for your focus areasIdentify your influencers Use analytics to learn and go forward
Be fun!
@DigiCatapult #StartupSessions
How to trend on Twitter…
@DigiCatapult #StartupSessions
Growing Startups to Scaleups –
October 2015
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The aftermath
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THANK YOU
@DigiCatapult #StartupSessions