Social Media 101
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A presentation given to the Minneapolis Breakfast Club in April 2012.
Transcript of Social Media 101
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Your Online Presence
Ann Treacy
www.byteoftheweek.com
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Online Tools
• Web site• Email / email newsletters/ alerts• Blogs• YouTube• Facebook• LinkedIn• Twitter
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Website Recap
• Get Found– Use keywords on page– Get links from other
sites– Update the site often– Make sure it uploads
quickly
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Email newsletters/alerts
• Always a good way to drive traffic to your site
• A good reason to create content to use other places
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Blog
• Great way to inform• Great for showing
personality/expertise• Great for search
engine optimization• Great for tying in
other media• Easy to update
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Need 10 reasons to blog?
http://www.mnrem.com/blog/?page_id=33
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YouTube/Ustream
• Great way to inform• Second largest
search engine• Easy to do• Remove language
barriers
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• Have a plan to keep the updates flowing
• Take the time to listen• Be flexible & prepare
to roll with it• Your following is built
on the relationship of your fans
• Tie online to in-shop
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TED Global www.ted.com
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• Your personal account can be as powerful as your business presence
• Take time to flesh out your profile• Look for groups to join or create• Be the person people want to know
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• Post updates • Follow others to get
their updates• Search for timely info• Follow topics of
interest• #hashtag = topic/tag• @AnnT = shout out
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Broadcast• Send specials• Send RT-worthy
messages• Set realistic
expectations• Use #
Engage• Find folks to follow• Listen and RT• Use @• Link to articles et al
for more details• Tweet during
conferences• Twitter Parties
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Final Tips
• Choose one or two tools to get started.• Set a goal and measure success towards
that goal.• Listen.
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Get the presentation here:http://byteoftheweek.com
http://10questionsabout.com
Thank you!
