Social Media 101, 5-11-2010

Social Media 101

Presented by:

Matthew [email protected]://www.linkedin.com/in/matthewclausen

Sponsored by:

Answering 5 basic questions today

1. What is Social Media?

2. What are the differences between types of Social Media and some of the websites that offer Social Media services?

3. How do I use Social Media?

4. How do I stay safe on Social Media?

5. What’s ahead for Social Media?

Tuesday, May 11, 2010 Matthew Clausen [email protected] 2

WHAT IS SOCIAL MEDIA?

Social Media is…

1) Sharing

2) Quickly

3) Globally

Tuesday, May 11, 2010 Matthew Clausen [email protected]

© 2010 Skype Limited

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Thousands of Social Media websites help with sharing


But Social Media is more than websites

It’s in your game consoles


© 2010 Microsoft Corporation

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It’s in your pocket



It’s along the road



It’s anywhere people are electronically networking


Four main types of Social Media users

1. Observers

– People who want to find new things

2. Passers

– People who want to pass along other people’s things

3. Commentators

– People who want to share their thoughts on things

4. Creators

– People who want to share their original things


WHAT ARE THE DIFFERENCES BETWEEN TYPES OF SOCIAL MEDIA AND SOME OF THE WEBSITES THAT OFFER SOCIAL MEDIA SERVICES?

Social Networking websites develop human networks

• Facebook

• MySpace

• LinkedIn

• Twitter


Other types of Social Media websites develop topic-specific content

• Blogs

• Discussion boards

• Chat rooms

• User feedback


HOW DO I USE SOCIAL MEDIA?

Set your own pace

• Realize that Social Media can consume 24 hours of your day if you allow it– Take it slow to avoid feeling overwhelmed

• Choose one website to begin– Decide if you want to start with a personal or

professional Social Media experience

– You may expand to other websites and services as you grow more comfortable

• Start small: observe before participating– It’s OK to “lurk” until you are acclimated


Connect with friends, not strangers

• Find a couple friends who are already on the site

– There is plenty of time to make connections, so do not add everybody you know right away

• Don’t feel you have to accept invitations to connect from everyone who offers

– Some of the random offers are from spam accounts


You’ll have to share something

• Have a small photo of your smiling face

– Alternatively, a photo related to a hobby or personal interest if you want more anonymity

• You’ll be asked to create a user name

– Either your real name or create an alias

• An email address is required during registration

– There is usually an option to hide it from the public

• Most other details are optional


HOW DO I STAY SAFE ON SOCIAL MEDIA?

You are your network

Whatever they do, whoever they are, however they express themselves: it reflects on you


It can never be unshared

Never think that you can control the audience for your content: it will spread


You cannot expect to own what you share

Friends and strangers alike may take it and do whatever they please with your content


You cannot rely on the service provider

Privacy agreements with the businesses that run the sites frequently change


Don’t make it easy on ID thieves

Think about how the information you are sharing could be used to steal your identity– Is this information that is commonly used in

identity theft?

– Do I use this information as secret answers for password retrieval?

– Are my passwords all related to my hobbies and easy to guess after a Google search?

– How much personal information am I revealing to strangers?


Practice good security

• Don’t make all of your passwords the same

• Don’t tell your whole network when your house will be unguarded, such as announcing the dates of a family vacation– This also applies to email out-of-office messages

• Don’t share your home address– But realize it can be found with a little searching

• Don’t trust all links– Especially read the URL before entering user name

and password for a website


WHAT’S AHEAD FOR SOCIAL MEDIA?


Location aware



Augmented reality



Sophisticated monetization



All digital media has a “social” component


OPEN Q&A

Time for your questions

What pressing questions weren’t answered by the presentation?


Social Media 101, 5-11-2010

Documents

Transcript of Social Media 101, 5-11-2010