Social Media 101
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Transcript of Social Media 101
*Social Media 101
*What’s Out There
*Google +
*Photo & Video Sharing Sites
*So much more
*Social Media Sites
*Facebook has Instagram
*Twitter has Vine
*Google has YouTube
*Pinterest can work with all
* Setting Up Facebook Business Page
*http://www.facebook.com/business
*Let’s Set Up!
*Who wants to be my test subject?
*Be a Page NOT a Person
*Setting Up Information
*Profile Picture Square at least 180x180 – Recognizable branding(Logo), do not change
*Cover Photo 1702x630-Make it represent your brand and change it often
*Description always lead with your website
*About keep it simple, use other description areas to get more in depth
*Set up your Facebook Web Address
*Let’s Post
*Time to make your first post.
*Content vs. Links vs. Photos vs. Videos
*Photo Albums – Be organized
*Tagging people and businesses
*Best Practices
*Best Practices Cont.
*Be approachable
*Pictures & Video
*Times
*Community
*Words, words, words
*INSIGHTS!
*Scheduling
*Being Your Page
*Be sure to like other pages as your page
*Twitter is a streaming conversation in 140 characters or less!
*www.twitter.com
*Your page will not look like this
*Twitter rolled out a new version today
*Header image 1500x500
*Create Lists
*Let’s Tweet!
*What The @#$% Does That Mean?
*@Mention: How you mention and tag someone
*#: Hashtag, Used to provide context or for searching
*#WaynesvilleNC or #AVLEat
*RT: Retweet, resending out someone else's tweet
*MT: Modified Tweet, Lets folks know you have taken out a few words to make it to 140 characters
*DM: Direct Message, when you send a personal message to someone
*Reply: When you respond to another users tweet, be sure to put a “.” before their handle to make it show up in your feed.
*www.facebook.com/twitter
*Now we need to connect our Facebook and Twitter Accounts.
*Managing Your Twitter Account
*Hootsuite
*UberSocial
*Best Practices
*Have conversations
*Don’t just Retweet
*Be yourself
*Check your insights
*Keep it to ~ 120 characters
*Set Upbusiness.pinterest.
com
*Boards
*Profile Picture 600x600
*Pinterest is extremely visual
*Create boards that represent your business
*Follow other businesses, especially ones that are relevant to you
*Do you carry seasonal items? Create seasonal boards
*Are you good at arranging the store? Create a How to Arrange a Retail Space Board, pin your arrangements and inspiration from others
*To get the most out of Pinterest you must validate your website
*Let’s Create a Board!
*Pinning
*Search for yourself
*Search for your products
*Do you carry food products or dinner ware, find recipes that could work with those products
*It’s OK to delete or update pins that are no longer relevant
*Let’s Create Your Own Pin!
*Best Practices
*Pins stay around for a while so you can pin a few pins once a day or a few times a week to stay relevant
*Just like any other service respond to questions and comments in a timely manner
*Tweet your pins
*Wrap Up
*Make sure to have all these social media buttons on your website.
*Schedule 15 minutes every morning to pin, post and schedule posts.
*Then it becomes easier to respond throughout the day
*Time Is Of the Essence
*Greet people by their first name
*Create the marketing mix that works for you
*Jump In!
Sites to Add to Your Mix
*Google+ (You probably already have one and don’t know it!)
*YouTube
*Blogging
*Questions?