Digital Catapult Challenges in Sharing proprietary and personal data Dr Robin Daniels, Redpill Group...
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Transcript of Digital Catapult Challenges in Sharing proprietary and personal data Dr Robin Daniels, Redpill Group...
Digital CatapultChallenges in Sharing proprietary and personal dataDr Robin Daniels, Redpill Group LtdOn behalf of the Digital Catapult.
Chirdeep ChhabraHead of Data Programs
Dr Matt Stroud / David BrewerHead of Personal Data & Trust
The challenge
• All organisations create huge volumes of data as part of their operations
• Primary value is sometimes well understood: secondary or tertiary value
usually not known or realised
• Privacy & other commercial concerns mean data is rarely shared
• Huge amount of potential value untapped
• A lack of trust in platforms to securely mix data
• Limited neutral parties to facilitate engagement
• Trouble finding the right talent in the industry to generate innovative insight
The Data Catalyser is a suite of services enabling organisations to create value from mixing closed datasets
Includes the provision of expertise & a secure cloud-based system
Allows trusted innovators access & to create the insights
Includes:• Hadoop cluster• Analytics services• ETL services (extract, transform & load)• Audit & monitoring• Credential & rights management• Boundary security• Access security
Our Solution: The Data Catalyser
Secure platform• Certificate based security• Fully audited and monitored• Business Impact Level 3 equivalent
Features of The Data Catalyser
State-of-the-art analytics • Big Data platform• SQL & IPython Notebook
Legal framework & best practices• Complete contract set• Industry wide best practices• Intellectual Property sharing contract templates
Proven delivery capability• Active Project Management• Access to world class data scientists
Convene Data Providers
Provide project framework
Data Catalyser Approach
2
1
Security is made available through a set of specific controls
331
Convene Data Providers
Provide project framework
Data Catalyser Approach
2
1
Security is made available through a set of specific controls
A set of legal contracts defines the rules for all participants of the platform
3
4
1
4
Convene Data Providers
Provide project framework
Data Catalyser Approach
2
1
Security is made available through a set of specific controls
A set of legal contracts defines the rules for all participants of the platform
3
4
Access to best of breed Insight Producers through a selection process
1 55
Convene Data Providers
Provide project framework
Data Catalyser Approach
2
1
Security is made available through a set of specific controls
A set of legal contracts defines the rules for all participants of the platform
3
4
Access to best of breed Insight Producers through a selection process
Overall, a data science solution built on enterprise grade tech
6
1 5
The commercial benefits of a personal data sharing eco-system
• Personal data flows are the nervous system of any consumer facing business, they trigger the muscles to move when acquisition, cross-sell or churn events are identified.
• As data becomes more abundant, this will be ever more critical to how “core businesses” compete in the future
• Being timely and relevant reduces waste and cost, “50% of my marketing budget is wasted….” etc
• Above all, it enables a better customer experience because organisations can be more responsive to their customers needs
The opportunity is horizontal…
Vertical = Limited use cases eg fraud
Horizontal = Many use cases
For example:
• Mobile phone data to alert social care if patient is unexpectedly idle
• Shopping data maybe used to inform healthcare advice
• Bank data to inform targeting of retail offers e.g “bought broadband 12 months ago…so”
14Breaking down the barriers
Building Trust:
Removing Friction: Need to solve three sources of friction:
Technical: How to define and physically transfer the dataLegal: How to establish the users identity and assert
permission within each silo’d systemCommercial: How to agree the price of access/transfer
Need to empower the customer:
Ethics: Recognise & respect the consumer’s wishesControl: Give tools/dashboards to enable real controlCompliance: Verify orgs are sticking to the rulesCommunication: Kitemark to show whose in the ethical sharing club
Data Sharing & Trust Frameworks
The Exchange
Customers digital broker
The relying party
The Attribute provider
The Scheme(rules)
Auditors
Its in the interests of all local parties
• Create an ethical club, which is trusted to do more:• Trust underpinned by putting the customer in control
• Common minimum customer promise
• Technical & legal inter-operability
• Common infrastructure to facilitate exchange & compliance
• More data in the club than available to any single party outside
• Inverts the internet players information based competitive advantage
• Finite window of opportunity in the face of:• Emergence of fragmented local systems
• and risk of over regulation
Use Cases
1. Portable KYC – Digital Passport
2. Local Authority and Health
3. Retail and Advertising
4. Value Distribution and collection