Social Machines: Bringing Social Media to Life at Events
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Alessandro Santarelli| EVP / Creative | Brightline Interactive Social Machines: Bringing Social Media to Life at Events
Transcript of Social Machines: Bringing Social Media to Life at Events
Alessandro Santarelli| EVP / Creative | Brightline Interactive
Social Machines:
Bringing Social Media to Life at Events
Social Machines: Bringing Social Media to Life at Events
What is a Social Machine? 1. Translate digital actions—such as tweeting—into a physical
result, and vice versa.
2. Conduits of personalized experiences, both pulling content in from the cloud, as well as pushing out content, producing a physical or digital result.
3. Tracking and data capture are inherent to Social Machines, with measurable, memorable experiences for both the consumer and the brand.
What makes for the best, most effective engagement? 1. Simplicity
2. Intuitive
3. Different
Social Machines: Bringing Social Media to Life at Events
What makes for the best, most effective interactions? 1. Fun, good old-school fun
2. Entertainment
3. Meaningful experience
Social Machines: Bringing Social Media to Life at Events
Social Machines: Bringing Social Media to Life at Events
This is not a Social Machine.
AT&T’s “#ATTFanZone Twitter Balloon” Agency: Team Epic / Brand: AT&T Wireless / 2013 NCAA Men’s Basketball Final Four
AT&T’s “#ATTFanZone Twitter Balloon” Agency: Team Epic / Brand: AT&T Wireless / 2013 NCAA Men’s Basketball Final Four
AT&T’s “#ATTFanZone Twitter Balloon” Agency: Team Epic / Brand: AT&T Wireless / 2013 NCAA Men’s Basketball Final Four
AT&T’s “#ATTFanZone Twitter Balloon” Agency: Team Epic / Brand: AT&T Wireless / 2013 NCAA Men’s Basketball Final Four
Pepsi’s “Create Your Own Super Bowl Halftime Show” Agency: Team Epic / Brand: Pepsi & Tostitos / NFL Super Bowl XLVII
Pepsi’s “Create Your Own Super Bowl Halftime Show” Agency: Team Epic / Brand: Pepsi & Tostitos / NFL Super Bowl XLVII
Pepsi’s “Create Your Own Super Bowl Halftime Show” Agency: Team Epic / Brand: Pepsi & Tostitos / NFL Super Bowl XLVII
Pepsi’s “Create Your Own Super Bowl Halftime Show” Agency: Team Epic / Brand: Pepsi & Tostitos / NFL Super Bowl XLVII
Pepsi’s “Create Your Own Super Bowl Halftime Show” Agency: Team Epic / Brand: Pepsi & Tostitos / NFL Super Bowl XLVII
Pepsi’s “Create Your Own Super Bowl Halftime Show” Agency: Team Epic / Brand: Pepsi & Tostitos / NFL Super Bowl XLVII
Pepsi’s “Create Your Own Super Bowl Halftime Show” Agency: Team Epic / Brand: Pepsi & Tostitos / NFL Super Bowl XLVII
Pepsi’s “Create Your Own Super Bowl Halftime Show” Agency: Team Epic / Brand: Pepsi & Tostitos / NFL Super Bowl XLVII
AT&T’s “It Can Wait” Social Booth Agency: Team Epic / Brand: AT&T Wireless / 2013 NCAA Men’s Basketball Final Four
AT&T’s “It Can Wait” Social Booth Agency: Team Epic / Brand: AT&T Wireless / 2013 NCAA Men’s Basketball Final Four
VISA’s “#MakeItEpic” Twitter Vortex Agency: Team Epic / Brand: VISA / NFL Super Bowl XLVII
VISA’s “#MakeItEpic” Twitter Vortex Agency: Team Epic / Brand: VISA / NFL Super Bowl XLVII
VISA’s “#MakeItEpic” Twitter Vortex Agency: Team Epic / Brand: VISA / NFL Super Bowl XLVII
Alessandro Santarelli| EVP / Creative | Brightline Interactive
Social Machines:
Bringing Social Media to Life at Events
