Social Media 101

Social Media 101Presented by Donna Arriaga

Practical Uses for Twitter, Blogs, Facebook and More

Who’s already on the social media wagon…?

Prioritize. Make the web work for us.

1. LEARN. The first step is to get our feet wet and get a general feel for Twitter, blogs, YouTube and Facebook.

2. EXPLORE. We’ll explore your interests and curiosities and learn how we can make social media work for us.

1. LEARNING About Blogs

What’s a blog anyway?

A blog (a contraction of the term "web log") is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog.

– from Wikipedia

1. LEARNING: About Blogs

Blogs: The mile-high view

Blogs allow the average, everyday person to become their own online publisher/editor… for free.

Content on a blog – referred to as posts – is organized chronologically, with the most recent information appearing first.

Tags and archives, two common features of a blog, allow readers to easily search and scan content.

RSS, or Really Simple Syndication, makes it possible to easily and conveniently subscribe to blogs of your choice.


Blogs are Social Platforms

Readers can share their thoughts and reactions to a post by commenting.

Bloggers (someone who writes a blog) can connect with other bloggers through…

– Links– Quotes – Commenting on fellow bloggers’ posts


A Few Examples…

National Shots, NPR’s Health Blog http://weblogs.npr.org/blogs/health/

NY Times Arts Beat http://artsbeat.blogs.nytimes.com/

Time Goes By http://www.timegoesby.net/

Local Portland Food and Drink http://www.portlandfoodanddrink.com/

Our PDX Network http://ourpdx.com/

Blazers Blog http://blog.oregonlive.com/blazers/index.html


2. EXPLORING Blog Uses

What can you do with blogs?

Read blogs and connect with others who share your passions and interests.

Start your own blog about your favorite topic or interest area.

– Food– Travel– Health– Quilting

Create a personal blog and share updates, thoughts and reflections with friends and family.

2. EXPLORING: Blog Uses

How do I get started?

Find Interesting Blogs to Read

Search for blogs based on your interests using blogsearch.google.com or technorati.com

Start Your Own Blog

Start your own blog using a free blogging platform such as www.blogger.com or wordpress.com

2. EXPLORING: Blog Uses

1. LEARNING About Twitter

twitter.com

What is Twitter?

Twitter is a real-time information network powered by people all around the world that lets you share and discover what’s happening now [in 140 characters or less]. Twitter asks “what’s happening” and makes the answer spread across the globe to millions, immediately.

– from Twitter.com

1. LEARNING: About Twitter

Twitter In Plain English A Video by CommonCraft


http://www.youtube.com/watch?v=ddO9idmax0o

A closer look…


2. EXPLORING Twitter Uses

twitter.com

What can you do with Twitter?

Find fast, relevant news updates.– CNN Breaking News twitter.com/cnnbrk – NPR News twitter.com/nprnews – Local KTAU News twitter.com/ktauNews

Read real-time updates from your favorite organizations.

– Red Cross twitter.com/redcross – Mercy Corps twitter.com/mercycorps – Humane Society twitter.com/humanesociety

Post your own real-time updates and exchange thoughts & ideas with others.

2. EXPLORING: Twitter Uses

How do I get started on Twitter?

Search for live updates from news and other organizations using www.google.com or search.twitter.com

Go a step further and get your own Twitter.com account and start “following” these organizations.

Post your own personal updates and share information and resources.

2. EXPLORING: Twitter Uses

1. LEARNING About FaceBook

www.facebook.com

What is Facebook?

Facebook is a social networking site that allows you connect with friends, family, co-workers, and others who share similar interests or who have common backgrounds.

1. LEARNING: About Facebook

The nuts & bolts…

Facebook users can create a profile page that shows their friends and networks information about themselves.

Users can post status updates and can comment on friends’ updates

Users can share photos and video

You can send private messages (similar to email) to Facebook friends


A Look Inside…


2. EXPLORING FaceBook Uses

www.facebook.com

What can you do with Facebook?

Connect with family and friends

Reconnect with long-lost friends

Share photos

Post quick personal updates

Comment on others’ updates and photos

2. EXPLORING: Facebook Uses

How do I get started on Facebook?

Sign up for a Facebook account at www.facebook.com

Use Facebook’s “Find People You Email” feature to connect with friends and family members

Create your personal profile

Upload photos and post updates

Read others’ updates and share your thoughts and comments

2. EXPLORING: Facebook Uses

1. LEARNING About YouTube

www.youtube.com

What is YouTube?

YouTube is an online video community that allows millions of people to discover, watch and share originally-created videos.

- from YouTube.com

1. LEARNING: About YouTube

Ways to find videos…

Look for a variety of videos using the YouTube search bar.

Browse through videos using built in categories. YouTube offers several categories, including:


Comedy

Education

How-To & Style

Nonprofits & Activism

News & Politics

Travel

Science & Technology

And More!

2. EXPLORING YouTube Uses

www.youtube.com

What can you do with YouTube?

Watch videos

Create and upload your own video

Comment on videos and share your response (either typed or by video response)

Share videos through Facebook, Twitter or email

Do you have a blog? Easily embed a video into your own blog post or website.


A Few YouTube Channels to Surf…

National Geographic www.youtube.com/user/NationalGeographic

Smithsonian, National Air and Space Museum www.youtube.com/user/airandspace

Metropolitan Museum of Art www.youtube.com/user/metmuseum

Lonely Planet Travel www.youtube.com/user/LonelyPlanet


More Resources...

BlogsBlogs in Plain English, by

CommonCraft http://www.youtube.com/watch?v=NN2I1pWXjXI

TwitterTwitter in Plain English, by

CommonCraft http://www.youtube.com/watch?v=ddO9idmax0o

Social Networking, general Social Networking in Plain English, by CommonCraft http://www.youtube.com/watch?v=6a_KF7TYKVc

Social Media, general

Social Media In Plain English, by CommonCraft http://www.youtube.com/watch?v=MpIOClX1jPE

Social Media 101 Practical Uses for Twitter, Blogs, Facebook and More

You've heard the buzz words Twitter, tweet, Facebook and blogosphere. Now, discover the every-day, practical uses for these tools. Learn how social media can connect you to health information updates, or connect with fellow hobbyists like foodies, quilters, birdwatchers and literature enthusiasts. Explore how social media can be used for anything from keeping in touch with old friends to exchanging recipes.

Donna Arriaga

[email protected]@DonnaArriaga

• Online Communications Manager at Cedar Sinai Park

• Co-Organizer for PDXTech4Good

Social Media 101

Technology

Transcript of Social Media 101