Looking Beyond Website Competition: How Apps Impact Local-Mobile Searches
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Transcript of Looking Beyond Website Competition: How Apps Impact Local-Mobile Searches
![Page 1: Looking Beyond Website Competition: How Apps Impact Local-Mobile Searches](https://reader036.fdocuments.us/reader036/viewer/2022081604/58a7347d1a28ab84308b4aeb/html5/thumbnails/1.jpg)
Emily Grossman | MobileMoxie
Looking Beyond Website Competition:
How Apps Impact Local-Mobile Searches
@goutaste
![Page 2: Looking Beyond Website Competition: How Apps Impact Local-Mobile Searches](https://reader036.fdocuments.us/reader036/viewer/2022081604/58a7347d1a28ab84308b4aeb/html5/thumbnails/2.jpg)
Emily Grossman | MobileMoxie
Time Spent on iOS and Android Connected Devices
Social Apps32%
Gaming Apps32%
Other Apps22%
People spend as much time in the Facebook APP as
they do on mobile websites
@goutaste
![Page 3: Looking Beyond Website Competition: How Apps Impact Local-Mobile Searches](https://reader036.fdocuments.us/reader036/viewer/2022081604/58a7347d1a28ab84308b4aeb/html5/thumbnails/3.jpg)
Emily Grossman | MobileMoxie
App Single Apps Universal App Pack
Google Ranking Whole Apps
@goutaste
![Page 4: Looking Beyond Website Competition: How Apps Impact Local-Mobile Searches](https://reader036.fdocuments.us/reader036/viewer/2022081604/58a7347d1a28ab84308b4aeb/html5/thumbnails/4.jpg)
Emily Grossman | MobileMoxie
Rankings Differ Between
Android & iOS
App Pack on Android But Not iOS!
@goutaste
![Page 5: Looking Beyond Website Competition: How Apps Impact Local-Mobile Searches](https://reader036.fdocuments.us/reader036/viewer/2022081604/58a7347d1a28ab84308b4aeb/html5/thumbnails/5.jpg)
Emily Grossman | MobileMoxie
Know Your Competitors Per
Device, OS & Location
Test on Multiple Devices Or Use A Local-Mobile Search Simulator
@goutaste
![Page 6: Looking Beyond Website Competition: How Apps Impact Local-Mobile Searches](https://reader036.fdocuments.us/reader036/viewer/2022081604/58a7347d1a28ab84308b4aeb/html5/thumbnails/6.jpg)
bit.ly/mobile-search-simulator
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Emily Grossman | MobileMoxie
Google Ranking App Screens (Deep Links)
@goutaste
![Page 8: Looking Beyond Website Competition: How Apps Impact Local-Mobile Searches](https://reader036.fdocuments.us/reader036/viewer/2022081604/58a7347d1a28ab84308b4aeb/html5/thumbnails/8.jpg)
Emily Grossman | MobileMoxie
Social Apps Are Ranking in Local Searches
@goutaste
![Page 9: Looking Beyond Website Competition: How Apps Impact Local-Mobile Searches](https://reader036.fdocuments.us/reader036/viewer/2022081604/58a7347d1a28ab84308b4aeb/html5/thumbnails/9.jpg)
Emily Grossman | MobileMoxie
Your Competitors Could Be Benefiting From This
@goutaste
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Emily Grossman | MobileMoxie
User-Generated Content Can Rank
@goutaste
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Emily Grossman | MobileMoxie
Hashtags Can Get Pinterest Content to Rank
@goutaste
![Page 12: Looking Beyond Website Competition: How Apps Impact Local-Mobile Searches](https://reader036.fdocuments.us/reader036/viewer/2022081604/58a7347d1a28ab84308b4aeb/html5/thumbnails/12.jpg)
Emily Grossman | MobileMoxie
How is Social Media Different on Mobile Apps and Websites?
@goutaste
![Page 13: Looking Beyond Website Competition: How Apps Impact Local-Mobile Searches](https://reader036.fdocuments.us/reader036/viewer/2022081604/58a7347d1a28ab84308b4aeb/html5/thumbnails/13.jpg)
Emily Grossman | MobileMoxie
Social Media Platforms Have App & Web Versions
Social Apps and Social Web Can Have Different UX!
@goutaste
![Page 14: Looking Beyond Website Competition: How Apps Impact Local-Mobile Searches](https://reader036.fdocuments.us/reader036/viewer/2022081604/58a7347d1a28ab84308b4aeb/html5/thumbnails/14.jpg)
Emily Grossman | MobileMoxie
App App WebWebDifferent
ImageLayout
@goutaste
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Emily Grossman | MobileMoxie
App App WebWeb
Different ButtonLayout
DifferentImageLayout
@goutaste
![Page 16: Looking Beyond Website Competition: How Apps Impact Local-Mobile Searches](https://reader036.fdocuments.us/reader036/viewer/2022081604/58a7347d1a28ab84308b4aeb/html5/thumbnails/16.jpg)
Emily Grossman | MobileMoxie
App App WebWeb
Different Content
Different ButtonLayout
DifferentImageLayout
@goutaste
![Page 17: Looking Beyond Website Competition: How Apps Impact Local-Mobile Searches](https://reader036.fdocuments.us/reader036/viewer/2022081604/58a7347d1a28ab84308b4aeb/html5/thumbnails/17.jpg)
Emily Grossman | MobileMoxie
Opening a Link on Facebook Web
@goutaste
![Page 18: Looking Beyond Website Competition: How Apps Impact Local-Mobile Searches](https://reader036.fdocuments.us/reader036/viewer/2022081604/58a7347d1a28ab84308b4aeb/html5/thumbnails/18.jpg)
Emily Grossman | MobileMoxie
Opening a Link on Facebook APP
@goutaste
![Page 19: Looking Beyond Website Competition: How Apps Impact Local-Mobile Searches](https://reader036.fdocuments.us/reader036/viewer/2022081604/58a7347d1a28ab84308b4aeb/html5/thumbnails/19.jpg)
Emily Grossman | MobileMoxie
Opening a Link on Facebook APP
@goutaste
![Page 20: Looking Beyond Website Competition: How Apps Impact Local-Mobile Searches](https://reader036.fdocuments.us/reader036/viewer/2022081604/58a7347d1a28ab84308b4aeb/html5/thumbnails/20.jpg)
Emily Grossman | MobileMoxie
Opening a Link on Facebook APP
@goutaste
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Emily Grossman | MobileMoxie
Opening a Link on Twitter APP
@goutaste
![Page 22: Looking Beyond Website Competition: How Apps Impact Local-Mobile Searches](https://reader036.fdocuments.us/reader036/viewer/2022081604/58a7347d1a28ab84308b4aeb/html5/thumbnails/22.jpg)
Emily Grossman | MobileMoxie
Opening a Link on Twitter APP
@goutaste
![Page 23: Looking Beyond Website Competition: How Apps Impact Local-Mobile Searches](https://reader036.fdocuments.us/reader036/viewer/2022081604/58a7347d1a28ab84308b4aeb/html5/thumbnails/23.jpg)
Emily Grossman | MobileMoxie
Don’t Share on Social Unless It Works on Mobile(Apps and Web!)
@goutaste
![Page 24: Looking Beyond Website Competition: How Apps Impact Local-Mobile Searches](https://reader036.fdocuments.us/reader036/viewer/2022081604/58a7347d1a28ab84308b4aeb/html5/thumbnails/24.jpg)
Emily Grossman | MobileMoxie
Don’t PROMOTE On
Mobile If It Doesn’t Work On The Social
Browser
@goutaste
![Page 25: Looking Beyond Website Competition: How Apps Impact Local-Mobile Searches](https://reader036.fdocuments.us/reader036/viewer/2022081604/58a7347d1a28ab84308b4aeb/html5/thumbnails/25.jpg)
Emily Grossman | MobileMoxie
Meta-Viewport Issues are Common
@goutaste
![Page 26: Looking Beyond Website Competition: How Apps Impact Local-Mobile Searches](https://reader036.fdocuments.us/reader036/viewer/2022081604/58a7347d1a28ab84308b4aeb/html5/thumbnails/26.jpg)
Emily Grossman | MobileMoxie
Opens in Twitter
Browser
@goutaste
![Page 27: Looking Beyond Website Competition: How Apps Impact Local-Mobile Searches](https://reader036.fdocuments.us/reader036/viewer/2022081604/58a7347d1a28ab84308b4aeb/html5/thumbnails/27.jpg)
Emily Grossman | MobileMoxie
Opens in Twitter
Browser
Twitter Browser
Broke the Meta-
ViewPort Settings
for Page
@goutaste
![Page 28: Looking Beyond Website Competition: How Apps Impact Local-Mobile Searches](https://reader036.fdocuments.us/reader036/viewer/2022081604/58a7347d1a28ab84308b4aeb/html5/thumbnails/28.jpg)
Emily Grossman | MobileMoxie
Opens in Twitter
Browser
Twitter Browser
Broke the Meta-
ViewPort Settings
for Page
No help for the
Android Folks
@goutaste
![Page 29: Looking Beyond Website Competition: How Apps Impact Local-Mobile Searches](https://reader036.fdocuments.us/reader036/viewer/2022081604/58a7347d1a28ab84308b4aeb/html5/thumbnails/29.jpg)
Emily Grossman | MobileMoxie
Leapfrogging Local Business on Mobile
Social: Targeting Nearby Customers
@goutaste
![Page 30: Looking Beyond Website Competition: How Apps Impact Local-Mobile Searches](https://reader036.fdocuments.us/reader036/viewer/2022081604/58a7347d1a28ab84308b4aeb/html5/thumbnails/30.jpg)
Emily Grossman | MobileMoxie
Create Passive Intent with Facebook Beacons
https://www.facebook.com/business/a/facebook-bluetooth-beacons
@goutaste
![Page 31: Looking Beyond Website Competition: How Apps Impact Local-Mobile Searches](https://reader036.fdocuments.us/reader036/viewer/2022081604/58a7347d1a28ab84308b4aeb/html5/thumbnails/31.jpg)
Emily Grossman | MobileMoxie
Create Passive Intent with Facebook Beacons
https://www.facebook.com/business/a/facebook-bluetooth-beacons
@goutaste
![Page 32: Looking Beyond Website Competition: How Apps Impact Local-Mobile Searches](https://reader036.fdocuments.us/reader036/viewer/2022081604/58a7347d1a28ab84308b4aeb/html5/thumbnails/32.jpg)
Emily Grossman | MobileMoxie
![Page 33: Looking Beyond Website Competition: How Apps Impact Local-Mobile Searches](https://reader036.fdocuments.us/reader036/viewer/2022081604/58a7347d1a28ab84308b4aeb/html5/thumbnails/33.jpg)
Emily Grossman | MobileMoxie
MenuItems
EventsUGC
@goutaste
![Page 34: Looking Beyond Website Competition: How Apps Impact Local-Mobile Searches](https://reader036.fdocuments.us/reader036/viewer/2022081604/58a7347d1a28ab84308b4aeb/html5/thumbnails/34.jpg)
Emily Grossman | MobileMoxie
Passive Use Case
@goutaste
![Page 35: Looking Beyond Website Competition: How Apps Impact Local-Mobile Searches](https://reader036.fdocuments.us/reader036/viewer/2022081604/58a7347d1a28ab84308b4aeb/html5/thumbnails/35.jpg)
Emily Grossman | MobileMoxie
Creates Intent!
@goutaste
![Page 36: Looking Beyond Website Competition: How Apps Impact Local-Mobile Searches](https://reader036.fdocuments.us/reader036/viewer/2022081604/58a7347d1a28ab84308b4aeb/html5/thumbnails/36.jpg)
Emily Grossman | MobileMoxie
Incentivize Check-Ins
@goutaste
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Active FB Location Targeting: Advertisements
@goutaste Emily Grossman | MobileMoxie
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beta
@goutaste Emily Grossman | MobileMoxie
![Page 39: Looking Beyond Website Competition: How Apps Impact Local-Mobile Searches](https://reader036.fdocuments.us/reader036/viewer/2022081604/58a7347d1a28ab84308b4aeb/html5/thumbnails/39.jpg)
Emily Grossman | MobileMoxie
Leapfrogging Local Business on Mobile
- Beyond Google Search & Social
@goutaste
![Page 40: Looking Beyond Website Competition: How Apps Impact Local-Mobile Searches](https://reader036.fdocuments.us/reader036/viewer/2022081604/58a7347d1a28ab84308b4aeb/html5/thumbnails/40.jpg)
Emily Grossman | MobileMoxie
Optimize GMB for Google Now & Now on Tap
@goutaste
![Page 41: Looking Beyond Website Competition: How Apps Impact Local-Mobile Searches](https://reader036.fdocuments.us/reader036/viewer/2022081604/58a7347d1a28ab84308b4aeb/html5/thumbnails/41.jpg)
Emily Grossman | MobileMoxie
Optimize GMB for Google Now & Now on Tap
@goutaste
![Page 42: Looking Beyond Website Competition: How Apps Impact Local-Mobile Searches](https://reader036.fdocuments.us/reader036/viewer/2022081604/58a7347d1a28ab84308b4aeb/html5/thumbnails/42.jpg)
Emily Grossman | MobileMoxie
Optimize GMB for Google Now & Now on Tap
Optimized!
@goutaste
![Page 43: Looking Beyond Website Competition: How Apps Impact Local-Mobile Searches](https://reader036.fdocuments.us/reader036/viewer/2022081604/58a7347d1a28ab84308b4aeb/html5/thumbnails/43.jpg)
Emily Grossman | MobileMoxie
Optimize for iOS 9 SearchesSPOTLIGHT SAFARISIRI
@goutaste
![Page 44: Looking Beyond Website Competition: How Apps Impact Local-Mobile Searches](https://reader036.fdocuments.us/reader036/viewer/2022081604/58a7347d1a28ab84308b4aeb/html5/thumbnails/44.jpg)
Appear in Spotlight and Safari ResultsLeverage Apple Search & Apple Maps
https://mapsconnect.apple.com
![Page 45: Looking Beyond Website Competition: How Apps Impact Local-Mobile Searches](https://reader036.fdocuments.us/reader036/viewer/2022081604/58a7347d1a28ab84308b4aeb/html5/thumbnails/45.jpg)
Emily Grossman | MobileMoxie
Leverage Apple Search Contacts
@goutaste
![Page 46: Looking Beyond Website Competition: How Apps Impact Local-Mobile Searches](https://reader036.fdocuments.us/reader036/viewer/2022081604/58a7347d1a28ab84308b4aeb/html5/thumbnails/46.jpg)
Emily Grossman | MobileMoxie
Mobile Local PPCMobile AdWords Extensions: Apps Calls Locations Reviews Sitelinks Callouts Consumer Ratings Previous Visits Seller Ratings
@goutaste
![Page 47: Looking Beyond Website Competition: How Apps Impact Local-Mobile Searches](https://reader036.fdocuments.us/reader036/viewer/2022081604/58a7347d1a28ab84308b4aeb/html5/thumbnails/47.jpg)
Emily Grossman | MobileMoxie
Mobile Local Sponsored Results
@goutaste
![Page 48: Looking Beyond Website Competition: How Apps Impact Local-Mobile Searches](https://reader036.fdocuments.us/reader036/viewer/2022081604/58a7347d1a28ab84308b4aeb/html5/thumbnails/48.jpg)
Location Extensions = Ads in Google Maps & Local Finder
![Page 49: Looking Beyond Website Competition: How Apps Impact Local-Mobile Searches](https://reader036.fdocuments.us/reader036/viewer/2022081604/58a7347d1a28ab84308b4aeb/html5/thumbnails/49.jpg)
Emily Grossman | MobileMoxie
SoLoMo Marketer’s To-Do List
@goutaste
Check your mobile-local Google search results for apps!
Know which social apps are ranking Know which competitors are ranking Leverage owned content and user-
generated social media content for better rankings
Check your website in social browsers Facebook Twitter Pinterest
![Page 50: Looking Beyond Website Competition: How Apps Impact Local-Mobile Searches](https://reader036.fdocuments.us/reader036/viewer/2022081604/58a7347d1a28ab84308b4aeb/html5/thumbnails/50.jpg)
Emily Grossman | MobileMoxie
SoLoMo Marketer’s To-Do List
@goutaste
Attract customers with Facebook beacons
Use Facebook Wifi for more check-ins
Check your business on Google Now and Google Now on Tap
Optimize for iOS 9 searchers with Apple Maps
Give Mobile PPC a shot!
![Page 51: Looking Beyond Website Competition: How Apps Impact Local-Mobile Searches](https://reader036.fdocuments.us/reader036/viewer/2022081604/58a7347d1a28ab84308b4aeb/html5/thumbnails/51.jpg)
Emily Grossman@goutaste
www.mobilemoxie.com2 Months Free Code:
ZENITHfacebook.com/mobilemoxie@mobilemoxie
Thank You!