Social Marketing : An Approach to Planned Social Change

download Social Marketing : An Approach to Planned Social Change

of 10

description

Philip Kotler & Gerald Zaltman

Transcript of Social Marketing : An Approach to Planned Social Change

  • 7/13/2019 Social Marketing : An Approach to Planned Social Change

    1/10

  • 7/13/2019 Social Marketing : An Approach to Planned Social Change

    2/10

  • 7/13/2019 Social Marketing : An Approach to Planned Social Change

    3/10

  • 7/13/2019 Social Marketing : An Approach to Planned Social Change

    4/10

  • 7/13/2019 Social Marketing : An Approach to Planned Social Change

    5/10

  • 7/13/2019 Social Marketing : An Approach to Planned Social Change

    6/10

  • 7/13/2019 Social Marketing : An Approach to Planned Social Change

    7/10

  • 7/13/2019 Social Marketing : An Approach to Planned Social Change

    8/10

  • 7/13/2019 Social Marketing : An Approach to Planned Social Change

    9/10

  • 7/13/2019 Social Marketing : An Approach to Planned Social Change

    10/10


Planned Approach to Community Health (PATCH)

Planned Approach to Community Health (PATCH)

Planned Approach to Community Health (PATCH) -

Planned Approach to Community Health (PATCH) -

Social Media Approach

Social Media Approach

Social Media for Planned Giving Professionals

Social Media for Planned Giving Professionals

Our Social Media Approach

Our Social Media Approach

Open social approach

Open social approach

The Social Approach 2

The Social Approach 2

A Social-Cognitive Approach to the Moral Personalitydnarvaez/documents/LapsleyNarvaezSocial... · A Social-Cognitive Approach to the Moral Personality ... A Social-cognitive approach

A Social-Cognitive Approach to the Moral Personalitydnarvaez/documents/LapsleyNarvaezSocial... · A Social-Cognitive Approach to the Moral Personality ... A Social-cognitive approach

Fundraising ~ Corporate Social Engagement ~ Interactive Services Brave New World of Planned Giving: Assessing the Damage and Rethinking Planned Giving.

Fundraising ~ Corporate Social Engagement ~ Interactive Services Brave New World of Planned Giving: Assessing the Damage and Rethinking Planned Giving.

Kurt Lewin and the Planned Approach to Change: A Re-appraisal

Kurt Lewin and the Planned Approach to Change: A Re-appraisal

Planned Giving: Social Technology and Planned Giving

Planned Giving: Social Technology and Planned Giving

A social neuroscience approach to self and social ...socialneuro.psych.utoronto.ca/a social neuroscience approach.pdf · A social neuroscience approach to self and social categorisation:

A social neuroscience approach to self and social ...socialneuro.psych.utoronto.ca/a social neuroscience approach.pdf · A social neuroscience approach to self and social categorisation:

Maximize social media and seo through planned content marketing

Maximize social media and seo through planned content marketing

A Theory of Planned Behavior Approach to Prosocial ...srossmktg.com/AjzenEgoismPaper.pdf · A Theory of Planned Behavior Approach to Prosocial Consumption Behaviors: ... have been

A Theory of Planned Behavior Approach to Prosocial ...srossmktg.com/AjzenEgoismPaper.pdf · A Theory of Planned Behavior Approach to Prosocial Consumption Behaviors: ... have been

SEEFT: Planned Social Event Discovery and Attribute ...SEEFT: Planned Social Event Discovery and Attribute Extraction by Fusing Twitter and Web Content Yu Wang, David Fink, Eugene

SEEFT: Planned Social Event Discovery and Attribute ...SEEFT: Planned Social Event Discovery and Attribute Extraction by Fusing Twitter and Web Content Yu Wang, David Fink, Eugene

Social Interaction Approach

Social Interaction Approach

Arizona State Office of Rural Health Webinar Series · 15/08/2019  · Social marketing: an approach to planned social change. The Journal of Marketing, 3-12. Panzera, A. D., Bryant,

Arizona State Office of Rural Health Webinar Series · 15/08/2019  · Social marketing: an approach to planned social change. The Journal of Marketing, 3-12. Panzera, A. D., Bryant,

An open, social approach

An open, social approach

Theory of Planned Behavior: Graduation and Disabilities 1 · Theory of Planned Behavior. A well-known social psychological model of behavior, Ajzen’s (2002, 2012) Theory of Planned

Theory of Planned Behavior: Graduation and Disabilities 1 · Theory of Planned Behavior. A well-known social psychological model of behavior, Ajzen’s (2002, 2012) Theory of Planned

Social Media Today: The Rise of the Planned Opportunists

Social Media Today: The Rise of the Planned Opportunists