Social Media 101

social media 101

andrew cherwenkaapril 2009

“great advertisements” by weblover

“what’s next in marketing and advertising” by paul isakson

“fantastic pictures” by meisterjoker

social what?

social networks

user generated content

social bookmarking

wikisviews

photo sharing

blogs

events

livecasting dialogue

product reviews

microblogsvideos

online gaming

q&a

art

game sharing

music sharing

threads

opinionspodcasts

forums audio sharing

voteslinks

aggregators

wall posts

RSS

social media

building your brand through UGC

social media marketing

what is twitter?

The Daily Show with Jon Stewart. March 2nd, 2009


what is twitter?

“For the uninitiated, here’s how twitter works ...

“For the uninitiated, here’s how twitter works …

I have no f***ing idea.”


what is twitter?

who’s twittering?

From a Member of Congress while attending President Obama’s address.

MSNBC. February 24th, 2009

celebrity twittering

Charlie Villaneuva, power forward, with the NBA’s Milwaukee Bucks.


Villanueva’s famous halftime tweet …


… his inside scoop on the return of UCONN’s head coach …


… and his heartfelt public apology.


9,640 search results for “In da locker room, snuck to post my twitt”


Mark Cuban, owner of the NBA’s Dallas Mavericks


Trashing the ref, tweet #1


Trashing the ref, tweet #2


The result.


The insight.


Twitter connections.

New York Times, March 27, 2009.

who else is twittering?

personal use

brand use

personal use

photo sharing

(5 minutes after posting …)

photo sharing

groups

discussions

There are 84 web communications meetups within 5 miles of my office …

networking

networking

… and 8 within 5 miles of this conference centre.

Case Study

“I need business cards.”

Marta Z. Kagan, “What The F is Social Media”

the road to 200 million

2004.



2005.



2006.



2007.



2008.


filtering the noise

tracking

Case Study

“We need a painting by a local artist.”

Background research: is she legit?

Her website …

Her link to MySpace …

Her MySpace page …

Demo of her work …

The result …

Success Stories

powerWISE.ca

2,578 energy conservationists

powerWISE.ca

426 conservation tips

MyCineplex.com

34,000 movie buffs

Mattel private network500 moms. Sales up 6% after toy recalls.

Kevin Harvick, Nascar driverhundreds of mentions on Twitter in 5 days.

RachaelRayShow.com

800,000+ show fans

RachaelRayShow.com4,409 topics. 15,759 posts. 4,964 photos.

nike.com/nikeplus

6,765 challenges. 180,987,080 kms.

lancerevolution.ca49,657 facebook fans. 2.1M youtube views.

249 flickr fan photos. At least 1 meet-up.

National Instruments110,000 members. 46% of all support

questions answered by community.

MyStarbucksIdea.com75,000 ideas suggested. New products and

service ideas implemented.

my.barackobama.com2 million profiles. 35,000 volunteer groups.

400,000 blog posts. 200,000 offline events.

Social Media 101

Technology

Transcript of Social Media 101