Social media 101
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Transcript of Social media 101
Social Media 101
FSC Interactive
Andy Kutcher
What is Social Media?
But, What is Social Media?Social Media is any online or mobile network that allows for people to congregate, share and communicate. It’s a party….
online
CustomizationConsistencyCommunityContent
Content
We know the digital era requires more content, not less. And it requires content edited and packaged in ways that help user access and allow for advertising placement.
– Tom Curley, CEO of The Associated Press
I need more content?!?
Mer.
What Should I Post?
(almost anything!)
News articles featuring your business or your industry
Blog posts you’ve written
Photos and videos giving fans the “inside” or “behind the scenes” look
Questions you want to have answered
Links to your website
Share Other People’s Relevant Content
Events You’ve Created
“Be yourself. Above all, let who you are, what you are, what you believe, shine through every sentence you write, every piece you finish.”
- John Jakes, author
Where Should I Post?
(everywhere!)
Content shouldn’t scare you…
After all, it’s yours…
Consistency
When Should I Post?
(everyday!)
Create a Schedule(and stick to it!)
Customization
You forgot the first rule of mass media, Elliot! GIVE THE PEOPLE WHAT THEY WANT!
- James Bond, Tomorrow
Never Dies
Community
com·mu·ni·ty /kəˈmyunɪti/ noun, plural -ties.
a social, religious, occupational, or other group sharing common characteristics or interests and perceived or perceiving itself as distinct in some respect from the larger society within which it exists
Who’s A Part of My Community?
Who isn’t?
Anyone you interact
with, even if only one time, is a
part of your community
http://www.coolinfographics.com/blog/2010/10/14/map-of-online-communities-2.html
How Do I Grow My Community?
Shout it From the Rooftops!
Share Whatchya Got
Print Materials
Email Signature
How Do I Engage My Community?
Content!
Give ‘Em What They want
But Remember…
People change. You have to change with them.
Which Platforms are Right for Me?
http://socialmediatoday.com/index.php?q=SMC/118475
What is Twitter
Cocktail Party Rules of Engagement
Cocktail Party Rules of Engagement
– Don’t talk all about yourself
– Find the people who interest you
– Try to add value to the conversation
– Follow up with your new friends
Speaking the language
RT @fscnola hosting a #socialmedia101 training session this morning!
Twitter Translator
Saaay What?
Replies
@ denotes a tweet sent to another Twitter user.
@TiffanyStarnes see you in the park tonight!
Retweet
Like forwarding a message in e-mail. This helps grow community and makes people feel good.
RT @andyknola: Help raise money for Tsunami Relief: http://bit.ly/awsjah0
Direct Message
DM is a private message that you can only send to those who follow you.
D Adeletiblier Here’s my e-mail address [email protected]
Hashtag
# makes a term into a keyword that is searchable, also used to imply sarcasm or humor
@tiffanystarnes is speaking in tongues at #socialsummit
@nolamaven @AmieSaint @glamourstar this makes me weep for America. #mariahcareybabynames
Sign me UP!
YES!
Sign Up
Fill out your profile
Find and Follow People
Content
What are you doing?…in 140 characters…
Your Own Content
Other People’s Content
Whatever is Relevant
Responses to People
Why Does This Matter?
Because……people use Twitter
Customer Feedback
Deals & Specials
Giveaways
Customer Service
• Drive sales• Increase newsletter database• Generate leads• Recruit employees• Foster Facebook growth
To accomplish goals:
How Often Do I Need to Tweet?
As Often as Possible.
Post: When You Have Content
Post: Whenever You’re Comfortable
Don’t Post: If You’re Just Regurgitating
How Do I Use Twitter For My Business?
With the Right Tools
Customize Your Twitter Page
Manage(on your computer)
CoTweet
Hootsuite
Tweetdeck
Manage(on the go)
Beauty in Brevity
Who’s My Community?
People Talking About You, to You or With You. People In Your Industry.
People In Your City.Basically, everyone.
www.search.twitter.com“search term” near:zipcode
www.Listorious.com
• @wdsu• @The_Gambit• @FSCnola • @Fleurtygirl• @Official_Saints• @hornets
A Few to Follow Locally
How Do I Track Success?
Great Question!
Success = ____________?
“A leader has to be positive about all things that happen to his team. Look at nothing in the past as failure.”
- Coach Mike Krzyzewski
Bit.ly
Who.Unfollowed.Me
TweetStats
Measuring Success on TwitterReTweetist- Allows you to discover trends, popular topics and popular people by tracking Retweets (RTs) across Twitter. http://retweetist.com/
Twitalyzer- Twitter's most popular measurement solution for business and personal users, focusing on influence, impact and engagement. http://www.twitalyzer.com
BackTweets- Get a comprehensive understanding of how your content is shared on Twitter, including tweet graphs, reach & impressions stats, influencer lists and more! http://backtweets.com/
TwitterCounter – Allows you to review your friends and follower growth by week, month or 3-month intervals. You can also compare your growth to competitors. http://twittercounter.com
OneForty – All of the latest and greatest online and social media tools. http://oneforty.com/category/Analytics
The ‘book
So you have a Facebook Page?
Now what?
Where Should I Post?
(everywhere!)
How Do I Post…
(as a page?)
When Should I Post?
(everyday!)
Post Everyday(even if you don’t have content!)
How Do I Set Myself Apart?
I Just Gotta Be Me…
Facebook Apps
Page Settings
Facebook Places
Claiming Your Place
Facebook Deals
Creating a Deal
Build Your Own Tab
Who’s A Part of My Community?
Clients, Customers, Employees
Everyone You Interact With =
Potential Facebook Fan
Everyone You Interact With =
Your Community
How Do I Grow My Community?
Shout it From the Rooftops!
Facebook Ads
Add Favorite Pages
How Do I Understand My Community?
Insights
Insights: Users
Insights: Interactions
YouTube
What is YouTube?
YouTube is the largest search engine second only to Google.
What Should I Post?
Anything That Provides a “Behind the Scenes” look!
How-To Videos
Behind The Scenes
Professional Videos
Keep it Short.
What Should My Channel Look Like?
Like You!
Make Your YouTube Channel all About You!
Tag Videos & Create Playlists
Search Optimization
Where’s My Community?
All Around You
Find Other Channels Like Yours
And…Comment!
(with keywords!)
And…Subscribe!
How Do I Know if it’s Working?
Analyze!
YouTube Insights
Flickr
What is Flickr?
...words and pictures can work together to communicate more powerfully than either
alone. – William Albert Allard
What Counts as Content?
Photos!Photos!Photos!
Photostream(your photos)
Sets, Galleries, Collections(Other People’s Photos)
Galleries allow up to 18 public photos. It’s an
opportunity to celebrate the creativity of your
fellow members.
A collection is a group of your photo sets that are related
to one another
A set is a group of photos
Keywords, Keywords, Keywords!
Who is, Where is My Community?
On Flickr, too!
Find, Create and Join Groups
Link Your Networks from Flickr
Link Your Networks To Flickr
What Is LinkedIn?
The Ultimate Business Networking Event
Who Do You Know?
Who Do THEY Know?
Who Are You Trying to Reach?
How Do You Expand Your Network?
How Do You Set Yourself Apart?
By the Numbers- 45 million users /profiles- Average of 1.5 million US visits per month- 80% of companies using LinkedIn as a primary tool to find employees
By The NumbersAverage age: 41Average household Income: $100K+College Grads: 80%Business Decision Makers: 50%
What Do I Put on LinkedIn?
Personally?
First, Let’s Talk About MeCOMPLETE your Profile…- Add Your Picture- Include ALL job history- Ask For and Make Recommendations- Optimize EVERYTHING
- Job Titles- Updates- Summary
What Do I Put on LinkedIn?
Professionally?
Create a Business Profile
Now What?
Community!Build Your Community!
Who Do You Know?
Who Do They Know?
- Always personalize requests!
- Include an introduction and why you would like to connect
- Forward your profile to people you don’t know but would like to meet and WHY you are contacting them….BE HONEST
Look to Existing Contacts for New Contacts
Join Groups
Answer Questions(Position Yourself as an Expert)
- Search open questions - Offer your expert opinion- Don’t know the answer, share it with someone who might
Give and Receive Recommendations
FSC Interactive1943 Sophie Wright Place
New Orleans, LA 70130
E-mail: [email protected]: www.facebook.com/fscinteractive
Twitter: www.twitter.com/fscnola O: 504-894-8011F: 504-894-8012
