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SOcial, LOcal, MObile, and the impact on health information
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Transcript of SOcial, LOcal, MObile, and the impact on health information
Pharma & Healthcare Campaign Planning for a Digital World
SOcial, LOcal, MObile and the impact for health Information
Paul GrantSenior Client Partner
Pharma & Healthcare Campaign Planning for a Digital World
Show of hands…
Source: kho / 123RF Stock Photo
Pharma & Healthcare Campaign Planning for a Digital World
Who has a mobile device with them today?
Source: woodoo007 / 123RF Stock Photo
Pharma & Healthcare Campaign Planning for a Digital World
Who used it as an alarm this morning?
Source: auremar / 123RF Stock Photo
Pharma & Healthcare Campaign Planning for a Digital World
Who checked their email before bed last night?
Source: Leukos Leukos / Photographer’s Choice / Photolibrary
Pharma & Healthcare Campaign Planning for a Digital World
Who is checking email now?
Source: Adriaan Bloem | Flickr
Pharma & Healthcare Campaign Planning for a Digital World
What does a mobile device represent in your life?
Source: alphaspirit / 123RF Stock Photo
Pharma & Healthcare Campaign Planning for a Digital World
A camera?
Source: Piotr Bizior
Pharma & Healthcare Campaign Planning for a Digital World
An organizer?
Source: Horia Varlan | Flickr
Pharma & Healthcare Campaign Planning for a Digital World
Entertainment?
Source: bloomua / 123RF Stock Photo
Pharma & Healthcare Campaign Planning for a Digital World
Sense of belonging?
Source: olechowski / 123RF Stock Photo
Pharma & Healthcare Campaign Planning for a Digital World
Link to knowledge?
Source: Ialmoond / 123RF Stock Photo
Pharma & Healthcare Campaign Planning for a Digital World
Thought support?
Source: naphotos / 123RF Stock Photo
Pharma & Healthcare Campaign Planning for a Digital World
Oh, maybe a phone too!
Source: lioliz | Flickr
Pharma & Healthcare Campaign Planning for a Digital World
So, what about mobile devices and health information?
Source: tomwang / 123RF Stock Photo
Pharma & Healthcare Campaign Planning for a Digital World
Source: MHealth. (2012, September 7). In Wikipedia, The Free Encyclopedia. Retrieved 11:30, September 10, 2012, from http://en.wikipedia.org/w/index.php?title=MHealth&oldid=511158695
“mHealth applications include the use of mobile devices in collecting community and clinical health data, delivery of healthcare
information to practitioners, researchers, and patients, real-time monitoring of patient vital
signs, and direct provision of care (via mobile telemedicine).”
Trend #1: mHealth
Pharma & Healthcare Campaign Planning for a Digital World
Source: icetray / 123RF Stock Photo
Pharma & Healthcare Campaign Planning for a Digital World
Case study in life-logging: Me!Note: data screenshots below are indicative (not mine); no diagnoses please.
Pharma & Healthcare Campaign Planning for a Digital World
“NHS Local” digital service
• 52% of patients would Skype their Doctor if the option was available
• 20% of patients said a Skype appointment with their doctor would be more private
• 14% of patients said a Skype appointment would make it easier to discuss problemsSource: http://nhslocal.nhs.uk/story/bring-skype-easier-gp-access-say-more-half-nhs-patients, N=328
Pharma & Healthcare Campaign Planning for a Digital World
Source: http://www.socialmediaexaminer.com/is-social-local-mobile-right-for-your-business/
Trend #2: SoLoMoSOcially integrated, LOcation based services, through MObile devices
Pharma & Healthcare Campaign Planning for a Digital World
Walgreens
• Refill by Scan - Scan your Rx label, submit and pick up at your local Walgreens
• Pill Reminder - Set up helpful reminders to keep you on track
• Transfer Prescription by Scan - Easily transfer your prescriptions to Walgreens
Pharma & Healthcare Campaign Planning for a Digital World
Pharma & Healthcare Campaign Planning for a Digital World
Pharma & Healthcare Campaign Planning for a Digital World
Making data relevant
Pharma & Healthcare Campaign Planning for a Digital World
Real-world + Virtual-world = Future?
Source: http://i292.photobucket.com/albums/mm16/nugentrk/Public/minority-report.png
Pharma & Healthcare Campaign Planning for a Digital World
Pharma & Healthcare Campaign Planning for a Digital World
Pharma & Healthcare Campaign Planning for a Digital World
Pharma & Healthcare Campaign Planning for a Digital World
Pharma & Healthcare Campaign Planning for a Digital World
“Show this message to the bartender for a free Pimm’s Cup”
Pharma & Healthcare Campaign Planning for a Digital World
Pharma & Healthcare Campaign Planning for a Digital World
Source: icetray / 123RF Stock Photo
Pharma & Healthcare Campaign Planning for a Digital World
Pharma & Healthcare Campaign Planning for a Digital World
SoLoMo in Animal Health
Pharma & Healthcare Campaign Planning for a Digital World
Pharma & Healthcare Campaign Planning for a Digital World
A few things about mobile…
• No need to rush in!• Consider:
– Is there a tangible business case?– What is the need that this will fulfil?
• What information do we have, that might be useful to someone while ‘on the move’?
• Where might they want to access it, and how might the location provide relevant context?
• How would they engage with the information?• Could they share or socialise the actions?
Pharma & Healthcare Campaign Planning for a Digital World
The future?
http://vimeo.com/46304267