Social Media 101: Social Media 101: Discover the power of your voice
Social media 101
18
Social Media Just a fad? Petri Darby, APR director of brand marketing & digital strategy Make-A-Wish Foundation ® of America [email protected] / @darbyDARNIT
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Is social media just a fad, or a pervasive and powerful tool that will forever change the way companies connect and engage with their key audiences? This presentation was delivered to a women's business executives club in Houston.
Transcript of Social media 101
Social Media
Just a fad?
Petri Darby, APRdirector of brand marketing & digital strategyMake-A-Wish Foundation® of [email protected] / @darbyDARNIT
What is social media?
Web sitesBlogs
Social networkingSocial bookmarking
Video sharingPhoto sharing
ReviewsForums
Discussion Groups
Google CEO Eric Schmidt
“Every two days now we create as much information as we did from the dawn of civilization up
until 2003”
“The real issue is user-generated content.”
“I spend most of my time assuming the world is not ready
for the technology revolution that will be happening to them
soon.”
Why is social media important
Socially engaged co’s = 18% avg revenue growth
Least engaged co’s = 6% decline
Women and moms rule social media
FacebookMale: 43%Female: 57%
DeliciousMale: 48%Female: 52%
FlickrMale: 45%Female: 55%
MySpaceMale: 36%Female: 64%
NingMale: 41%Female: 59%
TwitterMale: 43%Female: 57%Ustream.tvMale: 34%Female: 66%
YelpMale: 43%Female: 57%
LinkedInMale: 50%Female: 50%
YouTubeMale: 50%Female: 50%
DiggMale: 64%Female: 34%
Married women 35-50 fastest growing segment of social media users.
Women 55+ fastest growing segment of Facebook users.
500 million active users
50% log in every day
200 million mobile users
Ages 13+
Connect
Status updates
Post pics and video
Play games
Create groups and pages
Chat
Dunbar Number = 150
Avg number of Facebook friends =
130
Started with the question:
“What are you doing?
Many just ask:
Why do I care what you had for lunch?
140 characters
7 billion tweets
104,860,000,000 words
Equivalent to 133,000 copies of the King James Bible
Printed, tweets would cover 350 million sheets of paper
Equivalent to 37 times the number of pages in bills introduced in Congress since 1955
Twitter tools
TweetDeck
HootSuite
Twellow
Tools Change
3 years ago… dominated social
10 years ago… dominated
search
who before what
Social Strategy
Social Strategy
Privacy
•Profile•Posts•Photos/videos•Apps
There is good reason to be cautious
Privacy settings help, but not 100%
Getting started
Setting Up Social Media Accounts
Excellent blogs and Twitter superstars:
ConvinceAndConvert.com - @jaybaer
ChrisBrogan.com - @chrisbrogan
BrianSolis.com - @briansolis
SocialMediaExplorer.com - @jasonfalls
GaryVaynerchuk.com - @garyvee
Scoblelizer.com - @scobleizer
SethGodin.Typepad.com
Spend time learning
QUESTIONS?
Petri Darby, APRdirector of brand marketing & digital strategyMake-A-Wish Foundation® of [email protected] / @darbyDARNIT
THANK YOU!
