Social Media 101
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17-Sep-2014 -
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Transcript of Social Media 101
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Social Media 101 Power Prospecting for Your Small Business
Dev Basu, Founder @ Powered by Search
www.poweredbysearch.com
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This seminar is for
you if you want more:
• Targeted Leads
• Brand Awareness
• Community Engagement
• First Mover Advantages
• And More Sales. Period.
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What is
Social Media?
Conversations
+
Networking
+
Relationships
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Social Media
is going from THIS to ...
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Conversation
s Which is 2 Way, Open, and Honest
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Why Should I Care?
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o 91% say consumer reviews are the #1 aid to buying decisions - JC Williams Group
o 87% trust a friend’s recommendation over critic’s review - Marketing Sherpa
o 3 times more likely to trust peer opinions over advertising for purchasing decisions - Jupiter Research
o 1 word-of-mouth conversation has impact of 200 TV ads - BuzzAgent
* Slide courtesy of Digital Influence Group & Tactica Interactive Communications.
Reason # 1
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Social media sites are the fastest-growing category on the web, doubling their traffic over the last year.
o 73% of active online users have read a blog
o 45% have started their own blog
o 57% have joined a social network
o 55% have uploaded photos
o 83% have watched video clips
* Slide courtesy of Tactica Interactive Communications.
Reason # 1
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o 40% of Canadian internet users have visited a community or social networking site
o 22% of Canadians over 60
o 50% of Internet users under 30
o 25% of users 25-29 do so daily
o 43% English speaking Canadians and 24% of French speaking Canadians visit these sites
Canada Online, The Internet, Media and Emerging Technologies
Courtesy: Tactica Interactive Communications
Reason # 2
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• Younger users (under 45) and women use these sites for
socializing
• Older users use these sites to obtain and share
information ($$$$)
• Youth (12-17) use these sites for entertainment
Courtesy: Tactica Interactive Communications
Reason # 3
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So Engaging with Canadian
Social Media Users
Can Mean...
Going From Getting Introduced To...
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Converting Prospects into Customers
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Does Social Media Make You Feel Like This?
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Let’s Discuss as a
Group…
• Is Social Media is Useful?
• Is Social Media is Too Difficult? Why?
• Are You Worried about Social Media and it’s Impact on your Online Reputation?
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Great! So Where Do I
Start?
• Blogging
• Youtube
• Integration and Tracking
And More Sales. Period.
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o Fastest growing social network in Canada and the world (200 million members)
o Powerful tools to engage and understand your audience: o Brand pages
o Custom applications
o Targeted advertising
o Audience insights/metrics
o Opinion polls o Slide Courtesy: Tactica Interactive
Commuications
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o Facebook Profiles o Strictly for You – Not your
Brand
o Connect with Close Friends
o Not as Effective for Prospecting
o Facebook Fan Pages o All about your brand
o Events, Open Houses
o Photos, Videos and More.
o Facebook Groups o Fan Pages Lite Edition
o Face Book Advertising
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o Your own homepage on
Facebook.
o Allow you to post photos,
videos, events and other
messages.
o Users interact with you by
o Writing on your wall
o Commenting on your posts
o Participating in discussions
o Post photos to your page
o Friends see your page updates
in their newsfeed
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o Location
o Age
o Gender
o Keywords (appear in your users
profile)
o Education
o Workplace
o Relationship status
o Relationship interests
o Languages
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o Setup A Fan Page and Invite Close Friends and Clients.
o Join Local Community Groups and Engage in Conversations.
o Use Demographic Targeted Facebook Ads.
o Eg: Target Males and Females Aged 27-35, in Toronto, who went to
the University of Toronto, and are currently employed at Microsoft
o Bulk Message Fans and Group Databases
o Private Message Special Groups of Clients
o Publicise your Facebook URL or Fan Page URL on Your Blog, Business Card, or
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Integrated Marketing
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Customer Service. social media is a great tool to connect with customers and find out what’s
bothering them!
This Leads To a Better Customer
Experience
And Helps Convert Prospects into Customers
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The most important part of social media is the social part. It’s all about the people
People Shop Similarities
But Buy The
Differences